channel interactive Purchase Related Topics 
Industrial Marketing Today
JUNE 22, 2012
Obviously, those channels have dried up, otherwise we wouldn’t be having a conversation about needing my industrial marketing consultation in the first place. The ‘last ad’ standard misses the all-important concept of the buying cycle and funnel, in which all stages contribute to the final purchase decision.
Industrial Marketing Today
JULY 1, 2011
E-mail marketing to in-house lists is the most popular marketing channel for reaching engineers and industrial professionals. Notice how e-mail marketing using rented/purchased lists drops down significantly – it is third from the bottom! This was one of the findings in a recent study published by GlobalSpec.
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Industrial Marketing Today
SEPTEMBER 1, 2011
E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. However, that doesn’t necessarily mean that industrial marketers are very happy with the results. Each segment should receive different e-mails.
Industrial Marketing Today
MARCH 23, 2012
That’s because the way your industrial customers interact with you during their buying cycle has changed significantly over the past few years. They are online doing a significant amount of their initial purchase-related research long before they will contact or engage with your sales team.
Industrial Marketing Today
SEPTEMBER 3, 2010
Ardath Albee of Marketing Interactions, Inc. Are your company, products and services visible in various online channels used across the stages? and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content.
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