• IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 29, 2015
    [Channel, Interactive] The Long Term Value of an Email Marketing Welcome Programme
    The online fashion brand needed to stand out from the competition and welcoming in new audiences, as well as keeping customers engaged between purchase cycles through personalisation, was a highly effective way of doing that. To do this, brands should also look to understand channel preferences.
  • HINGE MARKETING  |  FRIDAY, JUNE 26, 2015
    [Channel, Interactive] Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation
    Data such as number of impressions, interactions, leads generated, and even the number of deals closed, can now easily be viewed and reported on. As a company’s channels evolve over time, they will be able to see emerging trends and adapt accordingly. Today, this is anything but the case. Know What’s Working.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 25, 2015
    [Channel, Interactive] Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.
    This was realistic when interactions were limited to a few company-controlled touchpoints. What’s changed is visibility: marketers now can see vastly more data about their customers and can interact with them through vastly more channels. Each interaction is embedded in the context of a customer’s relationship with the company.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Channel, Interactive] Start engaging from the first click in the Customer Journey
    awareness through purchase and referral — is more complex and unpredictable than ever. Over time and touch points, the journey incorporates traditional/outbound channels — Advertising/Trade. It now also includes online/inbound channels across. the channel/device that is active in the moment. behavior across channels.”3
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Channel, Interactive] Closing the Loop on Social Leads
    engaging with audiences on established social networks is now a key part of business interaction. Share Content on Social Channels Have a great blog post? how you will share your content on your social channels. Analyze what content, traffic sources and social media channels. Did they add-on to their purchase?
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Channel, Interactive] 34 Compelling Content Marketing Stats and Facts
    Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. In-person events are still the most effective channel for B2B marketers. Based on the research detailed below, here are five key takeaways: •  Tell, don’t sell.
  • CMO ESSENTIALS  |  MONDAY, JUNE 15, 2015
    [Channel, Interactive] Want to Elevate Your Brand’s Insights? Combine Your Customer Lifecycle and Customer Journey Maps
    For a little reference on these changing demands for marketing and CX, recent customer experience research has shown that 100% of organizations report interacting with buyers across at least two or more channels, and, on average, the total number of channels used to communicate with buyers is about four.
  • ANNUITAS  |  THURSDAY, JUNE 11, 2015
    [Channel, Interactive] Two Reasons Your B2B Marketing Programs Are Failing
    Demand Process considers all elements that drive and convert demand at a people, process, content and technology level, and it spans both marketing and sales interactions with the buyer. Is the outcome the same for each channel? Deficient Demand Process (lack of strategic oversight and too much tactical focus). Congratulations!
  • ENGAGE  |  TUESDAY, JUNE 9, 2015
    [Channel, Interactive] 5 Best Practices for Engaging Online Shoppers
    Ecommerce has exploded in recent years, with 40 percent of global Internet users — or 1 billion people — having purchased something online on a desktop computer, tablet or other mobile device. Not only do consumers interact differently on each device, they also often use multiple devices throughout a shopping experience.
  • CMO ESSENTIALS  |  MONDAY, JUNE 8, 2015
    [Channel, Interactive] 200 Posts, 59 Authors, And One Big Thank You to Everyone Who Helped Get Us Here!
    Amanda Kahlow: In the B2B world, buying decisions (especially highly considered purchases) are made by a buying committee rather than a single individual. Craig Kallin: Making a purchase decision as a business person is much more emotional than making a purchase decision as an individual consumer. It matters. It carries weight.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Channel, Interactive] 7 Inspiring Examples of Omni-Channel User Experiences
    Instead of thinking of a desktop experience, a mobile experience, a tablet experience, and a Apple Watch experience, we'll need to pursue one, holistic approach -- an omni-channel experience. What Is an Omni-Channel User Experience? It’s important here to distinguish an omni-channel user experience from a multi-channel user experience.
  • B2B MARKETING INSIDER  |  SUNDAY, JUNE 7, 2015
    [Channel, Interactive] 5 CMOs On Crafting Your Content Marketing Strategy
    “For example, programmatic advertising has changed how media is purchased and delivered to the most relevant audience based on their interests and behavior.”. Marketing and sales is about human interaction and the building of relationships. Then figure out how to optimize those channels. Fortunately, we’ve got you covered.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 2, 2015
    [Channel, Interactive] Blueshift Offers a Simple B2C Customer Data Platform
    One thing that’s become clear since then is that only big companies will purchase a marketing database by itself. Pricing for the most basic version of Blueshift starts at $999 per month and tops out at $3,999 per month for all features and up to 1 million “active users” across all channels. How low? How simple?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 1, 2015
    [Channel, Interactive] The New Digital Climate: AdTech and MarTech Join Forces
    Let’s face it—mobile is the primary channel now. Consumers are demanding a more personalized engagement with the brands they interact with. The market is shifting and demanding this merging of technologies. Ever since 2012 there has been a vast tidal shift in the time spent on each marketing medium. The key take-away here?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Channel, Interactive] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    These were solid and comprehensive, although Teradata continues to make an unfashionable distinction between “omni-channel” marketing, which is conventional relationship marketing across all channels, and “digital” marketing, which is Web and email marketing. Yes, that title is a pun on Dickens’ Tale of Two Cities. But I digress.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Channel, Interactive] 33 Inspiring B2B digital marketing case studies
    Maybe it’s because the buying cycle takes longer, more people are involved in purchase decisions and sales are made for rational, not emotional, reasons. It listens to more than 5000 social mentions a day on Facebook, Twitter, and other social channels. Is it harder or are we not looking hard enough? million. million. million. million.
  • ANNUITAS  |  FRIDAY, MAY 15, 2015
    [Channel, Interactive] SiriusDecisions Summit 2015: The Un-Death of B2B Sales
    We’ve focused on the digital channels for prospect engagement and, for the most part, thought of sales as a key ingredient of the process only after we’ve generated a Marketing Qualified Lead and passed it to a CRM platform for follow-up. stand corrected. And there you have it, the theme of the conference. Alignment. Are you?
  • INTEGRATED B2B  |  THURSDAY, MAY 14, 2015
    [Channel, Interactive] An organization with 8000 leaders
    For the next few hours, we explored the district, interacting with people to learn about their businesses and lives as best we could, sometimes in English, sometimes through an interpreter, and almost always with wild hand gestures. There’s nothing like being forced out of your comfort zone to give you new ideas and inspiration.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 13, 2015
    [Channel, Interactive] 6 Evergreen Marketing Best Practices: Setting Roots for Steady Growth
    Whether it’s getting people to see a sign, walk in a store, and make a purchase, or read an article, download some research, opt in to a subscription, view a pricing page, and talk to sales; there are always steps and stages to manage. What about the tried and true marketing best practices that have only improved over time?
  • VERTICAL RESPONSE  |  TUESDAY, MAY 12, 2015
    [Channel, Interactive] 5 Event Ideas that Attract Customers
    Interactive/Hands-On event – Similar to a learning event, a hands-on event takes that learning and literally puts it into the hands of an attendee. You can base “best” on a number of things including amount spent, number of purchases, number of referrals, etc. How to Get the Word Out. All rights reserved.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 6, 2015
    [Channel, Interactive] Snapchat. Yo. Kik. Really? Best-in-Class Approaches to Social Media Investment
    According to the Aberdeen report Customer Analytics: Making Big Data Work For the Marketer , 58% of marketers use at least nine different channels. While social media remains a great channel to cast a wide net and engage with more potential customers, it’s important to distinguish between reach and influence. The post Snapchat.
  • CRIMSON MARKETING  |  FRIDAY, MAY 1, 2015
    [Channel, Interactive] 4 Ways The B2B Buying Process Has Changed in 2015
    As a result, the modern B2B buying process looks less like a linear path from first contact through to sale—it’s more like a spiderweb of social influence and research channels.” Social proof: Roughly 22% of all B2B buyers explicitly use the recommendations of their social media networks to inform their purchasing decisions.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 22, 2015
    [Channel, Interactive] The Power of the Quiz in Marketing: 6 Lessons from The New York Times, BuzzFeed, and B2B Marketers
    Meanwhile, 20% of respondents report using assessments to research B2B purchasing decisions. Interactive content is fun; it’s engaging; and there is something very human both about the subject matter and the way it is presented that makes me (and hundreds of thousands of others, in the case of BuzzFeed and NYT) keep coming back for more.
  • BIZNOLOGY  |  MONDAY, APRIL 20, 2015
    [Channel, Interactive] The business of data
    This necessitates the collection of big data across many different physical, digital and social channels so that interactions can be understood and analyzed, and offerings customized. Internet of Things Big Data business ecosystems Data as a service Fitbit internet John Deere marketing Predictive analytics purchase decision process
  • SYNECORE  |  SATURDAY, APRIL 18, 2015
    [Channel, Interactive] The Importance of Brand Integrity in the Digital Age
    You’re either going to honor your company’s promise to offer me a complimentary drink with my drink purchase, or we’re outta here. all brand-relevant digital channels). A few weeks back, I was involved in a minor dust up at a local bar. First, a little background…. We just checked in, so what are our drink options? Keepin’ It Real.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Channel, Interactive] Why Blogging Is More Important Than Ever
    Without interesting content, all these media channels are toothless. Blogs create the perfect environment for this interactive relationship. Use Google Analytics or  a variety of other tools  to glean important data about your website, social media channels, and blogs. What’s the best vehicle for being interesting? Blogs.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Channel, Interactive] 8 Ways Home Builders Can Use Houzz for Lead Generation
    Today’s consumers conduct a lot of research before making purchases. Online reviews are one resource that people regard heavily when making a large purchase like a home. Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. It could also lead to new blog subscribers.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 9, 2015
    [Channel, Interactive] 1:1 Communication - The Next Big Evolution In Marketing
    Trust me when I say it is important, but as marketers we also need to realize that we are gradually moving away from “push”-based marketing, and gravitating towards communicating with customers on a more personalized and 1:1 basis, through multiple channels and the devices our customers use. But why? That’s not good.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 9, 2015
    [Channel, Interactive] 4 Effective Ways to Increase Email Subscribers [GUIDE]
    You can run a contest on any social media channel, but since so many small business owners have a Facebook page, we suggest you start there. This program works with other social media channels as well, so you’ll be able to launch contests on several platforms. When you interact with someone, ask if they’d like to sign up.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 7, 2015
    [Channel, Interactive] The Dirty Dozen Things You’re Doing Wrong with Your Email Marketing & How to Fix it Pronto
    If you don’t use a sign up form on your website, blog and social channels, you’re missing out on one of the most valuable and efficient ways to grow your list of contacts. In fact, 81% of respondents said they were at least somewhat likely to make additional purchases, either online or in-store, as a result of targeted emails.”
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Channel, Interactive] Four Digital Marketing Mistakes You Should Never Make
    Can’t afford a fully integrated cross-channel measurement platform? If your campaign is long enough, commit yourself to making one round of optimizations based on real-time measurement of which channels, creative concepts, or calls-to-action are pulling best. If you feel a little behind the curve, don’t worry. That’s all well and good.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 1, 2015
    [Channel, Interactive] New Oracle Marketing Cloud Release Aims to Balance the Marketer's Two Very Different Constituents
    On the other hand, you can pour all of your focus into the latest revenue number for your CEO or board, but anger a lot of customers in the process as you value quantity over quality in your interactions with customers. Today, most customers move between devices and channels with great fluidity. Orchestrate Real-Time Experiences.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 31, 2015
    [Channel, Interactive] Do Your CEM Activities Have All the ‘In’ Channels of 2015?
    This means that businesses must regularly reevaluate the channels they use to interact with customers, and ensure that they are aligned with buyer preferences. Companies are not reporting plans to abandon voice interactions in support of digital ones. Rather, they are planning to increase their adoption of these channels ?
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Channel, Interactive] 11 Content Curation Tools Every Marketer Needs
    For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels. product may initially attract you to a specific brand, but it’s what the brand offers after the purchase that will keep you around (and make you a fan).
  • HINGE MARKETING  |  TUESDAY, MARCH 24, 2015
    [Channel, Interactive] Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan
    It speaks to your market, connects emotionally and shares the information buyers need to make a purchasing decision. Which social media channels do they frequent? Target the Right Social Media Channels: You want to build a presence where your market goes for information. Just remember that social is about interaction.
  • CRIMSON MARKETING  |  MONDAY, MARCH 16, 2015
    [Channel, Interactive] How To Compete In An Omni-Channel World
    The popularization of smart phones and tablets, expanded offerings online and the maturation of a generation of buyers raised on the Internet have proven to be fertile ground for the bloom of digital marketing channels, and trouble for traditional commerce. Welcome to “The Omni-Channel Paradigm.”. What’s emboldening this trend?
  • MODERN B2B MARKETING  |  MONDAY, MARCH 16, 2015
    [Channel, Interactive] Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
    Author: Dayna Rothman Every year SXSW Interactive brings a pretty diverse group to Austin! From Grumpy Cat, to Hulk Hogan arm wrestling, to Left Shark, to people with pot-bellied pigs as pets, there is something for everyone at SXSW interactive this year. Purchase Intent : Lead Identification. East 6 th St. Big topic! Sales.
  • SYNECORE  |  TUESDAY, MARCH 10, 2015
    [Channel, Interactive] Why Define? Persona-Based Content Marketing Personalization
    So far, we’ve explored only one— channel based personalization. This is why you must make it clear to the user how they will benefit from interacting with your website. Personalizing your content based on personas means tailoring towards the buyers’ stories to help them through their journey towards making a purchase.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 9, 2015
    [Channel, Interactive] Marketing Technology of the Future: Beyond the Customer Data Platform
    Social networks, mobile devices including phones and wearables, and the Internet of Things will provide ever-more details about the precise situation of each customer during each interaction. If each interaction is bid separately, then the notion of campaigns that lead the customer through a sequence of contacts on a flow chart is irrelevant.
  • VIDYARD  |  MONDAY, MARCH 9, 2015
    [Channel, Interactive] 12 Common Misconceptions about Marketing with Video
    YouTube is the only powerful distribution channel. What you need is a channel that has multiple ways to learn more about you, your company, and your offering with ample opportunities to convert. Enjoyment of video ads increase purchase intent by 97% and brand association by 139% – Unruly. Video consumption is on the rise.
  • HUBSPOT  |  FRIDAY, MARCH 6, 2015
    [Channel, Interactive] Why People Unfollow Your Brand on Social Media [New Data]
    How do they prefer to interact with brands? And when people follow a brand on Twitter, 72% of followers are more likely to make a future purchase from that brand.). One of the most important things a brand can do is understand its target audience. What do they worry about? Where do they hang out? So Why Do People Unfollow Brands?
  • SYNECORE  |  THURSDAY, MARCH 5, 2015
    [Channel, Interactive] An Explanation of Channel-Based Content Personalization
    Channel-based or omnichannel personalization aims to deliver personalized experiences across different channels and devices based on data from email, on-site, off-site, and even offline data—all in real time. Along with that, the content takes advantage of the particular channel’s strengths and unique features. Takeaway.
  • CRIMSON MARKETING  |  THURSDAY, MARCH 5, 2015
    [Channel, Interactive] 5 Things Marketers Need to Examine Before Integrating Marketing Technology
    ’ And as a result, they expect a seamless user experience from brands across every device and digital marketing channel. The current state of marketing technology is organized around marketing channels, not buyers. The current state of marketing technology is organized around marketing channels, not buyers. ” 2. Too
  • CMO ESSENTIALS  |  TUESDAY, MARCH 3, 2015
    [Channel, Interactive] Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey]
    This is the first in a series of three articles on a timely topic as marketers tackle synchronizing content and channels. Both Gartner and Forrester predict that by 2020, more than 80% of the buying process will occur without any direct human-to-human interaction. The second article will explain mapping the buying journey. Connection.
  • HUBSPOT  |  SUNDAY, MARCH 1, 2015
    [Channel, Interactive] The Essential Guide to Using Mobile Messaging Apps in Your Marketing
    Tinder (dating), Whisper (anonymous message sharing), and QuizUp (social gaming) are just a few of these specialized apps focused on changing the way we interact with other people through our mobile phones. The app made headlines when Facebook purchased it for $19 billion in 2014 -- the app was only five years old. Millennials.
  • CMO ESSENTIALS  |  THURSDAY, FEBRUARY 26, 2015
    [Channel, Interactive] Quick Thoughts – What’s Next in Marketing? [Poll]
    While I have my own thoughts on “what’s next,” I want to hear from you — what do you think? A few topics and trends I’ve seen covered in marketing conversations include: Media Buying : Is there going to be a big shift in how media is purchased? How can I get my brand out there faster, better, cheaper and ahead of everyone else?
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Channel, Interactive] What is Digital Darwinism and How Does It Affect Your Brand?
    “Competition among brands is steadily increasing as branding channels and messages proliferate.” ” “The brands most likely to convert digitally jaded consumers into purchasers offer the strongest array of digital experiences. Are your digital marketing channels the most effective ones? How To Evolve.
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [Channel, Interactive] Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets
    While their multi-day juice cleanses are particularly popular, BluePrint has focused a lot of its marketing efforts on promoting juicing as an everyday beverage, likely to promote repeat and more frequent purchasing. According to a Harris Interactive study commissioned by the Vegetarian Resource Group , 2.5% of the U.S. Vegan. Paleo.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Channel, Interactive] It’s All About Engagement in the Next Era of Marketing
    Amongst marketers in the survey, the term engagement seems to have a decidedly action-oriented focus—asking questions like, “are we driving purchases, renewals, and revenue?”. Here are some interesting statistics: 63% of marketers view engagement as customer renewals, repeat purchases, and retention. Were they engaged?
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Channel, Interactive] 4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
    Sure, your content may encourage visitors to purchase your product or sign up for your newsletter immediately. Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models. worked with my creative team and one of our higher education clients to create an interactive career aptitude test. Can you get us some of those, too?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 10, 2015
    [Channel, Interactive] 7 Ways to Increase Email Engagement
    So the next time a customer purchases a product, don’t send just a confirmation mail – add some promotions for complementary products. Using different types of emails with prospects increases the probability of that the recipient will interact with the email – and with your brand. 7. Start With the Subject Line. Need more guidelines?
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Channel, Interactive] On the Hook: How to Spot Hot Prospects, Both Online and Over the Phone
    Marketers have been using online channels to create demand for some time now, and it’s working out pretty well. But there’s one channel that may come to “rule them all” this year – mobile. And those calls often indicate a high purchasing intent. Why Mobile, Why Now? Mobile has passed the tipping point, and phones are everywhere.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Channel, Interactive] The Definitive Guide To Lead Nurturing
    Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase. Nurture leads across channels. Why Is Lead Nurturing Important? Lead Nurturing—Evolved.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [Channel, Interactive] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    How effective is social media in comparison to other digital marketing channels? Customer service requests through that eService channel are expected to grow 53% in the coming year. B2B purchasing decisions in general are taking longer and involving more people on the buying team. Marketing Interactions ). 68% of U.S.
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Channel, Interactive] 5 Ways To Battle Increasing Pressure on Marketing
    Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. . “Customers want to interact with stories and modify them on social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Channel, Interactive] Your marketing success may hinge on Gray Social Media
    In the last year, a lot has been written about “ dark social media ” — the vast majority of content sharing you’ll never see because it’s occurring through email, direct messages, texting, and other private communication channels. And perhaps we only know 2 percent of our non-lurking audience! Gray social media.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 5, 2015
    [Channel, Interactive] 5 Reasons Your Company Should Be Blogging
    While those forms of communications heavily involve proactive response to questions and concerns, a blog stands as a channel for sharing in-depth ideas, practices and stories that make your company unique…and amazing. ” Dave Kerpen of Likeable Local. Growing Your Business in the Digital Age. use link or see badge).
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Channel, Interactive] Peter Mahoney, Nuance Communications CMO: People Still Buy Things— the Human Side of Marketing Technology
    With buyers doing their own research before interacting with Sales, unfettered access to information on competing solutions, and as many as 100 branded touch points with which a buyer may come into contact before making a decision, it is critical for marketers to deeply understand the needs of customers at a very early stage.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Channel, Interactive] 6 Steps to Ramp Up Trigger Marketing
    And when we engage with them, they want us to interact on a personal level that is responsive, highly relevant, and consistent across all channels. Assess all the different stages that your customer goes through when making a purchase, such as identifying the need, conducting research, purchasing the product or service, and so on.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Channel, Interactive] 6 Steps to Ramp Up Trigger Marketing
    And when we engage with them, they want us to interact on a personal level that is responsive, highly relevant, and consistent across all channels. Assess all the different stages that your customer goes through when making a purchase, such as identifying the need, conducting research, purchasing the product or service, and so on.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Channel, Interactive] Top 10 B2B Inbound Marketing Predictions for 2015
    Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. We’re quickly reaching the point where a mobile marketing strategy must even include discussion of wearable technology and how best to present context via that channel.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Channel, Interactive] A Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing
    You could do that through social means; it could be interaction-based. It could be about how we drive an online connection to an in-store connection point or a purchase. The reason that they’re venting on Twitter is because they’re not getting through on the other channels. So let’s flash back to 2005 for a moment. It grew fast.
  • MARKETING ACTION  |  MONDAY, JANUARY 26, 2015
    [Channel, Interactive] 6 Steps to a Content Marketing Plan that Can Drive Conversions
    Modern buyers are constantly bombarded by ads: outdoors, on television, in newsprint, and through digital channels. And by the time they reach out to a sales person, as much as 80% of their purchase decisions have already been made. Is the content findable on the channels where my customers spend much of their time online?
  • THE ROI GUY  |  MONDAY, JANUARY 26, 2015
    [Channel, Interactive] Three Key Metrics for Your 2015 Selling Effectiveness
    Because each stakeholder could be different, the guidance should be interactive and flexible – used live with customers to aid in the discovery questioning as well as fueling the conversation / engagement. At the same time, only 59% of sales reps achieved their quota in 2014, down sharply from 67% last year (Accenture).
  • SYNECORE  |  MONDAY, JANUARY 26, 2015
    [Channel, Interactive] 5 Facts Every Business Needs to Know about the Mobile Revolution
    Those who fail to do this risk missing out on an increasingly important business channel. According to Comscore 78 percent of mobile searches and 64 percent of tablet searches for local business information result in a purchase , while only 61 percent of PC/Laptop searches result in a purchase. Guess what?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Channel, Interactive] The State of Marketing Technology in Asia
    Marketers worldwide know that the dynamics of business have changed, and that the customer journey from awareness, to consideration, to purchase, to loyalty is no longer linear and manageable. Put the customer, not channels, at the center of your marketing strategy. Follow David on Twitter @ketchum. So what does awesome look like?
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 19, 2015
    [Channel, Interactive] 12 Stats That Prove Mobile is Making Voice More Important Than Ever
    Smartphones have helped to reestablish phone calls as the most effective channel for generating leads and revenue. The rise of mobile sets up an enormous opportunity for marketers, and the best way to take advantage of it is by having a voice automation solution to help you capture and optimize all of your phone based interactions.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 19, 2015
    [Channel, Interactive] Perfecting the Personalization Puzzle for Mobile Marketing
    Savvy marketers should adopt the approach of personalized engagement, which simply stated, means delivering a compelling message at the opportune time, in the correct format, to a precise location that incites action (e.g., a store visit, purchase, or friend referral). purchase history). However, these are tactics, not strategies.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Channel, Interactive] 12 Ways to Get Your Sales Team’s Phones Ringing
    Today’s digital marketing environment has many marketers mistakenly believing that all the most valuable interactions with buyers happen online. But all the numbers show that while digital is as hot as ever, mobile is the channel where marketers can’t afford to be behind the times. How can you get your sales team’s phones ringing?
  • MARKETING INTERACTIONS  |  FRIDAY, JANUARY 9, 2015
    [Channel, Interactive] Digital Relevance: The Introduction
    Marketers, to be successful, must implement highly personalized and integrated programs today in channels and manners they haven’t ever used before. Quality content can be found in every medium and channel. And the inconsistency they experience across channels isn’t helping. We ’ ve created great content. People read it.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Channel, Interactive] 5 Key Trends that will Shape Asia Pacific Marketing in 2015
    This has been driven by changing behaviors in how prospects consume, interpret and interact with information, driving marketers to focus their efforts on ensuring they’re part of the customer conversation. It’s all about communicating the right message to the right person at the right time – and through the right channel.
  • HUBSPOT  |  MONDAY, JANUARY 5, 2015
    [Channel, Interactive] Beyond the Basics: 4 Creative Email Experiments You Should Try
    The frequency of email sends, and the pressure many people feel to check their email constantly, makes it an appealing channel for marketers trying to reach their customers and prospects. User Experience (UX) is the comprehensive experience a customer receives through interactions with all the various touch points of a brand.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Channel, Interactive] 87 New (Really) Marketing Automation Stats
    When comparing the eventual winning vendor to the rest of the considered vendors, 61% of respondents agreed that the winning vendor delivered a better mix of content appropriate for each stage of the purchasing process. Registration during purchase (50%). This is a January 2015 update to the original April 2014 post. It’s from 2009.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 22, 2014
    [Channel, Interactive] 2005 Called, It Wants Its Marketing Trends Back
    But until technology started enabling scalable data capture and accurate contact management, running personalized marketing campaigns and maintaining personalized customer interactions weren’t realistic capabilities for organizations. previous buyer interactions, customer touch-points, etc.) It’s all part of your job.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 18, 2014
    [Channel, Interactive] The Times They Are A-Changing: How B2B E-Commerce is Evolving, and the Key to Keeping Up
    With the proliferation of interaction and information, we’re seeing a reversal of transaction leverage. Buyers complete 70% of their purchase process before coming into contact with a sales rep. It was the next big thing back when people used AOL. Consumer Power. To say that consumers are connected is practically an understatement.
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [Channel, Interactive] Internet video killed the TV star. The rise of YouTube for B2B advertising
    Significantly, through these channels audiences can comment on and share the content that they love, providing a level of interaction and communication not possible through traditional media viewing platforms. And these communities have their favourite videos, channels, and celebrities. These are powerful signals.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 10, 2014
    [Channel, Interactive] Measuring mobile
    At the same time, all the brands work really hard to have a story to say, a story that is appealing to people, something capable to attract their interest, to make them spend money, to engage them even more with their values, and of course to increase the probability of making them purchase something. Where. What and 5. Like this post?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Channel, Interactive] 4 Holiday Social Campaigns That Win & Why
    As a consumer, the holiday campaigns that I am most likely to engage with and share on my own social channels are the ones that don’t necessarily offer a discount code, but reflect a piece of my personality. What makes this video stand out from a marketing perspective though is the fact that it is clickable. Social Media Consumer
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 10, 2014
    [Channel, Interactive] Grab the Low-Hanging Fruit: How Best-in-Class Companies Leverage a 360-Degree Customer View
    ” The globalization of contemporary commercial relationships, by itself, creates a whole host of linguistic, currency, and tax complications for business interactions that cross even one international border. Learning from the Best-in-Class: Getting Customer Data under Control and Fully Leveraged. Read the full report here.
  • VIDYARD  |  MONDAY, DECEMBER 8, 2014
    [Channel, Interactive] 4 Ways Marketing Automation + Video Integration = Smarter Marketing
    And third, according to an Unruly study, enjoyable videos can increase purchase intent by 97%. When prospects fill out the form to access your content, your marketing automation system automatically channels them into a pre-defined nurturing track so you can begin the relationship-building process. 2. Nuff said. Enhance Lead Scoring.
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Channel, Interactive] A Beacon for the Future of Mobile Marketing
    The signal then sets off some form of action from the app, or can even allow users to interact with the beacon themselves. And in the future, as beacon usage becomes more about the experience than driving in-store purchases, the call-to-action may shift outside the user’s physical location and into the digital space. Call Tracking
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Channel, Interactive] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. 57% of a typical purchase decision is made before a customer even talks to a supplier. 47% of Americans say Facebook is their #1 influencer of purchases.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Channel, Interactive] How a Small Business Owner Turns Instagram Followers into Customers
    While this visual channel is a great engagement tool, can your social audience actually become paying customers? Kate Marie Grinold Sigfusson, the owner of luxury baby brand Babies4Babies , says her small business gets more customer conversions through Instagram than any other channel, social media or otherwise. Share your story.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Channel, Interactive] The Never-Ending Cycle: Content Informs Data Informs Content
    By monitoring how and when people interact with your business, you can begin to see patterns and time your outreach accordingly. If data shows the customer recently purchased a new phone, then they would be more receptive to being offered accessories. What works for one channel will likely not work for another. Data Is King.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 21, 2014
    [Channel, Interactive] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
    The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. These are linked across channels to a customer identity that is usually known at the start of an interaction.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Channel, Interactive] A Beginner's Guide to Retargeting Campaigns
    We''d all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Minutes later, the sales rep reaching out to this lead, and before you know it, the lead is becoming a customer, handing over their credit card to purchase something from your company.
  • EARNEST ABOUT B2B  |  WEDNESDAY, NOVEMBER 19, 2014
    [Channel, Interactive] Has technology made marketing easier and better, or just faster?
    How did it all happen before the internet made it possible to instantly communicate, share documents and measure interactions? All these interactions are recorded in ‘big databases’ giving us a clear picture of what has worked and what hasn’t worked, meaning the next set of comms and messaging can be even more targeted and more successful.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Channel, Interactive] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    By Dan Sixsmith and Tom Pisello The research and the reality: B2B buyers are more empowered than ever, using the Internet and social media to research your company, products, services, customers, team, history and competitors - self propelling themselves toward a purchase decision. So what are these insights?
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 13, 2014
    [Channel, Interactive] 2014 Holiday Sales and Trends – Will This Year Be Merry & Bright?
    “While expectations for sales growth are upbeat, it goes without saying there still remains some uneasiness and anxiety among consumers when it comes to their purchase decisions. Non-store sales in the online and mail order channels during 2014 holiday season will increase 13.5-14%. billion – Higher than 2013′s 3.1%
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 13, 2014
    [Channel, Interactive] Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
    Users of customer engagement analytics tools, which track all interactions across multiple channels in order to develop a rich and up-to-date view of customers, (including customer behaviors), however, measurably outperform their peers without such business intelligence. Not Using all channels with relevant, channel-specific KPIs.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Channel, Interactive] Inbound Calls: Your Company's Biggest Untapped Lead Resource? [Infographic]
    Marketers are still primarily focused on creating more opportunities from digital interactions. This will ensure proper attribution and increase your inbound call volume. 6) Integrate call tracking with your marketing automation and CRM system to capture the entire multi-channel path to purchase. Why the disconnect?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Channel, Interactive] How To Build Your Marketing Stack
    Today’s self-empowered, self-educating buyer makes major progress down the path to purchase before ever talking to sales, which means that marketing is responsible for more engagement and interaction with buyers than ever before. Author: Lou Pelosi As a marketer, you probably know too well that buying has changed. Lifecycle Marketing
  • LEADERSHIP  |  TUESDAY, NOVEMBER 11, 2014
    [Channel, Interactive] CMO Spotlight: Raja Rajamannar, CMO, Master Card  
    The campaign looks at the complete buyer journey—before, during and after interacting with the brand—ensuring that the experience is seamless and memorable each time. You can jump in directly but only sometimes, and only on certain brand-specific social channels. Look at your purchase funnel—start remodeling buyer behaviour. 3.
  • SYNECORE  |  FRIDAY, NOVEMBER 7, 2014
    [Channel, Interactive] 4 Insights from the Web Design Trenches
    Serving as a company’s virtual storefront, information repository, and principle online distribution channel, today’s brand websites must convert on a number of levels, enticing would-be prospects, nurturing new leads, and servicing existing customers. Well, I know someone who just made a $1,500 purchase from their phone…. Jacey : Yes.
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 7, 2014
    [Channel, Interactive] Email Marketing for different buyer personas
    recently wrote about how emailing to purchased data is a waste of time and the value of progressive profiling to build-up a better insight into your contacts before you speak to them. Back-up your messages and claims with testimonials and provide links to your social channels or even biographies for key personnel. Navigation dominant.
  • FATHOM  |  WEDNESDAY, NOVEMBER 5, 2014
    [Channel, Interactive] Consumer Brand Manufacturer Spotlight: Newell Rubbermaid
    While some consumer brand manufacturers fear channel conflict, Newell Rubbermaid is embracing  its retail partners. The #1 goal of marketers should be to create an excellent experience for their customers , no matter where the interaction happens. Newell Rubbermaid wants to go big on e-commerce. Download Now.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 31, 2014
    [Channel, Interactive] Top 6 Marketing Measurement Technologies
    Web analytics tools are helping marketers to create a formidable online presence by optimizing the way consumers interact with their websites. Measurement of this channel, using services such as Optimizely , is on the rise and is necessary to demonstrate the impact mobile has on your conversions and ROI. General
  • BIZNOLOGY  |  FRIDAY, OCTOBER 31, 2014
    [Channel, Interactive] Mobile and behavioral
    For brands looking to capitalize on smartphones’ closeness to consumers, the numbers indicate that consumers aren’t fundamentally opposed to mobile interactions with brands (and, in many cases, they find these interactions useful)—but consumers need to be apprised of why they should opt in to receive messages and what the end result will be.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Channel, Interactive] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    Tracking where your visitors come from, what pages they visit, and which types of content they interact with is fundamental to delivering the right information at the right time. How do you get a seat at the table when nobody’s officially invited you to pull up a chair? Know Who They Are. Yes, I’m talking about personas. Thirty-seven. Do it.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Channel, Interactive] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    Anyone you meet, schedule a meeting with, run a meeting with, interact with, run into at a grocery store (I think you get it by now), you need to connect with them! Additionally, it’s not always about decision makers when it comes to the digital world or purchasing technology these days. OK, I’ll admit it. My bad.).
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