Remove channel interactive recency user-generated writing
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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer

The algorithm determines what every user sees on their timeline. The algorithm is ever-changing, always improving to make sure that users see what they want to see most. The more active interactions, such as shares, comments, and reactions, a post has, the more people will see the post. Fewer but better posts.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

The content generated by the event attendees was almost as good as the content from the speakers themselves. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me. How will new users learn to reap the benefits from Twitter? Because it’s real.

Eloqua 100
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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Number of user seats. Channel Management. Email marketing is often the most important online marketing channel.

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20 Tips to Get Your Content Seen on Facebook

Hubspot

Facebook can be a great channel for spreading your content to a huge and active audience, but only if your content gets seen. It is customized to each user based on their network and their patterns of activity, like which of their friends they interact with the most. Check out the slides and resources here. Sex sells.*.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

The bickering between marketers (who feel sales doesn’t follow up on the great leads they generate) and sales (who feel the quality of said leads is subject to debate) seems to continue unabated. So I commend Eloqua on their next generation of marketing software and their efforts dedicated to the process of making marketing more accountable.