• THE ROI GUY  |  TUESDAY, APRIL 15, 2014
    [Channel, Interactive] Interview: Guided Selling with Storytelling, Insights and Financial Justification
    So, the multi-million dollar question, how can you enable your sales reps and channel partners to engage earlier and more effectively? There are more stakeholders involved in each purchase decision, with recent research indicating up to 10 involved in each major enterprise purchase decision, and each plays a major role and can’t be ignored.
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Channel, Interactive] How to build brand trust – 4 essential steps
    Branding is basically about developing emotional connections – i.e. trust-based relationships that will cultivate greater loyalty for purchase decisions. The biggest reason is the rise of transparency due to the internet, and how so many customers rely on digital research and interaction with peers for more honest assessments.  
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Channel, Interactive] Marketo Conference: Small Changes, Big Picture
    The product changes were quite modest: new search engine optimization features for entry level users; a global marketing calendar; and relabeling of InsightEra, which Marketo purchased in December, as Marketo Real Time Personalization. I wasn’t at the conference but Marketo briefed me on their plans.) My main reaction was, what’s new?
  • B2B MARKETING MENTOR  |  THURSDAY, APRIL 10, 2014
    [Channel, Interactive] How to Use Your Sales Team to Create Better Buyer Personas
    Your sales reps spend most of their time interacting one-on-one with customers and prospects, gathering important information and insight. Your sales team spends every day on the front lines of buyer interaction. Tracking how buyers respond to various channels can inform your buyer personas as well as your marketing outreach efforts.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 10, 2014
    [Channel, Interactive] In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking
    It is imperative for companies to leverage the rise of mobile technology and track interactions sourced from smartphones. This means customers are not only browsing brand information from their smartphones and tablets, but searching for nearby companies to seek out assistance or purchasing opportunities. in 2013 to 69.4% Double win!
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Channel, Interactive] Tear Down This Wall Between Ad Tech and Marketing Automation
    Here are the four key elements of a marketer’s interaction with customers in the ad tech world: Acquisition.  Paid channels.  Marketers pay to place their ads on someone else’s channel.  Owned and earned channels.  Paid, Owned and Earned channels.  The Ad Tech World. Broad reach.  Anonymous cookies. 
  • THE ROI GUY  |  TUESDAY, APRIL 8, 2014
    [Channel, Interactive] Why the Increased IT Spending Growth Forecasts from Gartner are Wrong Again!
    3) Purchase decision-making has significantly changed, now driven by buyers who are: a. When it comes to business and shadow purchase decisions, most IT solution providers are not adept at selling to the business groups and capturing dark spend. So how well do your sales professionals and channel partners engage with value?
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Channel, Interactive] 70 New (Really) Marketing Automation Stats
    Email is ranked as the #1 preferred communication channel by consumers for initial introduction to a product/service, learning about a product/service, and post-purchase follow-up about a product/service. Registration during purchase (50%). 'They’re getting old. It’s also 3 years old. It’s from 2009. Not at all. Email Marketing.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Channel, Interactive] 70 New (Really) Marketing Automation Stats
    Email is ranked as the #1 preferred communication channel by consumers for initial introduction to a product/service, learning about a product/service, and post-purchase follow-up about a product/service. Registration during purchase (50%). 'They’re getting old. It’s also 3 years old. It’s from 2009. Not at all. Email Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 4, 2014
    [Channel, Interactive] Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond
    It can also accept other market and industry data, as well as a company’s own Web analytics, customer purchases and service interactions. 'I had an interesting briefing a few weeks ago from Bottlenose , which sells what it calls a real-time “trend intelligence” system. million entities. Data sources. Interpretation. Actions.
  • SYNECORE  |  THURSDAY, APRIL 3, 2014
    [Channel, Interactive] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
    As a complement to brand websites, eCommerce sites have added functional depth to the internet economy, providing users a highly convenient way to research, compare, and purchase goods and services from anywhere, anytime. It then pulls up the product from the photo, allowing customers to purchase it instantly. billion, an estimated 18.4
  • ANNUITAS GROUP  |  THURSDAY, APRIL 3, 2014
    [Channel, Interactive] The Single Most Common Lead Scoring Failure: Not All Content is Created Equal
    Leads are typically scored based on activity and demographics, and in some cases channel. As you move downstream through the engagement model, each interaction becomes worth more to a lead score, until the switch is eventually flipped and the lead is passed to sales. 'Most lead scoring models fail — at least initially.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Channel, Interactive] The Definition of Omni-Channel Marketing – Plus 7 Tips
    We’re moving away from mass, “push”-based marketing, and towards more personalized, 1:1 communication with consumers, through the many channels and on the many devices they use. Unfortunately, when it comes to omni-channel, multi-device marketing, consumers today are way ahead of most marketers. What is Omni-Channel Marketing?
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Channel, Interactive] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    For example, your business sells machinery to the government and all three purchasing agents are already customers. If you are in the considered purchase business, chances are you are lucky to have an internal champion at most of the organizations you do business with on a regular basis. The answer is a resounding “yes.”
  • VOICE-BASED MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Channel, Interactive] Don’t Overlook the Hidden Costs of Spam Calls
    This functionality allows users to input a number or series of numbers that will automatically be routed to a specific endpoint within an IVR (interactive voice response) rather than be directed through the traditional channels to representatives. Super annoying and incredibly disruptive! Call From: Not the Right Person. Voicemail.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 26, 2014
    [Channel, Interactive] Why Modern Marketers Fail at Big Data
    The brand purchased the first ad after the game and gave away the $1.5 million people interacted with Esurance on Twitter, the brand only has 143,000 followers. '(and how to stop failure from happening). You can find her on Google + ! businesses each day. Online search traffic for big data has surged in the last couple of years.
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 25, 2014
    [Channel, Interactive] Mobile Marketing and Location-Based Services: How Mobile Marketing Went Local
    They use a number of digital channels to interact with your brand. The fastest growing channel? Consumers are relying on their mobile phone right along the path to purchase from research and showrooming to coupon redemption and in-store navigation. 'The following post is authored by Louise Frosell of Locaid.  . Mobile.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 24, 2014
    [Channel, Interactive] 12 Examples of B2B Companies Managing Impactful Twitter Profiles
    As a result, followers are left wanting more, which could lead to a purchase of a complete report or a subscription to the service. Using words such as “watch,” “learn,” or  ”ask” engages the audience and leads to valuable interactions. to the masses. Enjoy! . Intel. Twitter Profile :  @Intel. Cisco.
  • VISIONEDGE  |  WEDNESDAY, MARCH 19, 2014
    [Channel, Interactive] What Type of Customer Experience Do You Deliver?
    By definition, CX encompasses all interactions across the entire life cycle of the customer relationship. This process helps you understand what it is like for your customer to interact with your business. 'Customer Experience (CX) is one of the most highly discussed topics in organizations today. Experience Impacts Loyalty.
  • ANNUITAS GROUP  |  TUESDAY, MARCH 18, 2014
    [Channel, Interactive] The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology
    In order for marketing organizations to be successful, they must adopt a Demand Process approach which involves aligning their people, process, content and technology around their target buyers so they can better support that buyer’s purchase path. Guess what, marketers? Step One: People. Step Two: Process. Step Three: Content.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Channel, Interactive] CMOs Win When High-Value Customers Are Treated Personally Online
    'Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Channel, Interactive] How SMBs Use Twitter: 15 Stats You Should Know
    As more and more companies look to Twitter to generate site traffic and customers, the interactions on Twitter become more meaningful to customers and companies alike. 23% end up purchasing something!) 'Small- and medium-sized businesses are turning to social media to generate leads and customers. How SMBs Are Using Twitter in 2014.
  • LEADERSHIP  |  WEDNESDAY, MARCH 12, 2014
    [Channel, Interactive] Business Is Personal …And If It’s Not, There Is No Business!
    The biggest benefit, as is apparent from this study is that not only does personalization drive increased sales but it also becomes the catalyst for repeat purchases. For instance, if geography plays an important role in the purchase decision for your product or service, use that as the key idea in your personalized campaign. 'Normal.
  • ANNUITAS GROUP  |  TUESDAY, MARCH 11, 2014
    [Channel, Interactive] The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack?
    In their 2012 Interactive CMO-CIO Insights Survey of 400 senior marketing executives and 250 senior IT executives, consulting firm Accenture noted some interesting trends regarding collaboration between marketing and IT: 44% of CMOs don’t believe there’s any need for alignment with CIOs. But how have they been doing? So what is the answer?
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 11, 2014
    [Channel, Interactive] Enough with the Crap
    Companies that focus on learning about who their prospects interact with during the buying process can expand their dialogues to engage these other (key) players. The buying process represents a set of steps your prospects need to go through in order to make a purchase. It’s a lesson many “modern” digital marketers need to learn.
  • WRITTENT  |  MONDAY, MARCH 10, 2014
    [Channel, Interactive] 10 Ways Marketing Agencies Rock the Web with Content
    What they did right: Pace embraced the quality and luxury at the core of The Four Season’s mission, and channeled these principles into content to educate their client’s customers. The result includes high-quality product descriptions, an interactive element, and some serious SEO potential. didn’t think so! Pace: Four Seasons Magazine.
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 4, 2014
    [Channel, Interactive] Hooking Online Shoppers and Reeling Them In
    'Brace yourself, this may be shocking: Only 2% of shoppers make a purchase during their first visit to an online store, while 98% abandon shopping carts or continue to browse the web to compare prices and products. Page Composer capabilities to share content electronically across channels. Let’s start at the top: 1. Enabling the Talk.
  • SYNECORE  |  SATURDAY, MARCH 1, 2014
    [Channel, Interactive] What’s Missing In Your Marketing Strategy?
    Every company knows that they need to interact with customers on social media channels, put out thought-leading blogs to appear in relevant content searches, create a great website design, use keywords, etc. 'We have reached a point where the barrier between “marketing” and “digital marketing” is almost nonexistent. Device Readiness.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 27, 2014
    [Channel, Interactive] Omnichannel Marketing: Connecting Offline and Online Brands Through Consistency
    This means brands have a limited amount of time on each channel to engage a consumer and persuade them to seek more information or make a purchase. What’s more, 40% of consumers said it is “very important” to have purchasing options on multiple channels so as to buy stuff whenever it is most convenient. Swapping Channels.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 26, 2014
    [Channel, Interactive] Even Content Marketing Should Be Measured
    Marketers are finding their content is having a large impact on lead generation and the sales lifecycle, as the average customer will look at three pieces of content before making a purchasing decision. 'Interesting tidbit alert! Pretty crazy, right? They keep it tight and check it’s right. Design the Content. Follow The the Content.
  • WRITTENT  |  MONDAY, FEBRUARY 24, 2014
    [Channel, Interactive] Inbound Marketing vs. Content Marketing – What’s the Difference?
    Over the past 20 years, the internet has slowly overtaken the way consumers interact with brands. Content to attract visitors to your website, convert them to leads, and educate them on their purchase decisions. Blogs, eBooks, and whitepapers to improve your SEO, and engagement on your social media channels. Caution. Or does it?
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 21, 2014
    [Channel, Interactive] How “experiential marketing” builds on key trends
    Concurrent with this shift in buying behavior is the serious decline in “brand trust”, arguably the most important emotion for developing a sense of confidence for all purchase decisions. '(Photo credit: masondan). Experiential Marketing” is all about engaging customers to try a product or service. sales versus marketing versus IT). 
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 19, 2014
    [Channel, Interactive] How SMB eCommerce retailers can turn everyday challenges into sales
    As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. How to help online retailers engage their customers with quality content from first interaction to checkout.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Channel, Interactive] Marketing Analytics: A Must Have in 2014
    As analytics become more advanced and campaigns continue to expand across multiple channels, however, the skills and experience may struggle to keep up. And with the rise of mobile technologies, phone calls are playing a huge role in customer engagement, interaction and brand awareness. 'Listen up, marketing gurus! Mobile Marketing.
  • CHRIS KOCH  |  TUESDAY, FEBRUARY 11, 2014
    [Channel, Interactive] Sports Analogies Suck, Right?
    Capturing this opportunity requires stoking fans’ passion not just during game days, but 365 days a year, through every conceivable channel – in person, on the web and through mobile and social media. Importantly, mobile or web apps can increase engagement before and after a game by giving fans new ways to interact with their favorite clubs.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 10, 2014
    [Channel, Interactive] To B2B or not to B2B, is that the question?
    Exact Target (for one) think that “there are some fundamental differences between the needs of B2B buyers and that of B2C buyers that impact how businesses should interact with their customers” – especially when it comes to social channels. Getting the channel right. They are now always connected, always on.
  • SYNECORE  |  SUNDAY, FEBRUARY 9, 2014
    [Channel, Interactive] Marketing Goes SoLoMo
    When looking for opinions about products to buy, the whitepaper noted that Millennials are 3X more likely than Boomers to turn to social channels. 'As a general proposition, I think it’s fair to say that marketing is going mobile. There is something organic and seamless about the relationships we have with our mobile devices.
  • HUBSPOT  |  THURSDAY, FEBRUARY 6, 2014
    [Channel, Interactive] 8 Reasons You Gotta Stop Buying Email Lists (Listen Up, Scott Brown)
    When you''re faced with aggressive sales targets and dwindling lead generation performance, purchasing an email contact list can seem like a tempting quick fix to gain new contacts and disseminate your message. You won''t use purchased, rented, or third-party lists of email addresses. Dangers of Buying an Email List. Shady, right?
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Channel, Interactive] The State of Media Mixology
    'If I had a dollar every time a client asked about media mix or tried to define which channel accomplishes a particular marketing task or objective, I’d be as rich as Mark Zuckerberg.    In spite of an explosion of channels, media and marketing strategies, there are no rules of thumb and there is no consensus on what does what.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 5, 2014
    [Channel, Interactive] Break Through the Content Clutter with Cool Infographics
    Specifically for brands, they can offer a fast-to-read and easy-to-share story, and visual nature of infographics increases customers’ recall when the time comes to make a purchase decision. We’ve seen animated, interactive and video infographics used on a limited basis. define the difference like this. Infographic.
  • SYNECORE  |  SATURDAY, FEBRUARY 1, 2014
    [Channel, Interactive] Pin to Win: Social Sharing on Pinterest Trumps Email
    As such, the site is rife with pools of “affinity,” each full of latent purchase intent. New data from social sharing service ShareThis bolsters this theory, showing that for the first time, Pinterest outpaced email to become the third most popular sharing channel in the fourth quarter of 2013. percent of shares to Pinterest.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 27, 2014
    [Channel, Interactive] 6 Stats B2B Marketers Must Pay Attention To in 2014
    Mobile can no longer be seen as the “second screen” as customers are making purchases and purchasing decisions on their phones. 86% of IT buyers use social media in their purchase decision process. From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1.
  • BIZNOLOGY  |  THURSDAY, JANUARY 23, 2014
    [Channel, Interactive] Customer experience and digitalization
    They strive to understand the true value of each interaction along the customer’s journey. The latter is primitive, inaccurate, and grossly misinforms the impact of specific interactions. Additionally, it analyzes the customer purchase path, assigning value to each specific interaction. Surface the content easily.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 20, 2014
    [Channel, Interactive] How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey
    'by Eloqua | Tweet this Our buyers and content consumers are driving interactions with our brands on their terms and across different channels. The more you know about your audience, the more appropriately you can tailor your interactions, the information they receive, and the timeliness of response and engagement.
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 20, 2014
    [Channel, Interactive] Measuring the ROI of Trade Show Event Marketing
    Host face-to-face interactions with clients and prospects. According to Nicole: “Before a show, marketing teams typically purchase an attendee list with email addresses so they can send blast messaging and generate interest early or set up in-person meetings. Social Media Interaction. Why Events Matter. Share thought leadership.
  • THE ROI GUY  |  THURSDAY, JANUARY 16, 2014
    [Channel, Interactive] Frugalnomics – Why the IT spending growth forecasts from Gartner are wrong again!
    3) Purchase decision making has significantly changed, now driven by buyers who are: a. When it comes to business and shadow purchase decisions, most IT solution providers are not adept at selling to the business groups and capturing dark spend. So how well do your sales professionals and channel partners engage with value?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 15, 2014
    [Channel, Interactive] Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
    'Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. What CMOs need to do is focus on creating seamless, easy-to-use-and-navigate, relevant and meaningful experiences for customers, regardless of their device or channel.
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Channel, Interactive] 15 Smart Marketers Share Insights on the Future of the Industry
    believe in the next year, you''ll see more brands focus on owning a channel (instead of ''spray and pray'' in multiple channels) and move to a ''less-is-more'' strategy by focusing on truly differentiated content. 10) Think about buyers over channels. 'Marketers, rejoice. You’ve made it through an intense Q4.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 14, 2014
    [Channel, Interactive] Insights Drive Better Customer Experience
    In addition to this I think how socially active a company is coupled with their desire to truly ‘engage’ their customers (as opposed to broadcasting to them) via these channels is also a useful measure. True omni-channel presence is also essential as customers use more and more channels to interact with a single brand.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Channel, Interactive] Play Nice, You Two: How Marketing and IT Can Work Better Together
    Today, brands frequently engage with customers through a variety of channels (both online and offline). It''s increasingly important to have systems in place that facilitate a consistent customer experience across multiple channels. Single customer view provides a consistent record of all interactions between a brand and a customer.
  • DIGITAL VOICES  |  MONDAY, JANUARY 13, 2014
    [Channel, Interactive] 3 SMAC Stack Predictions for the New Year
    We witnessed an explosion in mobile tools, an increased use of targeted social media, powerful analytics tools to draw insights and measure ROI, and Cloud technologies delivering on-demand rich interactive applications. Hopefully you are already seeing that websites are getting richer in functionality and interaction.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Channel, Interactive] The ABCs of Content Marketing: A Glossary of Terms
    Hashtags are a way for you and your readers to interact with each other on social media and have conversations about a particular piece of content. Lifecycle stages are helpful ways to describe the relationship you have with your audience, and can generally be broken down into three stages: awareness, evaluation, and purchase. Agile.
  • MANHATTAN MARKETING MAVEN  |  SATURDAY, JANUARY 11, 2014
    [Channel, Interactive] Meeting Customer Expectations
      Consumers hold fundamental attitudes about brands that don’t change much over time, even while the channels they use to interact evolve. Brand loyalists insist that the relationship must be two-way, respectful and interactive.    They expect the brands they care about to care back. Sam Walton was right.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Channel, Interactive] What Is List Segmentation? [FAQs]
    In inbound marketing , this often means focusing on front-facing channels. You can segment your lists of contacts and leads by data collected on form submissions as well as the specific interactions they have with your marketing after they''re already a lead in your database. 'We all like to focus on the sexy stuff. Here''s why.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 30, 2013
    [Channel, Interactive] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
    The power of content is that you can use different content pieces to speed up their pulse and get them to a purchasing decision by moving them deeper into the conversion funnel. Testing a value prop can be tested through several key channels. Read on to discover which channels your peers are using. Topic #1. Topic #2. Topic #3.
  • SALES CHALLENGER  |  MONDAY, DECEMBER 23, 2013
    [Channel, Interactive] 10 Trends Every Sales Exec Must Know For 2014
    Across 2013, the CEB Sales Leadership Council had thousands of interactions with sales executives around the globe, held dozens of conferences and summits, and analyzed hundreds of thousands of data points. does little to actually drive a purchase decision. 'We hope you’ll read and share this. Members, feel free to see what we found.
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Channel, Interactive] Could Your Content Go Further? How Paid Distribution Can Help
    To effectively capture every opportunity, you need to cover everything from content creation (in multiple formats), distribution (across search, social, and through influencer channels) and paid media, SEO (yes, it’s still critical!), social media marketing (organic and paid), email , and every other inbound channel. Confused?
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 17, 2013
    [Channel, Interactive] Cats on a Plane: Heart-Warming Holiday Campaigns
    Now the channel is just playing reruns, but you can still watch! Giving cats a home for the holidays, watching cats play, and seeing a saucy grandma and elf interact with the cats in a holiday setting – it’s definitely a neat campaign. but it also allows you to purchase the music featured on the show. Go to christmascats.tv
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 16, 2013
    [Channel, Interactive] Ask the Author Series: Featuring Gary Walker, Author of The CustomerCentric Selling® Field Guide to Prospecting and Business Development (Part 1 of 2)
    Describing the Sales Person as the ultimate sales technology, Joanne makes a strong call to just pick up the phone and have real interactions with our customers, current and potential. Gary is the co-founder and EVP of Channel Sales and Operations for CustomerCentric Selling. So how do we get people on the phone?  About Gary Walker.
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Channel, Interactive] 6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)
    No matter how great a piece of content is, delivering content at the right time to the right person in the right channel makes all the difference. User experience -- How your prospects, users, and customers interact with a company in different channels and on different devices. It can be written, visual, interactive, or audible.
  • CRIMSON MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Channel, Interactive] 3 Ways B2B Buying is Changing In 2014
    'New channels and technology are changing the way B2B buyers behave. Having a forward-looking interaction with the selling team will make or break the deal for 2014 buyers. Tools like analytics will be used to help in purchasing decisions, determining how much and when to purchase for optimum efficiency.
  • LEADERSHIP  |  TUESDAY, DECEMBER 10, 2013
    [Channel, Interactive] 4 Key Steps to Socialize Data in the REAL B2B World
    You have to start slow and easy, building one strong relationship at a time with your purchase influencers. When you get to that point where you have the attention of the decision maker or most important purchasing influencer, be prepared. That one really gets my goat! Take an integrated view of data points. and more.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 5, 2013
    [Channel, Interactive] Nurturing Relationships In A Long Sales Cycle
    Often multidisciplinary purchasing teams are assembled, perhaps across multiple divisions or locations. Your best approach will likely be some combination of several channels; that looks more spontaneous and genuine, less rote. 'Here is the shortest sales cycle I can think of: You’re driving along a country road. You sign up. license.
  • FATHOM  |  FRIDAY, NOVEMBER 29, 2013
    [Channel, Interactive] 5 Marketing Stats for New Business in 2014
    Your website represents your brand and is the 24/7 virtual location for customer education, interaction and conversion. 89% of marketers say email is their primary channel for lead-generation (Forrester Research). 84% of consumers want a seamless experience across channels  (Retail Systems Research, June 2013).
  • VIDYARD  |  THURSDAY, NOVEMBER 21, 2013
    [Channel, Interactive] Why YouTube Alone Isn’t a Complete Video Marketing Strategy
    Based on a study by Pardot,   72% of product research for a future business purchase begins on Google, so you definitely want to use YouTube to improve your visual search rank, but too many marketers rely on YouTube as their only tool. Now, if you’re like most marketers, you think, “YES! My video marketing is kick ass!”
  • BIZNOLOGY  |  MONDAY, NOVEMBER 18, 2013
    [Channel, Interactive] How does Vodafone prove digital media’s effectiveness?
    Track interaction of the user with all media channels at one place. Model how factors interact with each other. Allocate media spend based on cross-channel models. If they are not willing to do so, they are at best passive detractors – even if they are still purchasing goods or services. '(Photo credit: Wikipedia).
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 15, 2013
    [Channel, Interactive] 5 Ways CMOs Can Master Their Online Customer Experience
    As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Lower costs? Free shipping? Sustainable materials?
  • VISIONEDGE  |  TUESDAY, NOVEMBER 12, 2013
    [Channel, Interactive] Managing Marketing Content Across the Customer Life Cycle
    No wonder marketers everywhere are scrambling to develop content and make use of the myriad of channels to reach and connect with prospects and customers. . Content delivered in the right channel at the wrong time can be a wasted touch point. . Matching Mix, Content, Channel, and Life Cycle . The Customer Life Cycle  . Contact .
  • BLOG MY CALLS  |  MONDAY, NOVEMBER 11, 2013
    [Channel, Interactive] The COMPLETE Conversion Funnel
    It derives from the simple observation that people almost always drop off the more they interact with a website or online property, thus narrowing the pool of people who continue to the next step and resembling a physical funnel that starts wide at the top and narrows toward the bottom. 'Guest blog by Josh Krafchin, Founder of Clever Zebo.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 8, 2013
    [Channel, Interactive] Your Marketing Strategy Needs to Keep Pace with Digital Culture
    But most important, it can also very drastically impact actual sales figures and revenue across multiple channels. It will only make your customers feel more frustrated, less appreciated and more unlikely to interact with your brand. 'Posted in Innovation. And it’s often what keeps customers happy and coming back year and after.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Channel, Interactive] Get Recommended: The Power of Word of Mouth
    While nearly every business and organization has adopted foundational social media platforms, many brands are now asking how they can effectively use these channels to engage their consumers. Engagement : Spark conversation and interaction with the brand to boost consideration. 'Author: Paul Rand Today’s post is from Paul M.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 1, 2013
    [Channel, Interactive] 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
    'Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. What Google, Amazon and Facebook all have in common is that they’ve built their entire customer experience across all devices and all channels around customers’ trust and respect. Don’t treat every customer the same.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Channel, Interactive] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs. According to the  U.S.
  • ENGAGE  |  FRIDAY, OCTOBER 25, 2013
    [Channel, Interactive] 7 Ways Millennials Could Affect Your Business
    percent), their purchasing power is on the rise. As we look for ways to connect with this audience, consider some of their standout qualities, which should influence both the marketing strategies you develop and the ways in which you interact with staff who fall into this category: Millennials grew up with technology.
  • BIZNOLOGY  |  MONDAY, OCTOBER 21, 2013
    [Channel, Interactive] How do you optimize paid media?
    How do we optimize biddable media where almost no consumers click on ads and even fewer purchase directly from clicking on an ad? For example, Facebook emphasizes reach and engagement over metrics like “People Talking About This” and “Likes,” with their goal being to speak the same language that marketers use in other channels.
  • WRITTENT  |  MONDAY, OCTOBER 21, 2013
    [Channel, Interactive] Big Blog Ideas: Inspire Your Audience, One Bucket Of Paint At A Time
    They are establishments where a lot of creative thinking takes place, a lot of brainstorming, a lot of high-level interaction, and a lot of fast-paced work processes. You will feel enthusiastic about making a purchase after reading the success stories and watching videos of people, whose work process has been greatly influenced by IdeaPaint.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 18, 2013
    [Channel, Interactive] It’s Time For CMOs To Tap Into The Power Of Personalization
    By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. 'Posted in eCommerce Optimization Personalization. Overall, U.S.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 17, 2013
    [Channel, Interactive] Maximize Inbound ROI: Clicks, Content and Conversion
    Fulfilling the buyer’s need for educational information is a very good way to generate momentum with that buyer, with the goal being to flow the buyer through the funnel into purchase. Modeling gives you insight into interaction effects, which in turn helps you see the drivers of sales and how they are related to each other.
  • SALES CHALLENGER  |  THURSDAY, OCTOBER 17, 2013
    [Channel, Interactive] My Week in Vegas: Talent, Zombies, and a Little Magic
    Today, on average, more than five different people get involved in any given decision for a business purchase.  And that decision is made well before any interaction happens with suppliers.  It turns out that the biggest driver of customer loyalty and repeat purchase is actually providing a low-effort service experience. 
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Channel, Interactive] They Grow Up So Fast: How 7 Brands Made It Big Practically Overnight
    after a purchase or consumption of a piece of content) and make sharing an easy and nearly intuitive part of that interaction. Takeaway: Know your channels. The company centered its posts around technology trends, IT distribution, and tips for successful purchase in the IT industry. 1) Uber. 2) Feedly. 3) Pinterest.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 14, 2013
    [Channel, Interactive] How to Build a Great B2B Community on Facebook
    51% more likely to make a purchase after they “liked” a brand on Facebook. The page went from 0 – 10k likes in 2011 and more importantly the organization could track 22% of leads back to a first interaction on this Facebook page. Interaction. If attention is the yin, interaction is the yang. Connect other channels.
  • FATHOM  |  WEDNESDAY, OCTOBER 9, 2013
    [Channel, Interactive] Fathom’s Brad Miller Presenting At Lifecycle Messaging Conference
    'A lot is said these days about appealing to the entire customer purchase process or life cycle. If you’re not attending the conference, but want to know more about the customer life cycle and messaging strategies, check out some recent posts written by Fathom and Right On Interactive in a series of guest exchanges: Segmentation and Leads.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, OCTOBER 9, 2013
    [Channel, Interactive] Using the Google Analytics Social Report (Part II)
    If you have a YouTube channel, you can enter your channel domain under “Social Settings” and track traffic for it. In other words, are your social media visitors moving along the sales funnel from awareness to consideration to purchase? You can also track which social networks assist in these conversions. ” 2.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, OCTOBER 8, 2013
    [Channel, Interactive] Using the Google Analytics Social Report (Part II)
    If you have a YouTube channel, you can enter your channel domain under “Social Settings” and track traffic for it. In other words, are your social media visitors moving along the sales funnel from awareness to consideration to purchase? You can also track which social networks assist in these conversions.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 8, 2013
    [Channel, Interactive] Blurred Lines: Where Does Marketing End and Sales Begin?
    Here’s one very simple example: 78% of purchasers now start the buying process with a web search, and at least 50% turn to social media and peer reviews to glean insight about  a particular product or service. Social media provides key channels all across this entire process. Purchase. Multi-channel strategies. Awareness.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 7, 2013
    [Channel, Interactive] A Guide to Retargeting (Remarketing) for B2B Marketers
    As these digital channels help pave the way for marketing initiatives in the coming year, B2B marketers need to consider options for investing their advertising dollars in the most effective tactics even within search advertising. Cost per lead, cost per acquisition, or cost per sale can easily be defined with PPC. Source ).
  • THE FORWARD OBSERVER  |  FRIDAY, OCTOBER 4, 2013
    [Channel, Interactive] Why B2B Email Marketing Is Sexy (And It Knows It)
    According to a study by Message Systems , 63% of marketers cite email as the channel that offers the best ROI. Email is the most successful and profitable B2B marketing channel. Email marketing is the linchpin to keep that initial contact sustained and to guide the prospect through their research and purchase. Not as sexy.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 3, 2013
    [Channel, Interactive] “Scandal”: The Show That Twitter Built
    Rich Brooks of Flyte New Media encourages businesses to master just one or two social channels. This focus lets you spend more time in a channel, cultivating a deeper level of engagement and greater loyalty. Paul Cooligan of Instant Customer suggests augmenting a broadcast with a social channel such as a Google hangout or Twitter.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Channel, Interactive] Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing
    For a growing portion of users, mobile is no longer a secondary, fill-in-the-gaps channel, but the primary way they go online. Recent studies have found that mobile interactions tend to be: Frequent. Interactions on mobile devices are on average 56% shorter than on PCs. 'Author: Eric Kim The race to mobile has become a stampede. The
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 29, 2013
    [Channel, Interactive] Where Are Marketers Allocating Budget? [CHART]
    'by Taha Sheikh | Tweet this Earlier this year, in a joint report by Vizu (a Nielsen company) and the CMO Council, marketers projected that their overall spend on advertising would increase — growing faster in certain channels over others. What was particularly interesting were the two channels at either end of the spending spectrum.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Channel, Interactive] The Best Product Videos Ever (and Why They Make You Buy)
    Since then, Blendtec has expanded the tremendous success of these videos to other channels, enabling viewers to suggest things to blend on Facebook. Dollar Shave Club was trying to crack into a demographic of young, professional men who habitually purchase big-brand razors at local stores. 'I could watch product videos all day long.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 26, 2013
    [Channel, Interactive] Get More Email Opens and Clicks Using Behavioral Targeting
    Behavioral data can be highly predictive of future decision-making patterns and road-to-purchase activity. prospect’s browsing and search activity relates directly to his intent; his social sharing activity can indicate future purchase possibilities; and emails opened, links clicked, and content consumed indicate good old interest.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Channel, Interactive] Content Personalization: How Much Is Too Much?
    The Huffington Post , The New York Times , and other major media channels all provide recommended content for users. recent survey by Janrain & Harris Interactive found that nearly three-fourths (74%) of online consumers are frustrated with websites when content (e.g. Let''s begin with the concerns. What is a filter bubble?
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 16, 2013
    [Channel, Interactive] How to Develop Your Social Media Strategy
    Think of this goal as traditional networking via a new communications channel. Remember in most complex B2B sales (which professional services purchases often are) there is rarely just a single decision maker involved. Select social media channels. Sometimes there will be multiple social media channels that make sense.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Channel, Interactive] Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing
    Below are 22 current facts and statistics from a growing collection of research around personalization across marketing channels. Source: Janrain & Harris Interactive ) Tweet This Stat. 10) 40% of consumers buy more from retailers who personalize the shopping experience across channels. Attitudes Toward Personalization.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 9, 2013
    [Channel, Interactive] Better Calls To Action = More Conversions
    You get all kinds of traffic through your content marketing channels. To the right of the page, Problogger asks visitors that aren’t ready to purchase the book to join the website’s email list in the meantime. Great content converts. You’re a compelling writer. You share useful information. It must clarify the next step.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 9, 2013
    [Channel, Interactive] Lead Gen: A proposed replacement for BANT
    'Tweet According to the MarketingSherpa   2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. The key here is finding the answer to one or two questions that give you enough directional confidence to continue interacting with the account, now and in the future.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 6, 2013
    [Channel, Interactive] How to Use Dynamic Content for "Smarter" Marketing
    Moving to personalization across channels, particularly on websites, is an important next step in meeting customers'' expectations and behavior. 2013 study from Harris Interactive and Janrain found that nearly three-fourths (74%) of online consumers get frustrated with websites when content they see has nothing to do with their interests.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Channel, Interactive] What to Seek in an Engagement Marketing Solution
    This shift in buyer behavior puts the onus on you, the marketer, to influence buying decisions, and not just for the initial purchase, but for subsequent purchases and over the entire customer lifetime. Plus the technology is too linear to reflect the true nature of interactions with prospects and customers. Is easy to use.
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 3, 2013
    [Channel, Interactive] The Challenger Sale Vs. The Effortless Experience
    While companies believe they can create more loyal customers by going “above and beyond” in the service interaction, it turns out that those customers whose expectations are exceeded are really no more loyal than those whose expectations are simply met.  If you think about a B2B purchase, there’s a lot more going on than in a B2C purchase. In
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