Contently

MARCH 30, 2020

While the long-term returns fizzle out faster than with evergreen content, the initial traffic spike is often larger, and you still see compounding returns over time. Play the long game and reallocate those funds towards content, which is designed to build relationships and nurture leads. There are a few reasons for this: 1.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

KoMarketing Associates

APRIL 1, 2020

Now more than ever, trust has to be established across the board to distinguish the broader B2B marketing message across digital channels. Blog Posts supporting long-tail keyword opportunities. As we outlined a few years back , building trust is a key component to successful SEO programs. Final Thoughts. Where can you start?

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Webbiquity

MARCH 31, 2022

Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. Omnichannel success, like web presence optimization , isn’t just about being present on as many channels as possible—it’s about fully integrating them. Account-based marketing is here to stay.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Top Rank Marketing

OCTOBER 30, 2023

There are so many tactics, channels, metrics and tools involved with modern SEO that trying to keep them all straight can be downright scary! Long-Tail Keywords: Longer and more specific keyword phrases that typically have lower search volume but higher intent. This is definitely true of search engine optimization.

Search Marketing 117

Search Marketing SEO Mobile Advertising Long Tail Marketing 117

Tiecas

APRIL 23, 2024

Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles. Gartner’s prediction that 80% of B2B sales interactions will take place in digital channels by 2025 underscores this transformation.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Martech

JANUARY 30, 2024

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Developers can modify and use it as long as they agree not to compete with the company for two years after purchase. We took a slightly different approach.

Paid Search Agency 124

Paid Search Agency Marketing Attribution Top of Funnel Companies 124

QuanticMind

JULY 7, 2023

Halloween will be just around the corner, with many other major holidays close on its tail. For digital advertisers looking to rock their holiday campaigns this year, a bit of planning amidst the summertime fun can go a long way in setting those campaigns up for success. Before we know it, we’ll be rounding out September.

Advertisements 70

Advertisements Advertising Intent Pricing 70

Marketing Insider Group

MAY 26, 2020

The hide in their vanilla content cave, their figurative tail tucked between their legs. Share your opinions as long as they are informed, based on experience, and seek to help your customers. Channel that passion into well-reasoned content that not only states your opinions but also the facts behind those conclusions.

Opinions 301

Opinions Content Marketing Lead Ranking Content 301

KoMarketing Associates

FEBRUARY 10, 2021

A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” Write answers to these questions/subheaders in a paragraph that’s 40-60 words long. Generally speaking, SEOs should also consider ways to drive users from the company YouTube channel to the website.

SERP 295

SERP Features Google Top of Funnel 295

Launch Marketing

DECEMBER 14, 2022

Standing out and gaining readership can go a long way in generating awareness, traffic and overall leads to your website or wherever your blog may be featured on. Did they search long-tail, specific keywords? Using studies and other data to supplement information can go a long way and show your organization does your research.

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Digilant

SEPTEMBER 25, 2023

Late October Consider heaving up on awareness-focused channels such as advanced TV (CTV/OTT), pre-roll and native video, and audio. In summary, this year’s holiday shopping season will require a strategic balancing act from advertisers: launch early but plan the long haul strategy.

Top of Funnel 59

Top of Funnel Campaigns Funnel Advertising Media 59

Oktopost

MAY 23, 2023

We’ve put together a guide on how to repurpose content – particularly when it comes to addressing the unique formats different social media channels present – if you’re interested to know more. You’ll reach new audiences Different channels reach different audiences. Different platforms cater to differing attention spans.

Social Media 91

Social Media Social Marketing Media Content 91

SmartBug Media

AUGUST 27, 2021

Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Our current paid structure is to use video as our top-of-funnel channel to try and be the first touch for our brand,” Brad Reifschneider , assistant director of digital marketing at Grand Canyon University, said.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Adobe Experience Cloud Blog

MAY 22, 2017

Using Long-Tail Keyword Research to Exceed Expectations in the Enablement Phase. Long-tail keywords—search queries that are four words are longer—are often used by searchers who are looking for answers to specific questions. The content can also be converted to PDF format for use in offline customer service interactions.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

Biznology

OCTOBER 17, 2017

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. So we focus on reaching the long-tail.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Contently

FEBRUARY 24, 2021

They have a solid library of investment content with titles modeled after long-tail search inquires to bring in SEO traffic. Given how fast the story spread, Thursday night was too long for Robinhood to email customers with an explanation. Develop a thoughtful channel strategy. Robinhood invests in content.

PR 153

PR Paid Search Agency Companies Long Tail Marketing 153

Tiecas

MARCH 21, 2024

Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. The ‘Seller Beware’ Era: Buyers hold the power, dictating the pace and terms of engagement.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Digilant

OCTOBER 5, 2023

So, it should come as no surprise that seven of the ten most popular channels these users rely on for product discovery are digital. If you’ve found yourself confused or overwhelmed with which channels and tactics are best to create engaging and memorable brand awareness touchpoints, keep reading. It’s a win-win.

Advertising Channels 59

Advertising Channels Brand Identity Branding Best Practices 59

Martech

SEPTEMBER 6, 2022

While it’s difficult to conjure any sympathy for these social media giants, marketers and smaller app developers are seeing their entire businesses being upended by these changes, as Facebook is often a primary channel for audience targeting. All is not lost and there are ways to help you navigate these new changes.

Privacy 114

Privacy Advertisements Advertising Tips 114

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. Long-tail keyword discovery - The long-tail keyword tab in Data Cube provides high-value, low-competition keywords that represent immediate ranking opportunities. SEO tools are essential when it comes to effective strategizing. Example: BrightEdge Market Insights.

SEO 111

SEO Research Enterprise Management Tools 111

ClearVoice

MARCH 9, 2023

This strategy then changed to the use of short- and long-tail keywords. The B2B audience has a long chain of command, as well as a longer buying cycle than that of a B2C audience. The content should also generate long-term relationships with your audience and referrals to other businesses. Another thing to keep in mind?

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Adobe Experience Cloud Blog

JUNE 11, 2018

Ecommerce marketing simply uses the best channels and most effective digital methods for the benefit of your business. You can discover all this information through engaging with your customer, using social media to talk directly to them and find their chosen channels for communication and engagement. Know Your Industry.

eCommerce 134

eCommerce Long Tail Marketing Business Domain 134

B2B Digital Marketer

MARCH 31, 2022

In their place, businesses are turning to digital channels as a way to interact with potential and current customers. Michael “Buzz” Buzinski is a life-long entrepreneur, a digital marketing thought leader, an author, and the Chief Marketing Officer of Buzzworthy Integrated Marketing. 15:34 – SEO and effective content marketing.

Work Management 52

Work Management Marketing Management Service B2B Marketing 52

Martech

APRIL 28, 2023

Browser plugins like MozBar and Keyword Research have also come a long way and continue to add value to B2B marketers. Generative AI models can find low-volume or long-tail keywords that make it easier to rank content. Up to 44.5% of marketers use generative AI for keyword research.

Marketing AI 129

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 129

Contently

MARCH 1, 2022

And they’ve been around since long before the Internet. It combines news content with profiles, fashion shoots, affiliate content on sneakers and other clothing, and original, long-tailed interviews. Almost three years later, FuckJerry weathered the storm to continue aggregating memes to an Instagram flock of 16.3

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. What is the difference between SEO and PPC? When to use SEO and PPC together?

SERP 128

SERP PPC Top of Funnel SEO 128

Oktopost

MAY 2, 2021

That is just another way of saying that it creates long-term awareness for prospects engaging with the brand over time. This long-term (long-tail) approach is why it is essential to optimize your YouTube posts as an effective means for evergreen content marketing. . Optimizing Your YouTube Videos for SEO.

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

Vision6

JANUARY 19, 2021

A little goes a long way. Don your lab coat and channel your inner scientist. Subscribe to your competitors’ channels. 59% of marketers agree that email is the most effective channel for generating revenue. One way to do this is by targeting your competitors’ long-tail keywords.

Digital Asset Management 98

Digital Asset Management Work Management Marketing Management Marketing Strategy 98

SalesIntel

AUGUST 14, 2023

Consider engaging with your audience through various channels, such as email marketing, social media, webinars, or industry events. While the “earn before you buy” approach may take time, it is a necessary step for long-term success. Observe the response rates, the level of engagement, and the feedback received.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

BenchmarkONE

NOVEMBER 20, 2019

All we have to do is speak, and the simplest tasks, like ordering takeout or changing the channel on the TV, are accomplished. . Use Long-Tail SEO. This has always yielded the best results, but when it comes to optimizing your content for voice search, don’t neglect long-tail keywords or phrases. .

Long Tail Marketing 65

Long Tail Marketing Optimization Content SEO 65

FunnelEnvy

FEBRUARY 5, 2024

Promote content across channels: Besides internal linking, share your content on social media, guest blog on industry websites, share case studies, and utilize email marketing to reach a wider audience. Organizing content topics and long-tail keywords around search intent is a simple way to organize your approach. What is PPC?

Paid Content 62

Paid Content PPC Traffic SEO 62

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

In one sense, modern SEO was doing this kind of personalization long before ABM became widely practiced. As you expand your keyword strategy to include long-tail keywords (keywords that are four or more words), add your industry, physical location, and/or target audience as appropriate. SEO is Always an Optimal Channel.

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

Content Marketing Institute

OCTOBER 16, 2018

Instead, you’ll get the right traffic, or what I call the keyword sweet spot: Find keyword sweet spot, where it’s relevant to business & it’s long-tail, low competition. Long-tail, low competition. As it says on its home page, “find long tail keywords with low SEO difficulty.”.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

chiefmartech

SEPTEMBER 5, 2021

Lago — no-code tool for segmenting and syncing customer data across channels. In the long tail of all the martech in the world, this consolidation drives growth in the “head” of the tail. Clarity — collaboration and project management workspace. Abstra — no-code app built meant for designers.

Paid Search Agency 71

Paid Search Agency Marketing Management Companies Startups 71

BuzzSumo

JULY 29, 2020

Starting with high-engagement keywords will ensure your channel is set up for success. Accounts with massive subscriber counts can get away with using broader keywords (as opposed to long-tail keywords) which are much harder to rank for. It looks like FreshCap Mushrooms might have a successful YouTube channel.

Youtube 129

Youtube Keywords Research Effectiveness 129

ClearVoice

SEPTEMBER 22, 2023

Address this need by optimizing your content for voice search , such as including long-tail tech and software keywords in your content. Learn from audience insights and feedback to continuously improve your content, distribution channels, and content formats (among others).

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

seo.co

JULY 28, 2020

percent of all traffic on the web comes from organic search, so it’s one of the most valuable channels to capitalize on. Will you use a combination of head keywords and long-tail phrases? Organic traffic isn’t the only channel relevant to SEO. As much as 53.3 Social traffic, generated from social media apps and websites.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109