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Why You Should Invest In Content Curation

Visually

Curated content also helps you showcase how your partners, fans, and stakeholders are interacting with your brand. Curated content comes in a number of shapes and sizes: User-generated content (UGC) – This is any form of content, including blogs, posts, Tweets, images, videos, or audio files that were created by users (and often posted via a social media site).

Get More out of your Marketing Automation with Interactive Content

Modern B2B Marketing

You have a marketing automation system in place, but are you getting the most out of it?  By layering interactive content into your marketing efforts, you can drive more leads, enhance profile building and scoring, and improve nurturing. Interactive content is content that creates a dialogue with your audience that leads to an exchange of information.  Why interactive Content?

Spring Clean Your Top 5 Social Media Channels

LEADership

ACE Your Social Strategy for Effective B2B Lead Generation. The same is true in the world of business, particularly when it comes to B2B lead generation. Given that social media marketing has become one of the most exciting business activities, let’s talk about why spring cleaning your social channels is essential and how to do it. LinkedIn: See if your profile needs a refresh.

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Hashtags Twitter #MyFirstVolvo AMEX Facebook Google hashtags Instagram Kindle Fire Smartsy SwedeSpeakMake them mean something.

Case Study: Denny’s flips its audience with a sassy social media strategy

grow - Practical Marketing Solutions

As Denny’s has proven through their use of  Twitter , Tumblr , YouTube , and other channels, breakfast can be a surprisingly compelling topic. Follower numbers on Twitter and Tumblr have doubled and tripled, respectively, in less than a year. recent Twitter exchange found the Denny’s gang arguing with NBC’s Parks and Rec team over which was greater: waffles or pancakes?

What is Webbiquity? How to Be Everywhere Online

Webbiquity

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Ardath Albee is almost as dominant for her unique phrase, “marketing interactions,&# placing in 7 of the top 12 spots on Google, including the top four. The last few years have, of course, seen the emergence of social media and an explosion of user-generated content.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. The content generated by the event attendees was almost as good as the content from the speakers themselves. This post as an example, was written from the product of social media (Twitter).

Are You a Good Online Spokesperson For Your Company?

Biznology

Until social media and blogging democratized the creation and distribution of online content, companies relied only on company spokespeople, and it was easy to keep a lid on unofficial communications, because there were few channels. Look for opportunities to connect further : Behind every Twitter handle and blog comment is a real person. Photo credit: IAEA Imagebank. Want an example?

An A to Z of Content Marketing Best Practices

Act-On

Also make sure you’ve got your blog set up for maximum lead generation. Find it on his Content Marketing Institute blog , and on his Twitter feed. And they come in several flavors: Lead generation metrics. Here’re the KPIs content marketers are most likely to track : Lead generation. Most everything they publish is at least in part a lead generation effort. Video.

The Power of Testimonial Marketing

ReadyPulse

Consumers may not realize it but they now think, interact, and purchase products differently than they did previously. Dashburst ) Therefore, brands should change the way they think, interact, and market to consumers. While the top reason Twitter and Instagram users follow brands is to keep up with brand-related activities. Simple, through content marketing.

Cut Through The Clutter (and earn more shares)

Visually

Every  60 seconds 300 hours of new video is uploaded to YouTube, Instagram users like 1,736,111 photos, Pinterest users pin 9,722 images, 1,041,666 Vines are uploaded, and 284,722 snaps are shared. Reposting existing content across your social channels on an ongoing basis can help increase the odds that your audience will get a glimpse of your work. Get the most out of your content by turning anchor content into derivative content that can be shared across your social channels.  One of the videos Patel uploaded to Crazy Egg generates $21k of business every month! 5.

11 Tips to Help Improve Your Brand's Communication Strategy

Hubspot

Today, 80% of online content is user-generated , and content will increasingly come from a customer’s peers. Maintain an authentic tone when posting and interacting with consumers – one that doesn’t seem forced. This is a great example of how Oreo engages its customers in playful conversation on Twitter that syncs with the rest of the brand’s strategy. Mothers!

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Case study: IKEA launches social offer to drive sales

grow - Practical Marketing Solutions

By win-win, I mean that the user gets something he or she wants by doing something that you, the business, wants. The actions the user takes help you, but the user is motivated to take the actions because you’ve offered something they want. The Shared Space had more than 36,000 unique users in the first month, and according to the article its Facebook fans tripled in a month.

Magnify Your Millennial Exposure This Holiday Season

Hubspot

Above all else, you need to deliver your relevant message through their preferred channel (mobile), by having a mobile-optimized site. More than 42 percent of mobile users aren't going to see your site because Flash isn't compatible with iPhones. The Twitter Hashtags Sing! The holiday season. Sales. Walmart 2014 sales were $343 million, Target’s totaled $72.6 Online reviews?

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter. Social Media 2010, The Fastest Growth Ever by MyCorporateMedia Randy Schrum supplies some interesting social media statistics, such as: Twitter users post more than 65 million tweets per day. Or that 73% of U.S. ” Nearly a quarter prefer video content to text.

How Much do you have to use Facebook and Twitter to Really be Effective?

Ad Your Comment Here

Yesterday I found myself in a Twitter discussion with Ari Herzog (@ ariherzog ) that was getting confusing (due to 140-character soundbites…) and, on Ari’s good advice, needed further off-Twitter explanation.  So I thought I’d take the opportunity to expand on the discussion. Ari asked where efforts should be focused when resources are sparse: Twitter, Facebook or blogging. Twitter, Facebook, and adding a blog to your existing website are free in terms of money resources.).  So my following recommendations were time-based. Yadda yadda yadda.  Facebook?

How Much do you have to use Facebook and Twitter to Really be Effective?

Ad Your Comment Here

Yesterday I found myself in a Twitter discussion with Ari Herzog (@ ariherzog ) that was getting confusing (due to 140-character soundbites…) and, on Ari’s good advice, needed further off-Twitter explanation.  So I thought I’d take the opportunity to expand on the discussion. Ari asked where efforts should be focused when resources are sparse: Twitter, Facebook or blogging. Twitter, Facebook, and adding a blog to your existing website are free in terms of money resources.).  So my following recommendations were time-based. Yadda yadda yadda.  Facebook?

20 Stats Every Global Social Media Marketer Should Know

Hubspot

Source: New Media Trend Watch ) Tweet This Stat! 3) 31% of the time French users spend on mobile apps are spent on social networks. Source: MrLukeAbbott.com ) Tweet This Stat! 5) One key area of growth in Italy this year is in mobile internet users. In 2012, one-third of all mobile users will access internet on their phones. "Social media is a lot like sex. Nobody knows how.".

Stats 53

15 Smart Marketers Share Insights on the Future of the Industry

Hubspot

believe in the next year, you''ll see more brands focus on owning a channel (instead of ''spray and pray'' in multiple channels) and move to a ''less-is-more'' strategy by focusing on truly differentiated content. It''s up to each of us to hold ourselves accountable for revenue generation, and in 2014, we will change how we market. 10) Think about buyers over channels.

5 Ways Breaking Bad is Killing the Competition with Content Marketing

Volacci

Audience engagement and interaction . AMC’s website takes this to an extreme level with games, quizzes, a really cool interactive evidence board, and more. Application: Keeping user attention is a major goal for digital marketers. DVD sales and episode downloads have made that model a thing of the past, and AMC does a great job selling and promoting their revenue generators.

9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) to the overall marketing mix through performance benchmarks in advertising and brand development initiatives. We have seen greater success with interaction when using video and graphics as opposed to only text updates. The Role of Social Media.

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How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers

Hubspot

You might already know that Instagram is a growing channel that lets individuals and businesses alike expand their brand. For businesses especially, it's a way to humanize your brand, recruit future employees, showcase your product and company culture, delight customers, and generate new business. Don't count on any meaningful interaction from these folks. Photography Skills.

How to Create a Content Strategy That Actually Drives Organic Traffic

Hubspot

Personal Finance Advisor and Entrepreneur Ramit Sethi , for example, generates huge amounts of revenue from his engaged email list. Instead of users commenting on blog articles, they simply respond to his emails as a form of interaction. Their YouTube channels pulled in revenue, attracted clients, and sold goods and services. Let''s get started. You get organic traffic.

Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Community forums have been around a lot longer than the newer social media channels. community forum overcomes this challenge because new content is user generated. What about good ol’ community forums? See chart). distribution arm.

Ten Use Cases for Content Curation in Marketing

Marketing to Business Executives Blog

This extends the thought leadership objective (above) by enabling customers to interact with each other and the curator. Enable the right person to respond appropriately or lead discussions in social channels. Identify user-generated content that supports the objective of a web page (e.g., Share this: Email Print Share Digg Facebook Reddit StumbleUpon Possibly related posts: (automatically generated) Digital Curation Or Horder Syndrome? newsgator Bloglines iNezha Twitter Marketing to Business Executives. Vendors are solving several different problems. 

Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. As location-based apps, interactive maps and other tech tools continue to grow, hyper-local information will become something mobile users expect and businesses can provide more easily. SEO: Alive and Well.

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SnapApp of the Week: Atmel’s Simply AVR Video Contest

SnapApp

Using SnapApp, the team was able to design a user-generated video contest targeted towards engineers, marketers, and hobbyists designing electronic products. Atmel distributed the Simply AVR contest across their email database, website, blog, and social media channels. Atmel used Twitter hashtags to help their audience connect to new entries (#SimplyAVR and #8bitideas).

Viral 13

87 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. The Lenskold and Pedowitz Groups, 2013 Lead  Generation Marketing Effectiveness Study , Nov 2013 ). Companies using marketing automation see 53% higher conversion rates (initial response-to-MQL) than non-users, and an annualized revenue growth rate 3.1% It’s from 2009.

Stats 44

Why You Need Social Media, Even if Your Customers Don't

Hubspot

billion worldwide social media users in 2012. Turns out, search engines take cues from social media activities -- like when someone shares content from your website on Twitter, for example -- to determine the relevancy and authority of your site. Wouldn't you rather leverage the power of big social media sites like Facebook, Twitter, Google+, YouTube, Flickr, LinkedIn, etc.

Exclusive Interview With SAP's Director Of Social Media - Michael.

B2Bbloggers

With social media some of our content is more “user-generated” and then coordinated by our team. We recognize the need to be where our customers are interacting with content. Then we set out to drive social monitoring so we could effectively listen to the conversations across social channels. Your B2B Marketing Plan Doesn’t Need Twitter. Enjoy the read. Sign up.

12 Realistic Ways to Make Your Social Media Data Actionable

Hubspot

Leads Generated - You'd want to break it out by each social network, or even each update type. Sentiment - Are your interactions generally positive or negative? Feedback - What ideas are you generating from user-generated content and interaction? Does it help you generate more leads? Format - Which content formats perform better on which channels?

Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers

WindMill Networking

Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn. minutes Twitter 7.3 This information on social scores, which is broken down by platform, is then given for every user. minutes Empire Avenue 25.1 minutes YouTube 17.8 The results?

Lies My Content Marketing Expert Told Me

WindMill Networking

The drill usually involves talking to industry experts and doing lots of reading.  As far as the latter goes, here’s a great trick that I learned: tune your Twitter listening to #contentmarketing ; you will get a veritable fire hose of relevant information. There’s also often a numbing sameness in the Twitter stream, making it seem like we all went to the identical school of headline writing and use our prescribed tricks on our own content (if I don’t read one more “10 Ways to get your Content Read…” or similar article or tweet, I will be just fine). Lie #1: Content is King.

Viral 28

An A to Z of Content Marketing Best Practices

Act-On

Also make sure you’ve got your blog set up for maximum lead generation. Find it on his Content Marketing Institute blog , and on his Twitter feed. And they come in several flavors: Lead generation metrics. Here’re the KPIs content marketers are most likely to track : Lead generation. Most everything they publish is at least in part a lead generation effort. Video.

B2B 6

Marketing Edge

Marketing Edge

Apologies for the long headline, but that quote from Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co, will go down as one of the greatest business quotes of all time. He is quoted in Ad Age “I think when we call it ‘consumer-generated media,’ we’re being predatory,&# he said. That’s what blows him away about Twitter.

How, What, and When to Measure 4 Key Areas of Your Instagram Marketing

Content Standard

What to measure: Obviously, you want to make sure that users are engaged—looking at and sharing your Instagram posts. crucial segment of Instagram is user-generated content. User-generated content has big benefits, mainly because it’s authentic, and the people who are creating it are generally loyal to your brand. Engagement. Follower Growth. In 2016, 48.8

How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? Why not add a call-to-action in those slides, repurpose them as lead generation content, and share it on LinkedIn? At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. Take a look for yourself. 5) Generate leads from pins.

B2B Social Networking Around the Globe

Social Media B2B

So, what’s a marketer to do? I set out to answer: what are the popular social channels (not just ‘the big three’) in certain regions of the world? shared those answers with my coworkers so they could begin to tailor their messages and interactions appropriately. users can launch a personal blog), douban.com (book/knowledge sharing). User-generated content (UGC) is very popular in China. Hold off for now: MySpace, Facebook, Twitter. Vkontakte is most popular social network service in Russia, Ukraine and Belarus (49M+ users). Germany.

Top 5 Social Media Trends For The B2B Marketer

B2B Marketing Insider

While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.” You are most certainly not the only one.

3 Essential Building Blocks to Kick-Start a Successful Nonprofit Social Media Strategy: Website, Email and Something Else

WindMill Networking

Among small businesses Facebook and Twitter are still the most used platforms, with LinkedIn next and Pinterest and Google+ gaining.  In addition, more than half (55%) of small businesses surveyed have a blog. Plus, research shows that email marketing converts better  than search and social channels. In fact, sometimes social media is called user-generated content or citizen media.

B2B Marketers Have Little Social Media Engagement

delicious b2bmarketing

The difference is most pronounced in utilization of user-generated content and least significant in utilization of company blogs and hosted forums Differences in Social Media Obstacles Survey results indicate that while a sizable percentage of both B2B and B2C marketers have little or no social media engagement, the obstacles they face are somewhat different. All rights reserved.

B2C 8

100 Social Media & Content Marketing Predictions for 2010

Junta 42

In about six months, the economy is going to be noticeably better, and folks that put in the time and energy to build a foundation over the last two years online will be rewarded, while the latecomers will merely whine. A lot of people (who were only wasting time at work, not investing in an asset) will lose interest in Twitter as the next shiny thing comes along. Graeme Harrison The best marketers/brands will generate great ideas, and create well told stories that are told across a variety of media channels. Again, email is a good channel for this. Seth Godin.

4 Brilliant Ways to Diversify Your Content in 2016

SnapApp

To gain traction among your ideal audience, you need to diversify your tried-and-true favorites with cutting edge, interactive forms. HubSpot also noted that over 75% of blog views come from old content — a library of blog posts will continue to generate leads way past their original publication dates. User Generated Content. Differentiate with Interactive Content.