• AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Channel, Interactive] B2B Marketing Trends for 2016
    There are already plenty of viable ABM channels. Channels and tactics. But as B2B buyers complete more of their journey before ever interacting with a. advance the buyer through 70% of the purchase cycle, there are. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Channel, Interactive] B2B Marketing Trends for 2016
    There are already plenty of viable ABM channels. Channels and tactics. But as B2B buyers complete more of their journey before ever interacting with a. advance the buyer through 70% of the purchase cycle, there are. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Channel, Interactive] B2B Marketing Trends for 2016
    There are already plenty of viable ABM channels. Channels and tactics. But as B2B buyers complete more of their journey before ever interacting with a. advance the buyer through 70% of the purchase cycle, there are. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 29, 2016
    [Channel, Interactive] 4 Things That Should Be On Every CMO's Wish List
    Now, it’s possible for marketers to fully incorporate mobile into their cross-channel marketing strategy and interact with customers whenever and wherever they are. " need to employ data-driven marketing strategies by gaining customer insights across the other digital channels." Oh, sorry. where was I?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 24, 2016
    [Channel, Interactive] Pega Customer Decision Hub Offers High-End Customer Journey Orchestration
    The Customer Decision Hub from Pega (formerly PegaSystems) is certainly mature: the product can trace its roots back well over a decade, to a pioneering company called KiQ Limited, which was purchased in 2004 by Chordiant, which Pega purchased in 2010. Offers can include multi-step flows with interactions over time and across channels.
  • KAPOST  |  WEDNESDAY, NOVEMBER 23, 2016
    [Channel, Interactive] How to Build a Full-Funnel Content Distribution Strategy
    Between massive amounts of content created, along with more marketing channels to manage than ever before, organizations are facing a double-sided challenge. How can internal teams find key content to share with customers, and how can customers find what they need through the content channels they use? The answer? Think of it this way.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Channel, Interactive] What is the role of content marketing in an ad-free world?
    Those provocations create awareness, interaction, and potentially loyalty and trust over time. Today, however, many of those channels are drying up. Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. By Mark Schaefer. Maybe longer.
  • JUNTA 42  |  SATURDAY, NOVEMBER 19, 2016
    [Channel, Interactive] This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media
    billion, according to the latest report released by the Interactive Advertising Bureau (IAB) and PwC US. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss what the IAB got right — and wrong — about its latest research on advertising growth. election.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 18, 2016
    [Channel, Interactive] 5 Quotes to Recharge Your Marketing
    We can learn by watching, interacting with, and listening to others who have weathered the roads before us and apply it to our everyday marketing practices. Just like atoms, content is essential to marketing and without it, there would be no email, social media, paid media, or other core marketing channels. Most people never listen.”
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 17, 2016
    [Channel, Interactive] How 4 Brands Are Revolutionizing the Customer Experience
    Each one of these interactions elicits emotion; according to eMarketer , “over time, these individual interactions or moments accrue, forming the basis for customer experience.” Bean has done an amazing job of staying true to its direct mail roots while layering in new channels and ways of connecting with its customers.
  • BIZIBLE  |  THURSDAY, NOVEMBER 10, 2016
    [Channel, Interactive] How to Tie Your LinkedIn Ads to Revenue
    LinkedIn ads, even in the most ideal scenario, are just one or two or three out of many interactions that a prospect has with a company before making a purchase decision. In B2B customer journeys, there are often dozens of touchpoints from the first touch to the purchase. Running with multi-touch attribution. Not ready to run?
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [Channel, Interactive] What Qualities Should You Look for in a Marketing Automation Manager?
    At the core of an effective team is a strong leader who understands your buyers’ needs across the entire lifecycle–from awareness to purchase, onboarding to retention, and growth to advocacy–and thinks about the entire customer experience across touchpoints. Experience managing campaign execution across multiple channels. Sales.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2016
    [Channel, Interactive] 19 Brands with a Cult Following (And What You Can Learn From Them)
    The Trader Joe’s Fearless Flyer newsletter is one of the brand’s dedicated marketing channels -- and people seem to love it. Branding Best Practice: Be Strategic About the Channels You Engage In. What the success of Trader Joe’s doesn’t mean: you should shut down all marketing channels and “let your product speak for itself.”
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 4, 2016
    [Channel, Interactive] 5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey
    The B2B buyer’s journey consists of the actions that a prospect takes from discovery of the product to purchase of the product, and your marketing content has a great influence on that journey. An interactive quiz or assessment. Interactive infographic. Consideration stage. Decision stage. Spotify or Pandora? webinar.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 2, 2016
    [Channel, Interactive] Why We May Be Thinking About Chatbots All Wrong
    The bot offered me a few promo items, but otherwise, the whole exchange was quick, easy, and largely indistinguishable from a human interaction. In his book, Influence, Dr. Robert Cialdini, a professor who teaches psychology and marketing at Arizona State University, concluded that we’re more motivated (to act, purchase, click, etc.)
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 2, 2016
    [Channel, Interactive] Trust These 5 Customer Experience Lessons from Eating Sushi
    Customer experience is all about the interactions between customers and brands. These days many brand focus on this experience across online and offline channels, but these are some thoughts on any interaction between a customer and a brand. Customers make all kinds of modifications to products they purchase from us.
  • ANNUITAS  |  TUESDAY, NOVEMBER 1, 2016
    [Channel, Interactive] Dear Marketers, Buyer Personas Still Need A Makeover
    Not everyone interacts with customers every day, and even those who do may not be able to distill essential elements into something usable. It’s true that it takes a village now more so than ever to make a purchase, but that buying committee does have a limit, and personas will help you narrow your focus to those audiences.
  • ANNUITAS  |  TUESDAY, NOVEMBER 1, 2016
    [Channel, Interactive] Dear Marketers, Buyer Personas Still Need A Makeover
    Not everyone interacts with customers every day, and even those who do may not be able to distill essential elements into something usable. It’s true that it takes a village now more so than ever to make a purchase, but that buying committee does have a limit, and personas will help you narrow your focus to those audiences.
  • SNAPAPP  |  TUESDAY, NOVEMBER 1, 2016
    [Channel, Interactive] How to Earn Audience Attention With Paid Media: Channel Options & Best Practices
    Through experimentation and testing on different paid channels with different types of content , you can discover which of your paid media efforts best caters to viewer needs, interests, and channel preferences. When people think of paid media, they often think of discovery-based channels like Google and other search engines.
  • FATHOM  |  MONDAY, OCTOBER 31, 2016
    [Channel, Interactive] Preparing for Digital Transformation: A 7 Step Plan
    Compelled by advances such as analytics, big data , intelligent devices, and mobile devices, digital transformation is allowing companies to radically rethink the way they do business and interact with their audiences. Accordingly, they’ve established varied revenue streams and feedback loops after the initial purchase of the bike.
  • CONTENTLY  |  THURSDAY, OCTOBER 27, 2016
    [Channel, Interactive] Contently Case Story: How Babbel Built Its Global Video Strategy
    From here, Babbel distributes videos and blog posts through social channels and newsletters for different languages. ” These videos, which each have hundreds of thousands of YouTube views, perform well on social channels, particularly Facebook, where Wood and his team can target the audience by location. But why?” ”).
  • BIZNOLOGY  |  THURSDAY, OCTOBER 27, 2016
    [Channel, Interactive] The state of B2B marketing in Asia—moving toward digital
    But they still govern many markets and business interactions. These relationships are not necessarily corrupt, but they are often not transparent, and can involve multiple elements and interactions that make it difficult to understand the financial specifics clearly. What’s working, when it comes to media channels? .
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2016
    [Channel, Interactive] Back to Basics: Tips and Tricks for Demand Generation Success
    Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns. We often promote these sorts of assets to a wide range of audience personas and in channels where we can attract the attention of new names (i.e. Is that what’s for lunch?) Top-of-the-Funnel (TOFU).
  • SCRIBBLELIVE  |  TUESDAY, OCTOBER 18, 2016
    [Channel, Interactive] What Working at an Apple Store Taught Me About Good Event Marketing
    Promote the event on all channels. This helps make the interaction feel less like a sales pitch and more like a conversation. This way, they’ll remember your brand when they’re ready to make a purchase. I’m going to start with a controversial statement:  I’m a firm believer in the power of event marketing. Not to worry.
  • JUNTA 42  |  SATURDAY, OCTOBER 15, 2016
    [Channel, Interactive] This Week in Content Marketing: Thought Leadership Requires Actual Leading Thoughts
    We also dissect the art of thought leadership, which requires both thought and leadership, and grill McDonald’s for its YouTube channel fail. ion interactive: 50 Ways to Engage Your Audience — Interactive Lookbook : Want a fun way to get 50 ideas for improving content engagement? This week’s show. Click To Tweet.
  • BIZIBLE  |  FRIDAY, OCTOBER 14, 2016
    [Channel, Interactive] How to Improve Full Funnel Conversion Rates
    If you’re attracting a ton of leads at the top of the funnel, but they’re unqualified and highly unlikely to purchase your product, conversion rates will suffer. Tracking Notables: What interactions deem a lead as “qualified”? What channels have the highest conversion rates? 2. What channels are driving D & F grade leads?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 13, 2016
    [Channel, Interactive] 3 Mobile Marketing Trends You Can't Afford To Ignore
    Mobile is all about micro-moments: interactions that consumers expect to be fast, relevant, and frictionless - which makes the quality, relevance, and usefulness of marketing more important than ever in mobile. Does it support advanced and cross-channel targeting? Apps = Main Digital Interaction. Hard to believe, I know.
  • ACT-ON  |  THURSDAY, OCTOBER 13, 2016
    [Channel, Interactive] The Rethink Podcast Episode #4: What it means to be a modern marketer
    In this Episode #4 of the Rethink Podcast, Act-On CMO Michelle Huff interviews Scott Brinker , the cofounder and Chief Technology Officer of ion interactive. They discuss the evolution of inbound marketing, the marketing technology landscape, interactive marketing, and what it means to be a modern marketer. Interactive Marketing.
  • ACT-ON  |  THURSDAY, OCTOBER 13, 2016
    [Channel, Interactive] The Rethink Podcast Episode #4: What it means to be a modern marketer
    In this Episode #4 of the Rethink Podcast, Act-On CMO Michelle Huff interviews Scott Brinker , the cofounder and Chief Technology Officer of ion interactive. They discuss the evolution of inbound marketing, the marketing technology landscape, interactive marketing, and what it means to be a modern marketer. Interactive Marketing.
  • BIZIBLE  |  WEDNESDAY, OCTOBER 12, 2016
    [Channel, Interactive] How To Create A Revenue Generating B2B Marketing Strategy
    You can attribute revenue and engagement by personas at the campaign, channel and keyword level with an advanced attribution solution in place. Think about purchase qualifications. Using the above iPhone example, a bottom up approach would compiling data on purchases of phone accessories or iPhone cases. Strategy. Conclusion.
  • KEO MARKETING  |  MONDAY, OCTOBER 10, 2016
    [Channel, Interactive] Expand Your Email Marketing in 2017
    Here are some statistics to prove it: 81% of US online shoppers are more likely to make additional purchases, either online or in a store, as a result of emails based on previous shopping behaviors and preferences. Source: Harris Interactive. 61% say they like to receive promotional emails weekly and 28% want them even more frequently.
  • ACT-ON  |  THURSDAY, OCTOBER 6, 2016
    [Channel, Interactive] What is a Marketing-Qualified Lead? What MQL Really Means
    Channel. Who are the individuals at organizations that you want your team to interact with, whom you’re most likely to have an intelligent conversation with? How important is receiving a direct dial number to your sales team, or do you interact more via email or social? Channels. Interaction-based. Or did it?
  • BIZIBLE  |  WEDNESDAY, OCTOBER 5, 2016
    [Channel, Interactive] 7 Benefits of Attribution Realized by B2B Marketers
    For instance, Justin remarked , “Like many marketers, I've long been searching for the holy grail -- that system that could let you model marketing interactions in a way that makes sense. Digital channel tracking is one thing, but can marketers use attribution to also track offline channels? Attribution] is that system.”.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 5, 2016
    [Channel, Interactive] What Cross Channel Marketing and the Latest Hit Songs Have in Common (Playlist Included)
    This go round it's all about six Billboard Top 40 songs: titles or lyrics or both and what they have in common with Cross Channel Marketing. " According to Understanding the Multi-Channel Shopper , Wharton, 2015, two-thirds of all shoppers regularly use more than one channel to make purchases. Now. 4. hate you.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 4, 2016
    [Channel, Interactive] The Single Most Important Element for Increasing B2B Lead Gen and Sales
    Clearly the suggestion isn’t that enterprise software vendors should start taking out print advertisements in Vogue magazine, or that machine tool manufacturers should invest in splashy commercials on The Golf Channel. Compared to the typical B2B purchase—there is no comparison. This post originally appeared on MarketingProfs.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 3, 2016
    [Channel, Interactive] 5 Tips for Surviving B2B Marketing Management Disasters
    There are times when generating demand is as simple as ramping up campaign spend, but sooner or later, almost every campaign or channel will run dry without fresh ideas. Regular interaction with sales and customers, both active and passive, is critical for sourcing new ideas. However, marketing doesn’t live in isolation.
  • ACT-ON  |  MONDAY, OCTOBER 3, 2016
    [Channel, Interactive] What You Get When You Buy Technology
    But technical choices determine how hard it is to import or export data, to interact with other systems, to make changes to system functions and data models, to process data in large enough volumes and at adequate speeds, and even to use existing corporate networks, servers, and personal devices. “Nobody ever got fired for buying IBM.”.
  • BIZIBLE  |  FRIDAY, SEPTEMBER 30, 2016
    [Channel, Interactive] A Scorecard for B2B Marketing Operations [Download Evaluation]
    This allows marketers and salespeople to see which personas at these accounts have been engaging through the funnel -- and whether or not the entire buying center is primed for a purchase decision. Advanced, multi-touch attribution solutions track all marketing touchpoints across the entire funnel and show those interactions inside the CRM.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 30, 2016
    [Channel, Interactive] 8 Reasons to Start a Full-Scale Digital Marketing Campaign
    Digital marketing, on the other hand, uses online channels to deliver your messaging without having to pay for printing, storage, shipping, and manpower – and gives you access to a potentially much larger audience. Today’s customers are more savvy, self-sufficient, and likely to conduct extensive online research before making a purchase.
  • PUZZLE MARKETER  |  FRIDAY, SEPTEMBER 30, 2016
    [Channel, Interactive] Marketing Minds: Monu Kalsi – VP, Head of Digital @ Zurich North America
    As marketers, we’re constantly seeking for the right tactics or channels to propel our organizations forward. With the activation of ‘look alike’ models and deep criteria based targeting, these platforms continue to help organizations reach their target audiences and drive them deeper in the purchase funnel. Marketing Minds
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Channel, Interactive] What is Account-Based Marketing? Everything You Need to Know
    Implementation of the strategy is clearly on the rise, but evaluating if it’s right for your company comes down to sales cycle, deal size and purchasing base. And, the larger your purchasing base, the less you’ll benefit. There would be no chance they purchase your product because they’d be unable to use it. Program. Win Rate.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 27, 2016
    [Channel, Interactive] Ranking Our Top 10 Blogs from the Summer
    Hacking Audience Attention Spans With Interactivity.  .  . What do marketers need to know about hacking audience attention spans with interactivity. In this post, we examined some stats that indicate how interactive content is effective for the ever-shrinking attention span, as well as what aspects make it so engaging for users. 9.)
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2016
    [Channel, Interactive] 3 Core Functionalities for Multi-Channel Marketing
    Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. Buyers now encounter both B2B and consumer brands across multiple touchpoints within the same sales cycle or purchase evaluation. Connected, Multi-Channel Marketing Automation.
  • BIZIBLE  |  MONDAY, SEPTEMBER 26, 2016
    [Channel, Interactive] How to Measure the Revenue Impact and ROI of Webinars
    However, according to a report by Millward Brown (gated), when it comes to measuring ROI, webinars are the most difficult channel for marketers. Webinars present a challenge to marketers because they are not a marketing channel in the sense that paid search or organic social are channels. Here’s how to do it. Revenue Report.
  • ACT-ON  |  MONDAY, SEPTEMBER 26, 2016
    [Channel, Interactive] 5 Key Differences Between Email Marketing and Marketing Automation
    While both tools use email as the primary channel to engage with your audience, email marketing tracks only the actions taken by recipients of your email blasts. Marketing automation software , on the other hand, monitors every digital interaction a lead has with your business. Make a purchase? Your business is getting traction.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 22, 2016
    [Channel, Interactive] 50 Facts about online consumer behavior not to ignore
    94% of B2B buyers research online for purchase decisions. 89% of shoppers do online research before purchasing an item in-store. 88% of consumers made their final purchase in store. (GE Capitol). 85% of all consumer purchases are made by women, including everything from autos to health care. FINDING YOUR AUDIENCE.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Channel, Interactive] How to Engage Your Audience Using Digital Advertising
    In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads. Similarly to Facebook, Twitter can also be used as a paid channel to promote useful content to a segment of your audience.
  • BULLDOG SOLUTIONS  |  MONDAY, SEPTEMBER 19, 2016
    [Channel, Interactive] You’ve Got Mail: How to Creatively Engage Business Execs with Direct Mail
    When our audience opened up the kit, instructions told them about a secret video message on the internet-enabled (we purchased pre-paid internet) tablet. The video was interactive—offering the ability to accept or decline the meeting from within the video. Picture your perfect B2B customer. What’s the trick? Is your idea? Not sure?
  • FATHOM  |  MONDAY, SEPTEMBER 19, 2016
    [Channel, Interactive] What is Nurture Marketing? Pt. 1 – The High Level
    Integrated marketing is “a unified and seamless experience for consumers to interact with the brand/enterprise.” ( Integrated Marketing Community ). Similar to integrated marketing, nurture certainly requires integration across channels and throughout brand messaging. Transformational Marketing. Integrated Marketing. Are they fluff?
  • ACTIVEDEMAND  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Channel, Interactive] Getting the Most From Your Marketing Assets
    Further, the survey found email is the preferred channel for customers, period. Email remains an important channel for distributing and promoting your marketing assets. Promotion and distribution of the assets over multiple channels provides lead generation opportunities. Email In case you haven’t heard, email is still popular.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Channel, Interactive] Multi-Touch Attribution, A Full User Debrief
    Single-touch marketing attribution ascribes 100% of the revenue credit for a customer to a single marketing touchpoint, which in turn ascribes the full revenue amount to the responsible channel. These touchpoints are often considered more influential than other interactions that didn’t result in a stage change. This hardly seems fair.
  • KAPOST  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Channel, Interactive] Ask the Experts: Managing the Content Lifecycle
    Distribution requires delivering high-quality assets to a targeted audience across tools and channels. It’s hard to get this right when teams are off doing their own thing without visibility or coordination with others who are interacting with the same audience. The content lifecycle. We’re literally inventing the model as we go.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2016
    [Channel, Interactive] The 3 ABM Essentials You Need to Start Off and Take Off
    However, the key is not only to target these high-value accounts as a whole, but also to identify key decision-makers within each one and launch personalized campaigns across channels that resonate with their unique needs and attributes. Quick wins: short purchase-decision process (e.g. Personalized Engagement Across Channels.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 12, 2016
    [Channel, Interactive] How to Complete the Picture of Your Buyers Across Devices
    Author: Bhumika Dadbhawala Omni-channel. properly implemented omni-channel marketing strategy leads to better targeting, stronger results throughout the customer lifecycle, more value for your buyers, and higher ROI for your business. So, how do you integrate different touchpoints to carry out your omni-channel marketing strategy?
  • JUNTA 42  |  SATURDAY, SEPTEMBER 10, 2016
    [Channel, Interactive] This Week in Content Marketing: 2017 Content Marketing Predictions
    HANDPICKED RELATED CONTENT: LinkedIn Purchase Will Spark Brands into Buying Media Companies. But once we start to hit the tipping point, even smaller companies will recognize the tremendous opportunities involved in distributing their brand content on these popular channels. This week’s show. Sponsor (43:00). Image source.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Channel, Interactive] 5 Ways to Make Your Social Media Marketing Rock
    Users from different social platforms are diverse, but they’re all on there to interact and engage with their network and brands. What kind of content do they interact with? When you’re consistently showing up in someone’s feed, you’re more likely to influence their next plan or purchase. Understand Your Audience. Be real.
  • JUNTA 42  |  FRIDAY, SEPTEMBER 9, 2016
    [Channel, Interactive] See What Content Marketing Success Truly Looks Like
    Add to that a companion website, a hugely successful portfolio of social media channels, sell-out live cooking demonstrations, weekly newsletters , the magazine’s Food & Drink Awards, a series of editorial one-shots, and more and you get a level of multi-platform audience engagement that would make any content marketer’s mouth water.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 6, 2016
    [Channel, Interactive] The CMO Struggle For True Marketing Integration Rages On
    Since February of 2011, the CMO Survey which is sponsored by the American Marketing Association, Deloitte and Duke University's Fuqua School of Business, have asked chief marketing officers the following question: How effectively does your company integrate customer information across purchasing, communication, and social media channels?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2016
    [Channel, Interactive] Machine Learning: Why the Most Effective Marketing Strategy is Invisible
    Consumers will not inconvenience themselves to interact with a brand. Retail-specific machine learning platforms are powered by several algorithms that automatically learn from both offline and online interactions over time. It knows, based on your interactions over time, the best content for you on any given day.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Channel, Interactive] What Is Digital Marketing?
    Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Interactive tools. Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). People spend twice as much time online as they used to 12 years ago. Your website.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 29, 2016
    [Channel, Interactive] Data is the Key to More Engaging Relationships with Your Customers
    In today’s age, when a consumer goes to purchase an item, she is faced with an unprecedented level of choice. Purchase in-store or online? According to a recent CMO Club study, only 13% of CMOs surveyed said they are able to truly deliver a personalized and engaging customer experience across channels. Data Management
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 26, 2016
    [Channel, Interactive] What Are the Two Types of Seasonal Marketing?
    In transactional marketing, “total focus is on the point of sale, the moment when a customer is actually charged for the item,” reports Signet Interactive. “In and out: Find the right product, click the purchase button … and be done with it.” Cross Channel MarketingWhat’s the Difference?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Channel, Interactive] ABM Vendor Guide: Special Features to Deliver ABM Messages
    Most Execution firms in the Guide specialize in a particular channel, such as display advertising, social media advertising, Web content, or email. Many can also push messages to other channels via marketing automation or CRM integration. Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution.
  • ANNUITAS  |  TUESDAY, AUGUST 23, 2016
    [Channel, Interactive] Use Marketing Automation The Right Way
    However, when I dig a little deeper, I come to find that the overwhelming majority of these marketers do not speak to their buyers about their buying process or the approach their organization took to make a purchase including: Understanding the pain points and challenges they were seeking to solve. Still, we need to do it right.”.
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Channel, Interactive] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    In this post, we’ll look at list-building strategies that require budget, which modern marketers can leverage as they seek “lookalike” contacts, leverage paid media, prep and attend events and trade shows, purchase modern contact lists, and augment their existing forms. First, nail the basics. Do you deeply understand your buyer personas ?
  • HINGE MARKETING  |  MONDAY, AUGUST 22, 2016
    [Channel, Interactive] Finding Experts Using 5 Visibility Techniques
    Often the services they purchase are sensitive in nature — say, legal assistance or tax preparation — and the service provider may be privy to critical information that, for the client, can make the difference between profitable success and catastrophic failure. That means your firm’s experts need to be visible across multiple channels.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Channel, Interactive] How to gain a competitive advantage through your content
    So the question for 2016 is not which channel you should use but rather how to create content people will want to consume regardless of how they found it. Buyers experience ONE BRAND from every interaction with people and content whether on the phone, tablet, PC, voice-mail, G2M, or face-to-face. Then the process would reverse itself.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 19, 2016
    [Channel, Interactive] Guide to ABM Vendors: What's in a Complete ABM Stack?
    They often specialize in channels such as display ads. Many of these vendors combine data they gather themselves (which they often consider a competitive advantage) with data they purchase from commercial vendors. Again, the trick is finding a solution that combines data from all channels. The table below shows the details.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 18, 2016
    [Channel, Interactive] Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors
    Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. Plan Interactions Assemble Messages This includes building marketing messages and importing messages built in external systems.
  • ACT-ON  |  WEDNESDAY, AUGUST 17, 2016
    [Channel, Interactive] Four Benefits to a Multi-Generational Workplace (Or, What I Learned from My 21-Year-Old Nephew)
    The experiences of each generation – experiences made in a specific time and place in history – shape who we are, what we value, how we value it, how we prioritize those values, how we interact with others and in the world, and how we back up those values (through purchases, social shares, protest, and so forth). But enough about me.
  • CONTENT STANDARD  |  WEDNESDAY, AUGUST 10, 2016
    [Channel, Interactive] 5 Reasons Chatbots Are the Marketing Tools Your Brand Needs
    Within a one-on-one interaction with a consumer, there is a treasure trove of data to be collected. Not only is customer service an area where chatbots could eventually take over the majority of the current workload, but they can be deployed at various spots in the sales funnel to try and advance consumers closer to a purchase.
  • BIZIBLE  |  TUESDAY, AUGUST 9, 2016
    [Channel, Interactive] 7 Stages of B2B Marketing Sophistication [Which Level Are You?]
    B2B marketers in this stage use a blogging platform or CMS , have a couple of channels, and mostly run awareness-stage campaigns. However, B2B marketers can quickly find its limits, especially when they begin to use marketing channels that require more granular metrics for reporting. B2B marketing is no easy task. Where are you?
  • CONTENTLY  |  TUESDAY, AUGUST 9, 2016
    [Channel, Interactive] The Future of the Internet Isn’t the Web
    ” In it, Hermann argues that the internet is increasingly taking the form of TV, in which users surf from “channel to channel.” ” In this case, the channels are platforms like Facebook and Snapchat. Once you interact with a business, you open a thread that will stay forever. ” —Jon Hermann.
  • CONTENTLY  |  MONDAY, AUGUST 8, 2016
    [Channel, Interactive] 3 Cutting-Edge Content Marketing Trends From Top Luxury Brands
    But while “old school” channels like print and blog content are still crucial parts of luxury marketing, an increasing number of brands are exploring new, cutting-edge channels that allow them to engage with consumers in an intimate way. With Gisele Bündchen on the cover, the 262-page glossy stood out immediately.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 8, 2016
    [Channel, Interactive] What Brick and Mortar Retailers Can Learn from Amazon
    On any given day, a consumer might research style trends at home from her laptop, pop into the local store for a size check during lunch hour, and purchase an outfit in her favorite color with a tap on her smartphone while commuting home from work. To get ahead, download the Modern Marketing Essentials Guide to Cross-Channel Marketing now.
  • KAPOST  |  MONDAY, AUGUST 8, 2016
    [Channel, Interactive] Marketing and Technology: Lessons from Salesforce’s Marketing Technology Director
    Now, as the Marketing Technology Director at Salesforce, he’s using his expertise to solve the marketing technology puzzle that enables an omni-channel customer experience and drives real business growth. Let’s say you go shopping at Nordstrom.com: You make a purchase, or you browse items on the Nordstrom site.
  • ACT-ON  |  MONDAY, AUGUST 8, 2016
    [Channel, Interactive] 10 Things You Need to Know About Account-Based Marketing
    On average, every purchase now requires 5.4 On average, a B2B customer will use 6 interaction channels (e.g. ABM can help by providing a consistent experience across all channels of communication to each person in a targeted account. Account-based marketing (ABM) is a big deal. ABM Helps to Loop in All Decision Makers.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 6, 2016
    [Channel, Interactive] Do Marketing Campaigns Make Sense Anymore?
    In a world where time moves slower, and consumer paths to purchase are more orderly, this strategy works well. Change occurs fast: The sales funnel has grown more narrow, the path to purchase accelerating even as it becomes more complex. Running a series of newspaper ads? Build a campaign that unifies the brand message.
  • SALES ENGINE  |  THURSDAY, AUGUST 4, 2016
    [Channel, Interactive] The 7 Attributes of Highly Effective Lead Generation
    That doesn’t mean that you can’t have videos, infographics and Youtube channels and a resources section of your website—those are all good ideas. The more people interact with the content, that’s going to tip your hand to Google that this is valuable content. Attribute #1 Content maps tightly to the sales process. Not really. It can.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 4, 2016
    [Channel, Interactive] Skip Marketing 101 and Read This Instead
    Identify channels where you’ll need to go head-to-head, and look for opportunities your competition may be missing. 2. Online advertising is a great option for small businesses because it can achieve widespread distribution for less money than you might spend on traditional ad channels like radio, TV, and print.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 3, 2016
    [Channel, Interactive] 5 Core Components of a Successful ABM Strategy
    Products purchased. ABM strategies require inclusion/exclusion rules to be applied across contacts that are associated with the account record and therefore must be tied to the latest technology that can process individual and aggregate interactions. Author: Patrick Groover “Narf!…What Define Your Segments. Organization size.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 29, 2016
    [Channel, Interactive] 4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns
    The new API provides stores and retailers with a way to see how many people made offline purchases after seeing a Facebook campaign—connecting offline conversions to digital campaigns. They can then use these offline activities to optimize their ad campaigns and ad spend. What is an offline conversion event? focused on the retail use case.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Channel, Interactive] The Brilliance Behind the Ford Barking Lot
    Our social media team also develops lifestyle content that’s all about building brand love, loyalty, share of voice, and intent to purchase. Having this video on Ford’s social channels gives them 3 big benefits over putting this creativity into a standard TV spot: It’s infinitely shareable. So I reached out to Ford to find out more!
  • VERTICAL RESPONSE  |  THURSDAY, JULY 28, 2016
    [Channel, Interactive] 40 Brilliant-but-Easy Ways to Build Your Email List
    There’s a lot to be said for the human touch, and these ideas rely on good old-fashioned human interaction to help you build your email list. Throughout the day, you and your employees probably interact with many customers and prospects on the phone. If you don’t, this article is for you. Build your email list the right way. 1.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 27, 2016
    [Channel, Interactive] How to Find a Marketing Automation Platform That Grows With You
    Some of the biggest challenges that marketers face are the cost of programs and the infrastructure needed to support multi-channel communication in this digital age. Its acts as the foundation and connective tissue for interactions between your content and assets, driving opportunities and conversions forward within the customer lifecycle.
  • CONTENT STANDARD  |  SATURDAY, JULY 23, 2016
    [Channel, Interactive] Is Word-of-Mouth Marketing Still Worth Your Time?
    But that motto, like the types of advertising it once referred to, has now been disrupted by dozens of new digital channels that have turned traditional advertising upside-down. In fact, some of the signature campaign channels created by the internet offer a form of word-of-mouth advertising. Word of Mouth’s Digital Evolution.
  • LEADERSHIP  |  FRIDAY, JULY 22, 2016
    [Channel, Interactive] How to Use Visual Collaboration at Each Stage of the Buying Cycle
    Before making a big purchase or signing a contract, they are likely to do their due diligence on search engines, social media, review sites, and YouTube channels, gathering all the information that they can. Customers are savvy these days. In different phases of the buying cycle, they will be looking for different things. Awareness.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 22, 2016
    [Channel, Interactive] Why a Single View of Your Customer is Vital for Success
    More than ever before, we have an opportunity to see and interact with our customers and prospects across the largest number of channels and platforms. That provides more data to identify patterns in behavior that can be leveraged to create better messages and interactions with them. Cross Channel Marketing
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Channel, Interactive] 6 Types of Transactional Emails That Every Email Marketer Should Know
    transactional email, otherwise known as an operational email, is essentially a personalized email that’s system-triggered by a subscriber’s unique behavior during an online transaction (registration, form-fill, purchase, etc.). Order Confirmation Emails and Purchase Receipts. The Components of a Transactional Email.
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Channel, Interactive] From Scratch: Four (Free) List Building Strategies
    Social channels are gateways to your products and services – through evangelism (by others), awareness (from your excellent posts) and in showing thought leadership (sharing great information). Social channels showcase your approach to customer service and support (whether you like it or not). Lead List Purchases. Welcome back!
  • CONTENT STANDARD  |  FRIDAY, JULY 15, 2016
    [Channel, Interactive] How Snapchat Marketing Is Changing the Way Brands Interact with Consumers
    That has seemingly given celebs a green light to show more personality on the platform, versus more sterile content that lives forever on Instagram and similar social channels. Brands can purchase video ads spliced between curated content on the platform’s Discover channels. Why Users (and Celebs) Love It. Filters.
  • VIDYARD  |  THURSDAY, JULY 14, 2016
    [Channel, Interactive] The Brilliance Behind the Ford Barking Lot
    Our social media team also develops lifestyle content that’s all about building brand love, loyalty, share of voice, and intent to purchase. Having this video on Ford’s social channels gives them 3 big benefits over putting this creativity into a standard TV spot: It’s infinitely shareable. So I reached out to Ford to find out more!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 14, 2016
    [Channel, Interactive] What the Heck is Cross Channel Marketing and Why Would I Want To Do It?
    The term "cross channel marketing" is hardly new. Far too many marketers still do not reap the benefits of cross channel marketing. I'll get into why I think this is a little later. But for right now, let's start with the basics: What is cross channel marketing? Cross Channel MarketingHow much growth?
  • VIDYARD  |  THURSDAY, JULY 14, 2016
    [Channel, Interactive] The Brilliance Behind the Ford Barking Lot
    Our social media team also develops lifestyle content that’s all about building brand love, loyalty, share of voice, and intent to purchase. Having this video on Ford’s social channels gives them 3 big benefits over putting this creativity into a standard TV spot: It’s infinitely shareable. Get the Guide. Email address*. First Name*.
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [Channel, Interactive] Who Should Nurture B2B Leads with Social Media?
    The Webbiquity report also indicated that companies view increasing brand awareness as their top objective on social channels, followed by lead generation. Even though their companies are now actively using social channels for marketing purposes, the C-Suite is still not actively engaged. An Omni-channel Approach to Nurturing.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2016
    [Channel, Interactive] 5 Ways to Win with Web Personalization
    This not-so-secret weapon is essentially a web-based engagement application that empowers you to create real-time, personalized interactions with your audience. It’s simple to use and can target individuals through personalized communications across synchronized channels—email, the web, ads, and more. And Well, now you can.
  • PUREB2B  |  TUESDAY, JULY 12, 2016
    [Channel, Interactive] 15 Effective Ways to Reduce Cost Per Acquisition
    With the right messaging or an enticing enough offer, this segment has a higher chance of making an actual purchase after retargeting.  . 5. Aside from that, it also has the highest return on investment ( 3800% ), with the lowest cost per acquisition rates compared to other more sophisticated or high-tech marketing channels available today.
  • FATHOM  |  TUESDAY, JULY 12, 2016
    [Channel, Interactive] Lead Change and Transform Communications with Nurture Marketing
    According to Marketo , lead nurturing is defined as helping “marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase.”. The times, they are a changin’. But, what is nurture marketing ?
  • NETLINE B2B MARKETING  |  MONDAY, JULY 11, 2016
    [Channel, Interactive] B2B Marketers Beware: Do you know where your leads are coming from?
    When running NetLine’s Sales team, I believed giving a rep the name of the right person, from the appropriate company, who purchases products like ours, should just be called by them! Why does the lead need to score high on website activity, have to download our white papers, or interact with us at an event? But are they really?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 7, 2016
    [Channel, Interactive] Q&A: The Big Email Marketing Questions Answered
    Map out all the opportunities available for capturing a buyer’s information between your different channels and audience segments (shown in the matrix below) and use this to generate new ideas. Sending post-purchase emails to promote similar products or related products in different categories (cross-sell and upsell).
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