Buzz Marketing for Technology

SEPTEMBER 22, 2008

This is a massive distribution channel for any brand but still Because Social Network ad impressions are worthless – the old model of buying impressions is like shouting at consumers – you buy ads to “get in front of them” and “give them a message” – but that's not going to work in a “social “ world by definition!

Social Networks 100

Social Networks Web 2.0 Brand Identity Branding 100

Buzz Marketing for Technology

JULY 7, 2008

Television hit a tipping point - but channels (NBC) don’t. Ok, ok, maybe they do in terms of commercial viability, but inherently there is motion from channel to channel based on content, time, cost, benefits, etc. Social networking has hit a tipping point, but the channels will continue to ebb and flow.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

OCTOBER 10, 2013

The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. Love Your Loyalty Programs. A better experience leads to higher loyalty. Sync Your Channels.

eCommerce 100

eCommerce Cross-Selling Loyalty Top of Funnel 100

Buzz Marketing for Technology

JANUARY 16, 2013

Retailers Start to Love Loyalty Programs - It’s not just for frequent fliers anymore. are launching loyalty programs—and integrating data into comprehensive customer profiles—to offer the next level of personalization and service. The Rise of Cross-Channel Experiences - Consumers don’t think in channels, they think in brands.

eCommerce 100

eCommerce Mobile Marketing Loyalty Ideal Customer Profiles 100

Buzz Marketing for Technology

MARCH 13, 2013

But when it comes to a decline in return customers, blaming a lack of customer loyalty on the competition is the easy way out. And from there, put a plan in place for increasing customer loyalty. This additional knowledge can then be used to personalize user experiences across channels. And vice versa.

Landing Pages 100

Landing Pages Loyalty Mobile Marketing eCommerce 100

Buzz Marketing for Technology

NOVEMBER 1, 2013

However, brand loyalty online can be much more fleeting than it is offline. Stop and think about some of the online brands that have your devoted loyalty (no matter what sins they may occasionally commit). For many of us (myself included), it would take a lot to sway my trust, respect and loyalty away from these three online giants.

Ideal Customer Profiles 100

Ideal Customer Profiles Conversion Mobile Marketing eCommerce 100

Buzz Marketing for Technology

NOVEMBER 8, 2013

It can make all the difference in customer engagement and loyalty on one level. But most important, it can also very drastically impact actual sales figures and revenue across multiple channels. So let’s look at some of the prevailing digital “values” that could either help or hurt a brand’s bottom line.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Paid Search Agency Allocation 100

Buzz Marketing for Technology

NOVEMBER 14, 2012

It’s personalization that gives customers what they want and shows them that you value them—a must for creating relationships and loyalty online. Add in multichannel data from call centers and stores or branches, and they can create an organization-wide, cross-channel approach to personalization within a quarter.

Personalization 100

Personalization Advertising Agencies Terms and Conditions Paid Search Agency 100