channel interactive Purchase Related Topics 
Marketing Interactions
SEPTEMBER 26, 2022
A booming channel that’s suddenly dormant. The number of interactions during a purchase is now up to 27—including sales interactions. If you’re not sure you’re targeting the right buyer personas, start by asking your sales reps to identify everyone involved in won deals – even if they didn’t interact personally with them.
Marketing Interactions
JULY 31, 2022
I’ve seen it and continue to see it morph into ever more confusing loops and detours as new channels come online, uncertainty increases with impending economic challenges, supply chain disruptions—you name it, the challenges continue to shift how buyers approach buying. So, let’s dive in…. The first part of that statement is true.
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Marketing Interactions
JUNE 20, 2021
Sales thinks marketing messaging is, well, too “marketing like,” so they replace it with the casualness of personalized conversation for face-to-face meetings—including those conducted virtually—which can result in lost context and relevance, depending on the buyer’s experience with the brand, and via which channels, thus far. The result?
Marketing Interactions
FEBRUARY 8, 2022
For years, we’ve summarized the buying process to include awareness, consideration, purchase. To change this outcome in our favor, we need to unify around B2B buying committees (individuals), not channels or products. The post Why Customer Centric Doesn’t Mean Buyer Driven in B2B appeared first on Marketing Interactions.
Marketing Interactions
MARCH 8, 2017
The intent of content marketing is to get the right content to the right persona at the right time in the right channel. B2B buying – at least in relation to complex purchases – is not decided by one person, but rather negotiated within groups or buying committees. A B2B buyer persona should never be treated as a silo. I can hear you.
Marketing Interactions
MAY 23, 2018
In order to achieve that goal, marketers need to create better experiences, produce customer-centric content, improve engagement in channels that can attract leads, and give all of this a boost with better targeting and personalization efforts. Take the top priority: Generating New Leads. I see progress being made.
Marketing Interactions
JUNE 13, 2021
In fact, proving you know them can decrease purchase intent by 4%. Research from Gartner found that helping B2B buyers advance increased purchase intent by 16%. They don’t buy linearly, and they expect consistency across all interactions with you on whatever channel they’re using. Go Forth and Break B2B Marketing Stuff.
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