channel interactive Purchase Related Topics 
LeadSloth
JANUARY 12, 2010
Chris Frank , Director of Marketing, TreeHouse Interactive. Chris Frank, Director of Marketing, TreeHouse Interactive ( @treehousi ). Therefore, their lead generation and nurturing programs often focus only on email and web channels. These questions should be answered by companies before making the purchase.
LeadSloth
MARCH 24, 2010
In B2B, a prospect doesn’t convert into a customer in a single interaction as is often the case with e-Commerce. Usually, it takes several interactions in the prospect lifecycle that help conversion from prospect to customer. It tells us what campaigns are helping the prospect move closer to making the purchase decision.
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