• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Channel, Interactive] Quantifying the Value of Social Media Engagement in B2B Marketing
    actively utilize social media channels. consumer and business purchases. purchase decisions, people do, and in. a B2B sales cycle multiple stakeholders. media channels to syndicate thought. media channels One of the most common questions. which social media channels should. channels like Twitter.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Channel, Interactive] Start engaging from the first click in the Customer Journey
    awareness through purchase and referral — is more complex and unpredictable than ever. Over time and touch points, the journey incorporates traditional/outbound channels — Advertising/Trade. It now also includes online/inbound channels across. the channel/device that is active in the moment. behavior across channels.”3
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Channel, Interactive] Closing the Loop on Social Leads
    engaging with audiences on established social networks is now a key part of business interaction. Share Content on Social Channels Have a great blog post? how you will share your content on your social channels. Analyze what content, traffic sources and social media channels. Did they add-on to their purchase?
  • SCRIPTED B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Channel, Interactive] The Ultimate Guide to Building a Content Marketing Team
    People come to Scripted to purchase written content for many reasons, and. interact with your. best channels. preferred publishing channels. This involves posting content on the appropriate channels, maintaining. by handling audience engagement on specified channels. channels. channels. by J.D.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Channel, Interactive] Creating Ideal Customers: Personalize Every Experience to Increase Engagement, Advocacy, and Revenue
    Challenge: Multiple Channels and Systems The explosion of digital channels has created a fragmented customer experience. inconsistent marketing experiences across these channels. On social channels, the experience can be just as impersonal. view of customer interactions across their brands. channel. 22% 22
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Channel, Interactive] Grande Guide to Social Advertising
    When researching a purchase, people give a. who follow or Like a brand on social channels welcome. some (channel-appropriate) form of advertising. enticing people to interact with your ads, instead of. advertisements is to trigger an action—a purchase, a download, a “Like”, Share, or a +1. Make interaction simple.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Channel, Interactive] Marketing Automation Simplified
    wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to. make the most informed purchase decisions. understanding of how data can fuel the delivery of meaningful interactions. Buyers demand and deserve value-based interactions across all points of engagement. 22 Resources.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Channel, Interactive] Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
    Just as consumers now search and buy online, B2B purchasing in an. online world has transformed into an interactive process driven by the customer, not the vendor. sales and rooted in face-to-face interactions. These skills and measures are no longer enough to provide value-based interactions. typical B2B purchase.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Channel, Interactive] Grande Guide to Lead Scoring
    This kind of interaction is counter-productive, causing. opportunities, a lead must have budget, authority, need, and timeline for purchase. interacts with your company and content. that prioritizes quality interactions or activities that. the buying process, these peer channels will continue. Grande Guide to.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Channel, Interactive] Grande Guide to B2B Blogging
    interact with you and your brand. Continual interaction is a key to shortening lengthy sales. purchase. nurture your leads down a path towards purchase. (We’ll discuss this in greater detail a little later.) COMMUNICATE DURING A CRISIS A blog is a critical channel to explain the facts amid. for purchase.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Channel, Interactive] The Ultimate Guide: Getting started with Social Selling
    purchases and evaluate brands. making a purchase. Digital Body Language: How frequently a prospect interacts with your. via social media than any other channel. The Ultimate Guide: Getting Started. with Social Selling INTRODUCTION Digital disruption has revolutionized. the sales and marketing landscape. what to want.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Channel, Interactive] B2B Marketing Trends for 2016
    There are already plenty of viable ABM channels. Channels and tactics. But as B2B buyers complete more of their journey before ever interacting with a. advance the buyer through 70% of the purchase cycle, there are. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Channel, Interactive] B2B Marketing Trends for 2016
    There are already plenty of viable ABM channels. Channels and tactics. But as B2B buyers complete more of their journey before ever interacting with a. advance the buyer through 70% of the purchase cycle, there are. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Channel, Interactive] B2B Marketing Trends for 2016
    There are already plenty of viable ABM channels. Channels and tactics. But as B2B buyers complete more of their journey before ever interacting with a. advance the buyer through 70% of the purchase cycle, there are. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Channel, Interactive] The Key to Building Long-Term Relationships with your Leads
    But don’t be discouraged by this, because single channel marketing is a thing of the past. Fortunately, there are technologies like marketing automation platforms that support integrated, multi-channel campaigns (both online and offline) that are automated and trigger-based. Whirlwind Romance. Successful relationships are about trust.
  • HUBSPOT  |  THURSDAY, FEBRUARY 11, 2016
    [Channel, Interactive] The State of the Mobile Experience: How People Use Their Phones Today [Infographic]
    Not to mention, the need to talk is even more prevalent when it comes to complex purchases. However, call intelligence solutions can actually help marketers create a seamless and consistent customer experience across all channels -- online and offline. Let’s pretend you just won the lottery. What’s the very next thing you do?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 10, 2016
    [Channel, Interactive] 5 Mobile Insights That Will Change How You Market to Millennials
    Whether they’re using an app or calling to make a purchase, smartphones have become the new wallet. The majority of millennials (52%) make purchases on their phones at least a few times per month. It’s used to make purchases and marketers shouldn’t be afraid of driving these types of interactions on mobile.
  • CINTELL  |  WEDNESDAY, FEBRUARY 10, 2016
    [Channel, Interactive] Live Blogging from the SiriusDecisions Forum on Operationalizing Personas
    Marketing operations professionals play a large role in ensuring effective inbound and outbound interactions by matching persona-based attributes with individual contacts. Customer marketers leverage personas to understand post-purchase needs, defining additional customer roles and understanding lifecycle touchpoints. What Can We Do?
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 9, 2016
    [Channel, Interactive] B2B Video Marketing Done Right
    Takes into consideration the audience that may come into contact with the video, and the times and places they may interact with it. Co-branded video material is a way to spread production and distribution costs between two (or more) brands involved in the sales channel. The word these days is content. We’ll help you get started.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [Channel, Interactive] What to expect when you’re expecting #MarTech next month
    Brad Rinklin , CMO at Akamai , will present Marketers Driving IT Purchasing — sharing his experience at Akamai in leading the direction of the company’s marketing technology capabilities and how the company is leveraging them to make agile decisions, create insightful content for its target audiences, and prove ROI. Siri anyone?
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 7, 2016
    [Channel, Interactive] Marketing attribution systems: a quick look at the options
    The main questions I asked were: Does the system capture individual-level data, not just results by channel or campaign? You need the individual data to know who saw which messages and who ended up making a purchase. This question disqualified a few vendors that look only at online interactions. Or not.
  • ANNUITAS  |  THURSDAY, JANUARY 28, 2016
    [Channel, Interactive] Heads Up Sales…Change Is Coming
    The whole of purchasing has shifted to a buying process and buyers do not care about the sales process. As buyers consume more content, become more sophisticated and continue to wait longer to interact with vendors, sales reps need to be able to participate in the conversation early on without “selling” to their buyers.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 27, 2016
    [Channel, Interactive] 3 Must-Haves to Convert One-Time Shoppers to Loyal Customers
    That’s why preference management – the active collection, maintenance and distribution of unique consumer characteristics, such as product interest, communication channel preference and frequency of communication – should be accessible throughout the company. Cross Channel Marketing
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 26, 2016
    [Channel, Interactive] The 411 on Mobile Apps
    They open your app and enticed by the coupon you offered, they purchase with your business again. This motivates them to interact with your business again. For example, you could create a digital “punch card” that tracks purchases and rewards repeat business. But what about small business mobile apps? Why apps?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Channel, Interactive] Five Things You Should Know About Marketing to Millennials
    And my tendency to justify clothing purchases by cost-per-wear? They make purchases via their phones. We see value in “unplugging” and in the balance between online and offline interaction. There needs to be a full, omni-channel approach to how we’re marketed to, because we move between our online and offline worlds seamlessly.
  • ACT-ON  |  MONDAY, JANUARY 25, 2016
    [Channel, Interactive] Good, No, GREAT Things Come in Threes: Build a Winning Trio for Customer Success
    The modern buyer is empowered and informed, and expects businesses to engage with them in real-time, across multiple channels, with a highly personalized experience. The customer needs to perceive interactions to be personalized and highly individualized. The answer is, of course – the number three. Understanding the Modern Buyer.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 22, 2016
    [Channel, Interactive] Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization
    Phone conversations are not only personal, but they’re also one of the most common interactions people have with a business. With these insights, marketers not only get to understand customers on a new level, but their personalization is based off the entire omni-channel journey. Dial in on call intelligence. Well done! Whoohoo!
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Channel, Interactive] 5 Marketing Predictions & How To Prepare For Them
    In fact, according to Entrepreneur.com , “in 2016, consumers will expect emails to have more relevant content and will also expect brands to know more about them in the course of social interactions.”  But what if you could have a better idea of the changes 2016 has in store for marketers? but that percentage is growing fast.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 20, 2016
    [Channel, Interactive] How long should your online business video production be?
    We watch online videos to get informed and make decisions across every stage of the purchase cycle… and this trend will only increase over the next few years. So what this means is that your next and current clients love watching videos on your website, blog, email and social media channels. Will people watch more than 30 seconds?
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Channel, Interactive] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Smart agencies take that into account and create interactive marketing activities that are specialized and optimized for delivery to mobile devices. This strategy is usually a component of a larger, multi-channel campaign aimed at generating leads for sales teams. INTERACTIVE CONTENT (Invite audiences to play along!).
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 12, 2016
    [Channel, Interactive] How to Give Your Website Rock Star Status [Webinar]
    When looking to make a purchase, research shows that 89.3 Improving your appearance on search engines will help, but you also need to focus on other marketing channels. Make Your Website a Rock Star Before You Start the Tour. In today’s digital business environment, the importance of your website is growing all the time.
  • HUBSPOT  |  TUESDAY, JANUARY 12, 2016
    [Channel, Interactive] Google Gives Road Map to Retailers With New Analytics
    It’s why marketers work so hard to develop buyer personas and then segment contact lists a million different ways—everything is designed to reach the customer exactly where they are and exactly when they’re ready to make a purchase. The more information a business has about its customers, the better that business can sell, right?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 11, 2016
    [Channel, Interactive] The Four C’s of Marketing Orchestration Testing
    If we look at purchase behavior we can then look at purchase intent! If we have intent and purchase behavior, maybe we can do predication modeling and basket analysis. − Purchase Behavior. − Purchase Intent. Channel. So how should we test channel? − Channel entry. Content.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 6, 2016
    [Channel, Interactive] Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
    It can also help you understand how people are interacting with your company website, where they’re coming from and how often they visit, what parts of your site are capturing their attention and what parts aren’t sparking interest. For example, e-retailers might count a purchase as a goal. How do you get to know them?
  • WEBBIQUITY  |  TUESDAY, JANUARY 5, 2016
    [Channel, Interactive] 88 Expert Content Marketing Posts Worth Another Read
    Visual content is your primary channel for reaching out to targeted audiences. The same can be said for the content that you create for your website, guest posts, and social media channels, provided that it’s developed with selling in mind. More social media channels, more followers and ever increasing goals all mean more content.
  • HUBSPOT  |  MONDAY, DECEMBER 28, 2015
    [Channel, Interactive] How to Build Your Brand With Instagram: 4 Tried-and-True Tips
    After all, without a large number of followers, how can it possibly be an effective marketing channel? These are your fans -- the people who will purchase your products and services. Instagram is a platform that has demonstrated tremendous growth. In fact, the Instagram community grew to over 400 million users this past year. But why?
  • HUBSPOT  |  FRIDAY, DECEMBER 18, 2015
    [Channel, Interactive] 6 Holiday Offers For Your Ecommerce Company That Don’t Include Discounts
    If they can go to Amazon and click one button to make a purchase, then that’s what they’ll do. By offering an option for free shipping with the purchase of a certain dollar amount, you might just increase your average order value, too. How can your buyers make purchases? And that’s no good, is it? Offer Choices. No way!
  • LATTICE  |  MONDAY, DECEMBER 14, 2015
    [Channel, Interactive] Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel
    Marketers should no longer focus on passing over leads and instead focus on identifying the best-fit companies, expanding to the right people in the right roles, engaging with the right content and channels and turning customers into advocates and fans. How do you know two B2B marketers are talking about account-based marketing?
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Channel, Interactive] Magnify Your Millennial Exposure This Holiday Season
    Above all else, you need to deliver your relevant message through their preferred channel (mobile), by having a mobile-optimized site. Eighty-nine percent of consumers say interaction with a brand on social media has an impact on their purchase. The holiday season. Sales. million and Amazon’s reached $49 million. Online reviews?
  • VISUALLY  |  THURSDAY, DECEMBER 10, 2015
    [Channel, Interactive] The 24 Best Interactive Websites of 2015
    Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. These sites draw the viewer inside rich stories with stunning photography, videos, words, and interactive elements that create a stimulating personal experience. Yikes.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 8, 2015
    [Channel, Interactive] 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year
    75 percent of B2B buyers said they research at least 25 percent of their work-related purchases online, even if they made the actual purchase offline. 76 percent of B2B buyers use three or more marketing channels for research. Additionally, 80 percent of them consider product videos to be important in the purchasing process.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 7, 2015
    [Channel, Interactive] Sponsored content and the economics of trust
    My friends at The Interactive Advertising Bureau  in New York define this as “paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong.” For publishers, this means a new, reliable, and growing revenue channel.
  • HUBSPOT  |  THURSDAY, DECEMBER 3, 2015
    [Channel, Interactive] How Homebuilders Can Leverage Houzz, Pinterest and Instagram to Generate More Business
    Imagine the complexity behind drawing in people from all walks of life who are about to make one of the largest purchase decisions of their lives. Maybe they’re newlyweds, looking for their first home purchase ever. These three social media channels have changed the strategy of selling over the past couple of years.
  • ACTIVEDEMAND  |  THURSDAY, DECEMBER 3, 2015
    [Channel, Interactive] Reducing Call Spam with IVR
    No matter the size of the business you’re working with, there are voice-based marketing automation solutions, such as Interactive Voice Response. When many of your fellow marketing reps have realized the value of call tracking technology and have purchased dynamic trackable numbers to better gauge ROI, can you afford not to?
  • CINTELL  |  TUESDAY, DECEMBER 1, 2015
    [Channel, Interactive] Marketing Was Never Supposed to Be This Way (Our TEDx Talk)
    That the clothing we see in a magazine can be purchased down the street at a convenient department store. And the response of marketers has been to create more noise across more channels in an effort to get their message out to more people! When was the last time you interacted with a company and felt…. TRANSCRIPT. It’s rare.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 23, 2015
    [Channel, Interactive] 6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know
    How to get started: The ideal channel to try a mobile video advertising strategy is on Facebook. Make it interactive if you can. If the user has been checking out power tools for days—for example—he is probably ready to make a purchase. From social, to search, to big data, the opportunities for marketers today are endless.
  • ACT-ON  |  MONDAY, NOVEMBER 23, 2015
    [Channel, Interactive] Dear CMO Part II: Place the Voice-of-the-Customer at the Center of All You Do
    We see that organizations who use these approaches are creating and delivering content in new ways, ensuring more relevant outcomes, generating more meaningful interaction, and expanding sales with their targeted customers. The bread and butter of the marketer’s toolkit has long been customer survey, purchasing, and panel data.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 19, 2015
    [Channel, Interactive] [Ebook] Have Your Lunch–And Have Time To Eat It—4 Reasons Why You Should Consider Marketing Automation
    These capabilities allow you to create more of a dialog with your customers, versus a one-way, mass-message based interaction. 3. This enables marketers to understand how a particular channel or program has performed at different time points. Author: Heidi Bullock Let’s face it. As a marketer, your life is pretty great. Enter reality.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Channel, Interactive] Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business
    It’s a distribution channel for content. Salesforce compiled a list of interesting statistics about email marketing, including: Promotional emails prompted 44 percent of people to make at least one purchase in a 12-month period. Solicit emails through your website, blog, social media channels, or through in-store promotions.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Channel, Interactive] Drive Mobile Engagement With In-App Messaging
    Once a consumer downloads an app they have an affinity for, they expect to have an interactive and personalized app experience. Oracle Marketing Cloud introduced In-App Messaging for its app marketing channel. Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. Product News
  • HUBSPOT  |  TUESDAY, NOVEMBER 17, 2015
    [Channel, Interactive] 10 Tactics Marketers Can Take to Improve Their Relationship with Sales
    Your messaging should be consistent throughout all of your content, your campaigns, and your marketing channels. They know who the buyers really are because they’ve had one-to-one interactions with them. The sales team is interacting with customers each and every day. They are no longer separate, working on different islands.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Channel, Interactive] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. Consumers today jump from channel to channel, seamlessly throughout the day and increasingly those channels are digital. And today, your target market is largely online.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Channel, Interactive] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. Consumers today jump from channel to channel, seamlessly throughout the day and increasingly those channels are digital. And today, your target market is largely online.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 12, 2015
    [Channel, Interactive] How to Suck at B2B Social Media and More Thoughts on Engagement
    Channel Shift: Measuring B2B Efforts to Shift Customers Online. From Accenture . A new study from Accenture Interactive finds that 68% of B2B buyers purchased goods or services online in 2014. The B2B chatter of late is around the evolving social media landscape and how to figure out if your engagement strategy is working.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 11, 2015
    [Channel, Interactive] The Best Promotional Product Videos Ever (And Why They Make You Buy)
    Since then, Blendtec has expanded the tremendous success of these videos to other channels, enabling viewers to suggest things to blend on Facebook. Dollar Shave Club was trying to crack into a demographic of young, professional men who habitually purchase big-brand razors at local stores. series. The video earned 2.8 Words matter.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 9, 2015
    [Channel, Interactive] The Disruptive Forces Reshaping the Marketing Industry
    The rise of the internet and mobile devices is altering the way brands interact with customers and how those customers make purchasing decisions. We are also finding success in social commentary when we engage with the audience in the channel that they are already in," she said. and what isn't. Marketing Automation
  • SALES ENGINE  |  FRIDAY, NOVEMBER 6, 2015
    [Channel, Interactive] How to gain a competitive advantage through your content
    So the question for 2016 is not which channel you should use but rather how to create content people will want to consume regardless of how they found it. Buyers experience ONE BRAND from every interaction with people and content whether on the phone, tablet, PC, voice-mail, G2M, or face-to-face. Then the process would reverse itself.
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 4, 2015
    [Channel, Interactive] 13 Lucky Takeaways from HubSpot’s 2015 State of Inbound Report
    HubSpot defines social selling as “when salespeople use social media to interact directly with their prospects. Since buyers increasingly put their faith in reports and social media referrals, arming salespeople with content and engaging with buyers on social channels could boost their credibility. What's different this year? Never!
  • KAON  |  TUESDAY, NOVEMBER 3, 2015
    [Channel, Interactive] Face-to-Face Selling Is Still Effective
    When buyers are making decisions, they need human interaction to get all of their final questions answered, and to ensure that they have understood all of the product/solution information correctly. Not every customer interaction has to happen face-to-face. Even more than digital marketing. Original article posted on MarketingDaily.
  • OPENTOPIC  |  FRIDAY, OCTOBER 30, 2015
    [Channel, Interactive] The Transaction Machine: Generating More Business With Content Marketing
    How are all your channels aligned / synced / communicating? On changing the approach on different channels. Different channels have different audiences. Meghan expands on this: “I wouldn’t say the audience is the same across channels. Talk to your sales team or anyone who is directly interacting with your customers.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 27, 2015
    [Channel, Interactive] Bridge the Offline and Online Divide with New Oracle Marketing Cloud Features
    We still live in a world where nearly 80% customers receive a fragmented experience from companies as they move from marketing channel to marketing channel. Today we’re excited to announce four new features that help marketers make progress in their goal of a more consistent, cross-channel experience. Stay tuned!
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 27, 2015
    [Channel, Interactive] 5 Shared Traits Among Today’s B2B Buyers
    The data: Two-thirds of today’s buyers rely more on content to research and make purchasing decisions than they did a year ago, according to Demand Gen’s “2015 Content Preferences Survey.” The content shouldn’t stop flowing once the purchase has been made, as 80 percent of tech buyers said it’s important to receive content after a purchase.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 26, 2015
    [Channel, Interactive] Marketers Need to Focus on Prospects' Behaviors, Not Demographics
    He presented his business framework that provides an approach that aligns your audience behavior with appropriate marketing channels and tactics to provide a relevant message. Suggested Metrics: Number or Percent of Interactions. single purchase does not make a customer. Suggested Metrics: Repeat Purchases. To analyze! 1.
  • CONTENT STANDARD  |  MONDAY, OCTOBER 26, 2015
    [Channel, Interactive] No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016
    Yes, this monologue is a self-reflection on my own purchasing habits. This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. Don’t they know they’re being lied to?
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 22, 2015
    [Channel, Interactive] 34 Ways to Optimize B2B Content to Drive Traffic and Conversion
    Whether you are talking static images, intricate graphics, recorded interaction, or live interaction, visual engagement is a must. Leverage the power of all your channels – Social channels, email, newsletters, blog posts – use whatever you have in your arsenal to share website pages. Visual engagement is key.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 21, 2015
    [Channel, Interactive] Hitting Consumer Healthcare Home Runs with Digital Engagement
    The show aimed to bring health plans practical ways that digital engagement can help transform how consumers interact with their health and the health system. New Ways to Engage: From wearables to the formerly feared mobile and social channels, the digital world has blown open a whole new way to reach the digital health consumer.
  • 6SENSE  |  TUESDAY, OCTOBER 20, 2015
    [Channel, Interactive] Website Personalization: The Future of B2B Marketing
    B2B marketing, unlike B2C, is primarily account-based, which means that buyers are purchasing on behalf of an entire company. Throughout the entire buyer journey, marketers can use an analytic approach to customize messaging and CTAs across ALL their demand gen channels.”. How do you do this at scale? You’re Only As Good As Your Data.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 20, 2015
    [Channel, Interactive] 8 Steps to Knock the Socks Off Your Consumers This Holiday Season
    For example, as a loyal customer of my favorite clothing store, I expect to receive a special offer just for loyal customers in all of the places that I interact with the brand. Your consumers are savvier than you think—40% of consumers buy more from retailers who personalize the shopping experience across channels. Multi-Channel Plan.
  • CONTENT STANDARD  |  MONDAY, OCTOBER 19, 2015
    [Channel, Interactive] No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?
    So far we’ve covered content promotion , interactive storytelling , and episodic content creation. She also noted that Cosmo delivers high content-consumption rates for advertisers on its Discover channel. Meaning, 72 percent of users who watch the Cosmo channel click through to the story, whether it’s an ad or not.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 19, 2015
    [Channel, Interactive] 20 Experts Provide Their Content Marketing Predictions For 2016
    We will start to see serious buying interest and activity from brands of all sizes in the purchasing of niche media and blogger sites.  Finding ways to cut through this wall of noise will continue to drive budgets, strategy, distribution and advertising channels, creative, and content innovations in 2016. But what the heck do I know?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 15, 2015
    [Channel, Interactive] Why is Mobile at the Heart of the Customer Journey?
    Mobile is not a stop on the path to purchase. Marketers have new ways to connect with their audience across channels. In fact, 54% of phone calls made to businesses were directly driven by mobile marketing channels, according to Invoca’s 2015 Call Intelligence Index. 3. We check our emails while standing in line.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Channel, Interactive] 5 Ways to Focus Your Marketing Efforts on the Customer Experience
    Author: Yifat Mor According to Gartner, customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations, to increase customer satisfaction, loyalty, and advocacy. As technology evolves, the bar is being pushed higher for more intuitive user interactions and usability.
  • BIZIBLE  |  WEDNESDAY, OCTOBER 14, 2015
    [Channel, Interactive] 5 Stages of a Pipeline Marketer on the Road to Marketing Heroism
    Consequently, attribution enables marketers to make informed decisions based on the marketing initiatives, from the top to the bottom of the funnel, that were instrumental in motivating a purchase decision. revenue by channel. Becoming an expert B2B marketer doesn’t happen overnight. STAGE 1. Traditional Marketing. page views. STAGE 2.
  • ACT-ON  |  MONDAY, OCTOBER 12, 2015
    [Channel, Interactive] How to Fail at Content Marketing? Make it Advertising
    They research their purchases thoroughly (and independently), gathering information from various channels and resources. We spew information about our product or service and call everyone who interacts with it “qualified.”. I’m a lucky guy. Often that solution takes the form of customer-focused content. Was he rude?
  • ANNUITAS  |  TUESDAY, SEPTEMBER 29, 2015
    [Channel, Interactive] Do Your Personas Need a Makeover?
    Not everyone interacts with customers every day, and even those who do may not be able to distill essential elements into something usable. It’s true that it takes a village now more so than ever to make a purchase, but that buying committee does have a limit, and personas will help you narrow your focus to those audiences.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 29, 2015
    [Channel, Interactive] Take Your Audience Development Inbound
    The idea is simple: build an audience by creating great content, and nurture these audiences through channels that bring them back to your website, over and over. The bottom line is that you want every top-of-funnel interaction to spark a more in-depth relationship. Chances are, you know the answer to this question better than anyone.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 28, 2015
    [Channel, Interactive] Modern Email: Still Winning Friends and Influencing People: Part 1
    Engaging Email Across Channels. PAULA :                     Do you see your clients trying to use email also with the social media channels now? There are really interesting ways that you can just use email to help people engage with your brand across channels. And it’s impacted the email channel probably the quickest.
  • TONY ZAMBITO  |  SUNDAY, SEPTEMBER 27, 2015
    [Channel, Interactive] 3 Ways CMOs Can Achieve Deeper Insights Into The Customer Journey
    Never more pressing as digital channels expand and become more immersed in the conduct of commerce.  At the same time, the ability of marketing to influence and support the entire customer lifecycle continues to expand. Thus, we get plenty of journey perspectives related to detailing web, email, or phone interaction. by Vica Design.
  • CMO ESSENTIALS  |  FRIDAY, SEPTEMBER 25, 2015
    [Channel, Interactive] Customer Journey Maps: The Great Unifier
    According to research from Aberdeen Group, customer experiences are shaped one interaction at a time , and the overall loyalty and profitability of a buyer ultimately hinges on an organization’s ability to manage this lifecycle of interactions taking place across multiple channels. They can be so much more, though. Map it Out! .
  • HUBSPOT  |  FRIDAY, SEPTEMBER 25, 2015
    [Channel, Interactive] 7 Game-Changing Marketing Trends To Tackle in 2016
    Brands need to look beyond the usual channels to stay ahead rather than simply jump on the bandwagon. How can event professionals and marketers create an interactive experience? RFID wristbands, cards, and apps enable event attendees to interact in new and engaging ways. Enter relationship marketing. It looks that way.
  • AUTOPILOT  |  THURSDAY, SEPTEMBER 24, 2015
    [Channel, Interactive] 3 Things Marketers Need To Know To Succeed With Personalization [Research Highlights]
    72 percent of those surveyed said they are frustrated when they receive generic marketing that doesn’t relate to their interests or past purchases. Conversely, only 20 percent were “turned off” by a company who uses browsing/purchasing history in its marketing. This 22-page report draws from an extensive survey involving 1,200 U.S.-based
  • HUBSPOT  |  THURSDAY, SEPTEMBER 24, 2015
    [Channel, Interactive] 8 Personalization Trends That Are Reinventing the Buyer's Journey
    It treats every interaction with care and consideration to bring value to the buyer’s journey and to help buyers reach their goals. When they leave to visit another site, the cookie triggers programmatic software, and the consumer is retargeted with an ad relevant to the information with which they interacted on your site.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Channel, Interactive] Use Commerce Data to Inform Top-of-Funnel Acquisition
    How can you capitalize on the product research your customers perform to encourage purchases? As customers see your offerings and learn more about them, you can guide them to the point of purchase as they understand how the product solves their problem. Past Purchases. Cross Channel Marketing Marketing CloudActivities.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 18, 2015
    [Channel, Interactive] [Ebook] Why Omni-Channel Marketing Is the Key to Winning Consumers
    Author: Kristen Kaighn Back in the day, omni-channel marketing was really easy. It was a simpler time when people didn’t have “nomophobia” ( google it ), and the number of channels marketers had to interact with consumers on was limited. However, consumers might not fall squarely into those mapped stages and activities.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Channel, Interactive] 53 Questions to Help You Choose the Right Interactive Content Creation Platform
    You may not know much about interactive content , but i t’s changing the way marketers are engaging with prospects across industries and channels. With lead form completion rates in the 40% range, interactive content provides marketers with the ability to improve lead quality and to speed MQL creation. Email only? Phone?
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 15, 2015
    [Channel, Interactive] Driving Long-Term B2B Growth with an Omni-Channel Presence
    68% of B2B buyers now purchase goods online via their phone or tablet (and soon maybe their Apple watch). As digital communications platforms change the way people communicate with each other, businesses have tried to keep up, using new capabilities to give customers more choices in how they interact with companies. Johnson. Robert C.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 14, 2015
    [Channel, Interactive] Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World
    As a result of this surge of information available online, the average buyer now spends more time independently researching purchases instead of visiting more traditional shop-fronts like dealerships. For example, one report from management consulting firm McKinsey showed that for an average automobile purchase there are now as little as 1.6
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 14, 2015
    [Channel, Interactive] Content Marketing The Answer For Sales Success As Well?
    They have access to mobile, social and digital media to help them learn and gather information on their own before making a purchase decision. Make your marketing content extremely easy to find and access to support all the selling situations and interactions your sales professionals may possibly face throughout the buying process.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 14, 2015
    [Channel, Interactive] 12 Experts Explain the Significance of the New Front Office
    In most market sectors “front office” now signifies the various departments that interact with your customers. As buyers conduct more research and evaluation online across multiple channels before they ever contact sales, businesses must evolve to build a stronger digital footprint. This new front office plays an important new role.
  • JUNTA 42  |  FRIDAY, SEPTEMBER 11, 2015
    [Channel, Interactive] Content Marketing Projects That Are Taking the World by Storm
    Your channel plan : storytelling platforms – criteria, processes, and objectives for each one; and connections needed to create a cohesive brand conversation. Original Parodies channel launched with House of Thrones , a mash-up of two popular shows – House of Cards and Game of Thrones. Your people are your business. Ready when you are.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Channel, Interactive] Why Amex OPEN Forum Is Still the Gold Standard For Content Marketing
    As LinkedIn gained popularity during the past five years or so, OPEN Forum decided to embrace and integrate the social channel rather than resisting and competing against it. Reilly explains further, “ It’s a temptation for many brands to get their employees writing and providing material to their branded content channels.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Channel, Interactive] A solution to the content marketing measurement puzzle
    There are many kinds of businesses and many uses for content marketing but my assumption today is that you want to connect with people in a way that eventually leads them to take some action: register, download, sign-up, purchase, etc. The key idea is that this is a new marketing channel works in a different way. Advertising works.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 8, 2015
    [Channel, Interactive] [Ebook] 10 Steps for Lead-Generating Personalized Web Engagement
    But, one question remains: Are you maximizing their potential for lead generation across all of your channels? Today’s prospects independently research products and services before making a purchase, which creates numerous interaction touch-points. Where: On which channel are you personalizing? Think again.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Channel, Interactive] Are You Using First Party Data To Drive Personalized Customer Experience?
    Consumers are constantly streaming data about their wants, needs, and preferences with every interaction they have with brands. And in return they expect companies to provide relevant and personalized experiences on every channel, or else they will go elsewhere. Consumer data is no longer optional. It is the key to marketers’ success.
  • MARKETING ACTION  |  MONDAY, AUGUST 31, 2015
    [Channel, Interactive] 5 Steps to Set Up, Launch, and Manage an Online Display Campaign
    Not long ago, I was talking with a client about all the different channels they can use to get their business in front of prospects and customers. With that in mind, we thought we’d take a dive into one of the more important channels – online display – and show you how to set up, launch and manage a campaign of your own.
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 28, 2015
    [Channel, Interactive] What Does Twitter Success Look Like?
    It’s harder to drive earned messaging if you do not have a critical mass of followers on your earned channel. Just make sure your followers align to your goal and are not purchased from a Twitter follower broker in Russia! 3. What do you need to achieve Twitter success? Is Twitter a means to an end or is it the end goal? Social Media
  • LEADERSHIP  |  TUESDAY, AUGUST 25, 2015
    [Channel, Interactive] 7 Challenges Facing B2B Lead Generation and Ways to Optimize Them
    Some of my golf buddies happened to be CMOs at organizations that depend heavily on channel partners for their B2B marketing. As we cursed and sweated over a bad shot or cheered on when we got lucky, the conversation drifted towards the common challenges that channel marketers struggle with in their demand generation efforts.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 25, 2015
    [Channel, Interactive] B-to-B Marketers: Why it takes more than three calls to make a sale
    It should require minimal physical interaction to make it run. Sales lead management starts with management generating and capturing leads from all sources, fulfilling information requests and delivering them to the sales channel and tracking follow-up and sales results to measure marketing return-on-investment.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Channel, Interactive] ReadyPulse Receives $5M in Series A Funding Delivering the Future of Inspirational Marketing
    ReadyPulse has proven through its customers’ results that they can drive consumers to interact with brands on social networks and convert them into eCommerce sales consistently,” explained Matt Miller, Managing Director at Walden Venture Capital. “We felt this was the perfect time to invest in the future of social marketing.”. Press
  • FATHOM  |  FRIDAY, AUGUST 21, 2015
    [Channel, Interactive] Why Bing (and the new Yahoo Gemini) Matters for Your Industrial Marketing Strategy
    In fact, 32% of manufacturing marketers are not investing in paid advertising even though 52% believe it is an effective marketing channel ( 2015 CMI Manufacturing Marketing Report ). For manufacturing marketers, paid media can be confusing and overwhelming. In this digital day and age, best practices are constantly evolving and changing. 
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