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Buzz Marketing for Technology
OCTOBER 25, 2013
Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs.
Buzz Marketing for Technology
DECEMBER 21, 2012
It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium.
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Buzz Marketing for Technology
NOVEMBER 15, 2013
As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Rule #4: Never pistol-whip new visitors.
Buzz Marketing for Technology
JUNE 5, 2013
Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.
Buzz Marketing for Technology
DECEMBER 19, 2012
During the last economic downturn, the Web was the only sales channel that grew, while brick-and-mortar businesses contracted significantly. Going for Cross Channel Optimization. However, the website is just one of several channels—and consumers don’t think in channels, they think in brands.
Buzz Marketing for Technology
MAY 18, 2011
I got a chance a few years back to be the Global Director of Integrated Marketing for BearingPoint where I had all 3 forms of media under me – Paid advertising and sponsorships (like our sponsorship of Phil Mickelson and the PGA), plus Earned media (both traditional and social) and our Owned media (meaning our interactive and email lists).
Buzz Marketing for Technology
OCTOBER 18, 2013
By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Reach the right audience.
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