| |  Channel + Marketo + Media | 231 articles |
| Page 1 of 3 | Previous | Next | MODERN B2B MARKETING JANUARY 25, 2012  Tying Facebook Leads Directly to Revenue: A Marketo Example by Jason Miller Want to know the ROI of social media? With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. So do we. How did we do it? Anonymous leads are identified. Lead scoring. | MODERN B2B MARKETING SEPTEMBER 11, 2012 Dreamforce ’12: Tap into Marketo’s Social Marketing Experts Executives from our internal marketing, social media and customer teams will provide insight that will enable you to implement everything from content marketing, to marketing automation , community engagement to gamification and social marketing strategies. As you put together your agenda, definitely check out Marketo’s individual sessions below and be sure to RSVP to our Masterpieces party on September 18! See how Marketo does it! During this session, you will see how Salesforce customers, including our very own Heather Watkins, Marketo Sr. Join Marketo’s Sr. | | | | | |
| | | CUSTOMER EXPERIENCE MATRIX JUNE 29, 2011 ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM. The IMH sports a slick user interface with a very nice dashboard showing real-time updates of summary statistics for each channel. So did I. Oh well. So does pretty much everyone else. | MODERN B2B MARKETING DECEMBER 7, 2009  16 Must-Read B2B Marketing Strategy Ebooks B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Enjoy! Increasing the Response to Your Email Marketing. Marketing [M.O.] | MODERN B2B MARKETING SEPTEMBER 29, 2009 5 Ways B2B Marketing Professionals Can Leverage Social Media As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. Social media tools like Twitter and blogs (it's frequently forgotten blogs are social media ) are becoming standard in the toolboxes of B2B marketers. But the truth is most marketers are not leveraging social media to full potential to create a brand, reputation and authority for themselves or their companies. So, here are five key ways B2B marketing professionals can leverage social media. Build a rock-solid reputation. Maximize the social and SEO synergy. | | | | | | | |
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MODERN B2B MARKETING | WEDNESDAY, MAY 23, 2012  Afternoon Keynotes Energize at Marketo Summit (Live Blog)
by Dayna Rothman What a packed day here at the Marketo User Summit! The world of marketing has become so diverse and there are so many channels that need to be tapped into. Social media is a great way to widen your reach! Social media empowers individuals and movements, is the intersection of service and marketing, and lets a company be more agile. Be sure to follow The Marketo Summit on twitter at #mus12. Afternoon Keynotes Energize at Marketo Summit (Live Blog) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Awesome. MORE >> -
MODERN B2B MARKETING | THURSDAY, DECEMBER 27, 2012  Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective
As the year comes to a close and the threat of the Mayan Apocalypse safely behind us, I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. The ROI of Paid Social Media Ads - Everything you ever wanted to know about the return on investment of paid social media ads on Twitter, Facebook, LinkedIn, and more. Also see why Marketo choose purple as its primary branding color. MORE >> -
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 17, 2012  Building The Marketer’s Platform: Marketo and the Marketing Cloud [VIDEO]
by Phil Fernandez Well, it’s been a busy couple of weeks for us here at Marketo! I’ve (almost) recovered after a massive Marketo presence at Dreamforce with our friends at salesforce.com. At Marketo, we’ve been growing rapidly, filling this need for marketers as their core marketing software engine – covering all components from inbound marketing, to email marketing , to segmentation, to social marketing, to lead scoring and nurturing automation – and their database of record tracking activities across all of those channels. Check it out. MORE >> -
THE POINT | MONDAY, AUGUST 8, 2011  Lead Generation Losing Out to Social Media? Not So Much.
A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. In comparison, the percentage of firms citing “Increasing Brand Awareness” as a top objective dropped year over year by more than 25%. • “Optimizing Social Media Strategy” is cited by only 18% of companies as a top priority. Our clients use social media FOR lead generation, not in place of it. MORE >> -
KOMARKETING ASSOCIATES | FRIDAY, JUNE 8, 2012  6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile
Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. How B2B Marketers Are Scoring Big with Social Media. Marketing in Social Media: What Works for European Marketers. InsideView’s new infographic shows how effective social media marketing has become for B2B, taking a closer look at the benefits of using social media for B2B marketing. How B2B Marketers Are Scoring Big with Social Media. Source: How B2B Marketers Are Scoring Big with Social Media Return to the Top. MORE >>
- Integrated Marketing Virtual Conference Recap: Get Maximum Results with Multi-Channel Marketing Messages MODERN B2B MARKETING | FRIDAY, AUGUST 17, 2012
- The Benefits of Embracing Real-Time Marketing on Social Channels and Beyond MODERN B2B MARKETING | THURSDAY, MAY 16, 2013
- Building a Kick-Ass Social Media Dashboard MODERN B2B MARKETING | MONDAY, JANUARY 28, 2013
- My thought leadership interview at Marketo FEARLESS COMPETITOR | TUESDAY, MARCH 30, 2010
- Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo SALES LEAD INSIGHTS | THURSDAY, MAY 12, 2011
- The ROI of Paid Social Media Ads MODERN B2B MARKETING | THURSDAY, OCTOBER 4, 2012
- A New Democracy for the Modern Marketer SALES INTELLIGENCE VIEW | WEDNESDAY, NOVEMBER 28, 2012
- Segmentation, Social Media Drive Lead Nurturing Success for iDirect THE POINT | TUESDAY, SEPTEMBER 6, 2011
- The Truth about Social Media Leads MODERN B2B MARKETING | TUESDAY, MARCH 26, 2013
- 5 B2B Social Media Success Stories MODERN B2B MARKETING | SUNDAY, MAY 16, 2010
- The Ultimate Social Media Event Marketing Checklist [Infographic] MODERN B2B MARKETING | WEDNESDAY, JANUARY 30, 2013
- Sales Lead Management: Thought Leadership with Aaron Ross MODERN B2B MARKETING | FRIDAY, JANUARY 9, 2009
- A Day in the Life of a Social Media Manager MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 26, 2012
- Should I Open A New Social Channel? 5 Questions To Ask Yourself MODERN B2B MARKETING | WEDNESDAY, OCTOBER 12, 2011
- Marketo’s Greatest Blog Hits of 2011 MODERN B2B MARKETING | TUESDAY, JANUARY 10, 2012
- 5 Reasons Why Lead Management is more than Lead Nurturing and Scoring MODERN B2B MARKETING | TUESDAY, MARCH 3, 2009
- Should Social Media Be Used as a Sales Channel? – The Ongoing Debate MODERN B2B MARKETING | SUNDAY, APRIL 17, 2011
- B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller KOMARKETING ASSOCIATES | THURSDAY, APRIL 25, 2013
- Can B2Bs Use Social Media to Improve Marketing Effectiveness? MODERN B2B MARKETING | THURSDAY, JANUARY 19, 2012
- 5 Tips for a Social Media Profile Extreme Makeover MODERN B2B MARKETING | TUESDAY, JANUARY 17, 2012
- Why marketing automation fails: the role of vendors and content CONTENT MARKETING EXPERIENCE | TUESDAY, MARCH 26, 2013
- B2B Social Media Best Practices for the Integrated Age MODERN B2B MARKETING | FRIDAY, JUNE 1, 2012
- 5 Steps to Social Media Leads with Content Marketing EVERYTHING TECHNOLOGY MARKETING | SATURDAY, FEBRUARY 19, 2011
- Social Media In Demand Generation: Cracking The Mystery MODERN B2B MARKETING | MONDAY, NOVEMBER 28, 2011
- A Content Conversation with Social Media Examiner Founder & CEO Michael Stelzner MODERN B2B MARKETING | TUESDAY, OCTOBER 9, 2012
- Where Social Media Marketing Fits In Your 2012 Budget? MODERN B2B MARKETING | FRIDAY, JANUARY 13, 2012
- Social Media, Demand Gen and B2B Executives: Exploiting the ‘Power of Peers’ MODERN B2B MARKETING | WEDNESDAY, JULY 25, 2012
- Marketing Automation: What Is It & Why Do I Care? (Webinar) THE POINT | TUESDAY, AUGUST 23, 2011
- B2B Marketers: Are You Taking Advantage of Online Videos? TRADESMEN INSIGHTS | THURSDAY, MARCH 24, 2011
- A Brief History of Marketing THE EFFECTIVE MARKETER | MONDAY, FEBRUARY 25, 2013
- Old vs. New: The Evolution of the Term Social Marketing MODERN B2B MARKETING | TUESDAY, OCTOBER 2, 2012
- Fergus Gloster, Managing Director of EMEA, Discusses Marketo’s Rapid International Expansion and More MODERN B2B MARKETING | FRIDAY, JUNE 3, 2011
- The Art of Social Sharing: 5 Social Campaign Ideas to Get Your Audience Engaged MODERN B2B MARKETING | WEDNESDAY, AUGUST 22, 2012
- 5 Amazing Infographics to Guide Your Online B2B Marketing MODERN B2B MARKETING | WEDNESDAY, MARCH 23, 2011
- 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t) MODERN B2B MARKETING | THURSDAY, MARCH 17, 2011
- Why B2B Companies Should Use Foursquare MODERN B2B MARKETING | TUESDAY, NOVEMBER 1, 2011
- Social Media Guru Marcus Nelson Talks Salesforce Social and Employee Advocates MODERN B2B MARKETING | FRIDAY, NOVEMBER 30, 2012
- The Top Social Media Topics On the Minds of Real Marketers MODERN B2B MARKETING | TUESDAY, MARCH 12, 2013
- 6 Tips for Effective Marketing with Twitter Lead Generation Cards MODERN B2B MARKETING | FRIDAY, JUNE 7, 2013
- Overcoming the 5 Barriers to B2B Social Media Marketing Success MODERN B2B MARKETING | MONDAY, FEBRUARY 7, 2011
- Identifying the Hottest Social Networks and Niche Sites for Your Target Audience MODERN B2B MARKETING | MONDAY, OCTOBER 17, 2011
- Stop Whining about Edgerank and Do Something About it MODERN B2B MARKETING | TUESDAY, JUNE 11, 2013
- Setting Your Social Media Strategy – Part 1 MODERN B2B MARKETING | THURSDAY, DECEMBER 16, 2010
- B2B gets Pinteresting EARNEST ABOUT B2B | THURSDAY, OCTOBER 18, 2012
- 10 Thought Leaders Share Their Interest in Pinterest MODERN B2B MARKETING | MONDAY, APRIL 16, 2012
- B2B Marketers Need to Get on Board with Social Media… NOW! MODERN B2B MARKETING | THURSDAY, FEBRUARY 9, 2012
- 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success MODERN B2B MARKETING | THURSDAY, MARCH 1, 2012
- 2012 #Nifty50 Top Men in Technology on Twitter BLUE FOCUS MARKETING | SUNDAY, SEPTEMBER 16, 2012
- The Power of Peer-to-Peer Amplification for Marketers [Video Motion Graphic] MODERN B2B MARKETING | WEDNESDAY, APRIL 3, 2013
- This is the week that was: When social media put its brakes on EARNEST ABOUT B2B | TUESDAY, NOVEMBER 15, 2011
- Setting Your Social Media Strategy – Part 2 MODERN B2B MARKETING | FRIDAY, JANUARY 7, 2011
- Accelerating Revenue Performance MODERN B2B MARKETING | WEDNESDAY, OCTOBER 27, 2010
- OMG: F**K, Sh*T, or Worse in Your Corporate Social Media MODERN B2B MARKETING | TUESDAY, JUNE 21, 2011
- Don’t Stop A-Meme-In’ – Using Memes for Lead Generation and Buzz Building MODERN B2B MARKETING | FRIDAY, AUGUST 24, 2012
- The Google + Impact MODERN B2B MARKETING | THURSDAY, OCTOBER 11, 2012
- Accelerate Demand using Rich Media MODERN B2B MARKETING | FRIDAY, MARCH 29, 2013
- Everything You Wanted to Know About Visual Content But Were Afraid to Ask MODERN B2B MARKETING | TUESDAY, AUGUST 14, 2012
- Content Marketing Expert Rebecca Lieb Discusses Strategy, Influencers, and Leftover Turkey MODERN B2B MARKETING | THURSDAY, APRIL 19, 2012
- Frequently Asked Questions about B2B Social Media – Part 2 MODERN B2B MARKETING | TUESDAY, MARCH 1, 2011
- 5 Ideas and More to Improve B2B Marketing Strategy FIFTH GEAR ANALYTICS | TUESDAY, JULY 20, 2010
- Social Media and the Power of Inbound Leads MODERN B2B MARKETING | TUESDAY, NOVEMBER 17, 2009
- Social Media - Invest in relationships for the long run CONNECT THE DOCS | WEDNESDAY, JULY 14, 2010
- Putting the “Fun” into the Fundamentals of Social Media Monitoring MODERN B2B MARKETING | TUESDAY, AUGUST 2, 2011
- The Ultimate Social Media Event Marketing Checklist [Infographic] MODERN B2B MARKETING | WEDNESDAY, JANUARY 30, 2013
- Marketing Automation Trends for 2010 LEADSLOTH | TUESDAY, JANUARY 12, 2010
- Marketo Book Club: Sales 2.0 MODERN B2B MARKETING | SATURDAY, OCTOBER 2, 2010
- Mastering the Monster that is Mobile Marketing: An AMA Virtual Xchange Summary MODERN B2B MARKETING | WEDNESDAY, AUGUST 15, 2012
- The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing MODERN B2B MARKETING | WEDNESDAY, OCTOBER 26, 2011
- Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media. B2BBLOGGERS | WEDNESDAY, AUGUST 4, 2010
- All Content is Not Created Equal – A Conversation with CMI Founder Joe Pulizzi MODERN B2B MARKETING | TUESDAY, APRIL 10, 2012
- Social Media with Amy Hawthorne: A Thought Leader Interview MODERN B2B MARKETING | SUNDAY, JULY 18, 2010
- 33 Phenomenal Content Marketing and Copywriting Guides and Tips WEBBIQUITY | TUESDAY, APRIL 23, 2013
- Social Media Shift Causing Ongoing ‘Sea Change’ in Revenue Process MODERN B2B MARKETING | TUESDAY, JUNE 7, 2011
- B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign [Infographic] MODERN B2B MARKETING | TUESDAY, JULY 31, 2012
- B2B Social Media Planning Needs Focus SOCIAL MEDIA B2B | SATURDAY, APRIL 16, 2011
- What’s the Fuss with Google+? MODERN B2B MARKETING | FRIDAY, JULY 22, 2011
- 20 More of the Best Twitter Tips, Tactics and Tools of 2012 WEBBIQUITY | MONDAY, FEBRUARY 11, 2013
- The Evolution of Modern Marketing Automation [Infographic] MODERN B2B MARKETING | FRIDAY, FEBRUARY 15, 2013
- 9 Twitter Tips for B2B Marketing Success MODERN B2B MARKETING | TUESDAY, APRIL 19, 2011
- The Death of Cold Calling – Ending the Debate SALES INTELLIGENCE VIEW | FRIDAY, MARCH 18, 2011
- INFOGRAPHIC: The Evolution of Modern Marketing Automation CLIENT BRIDGE | FRIDAY, MARCH 15, 2013
- Marketing Automation in a Social World: Take Some of the Work Out of Online Socializing MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 30, 2011
- Marketing Automation and Social Integration: Hand-in-Hand or Hand-to-Hand Combat? MODERN B2B MARKETING | MONDAY, AUGUST 27, 2012
- Salesforce.com and Oracle Buy Social Marketing Systems: Not the End of Marketing As We Know It CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 5, 2012
- B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ MODERN B2B MARKETING | MONDAY, JULY 20, 2009
- 5 Ways B2B Blogs Can Fast-Track Marketing Efforts MODERN B2B MARKETING | WEDNESDAY, MAY 19, 2010
- The Best Ways to Add Subscribers to YouTube MODERN B2B MARKETING | MONDAY, APRIL 11, 2011
- 5 Tips For B2B Public Relations Professionals MODERN B2B MARKETING | THURSDAY, SEPTEMBER 23, 2010
- Famous Business Leaders Offer Their Advice About Fear MODERN B2B MARKETING | FRIDAY, JUNE 24, 2011
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