channel interactive Purchase Related Topics 
Anything Goes Marketing
APRIL 7, 2010
In today’s B2B purchase process, the marketer is no longer in charge. The marketer needs to make educational materials that will guide the prospect along the buyer’s journey as they progress through the evaluation stages to the eventual product purchase. Don’t assume that just because you tweet that people read it.
Anything Goes Marketing
FEBRUARY 21, 2009
Other goals to keep in mind is to encourage the new subscriber to open and read future emails but encourage as well as interacting with you in other channels that they may not have known about. You should consider other channels as well. The least you can do is provide them something useful in return. That's correct.
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