• B2B MARKETING INSIDER  |  FRIDAY, AUGUST 28, 2015
    [Channel, Interactive] What Does Twitter Success Look Like?
    It’s harder to drive earned messaging if you do not have a critical mass of followers on your earned channel. Just make sure your followers align to your goal and are not purchased from a Twitter follower broker in Russia! 3. What do you need to achieve Twitter success? Is Twitter a means to an end or is it the end goal? Social Media
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Channel, Interactive] Quantifying the Value of Social Media Engagement in B2B Marketing
    actively utilize social media channels. consumer and business purchases. purchase decisions, people do, and in. a B2B sales cycle multiple stakeholders. media channels to syndicate thought. media channels One of the most common questions. which social media channels should. channels like Twitter.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Channel, Interactive] Start engaging from the first click in the Customer Journey
    awareness through purchase and referral — is more complex and unpredictable than ever. Over time and touch points, the journey incorporates traditional/outbound channels — Advertising/Trade. It now also includes online/inbound channels across. the channel/device that is active in the moment. behavior across channels.”3
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Channel, Interactive] Closing the Loop on Social Leads
    engaging with audiences on established social networks is now a key part of business interaction. Share Content on Social Channels Have a great blog post? how you will share your content on your social channels. Analyze what content, traffic sources and social media channels. Did they add-on to their purchase?
  • LEADERSHIP  |  TUESDAY, AUGUST 25, 2015
    [Channel, Interactive] 7 Challenges Facing B2B Lead Generation and Ways to Optimize Them
    Some of my golf buddies happened to be CMOs at organizations that depend heavily on channel partners for their B2B marketing. As we cursed and sweated over a bad shot or cheered on when we got lucky, the conversation drifted towards the common challenges that channel marketers struggle with in their demand generation efforts.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 25, 2015
    [Channel, Interactive] B-to-B Marketers: Why it takes more than three calls to make a sale
    It should require minimal physical interaction to make it run. Sales lead management starts with management generating and capturing leads from all sources, fulfilling information requests and delivering them to the sales channel and tracking follow-up and sales results to measure marketing return-on-investment.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Channel, Interactive] ReadyPulse Receives $5M in Series A Funding Delivering the Future of Inspirational Marketing
    ReadyPulse has proven through its customers’ results that they can drive consumers to interact with brands on social networks and convert them into eCommerce sales consistently,” explained Matt Miller, Managing Director at Walden Venture Capital. “We felt this was the perfect time to invest in the future of social marketing.”. Press
  • FATHOM  |  FRIDAY, AUGUST 21, 2015
    [Channel, Interactive] Why Bing (and the new Yahoo Gemini) Matters for Your Industrial Marketing Strategy
    In fact, 32% of manufacturing marketers are not investing in paid advertising even though 52% believe it is an effective marketing channel ( 2015 CMI Manufacturing Marketing Report ). For manufacturing marketers, paid media can be confusing and overwhelming. In this digital day and age, best practices are constantly evolving and changing. 
  • SYNECORE  |  FRIDAY, AUGUST 21, 2015
    [Channel, Interactive] What is an Inbound Marketing Campaign?
    According to HubSpot , inbound marketing campaigns are concentrated efforts that align all of your marketing channels around a single message and goal. After determining the message and goal, the campaign kicks off with a marketing offer—something valuable and relevant for your audience that you promote through your marketing channels.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 18, 2015
    [Channel, Interactive] 5 Keys For Planning Content For Mobile Audiences
    But we may be better off if we generated less and thought more about how to better extend it through the channels we use. One of those primary channels should be mobile. Start with the lowest common denominator of what people are looking for and how they’ll interact, and plan from there. Know your audience’s mobile habits.
  • MARKETING ACTION  |  MONDAY, AUGUST 17, 2015
    [Channel, Interactive] 63 Digital Advertising Terms Every Marketer Should Know
    These ad units, which include static graphics, videos and/or interactive rich media, are displayed on a web page or in an application. Ad Click : The action taken when a user interacts with an ad by either clicking on it with their mouse or by pressing enter on their keyboard.  . Ad Banner : The most common form of digital advertising.
  • LEADERSHIP  |  THURSDAY, AUGUST 13, 2015
    [Channel, Interactive] 7 Essentials of Your B2B Customer Self-Service Strategy
    “By 2017, two-thirds of all customer service interactions will no longer require the support of a human intermediary. Current research shows that, in 2014, this was 55% of the interactions.”  . No matter how much and what you automate, know that when your customer needs a human interaction, nothing else will do. Click To Tweet.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 13, 2015
    [Channel, Interactive] You Can’t Get Here From There
    The number of people involved in a purchase for B2B has been expanding in recent years (5.4 on average according to CEB ), and the research says that this number isn’t going to be decreasing anytime soon. Remember the days when a road trip involved an honest-to-goodness map? From there you can see detours and alternate routes in between.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 10, 2015
    [Channel, Interactive] It’s All About Personalization: Why Consumer Marketers Must Tailor Content to Individuals
    Consumers feel increasingly comfortable making considered purchases online, and, as a result, marketers must seize any opportunity to personalize cross-channel content. Personalization tools now analyze user behavior in real-time and immediately deliver targeted content across multiple user channels. Fast forward to the present.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Channel, Interactive] Why Your Content Plan Must Include Interactive Content
    Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix. Do our buyers want to see interactive content?
  • HUBSPOT  |  FRIDAY, AUGUST 7, 2015
    [Channel, Interactive] 6 Customer Care Channels Your Ecommerce Company Needs
    If your customers needed to reach you right this minute regarding a problem with a product or service they purchased, would they be able to? Some companies create accounts solely for customer service and leave their branded accounts in place for marketing and interaction. Think for just a moment. FAQ Page. Suggested Links. Ecommerce
  • CRIMSON MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Channel, Interactive] 5 Ways to Boost Your B2B Marketing into Overdrive
    B2B buyers do not make purchasing decisions lightly; they weigh choices carefully. By the time Sales has the chance to interact, the majority of the buyer’s decision is already complete. . To continue the theme of efficiency, channel your advertising to reach the demographics you have uncovered in your target market research.
  • ANNUITAS  |  TUESDAY, AUGUST 4, 2015
    [Channel, Interactive] Is Your Content Marketing Missing the Mark?
    Recently Demand Gen Report 2015 B2B Buyer’s Survey reported that: 48% said of buyers’ purchase process included one to three people. 14% cited seven to 10 influencers. 3% (Bless their hearts) cited 10 or more purchase influencers. Channels. Make sure your program is listening for and responding to interactions across channels.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Channel, Interactive] The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews
    Author: Russell Rothstein When I’m looking to make an important purchase, the first thing I do is check out product reviews on the internet. Business technology purchases are no less important. Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase.
  • SYNECORE  |  SATURDAY, AUGUST 1, 2015
    [Channel, Interactive] How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]
    The Calendar allows you to coordinate your campaigns across your blog, landing pages, email and, social channels. The question is who will they purchase from? When you use the HubSpot Salesforce integration, every interaction your sales team has with a lead is informed by HubSpot Lead Intelligence. The buyer is ready.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 30, 2015
    [Channel, Interactive] The Path to Adaptive Marketing: An Introduction
    The goal is to create a more malleable strategy for engaging customers across channels. As customers vacillate between digital devices and offline channels – such as going to purchase something at a retail store or doing research on their phone – they create disparate identifiers about themselves. They must adapt.
  • WEBBIQUITY  |  TUESDAY, JULY 28, 2015
    [Channel, Interactive] 14 Dazzling Digital Marketing Stats and Facts
    And while less than a third of customer service interactions took place online last year, volume is expected to grow 53% this year. •  …because it matters to buyers. will spend nearly $24 billion on online display advertising this year, and 59% of CMOs view display ads as an effective marketing channel. Image credit: AdWeek.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 24, 2015
    [Channel, Interactive] The Content-Ready Buyer Persona
    Instead, think of obstacles as questions like “What do I need to know to convince Tom (who might be the purchase decision maker)?” or “What if our people won’t adopt the new workflows?”. 4. Include the channels and types of conversations that could be used, and don’t forget to consider their interaction with other personas.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 22, 2015
    [Channel, Interactive] Oracle Selected as Strong Leader Among Digital Marketing Platforms
    This report evaluates what Ovum considers to be the leading digital marketing platforms serving the global enterprise marketplace and is based on reviews of more than 200 features functions across six key platform attribute areas, including: cross-channel communications, analytics and personalization, and data management. ” (Page 8).
  • MODERN B2B MARKETING  |  MONDAY, JULY 20, 2015
    [Channel, Interactive] Ring, Ring! 10 Powerful Insights Marketers Can Only Get from Phone Calls
    In fact, according to Invoca’s 2015 Call Intelligence Index , 54% of customer-initiated phone calls come from mobile marketing campaigns, and 30% come from traditional online channels and campaigns. This type of insight also makes for great blog fodder and will help move your prospects along the path to purchase. Keyword Performance.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 15, 2015
    [Channel, Interactive] The 4 Unique Challenges of Mobile Marketing and Mobile Advertising (and how to overcome them)
    And as marketers those challenges manifest themselves thusly: Identification of users across multiple devices including desktop, smartphones, and tablets because third-party cookies are not valid or accepted across most mobile channels. 64% check their phones within 15 minutes of going to bed. You Shall Overcome. Ok so you now the challenges.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 15, 2015
    [Channel, Interactive] 10 Customer Experiences You Need To Deliver Today
    These perceptions result from the collection of their interactions with your brand’s touch points during the customer lifecycle. sources of information to make a purchase decision (Source: Google). Brands providing an integrated experience across channels make it simpler and easier for customers to engage. 80% of U.S.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 14, 2015
    [Channel, Interactive] Integrated Marketing, the Number 65 and Why it is so Significant for Every CMO
    In an article this past February, McKinsey released some findings of research they had conducted regarding the B2B buyer and their path to purchase. " In other words the B2B buyer's path to purchase is an integrated one - just as is the case with a consumer on the B2C side. I'll get into the B2C side a little later.
  • MARKETING ACTION  |  TUESDAY, JULY 14, 2015
    [Channel, Interactive] Good Forms, Great Leads: How to Use Web Forms Strategically
    In order to build a relationship with your audience, you need content – lots of it – and you need to make it available across various media and multiple channels. But first, before you can interact with known visitors, you need to make it easy for them to tell you who they are. Known Visitors. That’s where web forms come in.
  • WEBBIQUITY  |  TUESDAY, JULY 14, 2015
    [Channel, Interactive] 31 Sensational Social Media Marketing and PR Stats and Facts
    People expect to hear back from the brands they interact with on Twitter and other social networks. For example, while just 2% of all consumers prefer social media over other channels for customer service, 27% of Gen Y-ers favor it. Phone and email remain the most popular channels (66% combined). Be responsive. eMarketer ).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 13, 2015
    [Channel, Interactive] Is your (Body of) Content Ready for Beach Season?
    Consider content that pulls your prospects in and involves them in some sort of interaction. Assessments and personality tests, interactive video, user-generated video contests and ROI calculators are examples of interactive content. ” personality quiz to drive traffic from social channels to its website. prize?
  • BIZNOLOGY  |  FRIDAY, JULY 10, 2015
    [Channel, Interactive] Tools that help monitor and measure social traffic
    All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Channel Specific Monitoring and Traffic Tools. Extract valuable insight.
  • LEADERSHIP  |  FRIDAY, JULY 10, 2015
    [Channel, Interactive] Interesting Infographics: The Complete Guide To Lead Generation
    The importance of lead generation is well-recognized, which is why Pareto put the time and effort in to create this beautiful interactive infographic to explain the core elements of a successful lead generation strategy. Finally, social media and traditional media offer powerful channels of information.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 7, 2015
    [Channel, Interactive] How to Utilize B2B Online Marketing to Promote New Solutions
    Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. Social media posts with images get more interaction because the human eye is trained to notice images first. App Notifications. Email Blasts / Newsletters. Custom Social Media Graphics. Content Marketing.
  • ANNUITAS  |  TUESDAY, JULY 7, 2015
    [Channel, Interactive] You Can’t Get Here From There
    The number of people involved in a purchase for B2B has been expanding in recent years (5.4 on average according to CEB ), and the research says that this number isn’t going to be decreasing anytime soon. Remember the days when a road trip involved an honest-to-goodness map?  From there you can see detours and alternate routes in between.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 1, 2015
    [Channel, Interactive] Marketing Beyond MadTech: What Happens When The Robots Take Over?
    Today’s marketing stack is still largely about tools to manage direct interactions between customers and the company. By contrast, advertising and social messages in the "madtech" world are tightly integrated with company-owned channels and all customer behaviors are visible (for a price). madtech”.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 29, 2015
    [Channel, Interactive] The Long Term Value of an Email Marketing Welcome Programme
    The online fashion brand needed to stand out from the competition and welcoming in new audiences, as well as keeping customers engaged between purchase cycles through personalisation, was a highly effective way of doing that. To do this, brands should also look to understand channel preferences.
  • HINGE MARKETING  |  FRIDAY, JUNE 26, 2015
    [Channel, Interactive] Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation
    Data such as number of impressions, interactions, leads generated, and even the number of deals closed, can now easily be viewed and reported on. As a company’s channels evolve over time, they will be able to see emerging trends and adapt accordingly. Today, this is anything but the case. Know What’s Working.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 25, 2015
    [Channel, Interactive] Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.
    This was realistic when interactions were limited to a few company-controlled touchpoints. What’s changed is visibility: marketers now can see vastly more data about their customers and can interact with them through vastly more channels. Each interaction is embedded in the context of a customer’s relationship with the company.
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Channel, Interactive] 34 Compelling Content Marketing Stats and Facts
    Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. In-person events are still the most effective channel for B2B marketers. Based on the research detailed below, here are five key takeaways: •  Tell, don’t sell.
  • CMO ESSENTIALS  |  MONDAY, JUNE 15, 2015
    [Channel, Interactive] Want to Elevate Your Brand’s Insights? Combine Your Customer Lifecycle and Customer Journey Maps
    For a little reference on these changing demands for marketing and CX, recent customer experience research has shown that 100% of organizations report interacting with buyers across at least two or more channels, and, on average, the total number of channels used to communicate with buyers is about four.
  • ANNUITAS  |  THURSDAY, JUNE 11, 2015
    [Channel, Interactive] Two Reasons Your B2B Marketing Programs Are Failing
    Demand Process considers all elements that drive and convert demand at a people, process, content and technology level, and it spans both marketing and sales interactions with the buyer. Is the outcome the same for each channel? Deficient Demand Process (lack of strategic oversight and too much tactical focus). Congratulations!
  • ENGAGE  |  TUESDAY, JUNE 9, 2015
    [Channel, Interactive] 5 Best Practices for Engaging Online Shoppers
    Ecommerce has exploded in recent years, with 40 percent of global Internet users — or 1 billion people — having purchased something online on a desktop computer, tablet or other mobile device. Not only do consumers interact differently on each device, they also often use multiple devices throughout a shopping experience.
  • CMO ESSENTIALS  |  MONDAY, JUNE 8, 2015
    [Channel, Interactive] 200 Posts, 59 Authors, And One Big Thank You to Everyone Who Helped Get Us Here!
    Amanda Kahlow: In the B2B world, buying decisions (especially highly considered purchases) are made by a buying committee rather than a single individual. Craig Kallin: Making a purchase decision as a business person is much more emotional than making a purchase decision as an individual consumer. It matters. It carries weight.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Channel, Interactive] 7 Inspiring Examples of Omni-Channel User Experiences
    Instead of thinking of a desktop experience, a mobile experience, a tablet experience, and a Apple Watch experience, we'll need to pursue one, holistic approach -- an omni-channel experience. What Is an Omni-Channel User Experience? It’s important here to distinguish an omni-channel user experience from a multi-channel user experience.
  • B2B MARKETING INSIDER  |  SUNDAY, JUNE 7, 2015
    [Channel, Interactive] 5 CMOs On Crafting Your Content Marketing Strategy
    “For example, programmatic advertising has changed how media is purchased and delivered to the most relevant audience based on their interests and behavior.”. Marketing and sales is about human interaction and the building of relationships. Then figure out how to optimize those channels. Fortunately, we’ve got you covered.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 2, 2015
    [Channel, Interactive] Blueshift Offers a Simple B2C Customer Data Platform
    One thing that’s become clear since then is that only big companies will purchase a marketing database by itself. Pricing for the most basic version of Blueshift starts at $999 per month and tops out at $3,999 per month for all features and up to 1 million “active users” across all channels. How low? How simple?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 1, 2015
    [Channel, Interactive] The New Digital Climate: AdTech and MarTech Join Forces
    Let’s face it—mobile is the primary channel now. Consumers are demanding a more personalized engagement with the brands they interact with. The market is shifting and demanding this merging of technologies. Ever since 2012 there has been a vast tidal shift in the time spent on each marketing medium. The key take-away here?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Channel, Interactive] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    These were solid and comprehensive, although Teradata continues to make an unfashionable distinction between “omni-channel” marketing, which is conventional relationship marketing across all channels, and “digital” marketing, which is Web and email marketing. Yes, that title is a pun on Dickens’ Tale of Two Cities. But I digress.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Channel, Interactive] 33 Inspiring B2B digital marketing case studies
    Maybe it’s because the buying cycle takes longer, more people are involved in purchase decisions and sales are made for rational, not emotional, reasons. It listens to more than 5000 social mentions a day on Facebook, Twitter, and other social channels. Is it harder or are we not looking hard enough? million. million. million. million.
  • ANNUITAS  |  FRIDAY, MAY 15, 2015
    [Channel, Interactive] SiriusDecisions Summit 2015: The Un-Death of B2B Sales
    We’ve focused on the digital channels for prospect engagement and, for the most part, thought of sales as a key ingredient of the process only after we’ve generated a Marketing Qualified Lead and passed it to a CRM platform for follow-up. stand corrected. And there you have it, the theme of the conference. Alignment. Are you?
  • INTEGRATED B2B  |  THURSDAY, MAY 14, 2015
    [Channel, Interactive] An organization with 8000 leaders
    For the next few hours, we explored the district, interacting with people to learn about their businesses and lives as best we could, sometimes in English, sometimes through an interpreter, and almost always with wild hand gestures. There’s nothing like being forced out of your comfort zone to give you new ideas and inspiration.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 13, 2015
    [Channel, Interactive] 6 Evergreen Marketing Best Practices: Setting Roots for Steady Growth
    Whether it’s getting people to see a sign, walk in a store, and make a purchase, or read an article, download some research, opt in to a subscription, view a pricing page, and talk to sales; there are always steps and stages to manage. What about the tried and true marketing best practices that have only improved over time?
  • VERTICAL RESPONSE  |  TUESDAY, MAY 12, 2015
    [Channel, Interactive] 5 Event Ideas that Attract Customers
    Interactive/Hands-On event – Similar to a learning event, a hands-on event takes that learning and literally puts it into the hands of an attendee. You can base “best” on a number of things including amount spent, number of purchases, number of referrals, etc. How to Get the Word Out. All rights reserved.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 6, 2015
    [Channel, Interactive] Snapchat. Yo. Kik. Really? Best-in-Class Approaches to Social Media Investment
    According to the Aberdeen report Customer Analytics: Making Big Data Work For the Marketer , 58% of marketers use at least nine different channels. While social media remains a great channel to cast a wide net and engage with more potential customers, it’s important to distinguish between reach and influence. The post Snapchat.
  • CRIMSON MARKETING  |  FRIDAY, MAY 1, 2015
    [Channel, Interactive] 4 Ways The B2B Buying Process Has Changed in 2015
    As a result, the modern B2B buying process looks less like a linear path from first contact through to sale—it’s more like a spiderweb of social influence and research channels.” Social proof: Roughly 22% of all B2B buyers explicitly use the recommendations of their social media networks to inform their purchasing decisions.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 22, 2015
    [Channel, Interactive] The Power of the Quiz in Marketing: 6 Lessons from The New York Times, BuzzFeed, and B2B Marketers
    Meanwhile, 20% of respondents report using assessments to research B2B purchasing decisions. Interactive content is fun; it’s engaging; and there is something very human both about the subject matter and the way it is presented that makes me (and hundreds of thousands of others, in the case of BuzzFeed and NYT) keep coming back for more.
  • BIZNOLOGY  |  MONDAY, APRIL 20, 2015
    [Channel, Interactive] The business of data
    This necessitates the collection of big data across many different physical, digital and social channels so that interactions can be understood and analyzed, and offerings customized. Internet of Things Big Data business ecosystems Data as a service Fitbit internet John Deere marketing Predictive analytics purchase decision process
  • SYNECORE  |  SATURDAY, APRIL 18, 2015
    [Channel, Interactive] The Importance of Brand Integrity in the Digital Age
    You’re either going to honor your company’s promise to offer me a complimentary drink with my drink purchase, or we’re outta here. all brand-relevant digital channels). A few weeks back, I was involved in a minor dust up at a local bar. First, a little background…. We just checked in, so what are our drink options? Keepin’ It Real.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Channel, Interactive] Why Blogging Is More Important Than Ever
    Without interesting content, all these media channels are toothless. Blogs create the perfect environment for this interactive relationship. Use Google Analytics or  a variety of other tools  to glean important data about your website, social media channels, and blogs. What’s the best vehicle for being interesting? Blogs.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Channel, Interactive] 8 Ways Home Builders Can Use Houzz for Lead Generation
    Today’s consumers conduct a lot of research before making purchases. Online reviews are one resource that people regard heavily when making a large purchase like a home. Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. It could also lead to new blog subscribers.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 9, 2015
    [Channel, Interactive] 1:1 Communication - The Next Big Evolution In Marketing
    Trust me when I say it is important, but as marketers we also need to realize that we are gradually moving away from “push”-based marketing, and gravitating towards communicating with customers on a more personalized and 1:1 basis, through multiple channels and the devices our customers use. But why? That’s not good.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 9, 2015
    [Channel, Interactive] 4 Effective Ways to Increase Email Subscribers [GUIDE]
    You can run a contest on any social media channel, but since so many small business owners have a Facebook page, we suggest you start there. This program works with other social media channels as well, so you’ll be able to launch contests on several platforms. When you interact with someone, ask if they’d like to sign up.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 7, 2015
    [Channel, Interactive] The Dirty Dozen Things You’re Doing Wrong with Your Email Marketing & How to Fix it Pronto
    If you don’t use a sign up form on your website, blog and social channels, you’re missing out on one of the most valuable and efficient ways to grow your list of contacts. In fact, 81% of respondents said they were at least somewhat likely to make additional purchases, either online or in-store, as a result of targeted emails.”
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Channel, Interactive] Four Digital Marketing Mistakes You Should Never Make
    Can’t afford a fully integrated cross-channel measurement platform? If your campaign is long enough, commit yourself to making one round of optimizations based on real-time measurement of which channels, creative concepts, or calls-to-action are pulling best. If you feel a little behind the curve, don’t worry. That’s all well and good.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 1, 2015
    [Channel, Interactive] New Oracle Marketing Cloud Release Aims to Balance the Marketer's Two Very Different Constituents
    On the other hand, you can pour all of your focus into the latest revenue number for your CEO or board, but anger a lot of customers in the process as you value quantity over quality in your interactions with customers. Today, most customers move between devices and channels with great fluidity. Orchestrate Real-Time Experiences.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 31, 2015
    [Channel, Interactive] Do Your CEM Activities Have All the ‘In’ Channels of 2015?
    This means that businesses must regularly reevaluate the channels they use to interact with customers, and ensure that they are aligned with buyer preferences. Companies are not reporting plans to abandon voice interactions in support of digital ones. Rather, they are planning to increase their adoption of these channels ?
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Channel, Interactive] 11 Content Curation Tools Every Marketer Needs
    For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels. product may initially attract you to a specific brand, but it’s what the brand offers after the purchase that will keep you around (and make you a fan).
  • HINGE MARKETING  |  TUESDAY, MARCH 24, 2015
    [Channel, Interactive] Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan
    It speaks to your market, connects emotionally and shares the information buyers need to make a purchasing decision. Which social media channels do they frequent? Target the Right Social Media Channels: You want to build a presence where your market goes for information. Just remember that social is about interaction.
  • CRIMSON MARKETING  |  MONDAY, MARCH 16, 2015
    [Channel, Interactive] How To Compete In An Omni-Channel World
    The popularization of smart phones and tablets, expanded offerings online and the maturation of a generation of buyers raised on the Internet have proven to be fertile ground for the bloom of digital marketing channels, and trouble for traditional commerce. Welcome to “The Omni-Channel Paradigm.”. What’s emboldening this trend?
  • MODERN B2B MARKETING  |  MONDAY, MARCH 16, 2015
    [Channel, Interactive] Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
    Author: Dayna Rothman Every year SXSW Interactive brings a pretty diverse group to Austin! From Grumpy Cat, to Hulk Hogan arm wrestling, to Left Shark, to people with pot-bellied pigs as pets, there is something for everyone at SXSW interactive this year. Purchase Intent : Lead Identification. East 6 th St. Big topic! Sales.
  • SYNECORE  |  TUESDAY, MARCH 10, 2015
    [Channel, Interactive] Why Define? Persona-Based Content Marketing Personalization
    So far, we’ve explored only one— channel based personalization. This is why you must make it clear to the user how they will benefit from interacting with your website. Personalizing your content based on personas means tailoring towards the buyers’ stories to help them through their journey towards making a purchase.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 9, 2015
    [Channel, Interactive] Marketing Technology of the Future: Beyond the Customer Data Platform
    Social networks, mobile devices including phones and wearables, and the Internet of Things will provide ever-more details about the precise situation of each customer during each interaction. If each interaction is bid separately, then the notion of campaigns that lead the customer through a sequence of contacts on a flow chart is irrelevant.
  • VIDYARD  |  MONDAY, MARCH 9, 2015
    [Channel, Interactive] 12 Common Misconceptions about Marketing with Video
    YouTube is the only powerful distribution channel. What you need is a channel that has multiple ways to learn more about you, your company, and your offering with ample opportunities to convert. Enjoyment of video ads increase purchase intent by 97% and brand association by 139% – Unruly. Video consumption is on the rise.
  • HUBSPOT  |  FRIDAY, MARCH 6, 2015
    [Channel, Interactive] Why People Unfollow Your Brand on Social Media [New Data]
    How do they prefer to interact with brands? And when people follow a brand on Twitter, 72% of followers are more likely to make a future purchase from that brand.). One of the most important things a brand can do is understand its target audience. What do they worry about? Where do they hang out? So Why Do People Unfollow Brands?
  • SYNECORE  |  THURSDAY, MARCH 5, 2015
    [Channel, Interactive] An Explanation of Channel-Based Content Personalization
    Channel-based or omnichannel personalization aims to deliver personalized experiences across different channels and devices based on data from email, on-site, off-site, and even offline data—all in real time. Along with that, the content takes advantage of the particular channel’s strengths and unique features. Takeaway.
  • CRIMSON MARKETING  |  THURSDAY, MARCH 5, 2015
    [Channel, Interactive] 5 Things Marketers Need to Examine Before Integrating Marketing Technology
    ’ And as a result, they expect a seamless user experience from brands across every device and digital marketing channel. The current state of marketing technology is organized around marketing channels, not buyers. The current state of marketing technology is organized around marketing channels, not buyers. ” 2. Too
  • CMO ESSENTIALS  |  TUESDAY, MARCH 3, 2015
    [Channel, Interactive] Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey]
    This is the first in a series of three articles on a timely topic as marketers tackle synchronizing content and channels. Both Gartner and Forrester predict that by 2020, more than 80% of the buying process will occur without any direct human-to-human interaction. The second article will explain mapping the buying journey. Connection.
  • HUBSPOT  |  SUNDAY, MARCH 1, 2015
    [Channel, Interactive] The Essential Guide to Using Mobile Messaging Apps in Your Marketing
    Tinder (dating), Whisper (anonymous message sharing), and QuizUp (social gaming) are just a few of these specialized apps focused on changing the way we interact with other people through our mobile phones. The app made headlines when Facebook purchased it for $19 billion in 2014 -- the app was only five years old. Millennials.
  • CMO ESSENTIALS  |  THURSDAY, FEBRUARY 26, 2015
    [Channel, Interactive] Quick Thoughts – What’s Next in Marketing? [Poll]
    While I have my own thoughts on “what’s next,” I want to hear from you — what do you think? A few topics and trends I’ve seen covered in marketing conversations include: Media Buying : Is there going to be a big shift in how media is purchased? How can I get my brand out there faster, better, cheaper and ahead of everyone else?
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Channel, Interactive] What is Digital Darwinism and How Does It Affect Your Brand?
    “Competition among brands is steadily increasing as branding channels and messages proliferate.” ” “The brands most likely to convert digitally jaded consumers into purchasers offer the strongest array of digital experiences. Are your digital marketing channels the most effective ones? How To Evolve.
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [Channel, Interactive] Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets
    While their multi-day juice cleanses are particularly popular, BluePrint has focused a lot of its marketing efforts on promoting juicing as an everyday beverage, likely to promote repeat and more frequent purchasing. According to a Harris Interactive study commissioned by the Vegetarian Resource Group , 2.5% of the U.S. Vegan. Paleo.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Channel, Interactive] It’s All About Engagement in the Next Era of Marketing
    Amongst marketers in the survey, the term engagement seems to have a decidedly action-oriented focus—asking questions like, “are we driving purchases, renewals, and revenue?”. Here are some interesting statistics: 63% of marketers view engagement as customer renewals, repeat purchases, and retention. Were they engaged?
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Channel, Interactive] 4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
    Sure, your content may encourage visitors to purchase your product or sign up for your newsletter immediately. Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models. worked with my creative team and one of our higher education clients to create an interactive career aptitude test. Can you get us some of those, too?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 10, 2015
    [Channel, Interactive] 7 Ways to Increase Email Engagement
    So the next time a customer purchases a product, don’t send just a confirmation mail – add some promotions for complementary products. Using different types of emails with prospects increases the probability of that the recipient will interact with the email – and with your brand. 7. Start With the Subject Line. Need more guidelines?
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Channel, Interactive] On the Hook: How to Spot Hot Prospects, Both Online and Over the Phone
    Marketers have been using online channels to create demand for some time now, and it’s working out pretty well. But there’s one channel that may come to “rule them all” this year – mobile. And those calls often indicate a high purchasing intent. Why Mobile, Why Now? Mobile has passed the tipping point, and phones are everywhere.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Channel, Interactive] The Definitive Guide To Lead Nurturing
    Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase. Nurture leads across channels. Why Is Lead Nurturing Important? Lead Nurturing—Evolved.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [Channel, Interactive] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    How effective is social media in comparison to other digital marketing channels? Customer service requests through that eService channel are expected to grow 53% in the coming year. B2B purchasing decisions in general are taking longer and involving more people on the buying team. Marketing Interactions ). 68% of U.S.
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Channel, Interactive] 5 Ways To Battle Increasing Pressure on Marketing
    Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. . “Customers want to interact with stories and modify them on social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Channel, Interactive] Your marketing success may hinge on Gray Social Media
    In the last year, a lot has been written about “ dark social media ” — the vast majority of content sharing you’ll never see because it’s occurring through email, direct messages, texting, and other private communication channels. And perhaps we only know 2 percent of our non-lurking audience! Gray social media.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 5, 2015
    [Channel, Interactive] 5 Reasons Your Company Should Be Blogging
    While those forms of communications heavily involve proactive response to questions and concerns, a blog stands as a channel for sharing in-depth ideas, practices and stories that make your company unique…and amazing. ” Dave Kerpen of Likeable Local. Growing Your Business in the Digital Age. use link or see badge).
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Channel, Interactive] Peter Mahoney, Nuance Communications CMO: People Still Buy Things— the Human Side of Marketing Technology
    With buyers doing their own research before interacting with Sales, unfettered access to information on competing solutions, and as many as 100 branded touch points with which a buyer may come into contact before making a decision, it is critical for marketers to deeply understand the needs of customers at a very early stage.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Channel, Interactive] 6 Steps to Ramp Up Trigger Marketing
    And when we engage with them, they want us to interact on a personal level that is responsive, highly relevant, and consistent across all channels. Assess all the different stages that your customer goes through when making a purchase, such as identifying the need, conducting research, purchasing the product or service, and so on.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Channel, Interactive] 6 Steps to Ramp Up Trigger Marketing
    And when we engage with them, they want us to interact on a personal level that is responsive, highly relevant, and consistent across all channels. Assess all the different stages that your customer goes through when making a purchase, such as identifying the need, conducting research, purchasing the product or service, and so on.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Channel, Interactive] Top 10 B2B Inbound Marketing Predictions for 2015
    Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. We’re quickly reaching the point where a mobile marketing strategy must even include discussion of wearable technology and how best to present context via that channel.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Channel, Interactive] A Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing
    You could do that through social means; it could be interaction-based. It could be about how we drive an online connection to an in-store connection point or a purchase. The reason that they’re venting on Twitter is because they’re not getting through on the other channels. So let’s flash back to 2005 for a moment. It grew fast.
  • MARKETING ACTION  |  MONDAY, JANUARY 26, 2015
    [Channel, Interactive] 6 Steps to a Content Marketing Plan that Can Drive Conversions
    Modern buyers are constantly bombarded by ads: outdoors, on television, in newsprint, and through digital channels. And by the time they reach out to a sales person, as much as 80% of their purchase decisions have already been made. Is the content findable on the channels where my customers spend much of their time online?
  • THE ROI GUY  |  MONDAY, JANUARY 26, 2015
    [Channel, Interactive] Three Key Metrics for Your 2015 Selling Effectiveness
    Because each stakeholder could be different, the guidance should be interactive and flexible – used live with customers to aid in the discovery questioning as well as fueling the conversation / engagement. At the same time, only 59% of sales reps achieved their quota in 2014, down sharply from 67% last year (Accenture).
  • SYNECORE  |  MONDAY, JANUARY 26, 2015
    [Channel, Interactive] 5 Facts Every Business Needs to Know about the Mobile Revolution
    Those who fail to do this risk missing out on an increasingly important business channel. According to Comscore 78 percent of mobile searches and 64 percent of tablet searches for local business information result in a purchase , while only 61 percent of PC/Laptop searches result in a purchase. Guess what?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Channel, Interactive] The State of Marketing Technology in Asia
    Marketers worldwide know that the dynamics of business have changed, and that the customer journey from awareness, to consideration, to purchase, to loyalty is no longer linear and manageable. Put the customer, not channels, at the center of your marketing strategy. Follow David on Twitter @ketchum. So what does awesome look like?
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