Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. A video library is an owned video channel that brands can use to manage all of their video content. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

MARCH 23, 2021

Are you publishing on channels where prospects are and are likely to watch? The optimal length for videos varies based on type, channel, and topic. The best thing you can do to increase a video’s CTR is to make it the main focal point of your landing page or email. Are you using interesting titles and thumbnails?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Do you need a video platform that is more secure than YouTube? Will you want a program that will manage all the different distribution channels you’ll be publishing to?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

SpotMe Blog

SEPTEMBER 15, 2022

And you communicate it on many different channels. . Then, once it’s over, they just upload a recording of it to the event registration landing page and never look at it again. It involves taking the events that you run and turning them into many different content formats and sharing them on a range of channels. .

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. A video library is an owned video channel that brands can use to manage all of their video content. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

FEBRUARY 4, 2014

One option is to create a landing page requiring an email address or other information prior to full version content on the redirect link. You may already use this method, but it’s not always ideal as it can involve long page load times, more clicks, and the landing page is open to sharing and won’t be private.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Marketing Insider Group

FEBRUARY 5, 2024

Semrush) 75% of users don’t look beyond the first page of search results. DemandMetric) Websites with active blogs have 434% more indexed pages and 97% more inbound links compared to those without blogs. Statistica) Organic search results on Google’s first page typically have an average word count of 1,447.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it. Doing all 7? Need to improve?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

However, you must use additional marketing channels to get the most out of your inbound marketing efforts. We convert leads from trade shows at a higher rate than leads that we get solely through online channels. You will want to optimize your landing page for a mobile browser. Inbound marketing has been proven to work.

Inbound Marketing 48

Inbound Marketing Trade Show Budget Programs Top of Funnel 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

There are also some video players that offer advanced targeting capabilities when embedded on your web pages. A great place to start is with your website—from your home page, to your blog, and to your landings pages—this will help with SEO and encourage prospective customers to convert. Digital Marketing b2b Consumer'

Video Marketing 48

Video Marketing Campaigns Marketing Automation Services Work Management 48

Adobe Experience Cloud Blog

MARCH 26, 2014

As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. If I’d truly listened to those cues, I would have noticed that a flapping motion of his hand meant he clearly wanted to watch butterfly videos on YouTube ( obviously , Dad).

Multi-Touch Attribution 48

Multi-Touch Attribution Peer-to-peer Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

YouTube users are already used to seeing pre-,mid-, and post-roll ads so the experience is pretty conventional. While YouTube and Facebook are not strictly mobile platforms, their video ads are designed to load quickly and run smoothly on mobile devices. Some ads even offer the user an incentive for watching the full ad.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Adobe Experience Cloud Blog

JULY 24, 2014

This 4 th edition includes case studies, actionable tips, and updated strategies for all the major social media channels, including Instagram and Pinterest. So you want to knock out your competition and land the sale? Why do some YouTube videos go viral, and others get a handful of views (mostly from your immediate family)?

Word of Mouth 48

Word of Mouth Viral Marketing Webinar Metrics PR 48

Optinmonster

JANUARY 14, 2024

AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. The platform includes tools for identifying valuable keywords, optimizing on-page SEO, and uncovering technical issues that may affect website performance.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

SmartBug Media

NOVEMBER 21, 2022

You can make those platforms easier to manage and more effective through these technologies: HubSpot Social Media Management allows you to monitor, publish, and engage with critical social channels. Marketo Engage. Lattice (now Dun & Bradstreet). Sales Enablement Technology. Monitoring Beyond Social. HubSpot Marketing Platform.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Hubspot

NOVEMBER 18, 2020

A substantial social following in the channels that matter most for your industry? Once you’ve installed pixel, you can create retargeted ads for people who have visited a specific blog post or product page. YouTube Audience Manager – This is an excellent way to create sequential retargeted ad campaigns for specific audiences.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Optinmonster

JANUARY 14, 2024

AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. The platform includes tools for identifying valuable keywords, optimizing on-page SEO, and uncovering technical issues that may affect website performance.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

ClickZ

JUNE 20, 2019

Key features: Email Message Designer, delivery platform, device scalability, multi-channel campaigns, collaboration and rights management, A/B testing, data and analytics, social media integration. It also supports multiple channels and devices. Source: Oracle Responsys. Cost: Customization starts at $2,500. Source: Epsilon.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Vidyard

JANUARY 6, 2022

Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 YouTube Statistics 3.7 Product and/or Service Page Videos 3.2.1 Landing Page Videos 3.3.1 About Page Videos 3.4.1 Careers Page Videos 3.8.1 Product and/or Service Page Videos 3.2.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Adobe Experience Cloud Blog

FEBRUARY 25, 2014

Last December alone, Americans watched over 50 billion online videos, and statistics show that landing pages incorporating video convert over 80% better than those without. A video on your homepage or landing pages is an easy win – when it comes to calls-to-action, what’s more compelling than a “play” button?

Video Marketing 48

Video Marketing Landing Pages Marketo Eye-Tracking 48

Vidyard

FEBRUARY 16, 2017

Can you upload directly from your YouTube channel? Content Distribution : is it a simple task to share your videos to multiple channels from within your VP? A personalized video can lead to a 500% lift in email conversion, and a 16x increase in conversion ratios for campaign landing pages.

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Video Marketing Work Management 96

Content Marketing Institute

JUNE 26, 2018

Add credibility to website and landing pages. Focus on landing pages with the most traffic or the best leads to conversions. For example, if you’re a dog lover like me, you can turn to YouTube for reviews of a pet toy’s durability. Introducing the Tough Toy Tryouts channel.

Amazon 110

Amazon Peer-to-peer Lead Scoring Lead Ranking 110

QuanticMind

OCTOBER 26, 2017

To go about the task of measuring success, it’s important to figure out what to track, specifically: Source/medium – Which channels are being tracked. Content focus – Such as paid versus organic/earned channels. Content type – Specific offers such as webinars, guides or checklists. >>Back to top. An Attribution Journey .

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

Webbiquity

JANUARY 10, 2023

Landing Pages/Web Forms (including subscription pop-ups and fly-ins). Multi-Channel Marketing. Features: Landing Pages/Web Forms. Multi-Channel Marketing. Ability to promote campaigns by reaching the customers at a faster pace and exposing them to various channels easily. Landing Pages/Web Forms.

Marketing Automation Services 294

Marketing Automation Services Budget Programs Enterprise Management Work Management 294

Vidyard

OCTOBER 27, 2019

Are you publishing on channels where prospects are and are likely to watch? The optimal length for videos varies based on type, channel, and topic. The best thing you can do to increase a video’s CTR is to make it the main focal point of your landing page or email. Are you using interesting titles and thumbnails?

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Heinz Marketing

JULY 16, 2018

The title we put on this episode was “Is the Landing Page Dead?” For most marketers that rely so heavily on forms and landing pages, that may sound a little scary, but talk about the perspective you guys have, and what you’re doing to create more conversations with your prospects.

Top of Funnel 40

Top of Funnel Conference B2B Sales Copywriting 40

Vidyard

MAY 13, 2020

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? But given YouTube’s size and potential reach, it can be worth it. Like ancient Rome, all roads eventually lead to YouTube. What Are the Benefits of YouTube Video?

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Adobe Experience Cloud Blog

DECEMBER 17, 2015

But aside from simply posting it across your social media channels, what else can you do? While it’s a tried and true tactic, not that many businesses will change the covers on their social pages to promote content. But it makes an impact because it’s the first thing that your audience will look at when they visit your page.

Social Media 48

Social Media Tactics Banners Media 48

SnapApp

APRIL 7, 2016

Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. A landing page builder that’s great for testing out new layouts and lead form positioning. Contently. Brightcove.

Marketing Automation Services 48

Marketing Automation Services Paid Content Resources Top of Funnel 48

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

A recognized thought leader, he is a Marketing Land curator and was a SEOMoz Search Engine Ranking Factors and Google News Ranking Factors panelist in 2011. Additionally, many effective internet advertising channels are auction-based (most notably Google Adwords). Follow him on Twitter. what I’ll call the old-school of SEO.

Top of Funnel 48

Top of Funnel SEO Digital Asset Management Content Marketing 48

Vidyard

MAY 13, 2020

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? But given YouTube’s size and potential reach, it can be worth it. Like ancient Rome, all roads eventually lead to YouTube. What Are the Benefits of YouTube Video?

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Online Marketing Institute

JANUARY 4, 2011

" Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. In fact, Delivra has jumped more than 20 pages in Google search results for key phrases such as “email marketing&# since starting its concerted blogging and social media effort.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Adobe Experience Cloud Blog

AUGUST 14, 2012

Director of Marketing at Marketo, and Jason Lankow, CEO and Co-Founder of Column Five. That is what Marketo has done for visual notetaking, videos, infographics etc. Our team brainstorms ideas, finds photos, creates the meme, and then posts to social media channels. Check out the Marketo Facebook page for more examples.

Marketo 48

Marketo Buyer Personas Paid Search Agency Demand Generation Agencies 48

Vidyard

MAY 1, 2020

As much as it might seem like a pain to create entirely different videos for every channel, that’s what you ought to do for the best results. If your bandwidth is limited, it’s best to pick a few channels that you want to do really well on rather than spread yourself thin trying to create videos for them all. YouTube Video 2.2

Paid Content 147

Paid Content Social Media Video Marketing Media 147

Zoominfo

FEBRUARY 22, 2018

Focus your efforts on the appropriate channels. Focus your time and budget on the channels that will best help you meet your goals. Other platforms to consider include Pinterest, Google+, YouTube, Instagram, SlideShare, and Snapchat. Want to turn your social media presence into a B2B lead generation machine?

Lead Generation 214

Lead Generation Social Media Lead Scoring Lead Ranking 214