Vidyard

OCTOBER 20, 2015

It also increased traffic to Hootsuite’s YouTube channel, blog and Sign Up pages. It was featured in articles in Time Magazine, Fast Company, Salon, AdAge and Adweek. Lattice Engines then amplifies the videos’ reach on social with GaggleAMP and Hootsuite through email via Marketo. Best Integrated Video Marketing Campaign.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Adobe Experience Cloud Blog

NOVEMBER 28, 2016

Imagine my delight when I came across piano salesperson Erica Feidner, who was named one of the top 10 greatest salespeople of all time by Inc Magazine. Back to Erica. She is a classically trained concert pianist who insists that she’s not in sales (despite selling $3.5

B2B Sales 48

B2B Sales B2B Thought Leadership B2B Thought Leadership 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

QuanticMind

OCTOBER 26, 2017

To go about the task of measuring success, it’s important to figure out what to track, specifically: Source/medium – Which channels are being tracked. Content focus – Such as paid versus organic/earned channels. Content type – Specific offers such as webinars, guides or checklists. >>Back to top. An Attribution Journey .

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

Marketing Insider Group

FEBRUARY 5, 2024

Startups Magazine) Over 90% of brands utilize social media for marketing. Backlinko) 49% of marketers agree that organic search offers the best ROI among all marketing channels. ThinkWithGoogle) Image Source: Think With Google Over 70% of people describe themselves as channel-agnostic, flexible about buying offline or online.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Adobe Experience Cloud Blog

SEPTEMBER 21, 2011

Three hundred years later in the 1700s, there was the advent of the first magazine, and the first paid advertisement in a newspaper in France in the 1830s. A Convergys Corp study found that a negative review on Facebook, Twitter or YouTube can cost a company 30 customers. Marketing, in the beginning, was focused predominantly on sales.

Planning 48

Planning Television marketing Paid Search Agency Mobile Advertising 48

SnapApp

DECEMBER 22, 2016

Magazine and have also received the ASJA Award for investigative reporting. The Marketo blog provides a wealth of information spanning topics such as marketing automation, social media, lead nurturing, content marketing and much more. Recommended reading: The Secret to Content Marketing ROI. #3. Simply Measured. Social Media Examiner.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Content Marketing Institute

NOVEMBER 1, 2018

“Making the wrong (technology) pick doesn’t necessarily doom a marketing program, but it can make success more difficult to achieve,” writes analyst Tony Byrne in the November issue of Chief Content Officer magazine. It only makes sense that marketers want to know what’s working on social channels. Salesforce. Demandbase. MarketMuse.

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Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

Content Marketing Institute

AUGUST 24, 2018

In 2015, Jason launched the podcast to tell the story of marketing on LinkedIn through a new channel. Jason and team launched this print and digital magazine as a test with a U.K. LinkedIn turned its Marketing Solutions blog into an 80-page print & digital magazine. Print’s Very Much Alive: Magazine Examples From 9 Brands.

Linkedin 71

Linkedin Search Marketing B2B Thought Leadership Class 71

Heinz Marketing

MAY 10, 2018

It’s inspired by Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Brandon is a wicked smart marketer who covers a ton of ground across numerous marketing (and sales) channels. Engagio, Marketo, Salesforce, Slack, and LinkedIn. Which creators do you watch regularly on YouTube? Game of Thrones.

Work Management 47

Work Management Marketing Management Linkedin Marketo 47

Adobe Experience Cloud Blog

DECEMBER 9, 2014

In an effort to try and map out the future, Marketo and The Economist have teamed up to offer some insights and advice by talking with some of the best marketing minds out there. Seth talks about how the explosion of channels has created a problematic land-grab effect for marketers who look to ‘own’ a channel.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Peer-to-peer Work Management 48