Purchase - B2B Marketing Zone

Employee Advocacy- Are You Leveraging Your Employees’ Influence?

Onalytica B2B

APRIL 20, 2017

Despite being in a generation where we’re obsessed with doing anything and everything online, we do still occasionally favour some human interaction where possible- whether this is directly in-store, or through online portals or email, or just by employees being visible, helping us to perceive the brand as being more human.

WOM

WOM Social Media Word of Mouth Paid Search Agency

Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

JULY 16, 2018

He spoke of the AIDA marketing model (Awareness, Interest, Desire and Attraction) to describe the stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision. The 4 C’s Concept > Content > Channel > Contributor.

Top of Funnel

Top of Funnel Lead Ranking B2B Work Management

B2B Marketing Zone

Onalytica B2B

Employee Advocacy- Are You Leveraging Your Employees’ Influence?

Key Takeaways from attending 7 Talks at B2B Ignite 2018

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