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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

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These include for Salesforce some new Web page designer tools to optimize commerce conversions and reduce returns, as well as new product catalog, referral and loyalty management tools. GTM Innovation For Salesforce the innovations announced at NRF 24 center on three topic areas.

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Driving Growth Amid a Pandemic: Three CMOs Guide the Way

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We made a fast pivot to divert our program dollars to digital marketing (since we sell to large enterprise, the in-person events had been a key marketing channel for engaging with senior level decision makers). Optimize digital channels to ensure they are personalized, timely and relevant. Be in it to win it!