Customer Experience Matrix

FEBRUARY 4, 2009

More important to people who need it, the company offers partner management and channel sales management products that integrate with its demand generation offering. It offers a pretty complete set of features, with shortfalls in some areas balanced by strengths in others. Pricing starts at $599 per month. I reviewed it here in March.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. The problem with outbound marketing is that it relies on interruption, and people are now using more and more tools to block these channels (like caller ID and email spam blocking software).

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

In both these scenarios, emails emerge as the most popular lead nurturing channel. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology. 8217; On Linkedin. Conditions Apply.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40