Marketing Insider Group

AUGUST 28, 2023

According to 49% of marketers, organic search has the best ROI of any marketing channel. Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. Is there an effective internal linking system?

SEO 213

SEO Lead Scoring Lead Ranking SERP 213

Marketing Insider Group

JANUARY 11, 2023

In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To overcome multi-channel marketing challenges, you have to know how you’re going to address these challenges when they appear in front of you.

Multi-Channel 229

Multi-Channel Advertising Channels Work Management Marketing Management 229

Marketing Insider Group

JANUARY 12, 2021

Personalization Based on Channels. A second personalization strategy is to let the channel dictate the content. There are your owned media like your website and email; then there are the third-party channels like social media and anything else that you don’t have direct control over. Link-Based Personalization.

Marketing & Strategy 291

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 291

The Forward Observer

MARCH 1, 2024

However, with the explosion of social media and content marketing, many organizations still struggle to know which channels to invest in and how to maximize their impact. Integrated marketing and PR strategies are a requirement for all businesses. And, interesting fact – she once went paragliding in the Alps!

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. What Is B2B Digital Marketing? Why Is B2B Digital Marketing Important? Content Marketing.

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

SmartBrief - Marketing

MARCH 7, 2024

According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages. Use links to your advantage.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Litmus

MARCH 11, 2024

“The link isn’t working…” “The subject line is empty…” “Why does the email say ‘Hello, %%first_name%%’?” As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. Your heart drops. Your career flashes before your eyes. Panic ensues. Email is complex.

Email Marketing 110

Email Marketing Work Management Marketing Management Paid Search Agency 110

Vision6

APRIL 17, 2024

Understanding the metrics you’re tracking is essential for effectively allocating resources and engaging the right channels in your omnichannel strategy. By identifying key performance indicators (KPIs) upfront, you gain insights into which channels are driving the most value and where to focus your efforts for maximum impact.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Martech

FEBRUARY 1, 2023

After completing numerous UA to GA4 migrations, one issue that appears in almost all instances relates to categorizing existing marketing links into Google’s newly defined channels. Old online marketing links with UTM parameters are no longer being categorized the same way. Paid channels require special attention.

Tagging 121

Tagging CPC Cost Per Click Campaigns 121

Top Rank Marketing

DECEMBER 20, 2023

These are just a few statistics to get you to start considering this channel for your social media content calendar. When you pin, it’s a best practice to include a link back to the source. Many consider it to be a search engine instead of a social media channel. Repurpose social content across channels. Why Pinterest?

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. 89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. Depending on your industry and objective, different social channels might be better than others.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Martech

MARCH 12, 2024

It won’t just appear, it’s not clean and simple like other marketing channels. We found a link between online activity and the revenue performance of attorneys. Social media is now considered the most effective B2B channel for driving revenue, per the 2023 State of B2B Digital Marketing report (download required).

Social Media 85

Social Media Media B2B Advertising Agencies 85

B2BMarketing.net

APRIL 9, 2024

We’re bringing that to life in the next wave of this multi-channel campaign with amazing talent, humor, and a bold, new edge aligned with what everyone loves about the Workday brand. We’re excited to show the world how Workday rocks the future of work.”

Campaigns 64

Campaigns Multi-Channel CMO B2B Marketing 64

Sprout Social

JANUARY 31, 2024

For brands big and small, growing a channel and dedicated audience is no small feat. YouTube engagement refers to the level of activity associated with your channel and videos. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. What is YouTube engagement?

Youtube 98

Youtube Work Management Social Networks Eye-Tracking 98

Martech

JANUARY 2, 2024

Take the Martech Salary and Career Survey Click here to take the survey Bringing data from different channels together Customer data is collected through many different channels (think email messages, organic content, paid media, app usage, etc). UTM tagging, or data we add to call-to-action links, etc.,

Ideal Customer Profiles 113

Ideal Customer Profiles Advertising Agencies Paid Search Agency Top of Funnel 113

Martech

APRIL 5, 2024

Treat your marketing processes like any new customer-facing campaign or channel Choose your use cases wisely. Can they be linked to make sharing data easier and improve marketing? Can it cover all channels of customer communication? Or does the company need more than one platform to cover all channels?

Peer-to-peer 101

Peer-to-peer Paid Search Agency SMS Gartner 101

Martech

APRIL 5, 2024

This includes conversions within linked advertising accounts. For example: Once Universal Analytics services end, new conversions, including goals and ecommerce transactions, will no longer be measured. This change could impact the performance of ad campaigns, especially if those conversions are used alongside Smart Bidding strategies.

API 108

API Analytics Google Marketing Analytics Tools 108

Sprout Social

APRIL 26, 2023

And one of the biggest questions we’ve seen about LinkedIn content is whether or not you should put links in your posts, or in the first comment. We were curious too: why put the link in comments on LinkedIn? Why put the link in comments in LinkedIn posts? The link-in-comments posts had a “social-first” design.

Linkedin 105

Linkedin Ad Frequency Social Media Marketing Analytics Tools 105

Martech

DECEMBER 11, 2023

Have you mapped the behaviors you want your customers to take across your marketing channels? As part of the strategic brand-building process, you must map desired behaviors across each channel you plan to use. And perhaps most importantly, are you linking customer emotions to different marketing assets?

Ad Building 122

Ad Building Brand Identity Branding Tips 122

Lenny's Newsletter

SEPTEMBER 7, 2023

Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m. Tough Conversations. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Marketing Analytics Tools 112

Marketing Analytics Tools Lead Ranking Startups Linkedin 112

ClearVoice

MARCH 9, 2024

Content distribution is the strategy you apply to publishing, sharing, and promoting your content across multiple platforms and channels to ensure maximum reach and engagement. And not all content performs equally well on every channel. It also helps you know which content to post to which channel, and when.

Distribution 52

Distribution Paid Content Content Planning 52

Sprout Social

JANUARY 24, 2024

Not all social channels tell you both reach and impressions. Use social media management tools to track audience growth across channels. For instance, implementing UTM parameters becomes crucial on Instagram, where clickable links are limited. In fact, 50% of marketers track link traffic from social media posts (e.g.,

Paid Content 98

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 98

ScanmarQED

JANUARY 10, 2024

The strategic decisions are the big high-level decisions that link to business and financial objectives. Often weekly data and regression techniques are used to understand the incremental effect of spending an additional euro on each of the marketing channels. How is ToM awareness impacting sales? We can take Facebook as an example.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

Stevens & Tate

MARCH 27, 2023

These are people’s reactions to online content they interact with on social media channels. Link Your Website to Your Social Media Pages One obvious and most common way to improve your social signals is to link your site to all the social media pages. What are Social Signals?

SEO 115

SEO Peer-to-peer Paid Search Agency Lead Scoring 115

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Instead, it’s a growing channel that builds brand credibility. While LinkedIn is a great place to start, it’s not the only channel brands should explore. What sparked the shift to influencer marketing?

B2B Marketing 127

B2B Marketing B2B Planning B2B Thought Leadership 127

Scoop.it

APRIL 13, 2023

Long story short: If you don’t have a YouTube channel or don’t create videos to engage your audience, it’s high time to start. ” <insert video here: [link] > YouTube algorithms are constantly changing, and they have nothing in common with those of Facebook or Instagram. For what do you need this channel?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing Digital and Traditional Marketing: Exploration of a balanced marketing mix, allocating budgets effectively between digital channels, traditional methods, event marketing, and influencer collaborations based on client-specific needs for optimal impact. 03:24 – The impact of consumer behavior changes on B2B strategies.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Sprout Social

JULY 7, 2022

In this post, we’ll cover what YouTube Creator Studio is, how to access it, and how to use its various features to grow your channel. It’s where brands and creators can go to track video performance , understand audience behavior, and monitor channel growth. View channel dashboard. What is YouTube Creator Studio?

Youtube 114

Youtube Copyright Paid Search Agency Work Management 114

Sprout Social

FEBRUARY 15, 2023

If you’ve been wondering how to start a YouTube channel but haven’t jumped in yet, this is your sign to get started. How to create a YouTube channel in 5 steps Whether you need the 101-level breakdown, or just a refresher, feel free to go straight to whichever section you need most. Then, select Create a channel from the drop-down.

Youtube 86

Youtube Advertising Channels Brand Identity Branding 86

Choozle

MARCH 27, 2024

With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content. CTV and Data Tracking: A New Dimension One of the unique aspects of CTV advertising is its ability to track data in a manner distinct from traditional digital channels.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Martech

SEPTEMBER 18, 2023

To more easily create social media posts from blog content, the AI assistant (beta) can quickly summarize and suggest social post content for all channels. Reach your internal stakeholders where they spend their time by sending automated recurring reports to a Slack channel instead of sending the report via email.

Top of Funnel 126

Top of Funnel Forecasting SMS Work Management 126

Martech

DECEMBER 19, 2023

Remember, this applies only to Google accounts where someone hasn’t done anything in any Google channel for two years or longer. Click here to take the survey Furthermore, email has a nudge effect and drives consumers to other channels. In this business case, email activity was just one of the many channels and metrics involved.

Marketing & Strategy 114

Marketing & Strategy Opt-out CAN-SPAM Work Management 114

Sprout Social

MARCH 16, 2022

You want your time and effort to go toward content that is effective for your channels and your brand. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. The best way to pick the right metrics is to ask yourself: what are my channel-specific goals ? Likes/Dislikes.

Video Marketing 123

Video Marketing Youtube Click Rate Allocation 123

Sprout Social

FEBRUARY 24, 2021

Two types of YouTube descriptions exist: one for the channel and one for the video itself. Most of the tips listed here apply to the video description but some, like using the right keywords, are applicable to the channel description, too. Channel descriptions summarize what you should expect from the channel.

Youtube 131

Youtube Tips Keywords Copywriting 131

seo.co

MAY 15, 2023

Neither is link building. But artificial intelligence is shaking up the search world more than those 10 blue links ever did nearly three decades ago. Be the first-to-market with new concepts and you’re more likely to be both linked to as the original source, but potential referenced in future AI searches around the topic.

Long Tail Marketing 104

Long Tail Marketing Marketing AI Top of Funnel Lead Ranking 104

Unbounce

JUNE 28, 2022

If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. You followed the link to the company’s product page and went through a lengthy checkout process that included giving away personal data to a brand you’d just met.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Martech

MARCH 28, 2023

Movable Ink, the personalized content platform, has announced the launch of a new mobile suite , adding to the range of channels where it can use data to create personalized engagement with users. Deep linking to allow seamless connections between, for example, email and mobile messages and specific locations in the mobile app.

SMS 95

SMS Deep Linking Landing Pages Mobile Marketing 95