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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals. My main reaction was, what’s new?

Engagement is Everywhere: Marketo’s Spring 2015 Product Release

Modern B2B Marketing

For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. Here’s a look at our new products, unveiled today at the Marketo Marketing Nation™ Summit : Marketo Mobile Engagement : With over 7.2 It’s time to finally break down these silos.

Prepare for 2015 with Marketo’s Marketing Predictions

Modern B2B Marketing

To answer this question, we caught up with Marketo’s internal thought leaders to hear about the changes they anticipate in the coming year and how they think marketers can prepare. We covered almost every area of marketing, from a birds-eye view of the organization, down to changes in social media and marketing operations. Instead, the marketer will drive the relationship.

Marketo and Facebook—Delivering The Right Message at The Right Time

Modern B2B Marketing

Author: Chandar Pattabhiram The right message delivered at the right time over the right channel to the right customer is the goal of every marketer. But But for many marketers, this goal has been more of a utopian dream than actually realizable given the proliferation of channels and the complexity of customer journeys. Engagement Marketing Social Media b2b Consumer But how?

Evangelizing a Content Marketing Program

brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. companies or digitally native media companies.

Cracking the Code for ROI: Linking the Marketo and Google Worlds Together

Modern B2B Marketing

We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords. Marketo’s  Engagement Marketing Platform  is now connected to Google Analytics. Let me break down what this means for you.

[Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels

Modern B2B Marketing

Now e very channel needs to play an important role in your overall digital marketing strategy. So how can we make sure we’re budgeting correctly and optimizing each channel? While there are no hard and fast rules, there are definitely some guidelines you can follow to get the most out of your digital marketing channels. Social Media. Email. Paid Advertising.

Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World

Modern B2B Marketing

With industries such as media, retail, finance, and education, the internet has changed the way people buy and has also led to increased levels of competition. This is reflective of the challenge for marketing luxury consumer products across the board, where customers are now on multiple channels such as social, web, mobile, and email. Engage in Linked Multi-Channel Marketing.

A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling

Modern B2B Marketing

It can teach marketers valuable lessons about appealing to consumers’ emotions through interactive storytelling and creating a holistic, cross-channel campaign. March Madness is a Lesson in Cross-Channel Availability. It’s hard to open an internet browser, scroll through social media, or walk down a sidewalk without hearing the latest game updates. What is March Madness?

B2B Marketing Trends for 2016

There are already plenty of viable ABM channels. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.

Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Fair enough. What doesn’t sound right to me, however, is that 71% figure. Virtually none. doubt it.

30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. The problem is that while a whopping number of businesses have a social media team, the majority of them don’t know how to measure their efforts.

[Ebook] Why Omni-Channel Marketing Is the Key to Winning Consumers

Modern B2B Marketing

Author: Kristen Kaighn Back in the day, omni-channel marketing was really easy. It was a simpler time when people didn’t have “nomophobia” ( google it ), and the number of channels marketers had to interact with consumers on was limited. Obviously showing up on every channel is going to create awareness, but it’s not likely going to be the reason a consumer makes a purchase.

Send Me to France! – Marketo @ Cannes Lions International Festival of Creativity

Modern B2B Marketing

The trip isn’t for vacation—instead, I’ll be a part of Marketo’s first ever delegation at the Cannes Lions International Festival of Creativity. So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives? Marketo is a sponsor of the inaugural event—and for a good reason. How will they do this? Send Me to France!

SXSW CMO Panel Recap: Mashable, Equinox, Bloomberg LP, and Marketo Weigh in on the Current State of Marketing

Modern B2B Marketing

Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. What follows is a recap of the discussion as covered by Mashable: Monday morning in Austin, dozens of marketers converged at the Marketo Engagement Lounge to discuss the modern marketing landscape. You can be both serious and fun.

B2B Marketing Trends for 2016

There are already plenty of viable ABM channels. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.

Vidyard Wins 2016 Marketo Revvie Award

Vidyard

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. KITCHENER, Ontario – May 11, 2016 – Vidyard , the video intelligence platform for business, today announced it was named the winner in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. In 2015, Vidyard surpassed the milestone of  more than 100 Marketo customers  using its platform to boost marketing and sales performance. About Marketo Revvie Awards.

10 things you need to know NOW about OmniChannel Marketing

grow - Practical Marketing Solutions

” I like this characterization from John Bowden, Senior VP of Customer Care at Time Warner Cable as it appeared in a recent  Marketo post : “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel. OmniChannel anticipates that customers may start in one channel and move to another as they progress to a resolution.

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog.  It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. There are no more mass channels (consumers expect personalized conversations). The social media revolution.

5 Ways to Make Your Social Media Marketing Rock

Modern B2B Marketing

Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71 So how do you become a social media rockstar to engage and delight your different target audiences? Here are five ways to make your social media marketing rock:  . 1. The same concept applies in social media. Personalize—put the ‘social’ in social media. Set the Beat.

B2B Marketing Trends for 2016

There are already plenty of viable ABM channels. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.

The Benefits of Embracing Real-Time Marketing on Social Channels and Beyond

Modern B2B Marketing

Within mere minutes of the power going out, Oreo had posted a photo of an illuminated Oreo cookie (seen below) that took the social media world by storm. They also drove their engagement rate through the roof with avid tweeters and listeners across Twitter and the social media world. Social Media Ideas must be developed in minutes rather than days or weeks.  The Theory.

How To Measure A B2B Social Media Program

KoMarketing Associates

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. More than a quarter (27 percent) of respondents identify social media as an “ indispensable ” channel for content distribution in 2016. Final Thoughts.

4 Reasons to Attend Marketo’s Road to Success Virtual Event

Modern B2B Marketing

How do I know which channels are the best for reaching my audience? At Marketo, we really do think that all marketers – at big and small companies – are working hard to keep up with the latest and greatest trends in marketing. That’s why tomorrow, on Thursday, May 15 th , Marketo is proud to host marketing’s premier virtual event:   Road to Success: How to Navigate the New Landscape.

Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo

Sales Lead Insights

Jon Miller is VP marketing and co-founder of Marketo , one of the marketing automation solutions supported by AcquireB2B , our B2B agency specializing in driving more leads and sales with B2B marketing automation. And it’s also due to the volatile and increasingly complex business environment in which digital media, and especially social networks, have caused a sea change in buying behavior.

Social Media and SEO: When and How They Work Together

Modern B2B Marketing

Author: Nate Dame The connection between  social media marketing  and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? Part of the confusion here comes from the fact that Google treats social media posts as individual web pages when it comes to search. Social Media Can Drive Page Views and Engagement.

Personalized content for more effective content marketing

Biznology

It can be a part of your website content strategy, email marketing, and social media marketing, with implementation range from DIY-simplicity to enterprise-level technological wizardry. Which pieces of your content have they consumed in various channels? You can also step up to more integrated solutions like Hubspot , Pardot , and Marketo. Don’t call them, they’ll call you.

Dreamforce ’12: Tap into Marketo’s Social Marketing Experts

Modern B2B Marketing

Executives from our internal marketing, social media and customer teams will provide insight that will enable you to implement everything from content marketing, to marketing automation , community engagement to gamification and social marketing strategies. As you put together your agenda, definitely check out Marketo’s individual sessions below and be sure to RSVP to our Masterpieces party on September 18! See how Marketo does it! During this session, you will see how Salesforce customers, including our very own Heather Watkins, Marketo Sr. Join Marketo’s Sr.

Introducing the Definitive Guide to Social Media Marketing

Modern B2B Marketing

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. Multi-Channel Campaigns. Social Media b2b Consumer

The Missing Link Between Media and Marketing

Buzz Marketing for Technology

The prospect marketing effort, which is predominantly driven by third-party media investments in content syndication, search and advertising, is still very fragmented and, worse, seldom measured or optimized. Validate prospect information in order to inject quality, actionable data, and thereby increase lead velocity and lower media costs. 

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How To Decide Whether Marketo RCA Is Right For You

bizible

Advanced marketing automation systems like Marketo offer some form of attribution but it can be difficult to understand exactly how it compares to other attribution solutions like Bizible. Marketo RCA)? Marketo Revenue Cycle Analytics (RCA) is a set of reporting tools that helps marketers analyze their campaigns (i.e. The Type Of Reporting Offered In Marketo RCA.

Vidyard Named Finalist for 2016 Marketo Revvie Awards

Vidyard

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance. About Marketo Revvie Awards. Media Contact. Brad Hem.

How Brands Can Create Lasting Relationships on Social Media

Modern B2B Marketing

Author: Lisa Marcyes When I think about what makes social media so unique, I always come back to one thing: relationships. Through social media and analytics, marketers can understand their audience base in ways we never could before. Let’s take a look at the numbers that prove the value of social media further. Engaging on social media platforms can feel overwhelming at times.

Guide Your Buyers Through the Customer Journey with Social Media

Modern B2B Marketing

Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms. In fact, 55% of B2B buyers do their research by using social networks, according to a Business.com study, and Forbes research revealed that 78% of people say that their buying decisions are influenced by a company’s social media posts.  Be authentic.

Tying Facebook Leads Directly to Revenue: A Marketo Example

Modern B2B Marketing

by Jason Miller Want to know the ROI of social media? With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. So do we. How did we do it? Anonymous leads are identified. Lead scoring.

Brand 17

3 Key Takeaways from Social Media Marketing World

Modern B2B Marketing

Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. Your content should be easily digestible and relevant so that it can be shared across all of your channels.

The Fundamentals of Increasing Web Traffic from Social Media

Modern B2B Marketing

Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. With a shrewd social media management strategy, you can create an experience for your followers that naturally funnels them towards what you have to offer, ultimately increasing your web traffic. Make your web properties social media-ready. Social Media b2b

B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Marketo is a powerful addition to any search engine marketing campaign.

How to Integrate Social Media and Blogging from The Art of Social Media

Modern B2B Marketing

Seth Godin. A few years ago, blogging and social media were separate. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other. Social Media b2b Consumer We hope so. Add drama.

Building The Marketer’s Platform: Marketo and the Marketing Cloud [VIDEO]

Modern B2B Marketing

by Phil Fernandez Well, it’s been a busy couple of weeks for us here at Marketo!  I’ve (almost) recovered after a massive Marketo presence at Dreamforce with our friends at salesforce.com.  Building The Marketer’s Platform: Marketo and the Marketing Cloud [VIDEO] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Check it out.