Paul Gillin

JUNE 17, 2010

Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers. In the early days of Twitter, the Dell TechCenter staff had set up a common Twitter account as a secondary channel of communication. Members share advice and ask questions of Hanson and the other engineers, who dispense it for free.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

AUGUST 26, 2011

His best story actually had nothing to do with insurance but everything to do with using social marketing to build loyalty and word-of-mouth awareness. The insurance company’s YouTube channel has had more than five million views, many for its TV commercials. “We believe 60% of our Facebook fans are prospects,” Weiss said.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

JUNE 24, 2010

Unique URLs enable your analytics software to track inbound traffic from each source separately so you can determine the ROI of each channel. These include factors like customer satisfaction, customer loyalty, brand reputation and market influence. Customer loyalty. Measuring Intangibles. Measurement. Customer satisfaction.

ROI 50

ROI Paid Content Social Marketing Webcast 50