Adobe Experience Cloud Blog

MARCH 26, 2013

by Jason Miller There are hundreds of differing opinions regarding the effectiveness of using social media for lead generation. This is my opinion and it comes from over two years of trial and error using what I consider to be the best tools available for the social media marketer. Social media leads must be nurtured.

Social Media 48

Social Media Media Marketing Qualified Leads Leads 48

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Why is it a good idea to incorporate video into your B2B marketing?

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Video Marketing B2B Marketing Planning B2B 120

Digilant

MAY 6, 2021

These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These tools may include following features or capabilities: Data from all channels in the marketing mix. Marketo Engage. Competitive analysis. Indicative.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Digilant

MAY 6, 2021

These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These tools may include following features or capabilities: Data from all channels in the marketing mix. Marketo Engage. Competitive analysis. Indicative.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Adobe Experience Cloud Blog

SEPTEMBER 15, 2016

While it’s certainly not a new concept (think televised sports games or Saturday Night Live), many social media platforms now have capabilities that allow anyone and everyone to share live videos with their audience—be it friends, families, colleagues, or prospects and customers. So how do you make the most of it as a marketer?

Video Marketing 48

Video Marketing Broadcasting Thought Leadership Marketo 48

Adobe Experience Cloud Blog

JUNE 1, 2012

Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. We are very excited to welcome him.

Social Media 48

Social Media Practices Marketing Automation Services Media 48

Full Circle Insights

SEPTEMBER 12, 2022

These campaigns may be supported by a number of channels. You can use content marketing (such as ebooks and guides), social media advertising, intelligent chatbots, and email marketing to reach your target accounts. Like RollWorks, Terminus is a comprehensive ABM platform that offers help with multi-channel ABM.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Webbiquity

DECEMBER 16, 2013

Infographics About Content Marketing. Anyone involved in content marketing knows it’s important to mix it up, using a variety of content formats (text, images, video, etc.), Content Marketing And Its Impact On Your Business (Infographic) by Business2Community. Pam is a content marketing rockstar.

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Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Adobe Experience Cloud Blog

SEPTEMBER 9, 2015

Digital advertising is a marketing tactic that leverages the internet and its properties to deliver promotional ads to consumers on various channels. Digital ads can be seen on the websites your buyer visits, on her mobile phone, on social media channels, and on her smart watch. Strategic Digital Advertising.

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Advertisements Advertising Multi-Channel B2B Thought Leadership 48

Adobe Experience Cloud Blog

MAY 19, 2017

As a marketer, Quora may or may not be a channel on your radar, but it should be because, in 2016, they decided to release an advertising platform. In this blog, I’ll make a case for why you should consider adding Quora to your marketing mix, and more specifically, try their advertising.

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Paid Search Agency Ads Budget Programs CTR 133

Adobe Experience Cloud Blog

SEPTEMBER 30, 2016

When you consider your marketing mix, the programs you run and channels you use typically have well-established metrics. Over the years, the subject of content marketing measurement has been discussed widely and yet, it still feels like there are no clear or standard metrics to measure the impact of your content investments.

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B2B Thought Leadership Thought Leadership Marketo Content 48

SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Without knowing which of your campaigns are driving sales, you don’t know which marketing channels you should be adding budget to or subtracting budget from.

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Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Adobe Experience Cloud Blog

APRIL 3, 2015

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. The Web as a Strategic Channel. The Missing Piece of Your 2015 Marketing Budget. The Problem.

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Allocation Marketing Websites SMB B2B Thought Leadership 48

Adobe Experience Cloud Blog

SEPTEMBER 11, 2017

Content around national holidays, bizarre holidays, and even local festivities draw huge crowds on social media. At Unmetric, we constantly measure and monitor our marketing efforts. We’ve found that we get a lot of engagement (and conversions) from our content on social media holidays, like this Mother’s Day article.

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Adobe Experience Cloud Blog

APRIL 11, 2014

Because of that, knowing how to plan your marketing programs is crucial – if you’re going to use a process 365 days a year, you want to have that process down cold. Running Multi-Channel Marketing Programs. So as marketers plan those individual programs, finding the right mix of channels is a top concern.

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Planning Customer Surveys Multi-Touch Attribution Trends 48

Adobe Experience Cloud Blog

AUGUST 7, 2013

Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience. To succeed with modern email marketing , you need to know: What makes email truly trusted and engaging. So how can marketers do these things? Email must be strategic.

Email Marketing 48

Email Marketing Blast Campaigns Marketing Management Marketo 48

Adobe Experience Cloud Blog

AUGUST 12, 2011

by Rick Siegfried Yesterday Marketo took part in the American Marketing Association’s (AMA) Virtual Xchange, and what an Xperience! These new avenues of information are taking the B2B marketing world by storm, and there isn’t any sign of them slowing down. Base measurement around proving marketing ROI.

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Co-Registration Marketo Salesforce.com Webinar Metrics 48

Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. B2B blog content can be repurposed in other channels.

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B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 27, 2011

If not, you’re missing out on a load of opportunities to fine-tune and ramp up your B2B marketing. You can make a big difference in your future online marketing mix simply by gaining a deep understanding of how referring website traffic behaves on your website. Don’t stop with the obvious channels, either.

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Analytics Marketing Analytics Tools Keywords Traffic 48

Adobe Experience Cloud Blog

MARCH 26, 2014

As any marketer who has decided to start truly engaging with their audience can tell you, those same feelings usually apply. As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. Measure and Analyze.

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Multi-Touch Attribution Peer-to-peer Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

SEPTEMBER 8, 2011

When these facets are all combined, infographics can serve as a powerful addition to your content marketing mix by raising brand awareness and driving your target audience to your online destinations. Are you using infographics as part of your marketing mix?

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Trends Comparison Marketing Management Statistics 48

Adobe Experience Cloud Blog

APRIL 19, 2011

by Maria Pergolino B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation. Promote others – One of the keys to an effective B2B social media program is sharing. The same holds true when developing strategies for Twitter.

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Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

DECEMBER 16, 2014

EIU : What is the marketing landscape going to look like five years from now? Aditya Joshi : Unless you’ve been living under a rock, the big secular forces affecting marketing are pretty clear. First, the rise of digital media and channels. But traditional channels like TV are still alive and kicking.

Planning 48

Planning Paid Search Agency Advertising Agencies Ideal Customer Profiles 48

Adobe Experience Cloud Blog

MARCH 22, 2013

by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software. Traffic from this channel has subsided, you aren’t closing as many deals.

Inbound Marketing 48

Inbound Marketing High Quality Lead Marketing & Strategy Cross-Selling 48

Adobe Experience Cloud Blog

SEPTEMBER 20, 2013

Whether you’re part of an enterprise marketing effort, or a team of one, we could all use a little secret magic in our SEO efforts. I’m willing to bet there’s one you haven’t included in your overall marketing mix. Integrate your SEO strategy with social media, content marketing , and email marketing.

SEO 48

SEO Best Practices Press Distribution 48

Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. Event Marketing' Send a follow-up email to registrants with a call to action.

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Webinar Metrics Rules Thought Leadership Sales Qualified Leads 48

Adobe Experience Cloud Blog

JULY 10, 2014

If a mobile app is part of your marketing mix, it’s critical to establish a strong path to conversion — one that users will adopt within the first few weeks. Research shows that 48% of users worldwide list mobile as a key media for impacting purchasing decisions (according to Mobile Marketing Watch).

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Mobile Marketing Word of Mouth Ad Frequency Urgency Marketing 48

Adobe Experience Cloud Blog

JUNE 24, 2011

Some of the scariest aspects of today’s ever-evolving B2B marketing world are nearly enough to make you want to hide under your desk rather than try anything different. Technologies like smart phones and social media have further complicated an already intricate system of attracting consumers and capturing sales. Change with the Times.

Marketing Budget 48

Marketing Budget Business Work Management Social Media 48

Vidyard

DECEMBER 2, 2015

“We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard.

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Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Vidyard

DECEMBER 2, 2015

We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard. Vidyard is a highly engaged LaunchPoint partner, and we’re thrilled to see so many Marketo customers utilizing their solutions.”

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Vidyard

DECEMBER 2, 2015

More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard.

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Convince & Convert

JANUARY 11, 2017

The challenge is magnified in the social media realm. This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. When we look at marketing—and I’m focusing on the B2B side—almost every activity is easy to measure. Daniel: Yeah.

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Social Media Sales Management Top of Funnel Media 131

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Digital marketing uses targeted research and analytics to quickly determine which approaches are working well and which aren’t worth the cost or resources. So, most digital marketing channels tend to be less costly from the start and prevent overspending on underperforming campaigns. Online Market Share Clarifies Sales Figures.

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Marketing Automation Services Work Management Budget Programs Lead Ranking 134

Adobe Experience Cloud Blog

AUGUST 7, 2012

Join Maria Pergolino, Sr Director of Marketing at Marketo, and Jason Lankow, Co-Founder and CEO of Column Five Media for our visual content webinar and learn how to light the fire around your content strategy as they show you how to effectively utilize visual content in your marketing campaigns.

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Marketo Webinar Metrics Content Marketing Content 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2017

Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. Promote Across Channels. Email and organic social are two of the most effective channels for webinar promotion. Social media posts are a great way to drive last minute registrations in particular.

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Webinar Metrics Multi-Touch Attribution Thought Leadership Budget Programs 131

Televerde

AUGUST 1, 2019

Lead nurturing is your process for systematically staying in front of prospects using tactics such as email, direct mail, digital advertising, and ‘hanging out’ on the channels where your buyers congregate, such as LinkedIn. Part of being successful with a modern marketing mix is realizing the work is never truly done. .

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Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

Adobe Experience Cloud Blog

APRIL 22, 2016

When you pair a smart video hosting platform with a complete marketing automation solution , you can use video as a brand new channel to engage with your prospects and customers throughout their entire buyer’s journey. You can combine this with other types of activity on your other channels to gauge overall interest in your products.

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Marketing Automation Services Video Marketing Content Marketing Analytics Tools 48