• IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Channel, Interactive] The Future of Social Marketing Automation is Here (And Improving)
    The natural next step is to link that “social listening” data to your marketing automation system — so that you (the modern marketer) can combine that “listening” data with what you already know about that individual — for real-time multi-channel response. Impressive. So why fix what’s not broken?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Channel, Interactive] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data often languishes without being put into action. Email automation technology doesn’t stand in its own silo; it integrates an omni-channel experience and updates in real time. Combine data streams.
  • VIDYARD  |  WEDNESDAY, JULY 16, 2014
    [Channel, Interactive] Vidyard Launches Integration With Pardot: Feed Your Video Viewing Data Directly Into Contact Records!
    While you might be using marketing automation to track prospects’ interaction with text-based assets on your website, you’re likely not leveraging video engagement data inside leads’ contact records. 'On the topic of marketing automation platforms, the possibilities and growth trajectory for the industry seem endless. Take a look!
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Channel, Interactive] The Future of Digital Marketing According to the Giants
    These companies have also made purchases that many people didn’t quite think were obvious, but perfectly made sense in hindsight. But what do these purchases tell us about the direction digital marketing is going? These purchases forced Sony to announce Project Morpheus, their own take on virtual reality. Google, Yahoo!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 3, 2014
    [Channel, Interactive] StrongView Moves Beyond Email to Real-Time, Contextual Marketing
    But marketers want to integrate email with other messaging channels, so a stand-alone email platform is increasingly unattractive. The obvious solution is to add other channels and, even more important, features to control the decisions of when, how, and to whom messages are sent. On the whole, I’d say it does.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 2, 2014
    [Channel, Interactive] 5 Sales Prospecting Strategies for Overcoming Call Reluctance
    Where: I’m not just talking about physical location, but also channel. ping on a social channel? But the more you can successfully build high value in the first sales interaction, the more confidence your inside sales team will have in what they’re about to execute. You can purchase any of his sales and marketing books here
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Channel, Interactive] Why Aren't My Facebook Fans Seeing My Posts Anymore?
    And fewer of those interactions mean fewer conversions, leads, and customers. After all, the fake Fans don’t like the Page to interact with the brand’s content -- they’re there to make a few bucks off clicking buttons. 'If you manage a Facebook Page, you might be a little bit frustrated. What’s a Marketer to Do?
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 20, 2014
    [Channel, Interactive] A Definitive Guide to Using Facebook Insights for Your Business
    Instead of solely looking at interactions with your own business page, Audience Insights looks at a swath of information about your followers and target audience, like demographics, lifestyles and interests. 'Facebook has multiple metrics and analytics to help you with your marketing efforts. Who has access? What data is available? People.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Channel, Interactive] 60 Marketing Acronyms Every Industry Pro Should Know
    The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Learn more about the new purchase consideration cycle. A = Authority: Determines whether your prospect has the authority to make a purchasing decision. 60 Common Marketing Acronyms. See SaaS.).
  • MARKETING ACTION  |  THURSDAY, JUNE 19, 2014
    [Channel, Interactive] 10 Amazing Email Marketing Statistics for 2014
    Because people actually like (targeted) email: A survey conducted by Harris Interactive found that people actually like emails based on previous shopping behaviors and preferences. Email also creates new leads: 42% of businesses say email is one of their most effective lead generation channels. Why do we need numbers to make the case?
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Channel, Interactive] The Future of Digital Marketing is Already Here
    Create engaging experiences tied together across channels and time at scale. There is a tremendous amount of data to be gathered from social channels, review sites, in-store experiences, and elsewhere. As the graphic above illustrates, today’s consumers move seamlessly across digital and offline channels. GtJx_pZjvzc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 11, 2014
    [Channel, Interactive] 10 Things You Probably Don’t Know About Google+
    Unless you’re connected, you won’t see these interactions. Now you can create private HOA’s via your YouTube Channel’s “live events” tab. Businesses, schools, non-profits can hold private video meetings that are recorded and uploaded to their YouTube channel.  Unless you’re connected, you won’t see these interactions.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 10, 2014
    [Channel, Interactive] Mobile Experiences Have a Long Way to Go…How’s Yours?
    'Author: Phillip Chen As you’ve probably noticed, an increasing percentage of customer engagement, and ultimately purchases, now happen on mobile devices. If you’re a consumer marketer who deals with e-commerce, think about how much convenience and ease of use matter during digital desktop interactions. lot, right? Mobile Marketing
  • VIDYARD  |  WEDNESDAY, JUNE 4, 2014
    [Channel, Interactive] Assembling an Extra Powerful Marketing Team
    They should also have incredible insight into the channels that influence your target audience. The Amplifier, or human megaphone, (your community manager) can clone themselves and spread online messages, infographics, and videos on multiple channels using their super human wit, charm, and influence. The Ideal Mutant Marketing Team.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Channel, Interactive] What Is Earned Media? [FAQs]
    Owned media means the channels your brand controls , such as your website, mobile site, blog, email, and social channels. In fact, according to inPowered and Nielsen , 85% of consumers regularly or occasionally seek out trusted expert content (credible, third-party articles, and reviews) when considering a purchase.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 3, 2014
    [Channel, Interactive] No Need to Speak Up: How Whisper Messages Help Sales
    If the customer’s needs are being met right from the start, he or she will be more inclined to make a purchase and come back again in the future. Many leads come into a company via different channels throughout the day. 'Sales teams are faced with a plethora of obstacles in today’s digital marketplace. Got a Secret for Ya. You Ready?
  • VERTICAL RESPONSE  |  MONDAY, JUNE 2, 2014
    [Channel, Interactive] Useful Google Analytics: Goals and Attribution Models
    The type of goals you’ll want to measure depends on the type of site you have, but the following are metrics you may wish to track: • Purchases: You can track this by sending shoppers to a “thank you” page after their order is completed, and tracking that page. Then you can make changes as needed. All rights reserved.
  • MARKETING ACTION  |  MONDAY, JUNE 2, 2014
    [Channel, Interactive] Persona: More Than A Movie
    Analyze your online tracking data, and the patterns of interaction and engagement with your assets. Outline the steps the good buyer takes from the status quo until they purchase your product. This also keeps communication channels open so that when new patterns emerge, you’re more likely to hear about them.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 29, 2014
    [Channel, Interactive] 4 Reporting Features You NEED in Marketing Automation
    Take a look at the following report: Each color on the chart represents a different marketing channel—purple is email , green is paid search , red is organic search and blue is webinar events. But how much of an investment are they making to drive traffic to their site using these channels? Now look at the webinar channel.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Channel, Interactive] How to Bridge the Gap Between In-Person and Online Lead Generation
    As marketers, our strategies involve a span of countless online interactions from email to website to social media to webinars. The great benefit of all of these online channels from a marketing standpoint is how trackable and measurable they all are. 'We spend the lion''s share of our days online. We often use bit.ly
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, MAY 27, 2014
    [Channel, Interactive] Are Websites Obsolete?
    Consumers now engage and interact with mobile apps , social networks, text messages, email and dynamically loaded loyalty cards much more than they do brand websites.  Next site builders embraced interactive technologies to engage customers. Consumers expected every brand to have an 800 number and a web page. Some are not.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 25, 2014
    [Channel, Interactive] 4 Things Your Email Recipients Want to Tell You
    We have a lot of ways to hear from our customers now with so many digital channels, but they don’t always give us second chances to make things meaningful. The subject line is arguably your first email interaction. You’re focused on supporting a path to purchase – makes sense. Amp me up for something fun!
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, MAY 24, 2014
    [Channel, Interactive] Latest Marketing Technology Acquisitions Bypass Marketing Automation Vendors
    Since then, Acxiom purchased online/offline identity matching vendor LiveRamp and SAP bought behavioral targeting vendor SeeWhy , tag management vendor Tealium announced connectors to several email platforms, and the Phillies lost nine of 14 baseball games. That last item is just included to see if you’re paying attention.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Channel, Interactive] 14 Ways to Get More Use Out of Your Buyer Personas
    You''re a member of the community and have a deep understanding of how people in that community like to interact. You can target very niche long-tail keywords, and eventually, you may even decide to create persona-specific sections or channels for your blog. 'Ah yes, the excitement of creating your company’s first buyer persona.
  • VOICE-BASED MARKETING  |  TUESDAY, MAY 13, 2014
    [Channel, Interactive] The Ifbyphone 2014 State of Marketing Measurement Survey: Mobile Marketers Setting High Standards
    Birds are chirping, flowers are blooming, and marketing channels are being measured one-by-one. Ifbyphone’s 2014 State of Marketing Measurement Survey has been completed and the results are in: Marketers can meet CEO demands with frequent measurements of both online and offline channels. 'It’s that time of year again! Very exciting!
  • WEBBIQUITY  |  TUESDAY, MAY 13, 2014
    [Channel, Interactive] The Most Important Force for Increasing Leads and Sales
    Clearly it’s not that enterprise software vendors should start running print ads in Vogue magazine, or that machine tool manufacturers should invest in splashy TV commercials on The Golf Channel. Compared to the typical b2b purchase—there is no comparison. Beyond online purchasing, however, friction comes in many forms.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 9, 2014
    [Channel, Interactive] How to Convert Raw Leads into Best Friends Forever
    Instead of letting those leads evaporate (or, on the other end of the spectrum, scaring them with aggressive conversion tactics), let’s use digital channels to cultivate and develop them into powerful relationships that lead to bigger purchases, more sales, and greater advocacy. 'Author: Jason Thibeault Filling the pipeline with leads?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 6, 2014
    [Channel, Interactive] Content Marketing Tactical Plan
    That’s why we’ve created a handy (and interactive) template, our Content Marketing Tactical Plan —to help you put some structure behind your content plan. And a buyer journey maps your buyer’s decision making process during a purchase. Think about all of the various channels—email marketing, social media, your website, and more.
  • MODERN B2B MARKETING  |  MONDAY, MAY 5, 2014
    [Channel, Interactive] How to Design a Mobile Marketing App
    Creating a mobile app is a unique opportunity to communicate with your audience in a personalized, relevant, and interactive manner. And if current trends in mobile  continue, mobile will soon be the preferred communication channel for your customers, partners, employees, and prospects. Interactions are my favorite.
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, MAY 2, 2014
    [Channel, Interactive] Retailers Double Down on Mobile
    And while its critical that retail sites need to render properly on smartphones and tablets, nobody really knows which added functionality would drive more profitable conversions and repeat purchases?  'At this time of the year, retailers make technical and functionality investment decisions focused on Holiday 2014.   Frequency.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 29, 2014
    [Channel, Interactive] 4 Tips for Better Customer Data
    But that doesn’t mean you should focus on a very narrow channel of customer information sourcing. Today’s marketing landscape is a hodge-podge of online, mobile, and offline channels blurring together throughout the sales cycle. You have planted seeds throughout a complex, diverse sales process across several marketing channels.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 29, 2014
    [Channel, Interactive] 4 Tips for Better Customer Data
    But that doesn’t mean you should focus on a very narrow channel of customer information sourcing. Today’s marketing landscape is a hodge-podge of online, mobile, and offline channels blurring together throughout the sales cycle. You have planted seeds throughout a complex, diverse sales process across several marketing channels.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Channel, Interactive] Predictive Analytics: The Next Piece of the Social Puzzle
    Among other things, they can allow brands to locate social media users with purchase intent. If you take a look at any sales advertisement, marketing campaign, or customer service interaction today, the chances are that social is involved. 'Author: Eileen Bernardo If there’s any constant in social media, it’s constant evolution.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Channel, Interactive] Reign in the Chaos: 40 Little Tools That Make a Big Difference at Work
    It’s no longer about creating a few promotional campaigns a quarter and purchasing some ad space. Digital marketing is about taking advantage of all of the channels prospects use to interact with your company. 'Marketing is not the straightforward process that it once was. No two days are ever exactly the same. 2) Jumpcut.
  • THE ROI GUY  |  TUESDAY, APRIL 15, 2014
    [Channel, Interactive] Interview: Guided Selling with Storytelling, Insights and Financial Justification
    So, the multi-million dollar question, how can you enable your sales reps and channel partners to engage earlier and more effectively? There are more stakeholders involved in each purchase decision, with recent research indicating up to 10 involved in each major enterprise purchase decision, and each plays a major role and can’t be ignored.
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Channel, Interactive] How to build brand trust – 4 essential steps
    Branding is basically about developing emotional connections – i.e. trust-based relationships that will cultivate greater loyalty for purchase decisions. The biggest reason is the rise of transparency due to the internet, and how so many customers rely on digital research and interaction with peers for more honest assessments.  
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Channel, Interactive] Marketo Conference: Small Changes, Big Picture
    The product changes were quite modest: new search engine optimization features for entry level users; a global marketing calendar; and relabeling of InsightEra, which Marketo purchased in December, as Marketo Real Time Personalization. I wasn’t at the conference but Marketo briefed me on their plans.) My main reaction was, what’s new?
  • B2B MARKETING MENTOR  |  THURSDAY, APRIL 10, 2014
    [Channel, Interactive] How to Use Your Sales Team to Create Better Buyer Personas
    Your sales reps spend most of their time interacting one-on-one with customers and prospects, gathering important information and insight. Your sales team spends every day on the front lines of buyer interaction. Tracking how buyers respond to various channels can inform your buyer personas as well as your marketing outreach efforts.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 10, 2014
    [Channel, Interactive] In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking
    It is imperative for companies to leverage the rise of mobile technology and track interactions sourced from smartphones. This means customers are not only browsing brand information from their smartphones and tablets, but searching for nearby companies to seek out assistance or purchasing opportunities. in 2013 to 69.4% Double win!
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Channel, Interactive] Tear Down This Wall Between Ad Tech and Marketing Automation
    Here are the four key elements of a marketer’s interaction with customers in the ad tech world: Acquisition.  Paid channels.  Marketers pay to place their ads on someone else’s channel.  Owned and earned channels.  Paid, Owned and Earned channels.  The Ad Tech World. Broad reach.  Anonymous cookies. 
  • THE ROI GUY  |  TUESDAY, APRIL 8, 2014
    [Channel, Interactive] Why the Increased IT Spending Growth Forecasts from Gartner are Wrong Again!
    3) Purchase decision-making has significantly changed, now driven by buyers who are: a. When it comes to business and shadow purchase decisions, most IT solution providers are not adept at selling to the business groups and capturing dark spend. So how well do your sales professionals and channel partners engage with value?
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Channel, Interactive] 70 New (Really) Marketing Automation Stats
    Email is ranked as the #1 preferred communication channel by consumers for initial introduction to a product/service, learning about a product/service, and post-purchase follow-up about a product/service. Registration during purchase (50%). 'They’re getting old. It’s also 3 years old. It’s from 2009. Not at all. Email Marketing.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Channel, Interactive] 70 New (Really) Marketing Automation Stats
    Email is ranked as the #1 preferred communication channel by consumers for initial introduction to a product/service, learning about a product/service, and post-purchase follow-up about a product/service. Registration during purchase (50%). 'They’re getting old. It’s also 3 years old. It’s from 2009. Not at all. Email Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 4, 2014
    [Channel, Interactive] Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond
    It can also accept other market and industry data, as well as a company’s own Web analytics, customer purchases and service interactions. 'I had an interesting briefing a few weeks ago from Bottlenose , which sells what it calls a real-time “trend intelligence” system. million entities. Data sources. Interpretation. Actions.
  • SYNECORE  |  THURSDAY, APRIL 3, 2014
    [Channel, Interactive] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
    As a complement to brand websites, eCommerce sites have added functional depth to the internet economy, providing users a highly convenient way to research, compare, and purchase goods and services from anywhere, anytime. It then pulls up the product from the photo, allowing customers to purchase it instantly. billion, an estimated 18.4
  • ANNUITAS  |  THURSDAY, APRIL 3, 2014
    [Channel, Interactive] The Single Most Common Lead Scoring Failure: Not All Content is Created Equal
    Leads are typically scored based on activity and demographics, and in some cases channel. As you move downstream through the engagement model, each interaction becomes worth more to a lead score, until the switch is eventually flipped and the lead is passed to sales. 'Most lead scoring models fail — at least initially.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Channel, Interactive] The Definition of Omni-Channel Marketing – Plus 7 Tips
    We’re moving away from mass, “push”-based marketing, and towards more personalized, 1:1 communication with consumers, through the many channels and on the many devices they use. Unfortunately, when it comes to omni-channel, multi-device marketing, consumers today are way ahead of most marketers. What is Omni-Channel Marketing?
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Channel, Interactive] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    For example, your business sells machinery to the government and all three purchasing agents are already customers. If you are in the considered purchase business, chances are you are lucky to have an internal champion at most of the organizations you do business with on a regular basis. The answer is a resounding “yes.”
  • VOICE-BASED MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Channel, Interactive] Don’t Overlook the Hidden Costs of Spam Calls
    This functionality allows users to input a number or series of numbers that will automatically be routed to a specific endpoint within an IVR (interactive voice response) rather than be directed through the traditional channels to representatives. Super annoying and incredibly disruptive! Call From: Not the Right Person. Voicemail.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 26, 2014
    [Channel, Interactive] Why Modern Marketers Fail at Big Data
    The brand purchased the first ad after the game and gave away the $1.5 million people interacted with Esurance on Twitter, the brand only has 143,000 followers. '(and how to stop failure from happening). You can find her on Google + ! businesses each day. Online search traffic for big data has surged in the last couple of years.
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 25, 2014
    [Channel, Interactive] Mobile Marketing and Location-Based Services: How Mobile Marketing Went Local
    They use a number of digital channels to interact with your brand. The fastest growing channel? Consumers are relying on their mobile phone right along the path to purchase from research and showrooming to coupon redemption and in-store navigation. 'The following post is authored by Louise Frosell of Locaid.  . Mobile.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 24, 2014
    [Channel, Interactive] 12 Examples of B2B Companies Managing Impactful Twitter Profiles
    As a result, followers are left wanting more, which could lead to a purchase of a complete report or a subscription to the service. Using words such as “watch,” “learn,” or  ”ask” engages the audience and leads to valuable interactions. to the masses. Enjoy! . Intel. Twitter Profile :  @Intel. Cisco.
  • VISIONEDGE  |  WEDNESDAY, MARCH 19, 2014
    [Channel, Interactive] What Type of Customer Experience Do You Deliver?
    By definition, CX encompasses all interactions across the entire life cycle of the customer relationship. This process helps you understand what it is like for your customer to interact with your business. 'Customer Experience (CX) is one of the most highly discussed topics in organizations today. Experience Impacts Loyalty.
  • ANNUITAS  |  TUESDAY, MARCH 18, 2014
    [Channel, Interactive] The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology
    In order for marketing organizations to be successful, they must adopt a Demand Process approach which involves aligning their people, process, content and technology around their target buyers so they can better support that buyer’s purchase path. Guess what, marketers? Step One: People. Step Two: Process. Step Three: Content.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Channel, Interactive] CMOs Win When High-Value Customers Are Treated Personally Online
    'Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Channel, Interactive] How SMBs Use Twitter: 15 Stats You Should Know
    As more and more companies look to Twitter to generate site traffic and customers, the interactions on Twitter become more meaningful to customers and companies alike. 23% end up purchasing something!) 'Small- and medium-sized businesses are turning to social media to generate leads and customers. How SMBs Are Using Twitter in 2014.
  • LEADERSHIP  |  WEDNESDAY, MARCH 12, 2014
    [Channel, Interactive] Business Is Personal …And If It’s Not, There Is No Business!
    The biggest benefit, as is apparent from this study is that not only does personalization drive increased sales but it also becomes the catalyst for repeat purchases. For instance, if geography plays an important role in the purchase decision for your product or service, use that as the key idea in your personalized campaign. 'Normal.
  • ANNUITAS  |  TUESDAY, MARCH 11, 2014
    [Channel, Interactive] The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack?
    In their 2012 Interactive CMO-CIO Insights Survey of 400 senior marketing executives and 250 senior IT executives, consulting firm Accenture noted some interesting trends regarding collaboration between marketing and IT: 44% of CMOs don’t believe there’s any need for alignment with CIOs. But how have they been doing? So what is the answer?
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 11, 2014
    [Channel, Interactive] Enough with the Crap
    Companies that focus on learning about who their prospects interact with during the buying process can expand their dialogues to engage these other (key) players. The buying process represents a set of steps your prospects need to go through in order to make a purchase. It’s a lesson many “modern” digital marketers need to learn.
  • WRITTENT  |  MONDAY, MARCH 10, 2014
    [Channel, Interactive] 10 Ways Marketing Agencies Rock the Web with Content
    What they did right: Pace embraced the quality and luxury at the core of The Four Season’s mission, and channeled these principles into content to educate their client’s customers. The result includes high-quality product descriptions, an interactive element, and some serious SEO potential. didn’t think so! Pace: Four Seasons Magazine.
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 4, 2014
    [Channel, Interactive] Hooking Online Shoppers and Reeling Them In
    'Brace yourself, this may be shocking: Only 2% of shoppers make a purchase during their first visit to an online store, while 98% abandon shopping carts or continue to browse the web to compare prices and products. Page Composer capabilities to share content electronically across channels. Let’s start at the top: 1. Enabling the Talk.
  • SYNECORE  |  SATURDAY, MARCH 1, 2014
    [Channel, Interactive] What’s Missing In Your Marketing Strategy?
    Every company knows that they need to interact with customers on social media channels, put out thought-leading blogs to appear in relevant content searches, create a great website design, use keywords, etc. 'We have reached a point where the barrier between “marketing” and “digital marketing” is almost nonexistent. Device Readiness.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 27, 2014
    [Channel, Interactive] Omnichannel Marketing: Connecting Offline and Online Brands Through Consistency
    This means brands have a limited amount of time on each channel to engage a consumer and persuade them to seek more information or make a purchase. What’s more, 40% of consumers said it is “very important” to have purchasing options on multiple channels so as to buy stuff whenever it is most convenient. Swapping Channels.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 26, 2014
    [Channel, Interactive] Even Content Marketing Should Be Measured
    Marketers are finding their content is having a large impact on lead generation and the sales lifecycle, as the average customer will look at three pieces of content before making a purchasing decision. 'Interesting tidbit alert! Pretty crazy, right? They keep it tight and check it’s right. Design the Content. Follow The the Content.
  • WRITTENT  |  MONDAY, FEBRUARY 24, 2014
    [Channel, Interactive] Inbound Marketing vs. Content Marketing – What’s the Difference?
    Over the past 20 years, the internet has slowly overtaken the way consumers interact with brands. Content to attract visitors to your website, convert them to leads, and educate them on their purchase decisions. Blogs, eBooks, and whitepapers to improve your SEO, and engagement on your social media channels. Caution. Or does it?
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 21, 2014
    [Channel, Interactive] How “experiential marketing” builds on key trends
    Concurrent with this shift in buying behavior is the serious decline in “brand trust”, arguably the most important emotion for developing a sense of confidence for all purchase decisions. '(Photo credit: masondan). Experiential Marketing” is all about engaging customers to try a product or service. sales versus marketing versus IT). 
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 19, 2014
    [Channel, Interactive] How SMB eCommerce retailers can turn everyday challenges into sales
    As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. How to help online retailers engage their customers with quality content from first interaction to checkout.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Channel, Interactive] Marketing Analytics: A Must Have in 2014
    As analytics become more advanced and campaigns continue to expand across multiple channels, however, the skills and experience may struggle to keep up. And with the rise of mobile technologies, phone calls are playing a huge role in customer engagement, interaction and brand awareness. 'Listen up, marketing gurus! Mobile Marketing.
  • CHRIS KOCH  |  TUESDAY, FEBRUARY 11, 2014
    [Channel, Interactive] Sports Analogies Suck, Right?
    Capturing this opportunity requires stoking fans’ passion not just during game days, but 365 days a year, through every conceivable channel – in person, on the web and through mobile and social media. Importantly, mobile or web apps can increase engagement before and after a game by giving fans new ways to interact with their favorite clubs.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 10, 2014
    [Channel, Interactive] To B2B or not to B2B, is that the question?
    Exact Target (for one) think that “there are some fundamental differences between the needs of B2B buyers and that of B2C buyers that impact how businesses should interact with their customers” – especially when it comes to social channels. Getting the channel right. They are now always connected, always on.
  • SYNECORE  |  SUNDAY, FEBRUARY 9, 2014
    [Channel, Interactive] Marketing Goes SoLoMo
    When looking for opinions about products to buy, the whitepaper noted that Millennials are 3X more likely than Boomers to turn to social channels. 'As a general proposition, I think it’s fair to say that marketing is going mobile. There is something organic and seamless about the relationships we have with our mobile devices.
  • HUBSPOT  |  THURSDAY, FEBRUARY 6, 2014
    [Channel, Interactive] 8 Reasons You Gotta Stop Buying Email Lists (Listen Up, Scott Brown)
    When you''re faced with aggressive sales targets and dwindling lead generation performance, purchasing an email contact list can seem like a tempting quick fix to gain new contacts and disseminate your message. You won''t use purchased, rented, or third-party lists of email addresses. Dangers of Buying an Email List. Shady, right?
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Channel, Interactive] The State of Media Mixology
    'If I had a dollar every time a client asked about media mix or tried to define which channel accomplishes a particular marketing task or objective, I’d be as rich as Mark Zuckerberg.    In spite of an explosion of channels, media and marketing strategies, there are no rules of thumb and there is no consensus on what does what.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 5, 2014
    [Channel, Interactive] Break Through the Content Clutter with Cool Infographics
    Specifically for brands, they can offer a fast-to-read and easy-to-share story, and visual nature of infographics increases customers’ recall when the time comes to make a purchase decision. We’ve seen animated, interactive and video infographics used on a limited basis. define the difference like this. Infographic.
  • SYNECORE  |  SATURDAY, FEBRUARY 1, 2014
    [Channel, Interactive] Pin to Win: Social Sharing on Pinterest Trumps Email
    As such, the site is rife with pools of “affinity,” each full of latent purchase intent. New data from social sharing service ShareThis bolsters this theory, showing that for the first time, Pinterest outpaced email to become the third most popular sharing channel in the fourth quarter of 2013. percent of shares to Pinterest.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 27, 2014
    [Channel, Interactive] 6 Stats B2B Marketers Must Pay Attention To in 2014
    Mobile can no longer be seen as the “second screen” as customers are making purchases and purchasing decisions on their phones. 86% of IT buyers use social media in their purchase decision process. From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1.
  • BIZNOLOGY  |  THURSDAY, JANUARY 23, 2014
    [Channel, Interactive] Customer experience and digitalization
    They strive to understand the true value of each interaction along the customer’s journey. The latter is primitive, inaccurate, and grossly misinforms the impact of specific interactions. Additionally, it analyzes the customer purchase path, assigning value to each specific interaction. Surface the content easily.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 20, 2014
    [Channel, Interactive] How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey
    'by Eloqua | Tweet this Our buyers and content consumers are driving interactions with our brands on their terms and across different channels. The more you know about your audience, the more appropriately you can tailor your interactions, the information they receive, and the timeliness of response and engagement.
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 20, 2014
    [Channel, Interactive] Measuring the ROI of Trade Show Event Marketing
    Host face-to-face interactions with clients and prospects. According to Nicole: “Before a show, marketing teams typically purchase an attendee list with email addresses so they can send blast messaging and generate interest early or set up in-person meetings. Social Media Interaction. Why Events Matter. Share thought leadership.
  • THE ROI GUY  |  THURSDAY, JANUARY 16, 2014
    [Channel, Interactive] Frugalnomics – Why the IT spending growth forecasts from Gartner are wrong again!
    3) Purchase decision making has significantly changed, now driven by buyers who are: a. When it comes to business and shadow purchase decisions, most IT solution providers are not adept at selling to the business groups and capturing dark spend. So how well do your sales professionals and channel partners engage with value?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 15, 2014
    [Channel, Interactive] Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
    'Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. What CMOs need to do is focus on creating seamless, easy-to-use-and-navigate, relevant and meaningful experiences for customers, regardless of their device or channel.
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Channel, Interactive] 15 Smart Marketers Share Insights on the Future of the Industry
    believe in the next year, you''ll see more brands focus on owning a channel (instead of ''spray and pray'' in multiple channels) and move to a ''less-is-more'' strategy by focusing on truly differentiated content. 10) Think about buyers over channels. 'Marketers, rejoice. You’ve made it through an intense Q4.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 14, 2014
    [Channel, Interactive] Insights Drive Better Customer Experience
    In addition to this I think how socially active a company is coupled with their desire to truly ‘engage’ their customers (as opposed to broadcasting to them) via these channels is also a useful measure. True omni-channel presence is also essential as customers use more and more channels to interact with a single brand.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Channel, Interactive] Play Nice, You Two: How Marketing and IT Can Work Better Together
    Today, brands frequently engage with customers through a variety of channels (both online and offline). It''s increasingly important to have systems in place that facilitate a consistent customer experience across multiple channels. Single customer view provides a consistent record of all interactions between a brand and a customer.
  • DIGITAL VOICES  |  MONDAY, JANUARY 13, 2014
    [Channel, Interactive] 3 SMAC Stack Predictions for the New Year
    We witnessed an explosion in mobile tools, an increased use of targeted social media, powerful analytics tools to draw insights and measure ROI, and Cloud technologies delivering on-demand rich interactive applications. Hopefully you are already seeing that websites are getting richer in functionality and interaction.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Channel, Interactive] The ABCs of Content Marketing: A Glossary of Terms
    Hashtags are a way for you and your readers to interact with each other on social media and have conversations about a particular piece of content. Lifecycle stages are helpful ways to describe the relationship you have with your audience, and can generally be broken down into three stages: awareness, evaluation, and purchase. Agile.
  • MANHATTAN MARKETING MAVEN  |  SATURDAY, JANUARY 11, 2014
    [Channel, Interactive] Meeting Customer Expectations
      Consumers hold fundamental attitudes about brands that don’t change much over time, even while the channels they use to interact evolve. Brand loyalists insist that the relationship must be two-way, respectful and interactive.    They expect the brands they care about to care back. Sam Walton was right.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Channel, Interactive] What Is List Segmentation? [FAQs]
    In inbound marketing , this often means focusing on front-facing channels. You can segment your lists of contacts and leads by data collected on form submissions as well as the specific interactions they have with your marketing after they''re already a lead in your database. 'We all like to focus on the sexy stuff. Here''s why.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 30, 2013
    [Channel, Interactive] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
    The power of content is that you can use different content pieces to speed up their pulse and get them to a purchasing decision by moving them deeper into the conversion funnel. Testing a value prop can be tested through several key channels. Read on to discover which channels your peers are using. Topic #1. Topic #2. Topic #3.
  • SALES CHALLENGER  |  MONDAY, DECEMBER 23, 2013
    [Channel, Interactive] 10 Trends Every Sales Exec Must Know For 2014
    Across 2013, the CEB Sales Leadership Council had thousands of interactions with sales executives around the globe, held dozens of conferences and summits, and analyzed hundreds of thousands of data points. does little to actually drive a purchase decision. 'We hope you’ll read and share this. Members, feel free to see what we found.
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Channel, Interactive] Could Your Content Go Further? How Paid Distribution Can Help
    To effectively capture every opportunity, you need to cover everything from content creation (in multiple formats), distribution (across search, social, and through influencer channels) and paid media, SEO (yes, it’s still critical!), social media marketing (organic and paid), email , and every other inbound channel. Confused?
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 17, 2013
    [Channel, Interactive] Cats on a Plane: Heart-Warming Holiday Campaigns
    Now the channel is just playing reruns, but you can still watch! Giving cats a home for the holidays, watching cats play, and seeing a saucy grandma and elf interact with the cats in a holiday setting – it’s definitely a neat campaign. but it also allows you to purchase the music featured on the show. Go to christmascats.tv
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 16, 2013
    [Channel, Interactive] Ask the Author Series: Featuring Gary Walker, Author of The CustomerCentric Selling® Field Guide to Prospecting and Business Development (Part 1 of 2)
    Describing the Sales Person as the ultimate sales technology, Joanne makes a strong call to just pick up the phone and have real interactions with our customers, current and potential. Gary is the co-founder and EVP of Channel Sales and Operations for CustomerCentric Selling. So how do we get people on the phone?  About Gary Walker.
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Channel, Interactive] 6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)
    No matter how great a piece of content is, delivering content at the right time to the right person in the right channel makes all the difference. User experience -- How your prospects, users, and customers interact with a company in different channels and on different devices. It can be written, visual, interactive, or audible.
  • CRIMSON MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Channel, Interactive] 3 Ways B2B Buying is Changing In 2014
    'New channels and technology are changing the way B2B buyers behave. Having a forward-looking interaction with the selling team will make or break the deal for 2014 buyers. Tools like analytics will be used to help in purchasing decisions, determining how much and when to purchase for optimum efficiency.
  • LEADERSHIP  |  TUESDAY, DECEMBER 10, 2013
    [Channel, Interactive] 4 Key Steps to Socialize Data in the REAL B2B World
    You have to start slow and easy, building one strong relationship at a time with your purchase influencers. When you get to that point where you have the attention of the decision maker or most important purchasing influencer, be prepared. That one really gets my goat! Take an integrated view of data points. and more.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 5, 2013
    [Channel, Interactive] Nurturing Relationships In A Long Sales Cycle
    Often multidisciplinary purchasing teams are assembled, perhaps across multiple divisions or locations. Your best approach will likely be some combination of several channels; that looks more spontaneous and genuine, less rote. 'Here is the shortest sales cycle I can think of: You’re driving along a country road. You sign up. license.
  • FATHOM  |  FRIDAY, NOVEMBER 29, 2013
    [Channel, Interactive] 5 Marketing Stats for New Business in 2014
    Your website represents your brand and is the 24/7 virtual location for customer education, interaction and conversion. 89% of marketers say email is their primary channel for lead-generation (Forrester Research). 84% of consumers want a seamless experience across channels  (Retail Systems Research, June 2013).
  • VIDYARD  |  THURSDAY, NOVEMBER 21, 2013
    [Channel, Interactive] Why YouTube Alone Isn’t a Complete Video Marketing Strategy
    Based on a study by Pardot,   72% of product research for a future business purchase begins on Google, so you definitely want to use YouTube to improve your visual search rank, but too many marketers rely on YouTube as their only tool. Now, if you’re like most marketers, you think, “YES! My video marketing is kick ass!”
  • BIZNOLOGY  |  MONDAY, NOVEMBER 18, 2013
    [Channel, Interactive] How does Vodafone prove digital media’s effectiveness?
    Track interaction of the user with all media channels at one place. Model how factors interact with each other. Allocate media spend based on cross-channel models. If they are not willing to do so, they are at best passive detractors – even if they are still purchasing goods or services. '(Photo credit: Wikipedia).
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