Litmus

JULY 8, 2021

Unfortunately, there are lots of ways to reach the wrong conclusions with analytics, including: Not reaching statistical significance and making other mistakes with your A/B tests. Not recognizing the influence of your email marketing efforts on the performance of other channels like direct mail and social media. Lead generation.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Anything Goes Marketing

NOVEMBER 15, 2009

The content generated by the event attendees was almost as good as the content from the speakers themselves. It actually caused Twitter to block the #EE09 hash tag at the hotel for a short period of time due to the amount of traffic generated. How will new users learn to reap the benefits from Twitter? Because it’s real.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Martech Advisor

DECEMBER 6, 2019

This is how different departments in an organization are impacted by calculating CLV: Marketing: Are the current marketing spends and channels justified and relevant to bring in new customers as well as offer enough for existing customers? This means that there is a marked difference in the way that each department is expected to operate.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59