KoMarketing Associates

AUGUST 6, 2019

While we all have goals and objectives for lead generation, brand development, and customer experience as examples, the overarching challenge is making the right decisions to achieve them. For online marketers, buyer personas can provide direction in the channel-specific campaign development. What Are B2B Buyer Personas?

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

AUGUST 22, 2012

While digital platforms have fundamentally shifted the marketing landscape, year over year report findings indicate industrial companies’ primary marketing goals have remained the same: customer acquisition and lead generation. Challenges as Far as the Eye Can See. to search for and discover information relevant to their needs.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KoMarketing Associates

APRIL 7, 2015

For example, if one of your goals is to dramatically grow your Twitter followers, you may not be as picky about who you’re following. When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

SEPTEMBER 18, 2012

The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) We have seen greater success with interaction when using video and graphics as opposed to only text updates. The audience on Twitter wants information faster. Don’t Sacrifice Proven Channels.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

JANUARY 27, 2014

Before businesses jump right onto the social media bandwagon, it’s important to understand just where your customers are and what they are doing on social channels. Twitter users who see tweets from B2B tech brands are more likely to visit the sites of these brands. Twitter Strategies for the B2B Marketer.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

KoMarketing Associates

AUGUST 29, 2013

GlobalSpec findings reveal that the measurement of marketing ROI is now the biggest challenge for marketers, replacing lead generation. Search engine optimization ranked second in popularity amongst marketing channels used or planned to be used in 2013 by industrial marketers. Event Information and User Interaction.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

MARCH 10, 2021

Are you still doing Twitter B2B marketing like it’s 2018? Twitter launched way back on March 21 st of 2006, which can make it feel like a dinosaur compared to platforms like Clubhouse and Tiktok. But Twitter is still a core part of most B2B social media marketing strategies. Twitter for brand awareness.

Twitter 295

Twitter B2B Marketing B2B Paid Search Agency 295

KoMarketing Associates

DECEMBER 8, 2015

Demand Generation. 76 percent of B2B buyers use three or more marketing channels for research. Nearly 45 percent of B2B marketers, surveyed by Annuitas, indicated that they are not using buyer personas in demand generation programs and almost half are failing to align content to their buyer’s pain points. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

JANUARY 16, 2014

Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . While going overboard isn’t necessary (and could have negative effects), make sure to do something unique with the headline to generate more clicks.

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

SEPTEMBER 25, 2013

A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. While this could be valuable information for marketers, keep in mind that long-tail search traffic can be equally valuable in lead generation analysis.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. That’s because most of their user base is highly educated and holds positions of power in the business world. LinkedIn helps B2B brands generate leads, improve account-based marketing, and can be used for social selling.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

NOVEMBER 5, 2019

Despite the many challenges associated, social media marketing is essential to increase brand exposure, build thought leadership, drive traffic to your website, and help customers feel more connected to your brand, ultimately, generating sales for your business. Define Your Goals and Objectives. Don’t spread yourself too thin.

Social Media 128

Social Media Social Marketing Marketing Strategy Marketing & Strategy 128

KoMarketing Associates

MARCH 23, 2022

Are your Twitter efforts paying off — or do you feel like you’re shouting into a crowded room? . In fact, 54% of B2B marketers currently use Twitter to expand brand awareness, interact with prospects, and, yes, even drive sales. . Twitter Ads lets you target users based on location, language, device, age, and gender.

Twitter 229

Twitter Paid Search Agency Advertisements Advertising 229

KoMarketing Associates

NOVEMBER 13, 2014

Users can write free from distraction, collect important information, find what they need, and even share their ideas with the world. Living within Google Drive, Google Docs, Sheets and Slides allow users to collaboratively create, edit, and access documents online. What Is It?: Google Docs. What Is It?: Google Keep. What Is It?:

Online Marketing 120

Online Marketing Work Management Tools Demand Generation Agencies 120

KoMarketing Associates

JANUARY 24, 2017

This is due to a variety of factors including algorithm updates, changing user behavior, new platforms or features launching, industry findings, and more. However, you shouldn’t overlook the importance of a well-constructed landing page to improve conversions and generate leads. Match Content with User Intent.

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

NOVEMBER 10, 2016

Per data from Salesforce’s 2016 State of Marketing report , thirty-nine percent of marketers report significant ROI generated from social media marketing, compared to only nine percent in 2015. Facebook (95%), Twitter (74%), and LinkedIn (66%) are the most commonly used social media platforms for B2B enterprises.

Social Media 262

Social Media Marketing Budget Marketing Budget Creation Enterprise Management 262

KoMarketing Associates

JULY 18, 2019

Sessions by channel doesn't really mean anything. "Isn't default sessions by channel traditionally everyone's go-to section in Analytics for reporting, regardless of whether it's actually important to the client or not?" More than 85% of the results can be dynamic based on user location @STATrob #mozcon.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28