channel interactive Purchase Related Topics 
Everything Technology Marketing
MARCH 27, 2010
As the CEO, you most likely expect your marketing organization to allocate its marketing dollars, people and time toward your most profitable channels and your most profitable customers. Therefore you’ve probably have already chartered your marketing team to collect relevant customer-related information.
Everything Technology Marketing
OCTOBER 10, 2010
A better segmentation strategy is to start with why companies purchase a solution. Go to Market / Buying Preference What is your target markets' preference in procuring solutions, channel/direct preference? Behavior is how users interact with your content and website and what marketing stimulus they respond to.
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