| |  Channel + Interactive + Twitter + User-Generated | 30 articles |
| Page 1 of 1 | Previous | Next | ANYTHING GOES MARKETING NOVEMBER 15, 2009  B2B Marketing Trends From Eloqua Experience 09 Via Twitter The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. The content generated by the event attendees was almost as good as the content from the speakers themselves. This post as an example, was written from the product of social media (Twitter). | BUZZ MARKETING FOR TECHNOLOGY FEBRUARY 27, 2013  Using Hashtags as Strategic Objects Posted in Hashtags Twitter. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. As you can see hashtags have come a long way since Jack Dorsey launched Twitter six years ago. Make them mean something. | | | | | |
| AD YOUR COMMENT HERE MAY 26, 2010 How Much do you have to use Facebook and Twitter to Really be Effective? Yesterday I found myself in a Twitter discussion with Ari Herzog (@ ariherzog ) that was getting confusing (due to 140-character soundbites…) and, on Ari’s good advice, needed further off-Twitter explanation. Ari asked where efforts should be focused when resources are sparse: Twitter, Facebook or blogging. Twitter, Facebook, and adding a blog to your existing website are free in terms of money resources.). You can still get leverage from, say, a combination of Twitter and Facebook , even when your time is limited. Yadda yadda yadda. What then? | WEBBIQUITY JANUARY 12, 2010 What is Webbiquity? How to Be Everywhere Online Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Ardath Albee is almost as dominant for her unique phrase, “marketing interactions,&# placing in 7 of the top 12 spots on Google, including the top four. The last few years have, of course, seen the emergence of social media and an explosion of user-generated content. | GROW - PRACTICAL MARKETING SOLUTIONS JUNE 12, 2012  Case study: IKEA launches social offer to drive sales By win-win, I mean that the user gets something he or she wants by doing something that you, the business, wants. The actions the user takes help you, but the user is motivated to take the actions because you’ve offered something they want. The Shared Space had more than 36,000 unique users in the first month, and according to the article its Facebook fans tripled in a month. | | | | | | | | |
| - Ten Use Cases for Content Curation in Marketing
This extends the thought leadership objective (above) by enabling customers to interact with each other and the curator. Enable the right person to respond appropriately or lead discussions in social channels. Identify user- generated content that supports the objective of a web page (e.g., Share this: Email Print Share Digg Facebook Reddit StumbleUpon Possibly related posts: (automatically generated) Digital Curation Or Horder Syndrome? newsgator Bloglines iNezha Twitter Marketing to Business Executives. Vendors are solving several different problems. MORE >> -
HUBSPOT | TUESDAY, NOVEMBER 13, 2012  20 Stats Every Global Social Media Marketer Should Know
3) 31% of the time French users spend on mobile apps are spent on social networks. 5) One key area of growth in Italy this year is in mobile internet users. In 2012, one-third of all mobile users will access internet on their phones. In fact, Daily Mail published a study that next to browsing the web, checking social media sites is the most common activity users perform on their smartphones. Similarly, be sure you're sharing content that appeals to might appeal more to mobile users. LinkedIn tends to attract users of higher education and income. Fifth. MORE >> -
WEBBIQUITY | MONDAY, NOVEMBER 28, 2011  Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter. Pew: Republicans, Democrats Use Social Media Equally by MediaPost Online Media Daily Mark Walsh summarizes research findings from a Pew survey revealing that “22% (of) online adults used Twitter or other social networking sites like Facebook or MySpace in the months leading up to the November 2010 elections…Among social network users, 40% of Republican voters and 38% of Democratic voters used these sites to become involved politically.” Oh yeah. MORE >> -
SOCIAL MEDIA B2B | WEDNESDAY, JANUARY 26, 2011 B2B Social Networking Around the Globe
set out to answer: what are the popular social channels (not just ‘the big three’) in certain regions of the world? shared those answers with my coworkers so they could begin to tailor their messages and interactions appropriately. users can launch a personal blog), douban.com (book/knowledge sharing). User- generated content (UGC) is very popular in China. Hold off for now: MySpace, Facebook, Twitter. Vkontakte is most popular social network service in Russia, Ukraine and Belarus (49M+ users). So, what’s a marketer to do? Germany. MORE >> -
HUBSPOT | THURSDAY, APRIL 26, 2012  Why You Need Social Media, Even if Your Customers Don't
billion worldwide social media users in 2012. Turns out, search engines take cues from social media activities -- like when someone shares content from your website on Twitter, for example -- to determine the relevancy and authority of your site. Wouldn't you rather leverage the power of big social media sites like Facebook, Twitter, Google+, YouTube, Flickr, LinkedIn, etc. 3) User- Generated Content is More Critical Than Ever Before. Which brings us to user- generated content. 7) It May Cost Less to Generate Customers on Social Media. MORE >>
- Exclusive Interview With SAP's Director Of Social Media - Michael. B2BBLOGGERS | TUESDAY, AUGUST 24, 2010
- How B2B Marketers Can Succeed on the 6 Big Social Networks HUBSPOT | THURSDAY, MAY 10, 2012
- 9 Key Points & Action Items from BtoB Magazine’s Social Media Report KOMARKETING ASSOCIATES | TUESDAY, SEPTEMBER 18, 2012
- 3 Simple Ways to Build a Stronger Marketing Program INSIGHTIQ BLOG | FRIDAY, AUGUST 26, 2011
- Top 60 B2B Marketing Posts and Hottest Topics November 2010 B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 1, 2010
- Top 56 B2B Marketing Posts October 2010 B2B MARKETING ZONE POSTS | TUESDAY, NOVEMBER 2, 2010
- Is Your Social Media Strategy a Field of Dreams? INBOUND SALES NETWORK | THURSDAY, MARCH 3, 2011
- 12 Realistic Ways to Make Your Social Media Data Actionable HUBSPOT | WEDNESDAY, DECEMBER 19, 2012
- Top 5 Social Media Trends For The B2B Marketer B2B MARKETING INSIDER | TUESDAY, JULY 13, 2010
- Moderating B2B Communities: Keeping the Fire Lit LEADER NETWORKS | WEDNESDAY, OCTOBER 14, 2009
- B2B Marketers Have Little Social Media Engagement DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 8, 2010
- 100 Social Media & Content Marketing Predictions for 2010 JUNTA 42 | MONDAY, DECEMBER 14, 2009
- Technologies are no longer the great disruptors; the consumer is. E-STORM | FRIDAY, MARCH 11, 2011
- T-Mobile Curates Web Content BIZNOLOGY | TUESDAY, JUNE 29, 2010
- Marketing Edge MARKETING EDGE | MONDAY, DECEMBER 17, 2007
- Marketing Edge MARKETING EDGE | WEDNESDAY, NOVEMBER 19, 2008
- Marketing Edge MARKETING EDGE | FRIDAY, JANUARY 2, 2009
- How Much do you have to use Facebook and Twitter to Really be Effective? AD YOUR COMMENT HERE | WEDNESDAY, MAY 26, 2010
- Nuggets from Social Media workshops as of late. : Community Group Therapy BUZZ MARKETING FOR TECHNOLOGY | MONDAY, JULY 7, 2008
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