Smarte

SEPTEMBER 29, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. It allows you to build relationships, establish thought leadership, gain insights, generate leads , improve branding, and build communities. What is LinkedIn Lead Gen Forms?

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Smarte

SEPTEMBER 29, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. It allows you to build relationships, establish thought leadership, gain insights, generate leads , improve branding, and build communities. What is LinkedIn Lead Gen Forms?

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

The ABM Agency

JANUARY 2, 2023

In this blog post, we’ll be exploring the three most popular B2B marketing campaigns: account-based marketing (ABM), B2B lead gen and demand generation (Demand Gen). Through ABM, you can gain more awareness in the target market, build relationships with potential customers, and nurture leads until they become qualified MQLs.

Lead Ranking 52

Lead Ranking Lead Gen Marketing Qualified Leads Account Based Marketing 52

Metadata

JANUARY 25, 2023

For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.”

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

markempa

DECEMBER 16, 2013

You see, much of our process for accepting Research Partner applications transpires via the phone channel. What lead gen and life lessons did you learn in 2013? Lead Management: 4 principles to follow. B2B Marketing: What an 11% drop in conversion taught a live audience about lead gen. Related Resources.

Lead Gen 120

Lead Gen Lead Ranking Leads Lead 120

markempa

AUGUST 25, 2014

Another major piece was ongoing testing and optimization on all the new online marketing channels. This effort led to lead generation through website form registration, and even phone calls from prospects who initially found the company through the digital marketing. What were the results?

Case Study 120

Case Study Case Studies Lead Gen Studies 120

SmartBug Media

OCTOBER 9, 2019

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. Before you dive into marketing channel performance, content updates, and pipeline review, you need to understand what the current needs are in your market. Re-Optimize Existing Content.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Ranking Lead Scoring 65

Ledger Bennett

MARCH 6, 2019

If you’re in media and have tested different media channels, you’ll quickly notice that each presents a unique user behavior or engagement. To focus on one, in particular, we’ll explore how to make Facebook Lead Gen forms work for B2B campaigns. We mapped out successes of LinkedIn Lead Gen Forms in a former blog post.

Lead Gen 45

Lead Gen Facebook Campaigns Paid Social Agency 45

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Lake One

MAY 16, 2019

Help crush your B2B lead gen goals with some help from the social network built for B2B. Because it behaves like a native post you get the benefit of the engagement functionality resulting in brand awareness via the social nature of the network. It takes 12 months to really go crazy. So what’s a marketer to do?

Lead Gen 40

Lead Gen Linkedin Top of Funnel Budget Programs 40

Biznology

MARCH 27, 2015

That’s why you see webinars rated as one of the top lead-gen tactics today (source: Placester ). We use every possible channel we can—email campaigns, social, paid advertising, content syndication, website, etc. Have webinars been successful in your lead-gen efforts? Any webinar tips to share that I missed?

Lead Gen 80

Lead Gen Webinar Metrics Lead Ranking Marketing Qualified Leads 80

Zoominfo

JANUARY 26, 2021

Enterprise leads are the gold standard of lead generation. They bring in large ACV, provide your business with more social proof, and bring in more overall revenue. Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy.

Enterprise Management 189

Enterprise Management Lead Generation Lead Ranking Lead Scoring 189

Webbiquity

JUNE 7, 2018

Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel.

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Sales Input Large sales teams are typically divided into several sub-categories.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

MARCH 4, 2021

Lead generation is effective because not every audience member you attract is going to invest in your product or service — but it’s worth trying to take their eyes away from larger-sized competition. Some of the easiest methods of lead generation include increasing traffic to your social media channels and website.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Ranking Lead Scoring 246

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Is your B2B marketing budget adequate to withstand the onslaught of content, events, and social media coming from your competition? Makes sense.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

KEO Marketing

MARCH 6, 2015

Ever since the social media channel acquired B2B marketing firm Bizo last summer, there has been heavy speculation of a big push to attract more of the B2B crowd. The new suite of tools is designed to help B2B companies use LinkedIn to generate and nurture high-quality leads in a cost-efficient way.

Lead Gen 48

Lead Gen Display Linkedin Marketing Budget 48

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. Dig deeper: The B2B CEO’s social media checklist Getting started. Why we care. Building on video. Live Event Ads.

Linkedin 68

Linkedin Paid Search Agency Ads Campaigns 68

Zoominfo

JANUARY 26, 2021

Enterprise leads are the gold standard of lead generation. They bring in large ACV, provide your business with more social proof, and bring in more overall revenue. Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy.

Enterprise Management 130

Enterprise Management Lead Generation Lead Ranking Lead Scoring 130

KoMarketing Associates

DECEMBER 28, 2017

This was followed by SEO (24 percent) and social engagement (19 percent). Despite the challenges associated with content marketing, research has found that it remains one of the tactics B2B marketers remain committed to for lead gen. B2B Marketers and Content Marketing Objectives.

Content Marketing 191

Content Marketing Lead Gen Content Marketing & Strategy 191

SnapApp

APRIL 8, 2015

In the spirit of March Madness, over here at SnapApp we set up a bracket of the top lead generation channels for modern marketers. After three rounds of intense competition, one lead gen channel has emerged victorious: the website! So, what makes the website such an effective lead gen channel?

Lead Gen 48

Lead Gen Advertising Channels Lead Ranking Lead Scoring 48

SnapApp

MARCH 25, 2015

Here on the SnapApp blog, we’re gearing up for Round 2 of our Battle of the Lead Gen Channels. If so, I hope your favorite channel is still in the running! In this second round, we just have to face the fact that some channels did not make the cut. One channel has risen to the next round and one has fallen.

Lead Gen 48

Lead Gen Advertising Channels Trade Show Leads 48

Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. After a few months, still nothing, and at that point, I was convinced our audience either wasn’t on social media or they didn’t want to hear from us. I began working for Armorblox in 2019, and my job was to drive pipeline.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Directive Agency

MAY 24, 2017

While my Snapchat anecdote is not a B2B example , it should have illuminated how demand gen and lead gen are often codependent. Without demand gen, lead gen campaigns will have a tougher time reaching buyers. And without lead gen, the marketer will have a harder time qualifying its impact on sales.

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Ranking 53

Zoominfo

OCTOBER 13, 2020

As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The most important question for businesses that incorporate social media — albeit the natural rise and fall of a particular platform’s dominance is: Does social media really improve the bottom line?

Social Media 162

Social Media Generation Media Peer-to-peer 162

Oktopost

JULY 15, 2020

A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Ranking 148

Zoominfo

MARCH 8, 2021

Proceed to gather the number of employees, revenue, location, and other information you need to make good decisions about the lead. You’ll eventually pop open social channels to learn more about the lead themselves and do the same exact thing in your CRM. And that was just on one lead! The result?

Lead Qualification 246

Lead Qualification Response Rate Ideal Customer Profiles Sales Qualified Leads 246

Oktopost

NOVEMBER 9, 2023

The key is understanding the backbones of a strong paid media plan so you can use paid channels wisely and direct budgets to where you can best reach and convert your target audience. Paid media refers to advertising channels that require an upfront investment, while earned media is exposure such as press mentions and customer reviews.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Adobe Experience Cloud Blog

NOVEMBER 11, 2013

Twitter had its IPO last week, so it’s safe to say the social media giant is here to stay. While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen. Did you know there are 500 million tweets sent every day?!

Lead Gen 48

Lead Gen Twitter Lead Ranking Lead Scoring 48

Zoominfo

OCTOBER 13, 2020

As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The most important question for businesses that incorporate social media — albeit the natural rise and fall of a particular platform’s dominance is: Does social media really improve the bottom line?

Social Media 130

Social Media Generation Media Peer-to-peer 130

Martech

AUGUST 4, 2022

Lead gen obstacles. Some 41% of marketers say getting good data is their biggest problem when it comes to providing sales with quality leads. That’s followed closely by content creation and managing and tracking leads. Exactly half of B2B marketers said social media was the top revenue driver. Revenue drivers.

Paid Search Agency 116

Paid Search Agency B2B Marketing Advertising Agencies B2B 116

markempa

OCTOBER 13, 2014

Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. Rather, they must leverage a portfolio of channels. A while ago, I created a mind map of lead generation channels for my book Lead Generation for the Complex Sale. Optimize your current channels.

Lead Generation 120

Lead Generation Lead Ranking Lead Scoring Generation 120

Martech

MARCH 28, 2024

Jasper will help with researching and creating copy for campaigns and social media posts. Dig deeper: 6 ways to use generative AI for your marketing Marketing copywriting with AI Writing copy for ads, social media, email and more is a daily task for many marketers. Grain will help you take better notes in meetings.

Marketing AI 124

Marketing AI Work Management Marketing Management Examples 124

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. I spoke to Daniel Kushner, CEO of B2B social media management platform company Oktopost , for his perspective. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Ranking 203