• IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 29, 2016
    [Channel, Interactive] Data is the Key to More Engaging Relationships with Your Customers
    In today’s age, when a consumer goes to purchase an item, she is faced with an unprecedented level of choice. Purchase in-store or online? According to a recent CMO Club study, only 13% of CMOs surveyed said they are able to truly deliver a personalized and engaging customer experience across channels. Data Management
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Channel, Interactive] B2B Marketing Trends for 2016
    There are already plenty of viable ABM channels. Channels and tactics. But as B2B buyers complete more of their journey before ever interacting with a. advance the buyer through 70% of the purchase cycle, there are. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Channel, Interactive] B2B Marketing Trends for 2016
    There are already plenty of viable ABM channels. Channels and tactics. But as B2B buyers complete more of their journey before ever interacting with a. advance the buyer through 70% of the purchase cycle, there are. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Channel, Interactive] B2B Marketing Trends for 2016
    There are already plenty of viable ABM channels. Channels and tactics. But as B2B buyers complete more of their journey before ever interacting with a. advance the buyer through 70% of the purchase cycle, there are. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Channel, Interactive] Evangelizing a Content Marketing Program
    actually choose to read, watch, and interact with is. post-purchase content consumption has. channels not just on social media, but more important- ly, via email and search. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. Why This Guide 6 III. That’s why.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 26, 2016
    [Channel, Interactive] What Are the Two Types of Seasonal Marketing?
    In transactional marketing, “total focus is on the point of sale, the moment when a customer is actually charged for the item,” reports Signet Interactive. “In and out: Find the right product, click the purchase button … and be done with it.” Cross Channel MarketingWhat’s the Difference?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Channel, Interactive] ABM Vendor Guide: Special Features to Deliver ABM Messages
    Most Execution firms in the Guide specialize in a particular channel, such as display advertising, social media advertising, Web content, or email. Many can also push messages to other channels via marketing automation or CRM integration. Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution.
  • ANNUITAS  |  TUESDAY, AUGUST 23, 2016
    [Channel, Interactive] Use Marketing Automation The Right Way
    However, when I dig a little deeper, I come to find that the overwhelming majority of these marketers do not speak to their buyers about their buying process or the approach their organization took to make a purchase including: Understanding the pain points and challenges they were seeking to solve. Still, we need to do it right.”.
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Channel, Interactive] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    In this post, we’ll look at list-building strategies that require budget, which modern marketers can leverage as they seek “lookalike” contacts, leverage paid media, prep and attend events and trade shows, purchase modern contact lists, and augment their existing forms. First, nail the basics. Do you deeply understand your buyer personas ?
  • HINGE MARKETING  |  MONDAY, AUGUST 22, 2016
    [Channel, Interactive] Finding Experts Using 5 Visibility Techniques
    Often the services they purchase are sensitive in nature — say, legal assistance or tax preparation — and the service provider may be privy to critical information that, for the client, can make the difference between profitable success and catastrophic failure. That means your firm’s experts need to be visible across multiple channels.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Channel, Interactive] How to gain a competitive advantage through your content
    So the question for 2016 is not which channel you should use but rather how to create content people will want to consume regardless of how they found it. Buyers experience ONE BRAND from every interaction with people and content whether on the phone, tablet, PC, voice-mail, G2M, or face-to-face. Then the process would reverse itself.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 19, 2016
    [Channel, Interactive] Guide to ABM Vendors: What's in a Complete ABM Stack?
    They often specialize in channels such as display ads. Many of these vendors combine data they gather themselves (which they often consider a competitive advantage) with data they purchase from commercial vendors. Again, the trick is finding a solution that combines data from all channels. The table below shows the details.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 18, 2016
    [Channel, Interactive] Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors
    Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. Plan Interactions Assemble Messages This includes building marketing messages and importing messages built in external systems.
  • ACT-ON  |  WEDNESDAY, AUGUST 17, 2016
    [Channel, Interactive] Four Benefits to a Multi-Generational Workplace (Or, What I Learned from My 21-Year-Old Nephew)
    The experiences of each generation – experiences made in a specific time and place in history – shape who we are, what we value, how we value it, how we prioritize those values, how we interact with others and in the world, and how we back up those values (through purchases, social shares, protest, and so forth). But enough about me.
  • CONTENT STANDARD  |  WEDNESDAY, AUGUST 10, 2016
    [Channel, Interactive] 5 Reasons Chatbots Are the Marketing Tools Your Brand Needs
    Within a one-on-one interaction with a consumer, there is a treasure trove of data to be collected. Not only is customer service an area where chatbots could eventually take over the majority of the current workload, but they can be deployed at various spots in the sales funnel to try and advance consumers closer to a purchase.
  • BIZIBLE  |  TUESDAY, AUGUST 9, 2016
    [Channel, Interactive] 7 Stages of B2B Marketing Sophistication [Which Level Are You?]
    B2B marketers in this stage use a blogging platform or CMS , have a couple of channels, and mostly run awareness-stage campaigns. However, B2B marketers can quickly find its limits, especially when they begin to use marketing channels that require more granular metrics for reporting. B2B marketing is no easy task. Where are you?
  • CONTENTLY  |  TUESDAY, AUGUST 9, 2016
    [Channel, Interactive] The Future of the Internet Isn’t the Web
    ” In it, Hermann argues that the internet is increasingly taking the form of TV, in which users surf from “channel to channel.” ” In this case, the channels are platforms like Facebook and Snapchat. Once you interact with a business, you open a thread that will stay forever. ” —Jon Hermann.
  • CONTENTLY  |  MONDAY, AUGUST 8, 2016
    [Channel, Interactive] 3 Cutting-Edge Content Marketing Trends From Top Luxury Brands
    But while “old school” channels like print and blog content are still crucial parts of luxury marketing, an increasing number of brands are exploring new, cutting-edge channels that allow them to engage with consumers in an intimate way. With Gisele Bündchen on the cover, the 262-page glossy stood out immediately.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 8, 2016
    [Channel, Interactive] What Brick and Mortar Retailers Can Learn from Amazon
    On any given day, a consumer might research style trends at home from her laptop, pop into the local store for a size check during lunch hour, and purchase an outfit in her favorite color with a tap on her smartphone while commuting home from work. To get ahead, download the Modern Marketing Essentials Guide to Cross-Channel Marketing now.
  • KAPOST  |  MONDAY, AUGUST 8, 2016
    [Channel, Interactive] Marketing and Technology: Lessons from Salesforce’s Marketing Technology Director
    Now, as the Marketing Technology Director at Salesforce, he’s using his expertise to solve the marketing technology puzzle that enables an omni-channel customer experience and drives real business growth. Let’s say you go shopping at Nordstrom.com: You make a purchase, or you browse items on the Nordstrom site.
  • ACT-ON  |  MONDAY, AUGUST 8, 2016
    [Channel, Interactive] 10 Things You Need to Know About Account-Based Marketing
    On average, every purchase now requires 5.4 On average, a B2B customer will use 6 interaction channels (e.g. ABM can help by providing a consistent experience across all channels of communication to each person in a targeted account. Account-based marketing (ABM) is a big deal. ABM Helps to Loop in All Decision Makers.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 6, 2016
    [Channel, Interactive] Do Marketing Campaigns Make Sense Anymore?
    In a world where time moves slower, and consumer paths to purchase are more orderly, this strategy works well. Change occurs fast: The sales funnel has grown more narrow, the path to purchase accelerating even as it becomes more complex. Running a series of newspaper ads? Build a campaign that unifies the brand message.
  • SALES ENGINE  |  THURSDAY, AUGUST 4, 2016
    [Channel, Interactive] The 7 Attributes of Highly Effective Lead Generation
    That doesn’t mean that you can’t have videos, infographics and Youtube channels and a resources section of your website—those are all good ideas. The more people interact with the content, that’s going to tip your hand to Google that this is valuable content. Attribute #1 Content maps tightly to the sales process. Not really. It can.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 4, 2016
    [Channel, Interactive] Skip Marketing 101 and Read This Instead
    Identify channels where you’ll need to go head-to-head, and look for opportunities your competition may be missing. 2. Online advertising is a great option for small businesses because it can achieve widespread distribution for less money than you might spend on traditional ad channels like radio, TV, and print.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 3, 2016
    [Channel, Interactive] 5 Core Components of a Successful ABM Strategy
    Products purchased. ABM strategies require inclusion/exclusion rules to be applied across contacts that are associated with the account record and therefore must be tied to the latest technology that can process individual and aggregate interactions. Author: Patrick Groover “Narf!…What Define Your Segments. Organization size.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 29, 2016
    [Channel, Interactive] 4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns
    The new API provides stores and retailers with a way to see how many people made offline purchases after seeing a Facebook campaign—connecting offline conversions to digital campaigns. They can then use these offline activities to optimize their ad campaigns and ad spend. What is an offline conversion event? focused on the retail use case.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Channel, Interactive] The Brilliance Behind the Ford Barking Lot
    Our social media team also develops lifestyle content that’s all about building brand love, loyalty, share of voice, and intent to purchase. Having this video on Ford’s social channels gives them 3 big benefits over putting this creativity into a standard TV spot: It’s infinitely shareable. So I reached out to Ford to find out more!
  • VERTICAL RESPONSE  |  THURSDAY, JULY 28, 2016
    [Channel, Interactive] 40 Brilliant-but-Easy Ways to Build Your Email List
    There’s a lot to be said for the human touch, and these ideas rely on good old-fashioned human interaction to help you build your email list. Throughout the day, you and your employees probably interact with many customers and prospects on the phone. If you don’t, this article is for you. Build your email list the right way. 1.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 27, 2016
    [Channel, Interactive] How to Find a Marketing Automation Platform That Grows With You
    Some of the biggest challenges that marketers face are the cost of programs and the infrastructure needed to support multi-channel communication in this digital age. Its acts as the foundation and connective tissue for interactions between your content and assets, driving opportunities and conversions forward within the customer lifecycle.
  • CONTENT STANDARD  |  SATURDAY, JULY 23, 2016
    [Channel, Interactive] Is Word-of-Mouth Marketing Still Worth Your Time?
    But that motto, like the types of advertising it once referred to, has now been disrupted by dozens of new digital channels that have turned traditional advertising upside-down. In fact, some of the signature campaign channels created by the internet offer a form of word-of-mouth advertising. Word of Mouth’s Digital Evolution.
  • LEADERSHIP  |  FRIDAY, JULY 22, 2016
    [Channel, Interactive] How to Use Visual Collaboration at Each Stage of the Buying Cycle
    Before making a big purchase or signing a contract, they are likely to do their due diligence on search engines, social media, review sites, and YouTube channels, gathering all the information that they can. Customers are savvy these days. In different phases of the buying cycle, they will be looking for different things. Awareness.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 22, 2016
    [Channel, Interactive] Why a Single View of Your Customer is Vital for Success
    More than ever before, we have an opportunity to see and interact with our customers and prospects across the largest number of channels and platforms. That provides more data to identify patterns in behavior that can be leveraged to create better messages and interactions with them. Cross Channel Marketing
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Channel, Interactive] 6 Types of Transactional Emails That Every Email Marketer Should Know
    transactional email, otherwise known as an operational email, is essentially a personalized email that’s system-triggered by a subscriber’s unique behavior during an online transaction (registration, form-fill, purchase, etc.). Order Confirmation Emails and Purchase Receipts. The Components of a Transactional Email.
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Channel, Interactive] From Scratch: Four (Free) List Building Strategies
    Social channels are gateways to your products and services – through evangelism (by others), awareness (from your excellent posts) and in showing thought leadership (sharing great information). Social channels showcase your approach to customer service and support (whether you like it or not). Lead List Purchases. Welcome back!
  • CONTENT STANDARD  |  FRIDAY, JULY 15, 2016
    [Channel, Interactive] How Snapchat Marketing Is Changing the Way Brands Interact with Consumers
    That has seemingly given celebs a green light to show more personality on the platform, versus more sterile content that lives forever on Instagram and similar social channels. Brands can purchase video ads spliced between curated content on the platform’s Discover channels. Why Users (and Celebs) Love It. Filters.
  • VIDYARD  |  THURSDAY, JULY 14, 2016
    [Channel, Interactive] The Brilliance Behind the Ford Barking Lot
    Our social media team also develops lifestyle content that’s all about building brand love, loyalty, share of voice, and intent to purchase. Having this video on Ford’s social channels gives them 3 big benefits over putting this creativity into a standard TV spot: It’s infinitely shareable. So I reached out to Ford to find out more!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 14, 2016
    [Channel, Interactive] What the Heck is Cross Channel Marketing and Why Would I Want To Do It?
    The term "cross channel marketing" is hardly new. Far too many marketers still do not reap the benefits of cross channel marketing. I'll get into why I think this is a little later. But for right now, let's start with the basics: What is cross channel marketing? Cross Channel MarketingHow much growth?
  • VIDYARD  |  THURSDAY, JULY 14, 2016
    [Channel, Interactive] The Brilliance Behind the Ford Barking Lot
    Our social media team also develops lifestyle content that’s all about building brand love, loyalty, share of voice, and intent to purchase. Having this video on Ford’s social channels gives them 3 big benefits over putting this creativity into a standard TV spot: It’s infinitely shareable. Get the Guide. Email address*. First Name*.
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [Channel, Interactive] Who Should Nurture B2B Leads with Social Media?
    The Webbiquity report also indicated that companies view increasing brand awareness as their top objective on social channels, followed by lead generation. Even though their companies are now actively using social channels for marketing purposes, the C-Suite is still not actively engaged. An Omni-channel Approach to Nurturing.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2016
    [Channel, Interactive] 5 Ways to Win with Web Personalization
    This not-so-secret weapon is essentially a web-based engagement application that empowers you to create real-time, personalized interactions with your audience. It’s simple to use and can target individuals through personalized communications across synchronized channels—email, the web, ads, and more. And Well, now you can.
  • PUREB2B  |  TUESDAY, JULY 12, 2016
    [Channel, Interactive] 15 Effective Ways to Reduce Cost Per Acquisition
    With the right messaging or an enticing enough offer, this segment has a higher chance of making an actual purchase after retargeting.  . 5. Aside from that, it also has the highest return on investment ( 3800% ), with the lowest cost per acquisition rates compared to other more sophisticated or high-tech marketing channels available today.
  • FATHOM  |  TUESDAY, JULY 12, 2016
    [Channel, Interactive] Lead Change and Transform Communications with Nurture Marketing
    According to Marketo , lead nurturing is defined as helping “marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase.”. The times, they are a changin’. But, what is nurture marketing ?
  • NETLINE B2B MARKETING  |  MONDAY, JULY 11, 2016
    [Channel, Interactive] B2B Marketers Beware: Do you know where your leads are coming from?
    When running NetLine’s Sales team, I believed giving a rep the name of the right person, from the appropriate company, who purchases products like ours, should just be called by them! Why does the lead need to score high on website activity, have to download our white papers, or interact with us at an event? But are they really?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 7, 2016
    [Channel, Interactive] Q&A: The Big Email Marketing Questions Answered
    Map out all the opportunities available for capturing a buyer’s information between your different channels and audience segments (shown in the matrix below) and use this to generate new ideas. Sending post-purchase emails to promote similar products or related products in different categories (cross-sell and upsell).
  • CEROS  |  WEDNESDAY, JULY 6, 2016
    [Channel, Interactive] 5 Ways to Improve SEO with Content Marketing
    This post, 5 Ways to Improve SEO with Content Marketing , written by Gordon Plutsky , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. They put themselves in the position of the user who wants to learn more about a topic, have a question answered, or find a product to purchase. Happy reading!
  • BIZNOLOGY  |  WEDNESDAY, JULY 6, 2016
    [Channel, Interactive] What’s new in content marketing?
    Interactive elements such as games, surveys, and polls increases engagement with your business. Determining the most relevant influencers for your industry may be challenging, but once chosen, this person can have a substantial effect on swaying consumers to proceed with purchases. Automated Content. Niche Content. Multimedia Content.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 6, 2016
    [Channel, Interactive] What’s New in Social? Platforms Are Raising the Bar on Personalization
    The lines are merging as users, who are interacting with friends and family around the clock, naturally expect brands to react in a similar fashion. After all, the core of social media is “social,” which represents interactions within the community, NOT a platform for simply pitching products. Pinterest: Interactive Shopping.
  • CONTENTLY  |  THURSDAY, JUNE 30, 2016
    [Channel, Interactive] 5 Things Marketers Need to Know About Gen Z
    ” Winning them over matters, though, because 93 percent of parents say their Gen Z kids influence family spending decisions and household purchases. ” Interactivity and content collaboration, therefore, are key content principles. “How do I talk to Gen Z?” Gutterman’s response? Be real. B2C Brands Gen Z
  • READYPULSE  |  THURSDAY, JUNE 30, 2016
    [Channel, Interactive] 3 Ways to Build Consumer Loyalty
    Interactive Content through Technology. The digital world is setting the bar high for brands and marketers to deliver responsive and interactive content and visuals. Today’s consumers are demanding more from brands than simple points-for-purchase promotions. Track Behaviors & Metrics. Multichannel Loyalty Programs.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 30, 2016
    [Channel, Interactive] Is Your SEO Actually Working? 3 Ways to Find Out
    In Google Analytics, use the left-hand column to navigate to Acquisition > Overview > All Traffic > Channels. Every conversion point, which will vary based on your industry and business model, should be considered: from ebook downloads to online purchases. Keyword Ranking Are Helpful, Sometimes. like metrics.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Channel, Interactive] How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More
    For every pair of shoes that are purchased, they give a pair to people in need, thus far donating over 60 million pairs of new shoes. They show they care by adding personality to their interactions with customers. From here you should encourage your customers to speak directly with you through that channel. Image Credit: AskMen.
  • BIZIBLE  |  WEDNESDAY, JUNE 29, 2016
    [Channel, Interactive] Building Trust In Social Marketing Metrics With Attribution
    You could go to AAA or another map store and purchase a map of the region you’re interested in, and then you would have to spend a few minutes orientating yourself with the area. There’s multiple marketing channels, decision-makers, and more. Omni-channel : it uses common metrics for every marketing channel. Omni-Channel.
  • READYPULSE  |  TUESDAY, JUNE 28, 2016
    [Channel, Interactive] The Future of Ecommerce: 4 Predictions About the Evolution of Online Shopping
    Consumers are actively searching for and purchasing products and goods from their computers and mobile devices. Multi-Channel & More Mobile Shopping. Many eCommerce sellers know the benefits of selling through multiple channels, but it’s a need that’s rapidly growing. More Dedicated Online Shopping Days. Conclusion.
  • HINGE MARKETING  |  TUESDAY, JUNE 28, 2016
    [Channel, Interactive] 5 Trends Redefining Sales and Marketing in 2016
    The slow death of sales communication channel. The act of selling used to be a one-way channel – a company would spread its marketing message and potential buyers would received, often at face value. Each of these criteria come to life throughout online and offline interactions with the firms’ staff. Let’s take a look. 1.
  • BIZIBLE  |  MONDAY, JUNE 27, 2016
    [Channel, Interactive] How to Generate Qualified Leads and Delight Your Sales Team
    The grading system is also a great way to manage email lists and how content is distributed within that channel. Additionally, since ABM focuses on accounts, it’s important to track which personas within an account have interactions with your brand before a purchase is made. Sales and Marketing Alignment.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Channel, Interactive] 5 Ways to Amp Up Your Mobile Marketing Strategy
    Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. purchase, recommendation, enrollment in loyalty program) and revenue generated from it. Mobile Messaging. Talk about access!
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Channel, Interactive] eHarmony’s Romain Bertrand on measuring performance and path to purchase
    Attribution: understanding the value of each channel and the interaction between channels, both offline and online. Opentopic blog >> marketingweek.com What are the challenges you face with measuring digital marketing? There are multiples challenges and new ones appearing all the time. Marketing ROI Cmo marketing roi
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Channel, Interactive] Guide Your Buyers Through the Customer Journey with Social Media
    Social channels provide a real-time platform where buyers can share information, research products, make informed decisions, and come to their own conclusions when it comes to their purchasing decisions. It’s important to remember that engagement with a brand doesn’t necessarily begin or end with a purchase. Be authentic.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 15, 2016
    [Channel, Interactive] Cross-Channel Marketing Technology: A Pillar of the Overall B2C Ecosystem
    Cross-channel marketing technology is a pillar of the overall B2C ecosystem because it represents the execution engine of your marketing strategy. Less than 1 in 4 marketers say they understand customer journeys and adapt the channel mix accordingly. The fact is consumers use more than one channel. Cross Channel Marketing
  • ACT-ON  |  FRIDAY, JUNE 10, 2016
    [Channel, Interactive] Mid-Year Marketing Check-In with Measurement
    Next, review what was promised for the year: the types of campaigns, budgets, marketing channels, and high-level strategy. Is the average time before purchasing improving year to date? How are sales per channel performing year to date? What social media channels drive the most traffic year to date? Third-party platforms.
  • VIDYARD  |  THURSDAY, JUNE 9, 2016
    [Channel, Interactive] Forrester Weighs in on the Top Video Platforms for Marketing and Sales
    Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. 70% of B2B buyers and researchers are watching videos throughout their entire path to purchase. Get the Report.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 9, 2016
    [Channel, Interactive] 3 Ways Marketing Automation Helps Higher Ed Marketers Succeed
    Their students are their buyers, just like they are buyers when they purchase other products or services. With the plethora of information and resources available to guide them in their purchasing decisions, buyer behavior (prospective students included) continues to become more fragmented, self-directed, and non-linear.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Channel, Interactive] 8 Lead Generation Ideas for Startups
    It’s recommended that you choose at least 3 or 4 different social media channels to promote your brand. Create relevant and interactive content. Instead of bombarding your potential customers with lengthy information, create meaningful and interactive content for them. Lead generation can be challenging for startup companies.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Channel, Interactive] 8 Lead Generation Ideas for Startups
    It’s recommended that you choose at least 3 or 4 different social media channels to promote your brand. Create relevant and interactive content. Instead of bombarding your potential customers with lengthy information, create meaningful and interactive content for them. Lead generation can be challenging for startup companies.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 1, 2016
    [Channel, Interactive] Forrester Research Names Oracle Marketing Cloud a Leader
    According to research Forrester shared in the assessment, more than 40% of marketers say their technology environments are too complex, and that separate teams often purchase redundant capabilities. This year, we’re proud to share that Oracle Marketing Cloud was a leader in their assessment. Product News
  • ION INTERACTIVE  |  TUESDAY, MAY 31, 2016
    [Channel, Interactive] Interactive Content Hot Off The Press: May Edition
    It’s the end of May and it’s time for our monthly recap of what’s trending in interactive content. To start their engagement strategy, Yodle tapped ion to create an interactive infographic to showcase the statistics behind franchise leadership. The interactive infographic uses lively, colorful backgrounds and graphics. Facebook.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 31, 2016
    [Channel, Interactive] 3 Easy Tactics to Get Personal with Your Audience
    Author: Renata Bell Yesterday, I received an email from a retailer suggesting that I purchase a product I already bought last month. Their shopping experience was extremely personalized—they would go directly to a salesperson that knew them and their purchase history, and therefore could recommend other relevant products to them.
  • CEROS  |  TUESDAY, MAY 31, 2016
    [Channel, Interactive] 7 Ways to Engage with Social Media Leads
    This post, 7 Ways to Engage with Social Media Leads , written by Teena Thach , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. That’s more than double the leads from any other channel – the kind of rates marketers strive for. Happy reading! Now you’ll want to put that tool to work for you.
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2016
    [Channel, Interactive] The 23 Best Content Ideation Tools
    Spike detects news stories from a vast array of sources then uses social media interactions to identify the top trending stories in each topic area. Pricing: multiple price levels from free up to about $900 (purchase; no recurring fees). Great content—the kind that resonates with your audience—starts with great topic ideas. 18) BigDig.
  • CONTENT STANDARD  |  SATURDAY, MAY 28, 2016
    [Channel, Interactive] How Will Machine Learning Change the State of Digital Marketing?
    That realization came by examining her shopping history and giving it context based on past purchases from other consumers. ML can essentially test the countless paths consumers may take through content, crossing multiple channels in the process and make sure that each step is synced with the one before and after it.
  • ACT-ON  |  THURSDAY, MAY 26, 2016
    [Channel, Interactive] Digital Darwinism: Where Do You Stand?
    Minimal research has been done on digital and traditional customer behaviors, preferences, and path to purchase. Leaders develop proficiency in their department’s tool(s) but have little visibility into other technologies used across the company to gauge customer behaviors, engagement, and interactions. The Digital Dilemma. Eventually.
  • SCRIBBLELIVE  |  WEDNESDAY, MAY 25, 2016
    [Channel, Interactive] How To Map Content To Your Conversion Funnel
    It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels. Prospects reach the end of the funnel when they make a purchase. Which social channels are they active on? This helps the customer feel good about purchasing the product.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 24, 2016
    [Channel, Interactive] CRM Evolution Conference: Mobile Really Does Change Everything About Marketing
    For example, you wouldn’t store the minute-by-minute history of weather in every location if it were only relevant at times and places of customer interactions. Instead, you’d look up the weather in the customer’s location when an interaction began and store it as part of the interaction history.
  • MODERN B2B MARKETING  |  MONDAY, MAY 23, 2016
    [Channel, Interactive] 3 Steps to Bridge the Gap Between Online and Offline Channels
    This may seem like a rather seamless experience, but what you may not realize is that there’s quite a lot going on in the back-end that connects these different channels to deliver that experience. To influence the entire customer journey, it’s important to look at entire customer experience across channels, not in silos. Score!!
  • MODERN B2B MARKETING  |  THURSDAY, MAY 19, 2016
    [Channel, Interactive] [Infographic] Why Creating A Personal Online Experience Is Critical
    While this personalized experience should stretch beyond the web, your website serves as a hub and “home base” for all kinds of web activity because most of your online channels ultimately lead your buyer back to it. So how can you deliver on these high expectations? . Web Personalization: A Critical Tool for Every Marketer.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Channel, Interactive] Personalization Makes Programmatic Advertising a Win-Win
    With advancements in marketing technology, you can serve tailored content to target audiences across channels, from your website to your ad channels and beyond. Frequently, programmatic ads display content designed to generate more sales immediately , even if a purchase was made just days–or even hours–beforehand.
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Channel, Interactive] A CMO’s Guide to Conversion Metrics with Google Adwords
    Your reports, however, will only show hard conversions such as purchases, or bottom-funnel form submits such as demos and trials. ” Leading Up to a Final “Last-Interaction” Conversion. Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode. Top funnel. Bottom funnel.
  • MI6 MARKETING AGENCY  |  SATURDAY, MAY 14, 2016
    [Channel, Interactive] Mi6 Agency’s Top Charts for May 2016
    Today’s buyer will interact with you and your company across various channels, with various people and consume all types of content. The key is to develop a content mix that spans across the 5 stages of the buying cycle: Awareness, Consideration, Purchase, Loyalty and Advocacy. Week of May 2nd. Also, one needs to define ROI.
  • INFLUITIVE B2B  |  THURSDAY, MAY 12, 2016
    [Channel, Interactive] The One Thing Your Account-Based Marketing Strategy Is Missing
    Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. Did you know that it typically takes more than five decision-makers in an organization to make a B2B purchase?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2016
    [Channel, Interactive] Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
    In his session on EPIC Content Marketing , Joe Pulizzi, Founder of Content Marketing Institute, revealed why content marketing is so important for organizations and why you should build an audience on your own channels, not borrow one from another’s. For example, do they purchase more or talk more favorably about you? Be patient.
  • SNAPAPP  |  THURSDAY, MAY 12, 2016
    [Channel, Interactive] 7 Creative Examples of Bottom-of-the-Funnel Marketing
    Most of the time, it’s the sales team that’s working with bottom of the funnel leads, using channels like the company website, social media, a CRM, or online communities to continue the conversation. Interactive Infographics. Make it interactive, and you just found one more way to follow up with a very interested potential customer.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Channel, Interactive] The Most Effective Inbound and Outbound Marketing Tactics
    Readers come across your blog through many channels, so optimizing it for SEO is crucial for viewership. While newcomers might not immediately download a whitepaper or want a free demo, highlighting social media channels and CTAs (calls-to-action) will provide options to keep readers interested. But what tactics are best? And why?
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Channel, Interactive] The Most Effective Inbound and Outbound Marketing Tactics
    Readers come across your blog through many channels, so optimizing it for SEO is crucial for viewership. While newcomers might not immediately download a whitepaper or want a free demo, highlighting social media channels and CTAs (calls-to-action) will provide options to keep readers interested. But what tactics are best? And why?
  • ACT-ON  |  MONDAY, MAY 9, 2016
    [Channel, Interactive] Boost Your Demand Gen Mix with Account-Based Marketing
    As a result, in the sales process, our marketing and sales teams will inevitably interact with multiple individuals who can make or influence a decision. As noted above, CEB found that today’s average purchasing decision involves an average of 5.4 Being a marketer at Act-On is great. Account-based marketing: old wine in a new bottle.
  • ACT-ON  |  MONDAY, MAY 9, 2016
    [Channel, Interactive] Focus on Accounts – Not Leads – for Better ROI
    As a result, in the sales process, our marketing and sales teams will inevitably interact with multiple individuals who can make or influence a decision. As noted above, CEB found that today’s average purchasing decision involves an average of 5.4 Being a marketer at Act-On is great. Account-based marketing: old wine in a new bottle.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 5, 2016
    [Channel, Interactive] How Marketers are Rethinking the Content Generation Process [Interview]
    It’s an always-on, real-time, two-way, omni-channel media environment, and the way marketers have done their jobs for the last 40 or 50 years just flat out cannot accommodate the demands that consumers, and the way they engage with media, place on marketing. The literal workflows — the way the work gets done — is just outdated.
  • IKO-SYSTEMS  |  MONDAY, MAY 2, 2016
    [Channel, Interactive] The Amazing Power Of Multi-touch Lead Engagement
    We live in a multi-channel marketing world. This is because, as times have changed and so have our interactions with media types, customers appreciate and respond to a more stimulating approach. Multi-channel customers spend 3x – 4x more than single channel customers. This is part of business.”. And guess what?
  • IKO-SYSTEMS  |  MONDAY, MAY 2, 2016
    [Channel, Interactive] The Amazing Power Of Multi-touch Lead Engagement
    We live in a multi-channel marketing world. This is because, as times have changed and so have our interactions with media types, customers appreciate and respond to a more stimulating approach. Multi-channel customers spend 3x – 4x more than single channel customers. Multi-touch channels include: Direct mail.
  • LEADERSHIP  |  FRIDAY, APRIL 29, 2016
    [Channel, Interactive] Interesting Infographics: Creating a Sustainable Marketing Strategy
    Integrate Video & Interactive Content. Embedding videos and interactive content in your email marketing campaigns is a great way to get attention and engagement from your target audience. Expanding your campaign in a consistent way across multiple channels really helps you to reinforce your message and increase its reach.
  • BULLDOG SOLUTIONS  |  THURSDAY, APRIL 28, 2016
    [Channel, Interactive] Five Steps to Thriving in the Age of the Customer – Part 5
    average numbers of participants in today's buying decisions; and, (2) it is often too focused on the initial drivers of interest or purchase, and not refreshed by the entire customer experience, which is essential to creating lasting advocacy. Once Focus on creating lifelong interaction and engagement. . We've learned that: .
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Channel, Interactive] 4 Ways to Turn Marketing Ideas Into Engaged Customers
    Lisa Donohue, CEO of Starcom USA says they tag all the digital media used in each campaign, whether the channel is the Internet, mobile devices or television. Ultimately, we can then tell if they have made a purchase, which puts us in a better position to track the efficacy of the strategy that we implemented.” ” 4.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 28, 2016
    [Channel, Interactive] 4 Ways to Make Your Mobile Marketing Stand Out
    Today’s mobile user picks up or glances at their mobile phones up to 200 times each day and 75% of those interactions are just to glance at who called, what meeting is next, or what sale just started. Omni-Channel Communication. But don’t forget that mobile apps or devices don’t make purchases; the people using them do.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Channel, Interactive] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    Snapchat is going to become the defacto social channel for Everlane. In addition to sharing their emoji science findings, they also encourage their Snapchat followers to interact directly with them. The folks at Dominos Pizza have never been afraid to experiment with new social media channels. How to Follow Brands on Snapchat.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 27, 2016
    [Channel, Interactive] Newly Released Innovations for Oracle Marketing Cloud Has Something for Everybody
    Specifically, new innovations and integrations across our stack help marketers connect their audience data, orchestrate cross-channel interactions and optimize the customer experience. Because we have cross-channel platforms tailored to both consumer marketers and B2B marketers, we made sure this launch had something for everyone.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Channel, Interactive] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    By now, you probably know that today's buyers hold all of the power when making a purchasing decision. These should be folks who recently made a purchase (or purposefully decided not to make one). Select people that have recently interacted with you. The next three sections will focus specifically on that purchase.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Channel, Interactive] 10 Very Smart People Weigh In on How to Rethink Marketing
    For me, one of the biggest challenges is always considering the integration points between social channels, content, media, product marketing, owned media and so on and so forth. Lead” turns everyday people into a number and strips out the context of their buying motivations, their decision-making needs, and their interaction preferences.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Channel, Interactive] 10 Very Smart People Weigh In on How to Rethink Marketing
    For me, one of the biggest challenges is always considering the integration points between social channels, content, media, product marketing, owned media and so on and so forth. Lead” turns everyday people into a number and strips out the context of their buying motivations, their decision-making needs, and their interaction preferences.
  • SNAPAPP  |  THURSDAY, APRIL 21, 2016
    [Channel, Interactive] Why Content Experiences Matter
    Whether it was at a grocery store, or a bookstore, or even an online store, think about how the conditions and surroundings impacted your purchase decisions. After you made your purchase, they might have even provided a post-conversion offer to entice you to come back. Think about the last time you went shopping. Organize Your Content.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 21, 2016
    [Channel, Interactive] SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud
    Subscription pricing notwithstanding, SAS has largely sold its software for on-premise operation by its clients and required them to purchase a large stack of core technologies. The initial CI 360 release includes two modules, Discover (mobile and Web reporting) and Engage (digital interactions including testings).
  • SNAPAPP  |  TUESDAY, APRIL 19, 2016
    [Channel, Interactive] Why Content Experiences Matter
    Whether it was at a grocery store, or a bookstore, or even an online store, think about how the conditions and surroundings impacted your purchase decisions. After you made your purchase, they might have even provided a post-conversion offer to entice you to come back. Think about the last time you went shopping. Organize Your Content.
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