Tomorrow People

MARCH 23, 2021

Which channels drive a bigger audience? Highlights here include: Conversion Rates by Channel What's considered a "conversion" will vary from business to business. Tracking, evaluating, and working to improve your conversion rates for each channel is worthwhile. Encourage loyalty and advocacy over the long-term.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Tomorrow People

OCTOBER 27, 2020

Conversion Rates by Channel. Brand Loyalty (repeat visits). While most marketing teams suddenly adjusted to remote work, their customers made a more definitive switch to digital tools and channels as well. That includes taking a closer look at your content and channel strategy as well. Marketing Qualified Leads (MQL).

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Tomorrow People

DECEMBER 18, 2017

This strategic content can then be used for a purpose, to build a subscribed audience, create brand loyalty and eventually evangelism. Day 4: BE CHANNEL SPECIFIC. It's easy to create one asset and push it out via all your marketing channels STOP THIS PRACTICE NOW! So don't just create content for content's sake!

Planning 0

Planning B2B Thought Leadership Tips Content Marketing 0

Tomorrow People

NOVEMBER 21, 2017

Know the keyword and SEO tactics that help improve your audience effectiveness in social channels. Keywords help to connect you to your audience on social channels as well as in search engines, by spreading your content to the right people and encouraging sharing. Engage one bird to attract whole flocks.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Tomorrow People

MARCH 19, 2012

So why do businesses continue to use a marketing channel that is failing to win them new business? Build loyalty to create long-term revenue. For example, recent research has revealed that just 18% of SMEs using Google Adwords actually recoup their investment (Source: YouGov). Why use something that’s not working right?

PPC 120

PPC Cost Per Click Advertising Agencies Paid Search Agency 120

Tomorrow People

MAY 10, 2021

It helps to build a stronger and more emotional connection for enhanced brand loyalty, and provides a real point of difference with competitors. They also help to build trust and loyalty, both externally with customers and partners, and internally with the workforce. Work happens faster in channels. Problem statement.

Brand Identity 227

Brand Identity Branding Loyalty Landing Pages 227

Tomorrow People

OCTOBER 10, 2017

CHOOSE THE RIGHT CHANNELS. And it’s not only a case of finding the right channels to push your content through; the channels will also influence the form and format of your content. Assess your CX now with our audit and get actionable takeaways to improve customer acquisition, retention, and loyalty.

Marketing & Strategy 476

Marketing & Strategy Marketing Strategy Content Marketing Work Management 476