Chris Koch

FEBRUARY 11, 2014

The second is fan loyalty – and no, that’s not a redundant term. Obviously if you’re a fan of a team, you’re not just going to switch loyalties because you get a better offer somewhere else. In the past, fans’ loyalty to sports teams was primarily a one-way street. to a record of $3.39 Recognition.

Loyalty 100

Loyalty Eye-Tracking Mobile Marketing Stats 100

Chris Koch

APRIL 3, 2014

Research by my colleague Rob O’Regan has found that hanging onto the kind of global popularity enjoyed by Man U requires focusing on four key channels: Social media. Loyalty programs. billion page views last season – an all-time record for the site.

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100

Chris Koch

MARCH 19, 2010

Some organizations have created support channels for employees to ask questions about the guidelines. By pushing SMEs to engage with the target audience in these ways, you help them build up trust and loyalty among customers and prospects. Build loyalty be being timely. Gather information by asking questions. Create continuity.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

MARCH 12, 2010

They are focused on lifetime customer value and are willing to incur short-term costs in order to build long-term loyalty and satisfaction—Nordstrom and Amex are a couple of B2C examples. Social media is a channel for raising the level of intimacy that we have with customers and prospects with that content. Operational excellence.

Social Media 100

Social Media Media Thought Leadership Work Management 100

Chris Koch

JANUARY 22, 2010

So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. Google analytics also has a metric for loyalty—the numbers of repeat visits over time—that shows whether people are sticking with you.

Social Media 100

Social Media ROI Lead Ranking RSS 100