Remove channel

Biznology

article thumbnail

Six Ways to Connect with your B2B Website Visitors

Biznology

You can append additional data to the email record and create an omni-channel nurturing program using social media, postal mail, retargeted digital ads and other channels for your follow up. Many of the leading marketing automation tools today, like Marketo and Hubspot, have this functionality embedded.

article thumbnail

Must-attend B2B marketing conferences for 2019

Biznology

Part of the upturn is due to the growth of the proprietary client conference , where B2B companies host clients, and often prospects, with an array of educational and schmooze opportunities. Sirius Decisions , Terminus and Marketo are prime examples. March 24-28, Las Vegas, Marketo Marketing Nation Summit. April 2019.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Personalized content for more effective content marketing

Biznology

It can be a part of your website content strategy, email marketing, and social media marketing, with implementation range from DIY-simplicity to enterprise-level technological wizardry. Which pieces of your content have they consumed in various channels? Personalizing content will yield much greater results. These can be helpful, too.

article thumbnail

Social media strategy leaders: Lisa Marcyes

Biznology

How has your work brought you to where you are now, a leader in social media strategy? Loving the social aspect that communities offered so much, I transferred into a social media channel management role. How has social media influenced the daily work of the business functions you touch? Manage social influencer outreach.

article thumbnail

The Thorny Question of Marketing Attribution: Does It Apply to B2B?

Biznology

Which media channel is really driving the sale, they ask. This means all credit for the sale (or whatever is the desired outcome, like becoming a qualified lead) goes to the media channel that acquired the prospect (the first touch) OR the channel immediately before the outcome (the last touch).