• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Channel, Interactive] Start engaging from the first click in the Customer Journey
    awareness through purchase and referral — is more complex and unpredictable than ever. Over time and touch points, the journey incorporates traditional/outbound channels — Advertising/Trade. It now also includes online/inbound channels across. the channel/device that is active in the moment. behavior across channels.”3
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Channel, Interactive] Closing the Loop on Social Leads
    engaging with audiences on established social networks is now a key part of business interaction. Share Content on Social Channels Have a great blog post? how you will share your content on your social channels. Analyze what content, traffic sources and social media channels. Did they add-on to their purchase?
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 18, 2014
    [Channel, Interactive] The Times They Are A-Changing: How B2B E-Commerce is Evolving, and the Key to Keeping Up
    With the proliferation of interaction and information, we’re seeing a reversal of transaction leverage. Buyers complete 70% of their purchase process before coming into contact with a sales rep. It was the next big thing back when people used AOL. Consumer Power. To say that consumers are connected is practically an understatement.
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [Channel, Interactive] Internet video killed the TV star. The rise of YouTube for B2B advertising
    Significantly, through these channels audiences can comment on and share the content that they love, providing a level of interaction and communication not possible through traditional media viewing platforms. And these communities have their favourite videos, channels, and celebrities. to his 2.4m). These are powerful signals.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 10, 2014
    [Channel, Interactive] Measuring mobile
    At the same time, all the brands work really hard to have a story to say, a story that is appealing to people, something capable to attract their interest, to make them spend money, to engage them even more with their values, and of course to increase the probability of making them purchase something. Where. What and 5. Like this post?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Channel, Interactive] 4 Holiday Social Campaigns That Win & Why
    As a consumer, the holiday campaigns that I am most likely to engage with and share on my own social channels are the ones that don’t necessarily offer a discount code, but reflect a piece of my personality. 1) Memorable, Interactive Video: Kate Spade. 2) Using Humor to Shake Things Up: Kmart + Joe Boxers. Social Media Consumer
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 10, 2014
    [Channel, Interactive] Grab the Low-Hanging Fruit: How Best-in-Class Companies Leverage a 360-Degree Customer View
    ” The globalization of contemporary commercial relationships, by itself, creates a whole host of linguistic, currency, and tax complications for business interactions that cross even one international border. Learning from the Best-in-Class: Getting Customer Data under Control and Fully Leveraged. Read the full report here.
  • VIDYARD  |  MONDAY, DECEMBER 8, 2014
    [Channel, Interactive] 4 Ways Marketing Automation + Video Integration = Smarter Marketing
    And third, according to an Unruly study, enjoyable videos can increase purchase intent by 97%. When prospects fill out the form to access your content, your marketing automation system automatically channels them into a pre-defined nurturing track so you can begin the relationship-building process. From sleepy kittens (adorable!)
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Channel, Interactive] A Beacon for the Future of Mobile Marketing
    The signal then sets off some form of action from the app, or can even allow users to interact with the beacon themselves. And in the future, as beacon usage becomes more about the experience than driving in-store purchases, the call-to-action may shift outside the user’s physical location and into the digital space. Call Tracking
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Channel, Interactive] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    'Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. 57% of a typical purchase decision is made before a customer even talks to a supplier. 47% of Americans say Facebook is their #1 influencer of purchases.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Channel, Interactive] How a Small Business Owner Turns Instagram Followers into Customers
    While this visual channel is a great engagement tool, can your social audience actually become paying customers? Kate Marie Grinold Sigfusson, the owner of luxury baby brand Babies4Babies , says her small business gets more customer conversions through Instagram than any other channel, social media or otherwise. Share your story.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Channel, Interactive] The Never-Ending Cycle: Content Informs Data Informs Content
    By monitoring how and when people interact with your business, you can begin to see patterns and time your outreach accordingly. If data shows the customer recently purchased a new phone, then they would be more receptive to being offered accessories. What works for one channel will likely not work for another. Data Is King.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 21, 2014
    [Channel, Interactive] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
    The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. These are linked across channels to a customer identity that is usually known at the start of an interaction.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Channel, Interactive] A Beginner's Guide to Retargeting Campaigns
    'We''d all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Minutes later, the sales rep reaching out to this lead, and before you know it, the lead is becoming a customer, handing over their credit card to purchase something from your company.
  • EARNEST ABOUT B2B  |  WEDNESDAY, NOVEMBER 19, 2014
    [Channel, Interactive] Has technology made marketing easier and better, or just faster?
    How did it all happen before the internet made it possible to instantly communicate, share documents and measure interactions? All these interactions are recorded in ‘big databases’ giving us a clear picture of what has worked and what hasn’t worked, meaning the next set of comms and messaging can be even more targeted and more successful.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Channel, Interactive] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    'By Dan Sixsmith and Tom Pisello The research and the reality: B2B buyers are more empowered than ever, using the Internet and social media to research your company, products, services, customers, team, history and competitors - self propelling themselves toward a purchase decision. So what are these insights?
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 13, 2014
    [Channel, Interactive] 2014 Holiday Sales and Trends – Will This Year Be Merry & Bright?
    “While expectations for sales growth are upbeat, it goes without saying there still remains some uneasiness and anxiety among consumers when it comes to their purchase decisions. Non-store sales in the online and mail order channels during 2014 holiday season will increase 13.5-14%. to $616.9 increase. trillion.
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 13, 2014
    [Channel, Interactive] Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
    Users of customer engagement analytics tools, which track all interactions across multiple channels in order to develop a rich and up-to-date view of customers, (including customer behaviors), however, measurably outperform their peers without such business intelligence. Not Using all channels with relevant, channel-specific KPIs.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Channel, Interactive] Inbound Calls: Your Company's Biggest Untapped Lead Resource? [Infographic]
    Marketers are still primarily focused on creating more opportunities from digital interactions. 6) Integrate call tracking with your marketing automation and CRM system to capture the entire multi-channel path to purchase. 'As a marketer, you’re responsible for driving leads that ultimately convert to revenue.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Channel, Interactive] How To Build Your Marketing Stack
    Today’s self-empowered, self-educating buyer makes major progress down the path to purchase before ever talking to sales, which means that marketing is responsible for more engagement and interaction with buyers than ever before. 'Author: Lou Pelosi As a marketer, you probably know too well that buying has changed. Lifecycle Marketin
  • LEADERSHIP  |  TUESDAY, NOVEMBER 11, 2014
    [Channel, Interactive] CMO Spotlight: Raja Rajamannar, CMO, Master Card  
    The campaign looks at the complete buyer journey—before, during and after interacting with the brand—ensuring that the experience is seamless and memorable each time. You can jump in directly but only sometimes, and only on certain brand-specific social channels. Look at your purchase funnel—start remodeling buyer behaviour.
  • SYNECORE  |  FRIDAY, NOVEMBER 7, 2014
    [Channel, Interactive] 4 Insights from the Web Design Trenches
    Serving as a company’s virtual storefront, information repository, and principle online distribution channel, today’s brand websites must convert on a number of levels, enticing would-be prospects, nurturing new leads, and servicing existing customers. Well, I know someone who just made a $1,500 purchase from their phone…. Jacey : Yes.
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 7, 2014
    [Channel, Interactive] Email Marketing for different buyer personas
    recently wrote about how emailing to purchased data is a waste of time and the value of progressive profiling to build-up a better insight into your contacts before you speak to them. Back-up your messages and claims with testimonials and provide links to your social channels or even biographies for key personnel. Navigation dominant.
  • FATHOM  |  WEDNESDAY, NOVEMBER 5, 2014
    [Channel, Interactive] Consumer Brand Manufacturer Spotlight: Newell Rubbermaid
    While some consumer brand manufacturers fear channel conflict, Newell Rubbermaid is embracing  its retail partners. The #1 goal of marketers should be to create an excellent experience for their customers , no matter where the interaction happens. 'Newell Rubbermaid wants to go big on e-commerce. Download Now.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 31, 2014
    [Channel, Interactive] Top 6 Marketing Measurement Technologies
    Web analytics tools are helping marketers to create a formidable online presence by optimizing the way consumers interact with their websites. Measurement of this channel, using services such as Optimizely , is on the rise and is necessary to demonstrate the impact mobile has on your conversions and ROI. General
  • BIZNOLOGY  |  FRIDAY, OCTOBER 31, 2014
    [Channel, Interactive] Mobile and behavioral
    For brands looking to capitalize on smartphones’ closeness to consumers, the numbers indicate that consumers aren’t fundamentally opposed to mobile interactions with brands (and, in many cases, they find these interactions useful)—but consumers need to be apprised of why they should opt in to receive messages and what the end result will be.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Channel, Interactive] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    Tracking where your visitors come from, what pages they visit, and which types of content they interact with is fundamental to delivering the right information at the right time. 'How do you get a seat at the table when nobody’s officially invited you to pull up a chair? Know Who They Are. Yes, I’m talking about personas. Thirty-seven. Do it.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Channel, Interactive] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    Anyone you meet, schedule a meeting with, run a meeting with, interact with, run into at a grocery store (I think you get it by now), you need to connect with them! Additionally, it’s not always about decision makers when it comes to the digital world or purchasing technology these days. 'OK, I’ll admit it. My bad.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 22, 2014
    [Channel, Interactive] Can Marketers Predict and Measure Influence, Down to the Dollar?
    Newcomer  Ninja Metrics , for instance, superimposes purchase data over a customer’s social graph. Their Their algorithm purportedly enables companies to see who influences whom, and specifically how much money people spend as a result of their influential friends’ purchases. And how can companies channel influence into sales?
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 21, 2014
    [Channel, Interactive] Message Personas: 40 Questions for your Buyer Personas
    Role in Purchase Decision Making Unit: How do you research new products or solutions? What is involved in the purchase decision? How do you prefer to interact with vendors? Do you still speak to all of your buyers the same way in the same marketing channels?  Describe yourself. What’s your career background? Lead Scorin
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 15, 2014
    [Channel, Interactive] If You Really Want to GIVE More…
    How will your channel partners, vendors and associates give you their best? G – Gratitude: Think about how often and in how many different ways you can show gratitude to the people and organizations you interact with in business. Give a loyal customer a free gift without compelling them to make a purchase each time.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Channel, Interactive] New Frontiers in Data Driven Marketing
    This, in turn, requires integrated systems to gather the necessary data in a single location, track interactions with individuals, send appropriate messages, and monitor results. It relates closely to multi-channel programs, attribution and mobile/local marketing as well, if you think about it. Let’s just say you had to be there.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 1, 2014
    [Channel, Interactive] Looking for Higher Marketing ROI? Engage Your Customers
    Loyal customers are worth up to 10 times as much as their first purchase, according to the White House of Consumer Affairs. According to Forbes, word-of-mouth recommendations influence 80% of purchases, and people referred by customers are 3-5 times more likely to convert to customers. Organize your team around customers, not channels.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 30, 2014
    [Channel, Interactive] Welcome to the Era of Engagement Marketing
    Armed with extraordinary information access, they are forming opinions and drawing conclusions well before they choose to interact with a particular company. Forrester’s recent research demonstrates that two-thirds to 90%  of a buyer’s journey today is self-directed, happening before buyers interact directly with the brand. The result?
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Channel, Interactive] 6 Ways to Pull Off Anonymous Personalization People Love
    Context matters when it comes to how visitors, leads, and customers interact with your website. Before someone purchases your product or services, they first have to pay you. After you run a marketing campaign, you typically run an analysis to get a better understanding of what marketing channels are performing well.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Channel, Interactive] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    According to Forrester Research , loyalty programs today are doing much more than driving more purchases and bigger profits. For example, Walgreens has a Balance Rewards program that awards points based on store purchases. Cross-channel experiences can drive acquisition as well. Why is that? Or just not worth your time? Miles?
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 25, 2014
    [Channel, Interactive] Social Media Week Chicago: How to Integrate Stats into Your Marketing
    'So much of what gets discussed at Social Media Week is “fun stuff”: how to engage your customers with exciting new interactive campaigns, how to use the latest technology, etc. More than 1 billion unique users visit YouTube each month, but only 2% of the top 5,000 channels are brands, so there’s a lot of room for elbowing in. Genera
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Channel, Interactive] A Simple Guide for an Effective Inbound Call Strategy
    'When I asked about the importance of her call channel for inbound marketing activities, the CMO of a mid-sized software company told me recently: “We don’t put our number prominently on our website or on our marketing materials, because if we did, we’d get a lot of unqualified calls that waste our salespeople’s time.”
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Channel, Interactive] 3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness
    'Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare.  To make life easier, here are 3 of the must-have tools that can help marketers find their way to a full data picture that shows the complete customer path to purchase. They’re being social: In 2013 there were 1.73
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 23, 2014
    [Channel, Interactive] 3 Ways to Use Data For More Strategic Customer Centric Marketing
    Being effective requires efficiency in your outbound communications, better performance within each individual interaction, and the ability to scale across all channels, devices and media. Create channel-based tactics. More importantly, you can better refine your messaging and content to inform more personalized interactions.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 23, 2014
    [Channel, Interactive] The Impact of the Internet of Things on Marketing Attribution
    With the advent of social and mobile, most digital marketers are able to track multiple channels, mobile platforms, and email touches today, but in reality, these touchpoints still only account for a small percentage of actual customer-brand interactions. Follow Jessica on Twitter @jessgroopman. an email landing page).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 18, 2014
    [Channel, Interactive] How Technology Helps Marketers Maximize Stellar Customer Experiences (New Guide)
    Their likes and dislikes, reviews and comments, network and peer interactions, can make or break your brand in a matter of minutes. Have you ever purchased a product via an e-Commerce site, only to be retargeted on Facebook, or emailed the next day with a similar offering? Bummer! And that’s just in the US, alone.
  • SYNECORE  |  FRIDAY, SEPTEMBER 5, 2014
    [Channel, Interactive] Outbound Marketing the Inbound Way
    Find out their interests and disinterests, what events they attend, who they are influenced by, what television channels and radio stations they tune in to, where they shop, etc. Once you have an understanding of who your buyers are, interact with them. Targeted towards a specific audience. Promote Online Content. Measure and Refine.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Channel, Interactive] Getting to Yes: 5 Marketing Automation Myths Debunked
    It provides a digital infrastructure that allows marketing and sales to understand and interact with buyers in a relevant, personalized way throughout the entire lifecycle. based on demographics and past-purchase data). The ways that buyers can find, evaluate, and purchase are more complex than ever. The answer is no.”. license.
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Channel, Interactive] A Brief History of Marketing Technology (and Social Media Marketing)
    There are several specific actions that can be tracked by automation systems in order to better understand lead behavior and the path to purchase. Prior to the modern marketing revolution, understanding how people interacted with your marketing content and your company in general, was extremely difficult. Last Social Interaction.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Channel, Interactive] What Do Digital CMOs Do Better?
    The buyer controls their own purchase journey and you, as the marketer, have to figure out how to catch them in the right moment. . Break through silos to erase seams between channels and experiences. “ Digital CMOs recognize that buyers are channel-blind. They don’t look for buyers, buyers look for them. ” 2.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Channel, Interactive] Re-Imagine the Future with Social Leaders #SocBiz25 #SocBiz
    In my original article, the common theme uniting the different elements I touched upon was two-way interaction characterized by a spirit of sharing and invitation—all while presenting a unified brand message. 'Last week brought an interesting convergence of events, all focused on what the future of social business might look like.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 13, 2014
    [Channel, Interactive] The Modern Marketer’s Guide to Connected Customer Journeys [eBook]
    Less than half (40%) of marketers in the study were able to track the customer journey across channels. ” A single customer view, which integrates all channels and customer touch points, is absolutely vital when it comes to connecting customer journeys. It’s a simple consideration for marketers, really.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 13, 2014
    [Channel, Interactive] Content Marketing Trends Taking Us into the Future
    Social changed the way information spread, and now even B2B brands see benefits from engaging on multiple channels to interact with today’s informed, socially-savvy, and independent buyer. pieces of information before a customer makes a purchase. “I already have a YouTube channel!”, Content Marketing
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 12, 2014
    [Channel, Interactive] 3 B2B Conversion Tracking Mistakes Not to Make
    Thanks to analytics, we know the various mediums they use, what they search for, how they interact on our site, and so much moreincluding the actions they take before they actually buy. This is a topic that weve seen a lot over the past few years as analytics tracking has caught up to the idea of multi-channel campaigns.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 12, 2014
    [Channel, Interactive] 3 Simple Ways to Make Email Marketing Work for You
    Integrate your emails with social media channels Email and social media marketing can work together to boost your business. Every email you send out shouldn’t just have your logo and a call to action; it should also include a one-click link to your social channels like this: 3. Make a purchase, read a blog post?
  • SYNECORE  |  THURSDAY, AUGUST 7, 2014
    [Channel, Interactive] Multiple Channels, One Marketing Strategy
    'In this modern digital age, it has become obvious to most brands, the crucialness of leveraging a range of various online channels in order to attract their target audience. How can brands utilize all of their online channels to attract their audience? The element that isn’t obvious to all brands is the “how.” Forrester Study.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Channel, Interactive] How to Avoid Becoming a Marketing Fossil
    In a world where you can measure visits, impressions, conversions, cost to acquire a customer, lifetime value of a customer, and impact by channel, the fact that roughly one third of marketers aren’t using this data to their advantage is alarming. 1) Always Be Measuring. Just 36% (!!) Not sure what to measure or where to start?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 30, 2014
    [Channel, Interactive] How to Create a Roadmap For Personalized Marketing
    And customers crave personalized attention from the brands with which they interact. They usually use one channel, and it’s typically email. If a customer abandons a shopping cart or expresses frustration on Twitter, for instance, a brand at the highest maturity level responds in real-time through multiple channels.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Channel, Interactive] Jamie Anderson and Marcus Ruebsam, Global VP and Head of Product Marketing at SAP: The Brave New World of Corporate Marketing [Podcast]
    'There has been a fundamental shift in how buyers collect information and make purchase decisions. The challenge of channels: Data from disparate marketing channels such as social, search, mobile apps and store data usually live in silos. There is a method to the madness, however. Corporate Marketing Podcasts
  • MODERN B2B MARKETING  |  TUESDAY, JULY 29, 2014
    [Channel, Interactive] Pin for the Win: How to Market Your Brand on Pinterest
    But this isn’t just for its own sake – ultimately, it’s so that when someone makes a purchase, your product or service is what they buy. If you’ve already built on audience on other social channels, you might hesitate to invest time in a Pinterest following. 'Author: Noah Abelson If you’re marketing on social (and we hope you are!),
  • FATHOM  |  MONDAY, JULY 28, 2014
    [Channel, Interactive] Identifying A Target Audience for Manufacturers
    Who: Get to know your current customers and the people who make the final purchasing decisions. Also, identifying when customers interact with your brand is important. Monitoring when and how people interact with your social media and other channels can tell you when the best time is to post your content to maximize visibility.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 28, 2014
    [Channel, Interactive] Marketer’s Guide to Mobile Marketing Orchestration
    Mobile has completely changed the way we interact with the world, from the way we consume and spread information to the ways we work and interact with each other. It’s changed our behavior forever and raised our expectations for the brands we interact with. Download your copy here or by clicking on the banner below.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 28, 2014
    [Channel, Interactive] Marketer’s Guide to Mobile Marketing Orchestration
    Mobile has completely changed the way we interact with the world, from the way we consume and spread information to the ways we work and interact with each other. It’s changed our behavior forever and raised our expectations for the brands we interact with. Download your copy here or by clicking on the banner below.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Channel, Interactive] The Future of Social Marketing Automation is Here (And Improving)
    The natural next step is to link that “social listening” data to your marketing automation system — so that you (the modern marketer) can combine that “listening” data with what you already know about that individual — for real-time multi-channel response. Impressive. So why fix what’s not broken?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Channel, Interactive] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data often languishes without being put into action. Email automation technology doesn’t stand in its own silo; it integrates an omni-channel experience and updates in real time. Combine data streams.
  • VIDYARD  |  WEDNESDAY, JULY 16, 2014
    [Channel, Interactive] Vidyard Launches Integration With Pardot: Feed Your Video Viewing Data Directly Into Contact Records!
    While you might be using marketing automation to track prospects’ interaction with text-based assets on your website, you’re likely not leveraging video engagement data inside leads’ contact records. 'On the topic of marketing automation platforms, the possibilities and growth trajectory for the industry seem endless. Take a look!
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Channel, Interactive] The Future of Digital Marketing According to the Giants
    These companies have also made purchases that many people didn’t quite think were obvious, but perfectly made sense in hindsight. But what do these purchases tell us about the direction digital marketing is going? These purchases forced Sony to announce Project Morpheus, their own take on virtual reality. Google, Yahoo!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 3, 2014
    [Channel, Interactive] StrongView Moves Beyond Email to Real-Time, Contextual Marketing
    But marketers want to integrate email with other messaging channels, so a stand-alone email platform is increasingly unattractive. The obvious solution is to add other channels and, even more important, features to control the decisions of when, how, and to whom messages are sent. On the whole, I’d say it does.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 2, 2014
    [Channel, Interactive] 5 Sales Prospecting Strategies for Overcoming Call Reluctance
    Where: I’m not just talking about physical location, but also channel. ping on a social channel? But the more you can successfully build high value in the first sales interaction, the more confidence your inside sales team will have in what they’re about to execute. You can purchase any of his sales and marketing books here
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Channel, Interactive] Why Aren't My Facebook Fans Seeing My Posts Anymore?
    And fewer of those interactions mean fewer conversions, leads, and customers. After all, the fake Fans don’t like the Page to interact with the brand’s content -- they’re there to make a few bucks off clicking buttons. 'If you manage a Facebook Page, you might be a little bit frustrated. What’s a Marketer to Do?
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 20, 2014
    [Channel, Interactive] A Definitive Guide to Using Facebook Insights for Your Business
    Instead of solely looking at interactions with your own business page, Audience Insights looks at a swath of information about your followers and target audience, like demographics, lifestyles and interests. 'Facebook has multiple metrics and analytics to help you with your marketing efforts. Who has access? What data is available? People.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Channel, Interactive] 60 Marketing Acronyms Every Industry Pro Should Know
    The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Learn more about the new purchase consideration cycle. A = Authority: Determines whether your prospect has the authority to make a purchasing decision. 60 Common Marketing Acronyms. See SaaS.).
  • MARKETING ACTION  |  THURSDAY, JUNE 19, 2014
    [Channel, Interactive] 10 Amazing Email Marketing Statistics for 2014
    Because people actually like (targeted) email: A survey conducted by Harris Interactive found that people actually like emails based on previous shopping behaviors and preferences. Email also creates new leads: 42% of businesses say email is one of their most effective lead generation channels. Why do we need numbers to make the case?
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Channel, Interactive] The Future of Digital Marketing is Already Here
    Create engaging experiences tied together across channels and time at scale. There is a tremendous amount of data to be gathered from social channels, review sites, in-store experiences, and elsewhere. As the graphic above illustrates, today’s consumers move seamlessly across digital and offline channels. GtJx_pZjvzc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 11, 2014
    [Channel, Interactive] 10 Things You Probably Don’t Know About Google+
    Unless you’re connected, you won’t see these interactions. Now you can create private HOA’s via your YouTube Channel’s “live events” tab. Businesses, schools, non-profits can hold private video meetings that are recorded and uploaded to their YouTube channel.  Unless you’re connected, you won’t see these interactions.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 10, 2014
    [Channel, Interactive] Mobile Experiences Have a Long Way to Go…How’s Yours?
    'Author: Phillip Chen As you’ve probably noticed, an increasing percentage of customer engagement, and ultimately purchases, now happen on mobile devices. If you’re a consumer marketer who deals with e-commerce, think about how much convenience and ease of use matter during digital desktop interactions. lot, right? Mobile Marketing
  • VIDYARD  |  WEDNESDAY, JUNE 4, 2014
    [Channel, Interactive] Assembling an Extra Powerful Marketing Team
    They should also have incredible insight into the channels that influence your target audience. The Amplifier, or human megaphone, (your community manager) can clone themselves and spread online messages, infographics, and videos on multiple channels using their super human wit, charm, and influence. The Ideal Mutant Marketing Team.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Channel, Interactive] What Is Earned Media? [FAQs]
    Owned media means the channels your brand controls , such as your website, mobile site, blog, email, and social channels. In fact, according to inPowered and Nielsen , 85% of consumers regularly or occasionally seek out trusted expert content (credible, third-party articles, and reviews) when considering a purchase.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 3, 2014
    [Channel, Interactive] No Need to Speak Up: How Whisper Messages Help Sales
    If the customer’s needs are being met right from the start, he or she will be more inclined to make a purchase and come back again in the future. Many leads come into a company via different channels throughout the day. 'Sales teams are faced with a plethora of obstacles in today’s digital marketplace. Got a Secret for Ya. You Ready?
  • VERTICAL RESPONSE  |  MONDAY, JUNE 2, 2014
    [Channel, Interactive] Useful Google Analytics: Goals and Attribution Models
    The type of goals you’ll want to measure depends on the type of site you have, but the following are metrics you may wish to track: • Purchases: You can track this by sending shoppers to a “thank you” page after their order is completed, and tracking that page. Then you can make changes as needed. All rights reserved.
  • MARKETING ACTION  |  MONDAY, JUNE 2, 2014
    [Channel, Interactive] Persona: More Than A Movie
    Analyze your online tracking data, and the patterns of interaction and engagement with your assets. Outline the steps the good buyer takes from the status quo until they purchase your product. This also keeps communication channels open so that when new patterns emerge, you’re more likely to hear about them.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 29, 2014
    [Channel, Interactive] 4 Reporting Features You NEED in Marketing Automation
    Take a look at the following report: Each color on the chart represents a different marketing channel—purple is email , green is paid search , red is organic search and blue is webinar events. But how much of an investment are they making to drive traffic to their site using these channels? Now look at the webinar channel.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Channel, Interactive] How to Bridge the Gap Between In-Person and Online Lead Generation
    As marketers, our strategies involve a span of countless online interactions from email to website to social media to webinars. The great benefit of all of these online channels from a marketing standpoint is how trackable and measurable they all are. 'We spend the lion''s share of our days online. We often use bit.ly
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, MAY 27, 2014
    [Channel, Interactive] Are Websites Obsolete?
    Consumers now engage and interact with mobile apps , social networks, text messages, email and dynamically loaded loyalty cards much more than they do brand websites.  Next site builders embraced interactive technologies to engage customers. Consumers expected every brand to have an 800 number and a web page. Some are not.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 25, 2014
    [Channel, Interactive] 4 Things Your Email Recipients Want to Tell You
    We have a lot of ways to hear from our customers now with so many digital channels, but they don’t always give us second chances to make things meaningful. The subject line is arguably your first email interaction. You’re focused on supporting a path to purchase – makes sense. Amp me up for something fun!
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, MAY 24, 2014
    [Channel, Interactive] Latest Marketing Technology Acquisitions Bypass Marketing Automation Vendors
    Since then, Acxiom purchased online/offline identity matching vendor LiveRamp and SAP bought behavioral targeting vendor SeeWhy , tag management vendor Tealium announced connectors to several email platforms, and the Phillies lost nine of 14 baseball games. That last item is just included to see if you’re paying attention.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Channel, Interactive] 14 Ways to Get More Use Out of Your Buyer Personas
    You''re a member of the community and have a deep understanding of how people in that community like to interact. You can target very niche long-tail keywords, and eventually, you may even decide to create persona-specific sections or channels for your blog. 'Ah yes, the excitement of creating your company’s first buyer persona.
  • VOICE-BASED MARKETING  |  TUESDAY, MAY 13, 2014
    [Channel, Interactive] The Ifbyphone 2014 State of Marketing Measurement Survey: Mobile Marketers Setting High Standards
    Birds are chirping, flowers are blooming, and marketing channels are being measured one-by-one. Ifbyphone’s 2014 State of Marketing Measurement Survey has been completed and the results are in: Marketers can meet CEO demands with frequent measurements of both online and offline channels. 'It’s that time of year again! Very exciting!
  • WEBBIQUITY  |  TUESDAY, MAY 13, 2014
    [Channel, Interactive] The Most Important Force for Increasing Leads and Sales
    Clearly it’s not that enterprise software vendors should start running print ads in Vogue magazine, or that machine tool manufacturers should invest in splashy TV commercials on The Golf Channel. Compared to the typical b2b purchase—there is no comparison. Beyond online purchasing, however, friction comes in many forms.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 9, 2014
    [Channel, Interactive] How to Convert Raw Leads into Best Friends Forever
    Instead of letting those leads evaporate (or, on the other end of the spectrum, scaring them with aggressive conversion tactics), let’s use digital channels to cultivate and develop them into powerful relationships that lead to bigger purchases, more sales, and greater advocacy. 'Author: Jason Thibeault Filling the pipeline with leads?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 6, 2014
    [Channel, Interactive] Content Marketing Tactical Plan
    That’s why we’ve created a handy (and interactive) template, our Content Marketing Tactical Plan —to help you put some structure behind your content plan. And a buyer journey maps your buyer’s decision making process during a purchase. Think about all of the various channels—email marketing, social media, your website, and more.
  • MODERN B2B MARKETING  |  MONDAY, MAY 5, 2014
    [Channel, Interactive] How to Design a Mobile Marketing App
    Creating a mobile app is a unique opportunity to communicate with your audience in a personalized, relevant, and interactive manner. And if current trends in mobile  continue, mobile will soon be the preferred communication channel for your customers, partners, employees, and prospects. Interactions are my favorite.
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, MAY 2, 2014
    [Channel, Interactive] Retailers Double Down on Mobile
    And while its critical that retail sites need to render properly on smartphones and tablets, nobody really knows which added functionality would drive more profitable conversions and repeat purchases?  'At this time of the year, retailers make technical and functionality investment decisions focused on Holiday 2014.   Frequency.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 29, 2014
    [Channel, Interactive] 4 Tips for Better Customer Data
    But that doesn’t mean you should focus on a very narrow channel of customer information sourcing. Today’s marketing landscape is a hodge-podge of online, mobile, and offline channels blurring together throughout the sales cycle. You have planted seeds throughout a complex, diverse sales process across several marketing channels.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 29, 2014
    [Channel, Interactive] 4 Tips for Better Customer Data
    But that doesn’t mean you should focus on a very narrow channel of customer information sourcing. Today’s marketing landscape is a hodge-podge of online, mobile, and offline channels blurring together throughout the sales cycle. You have planted seeds throughout a complex, diverse sales process across several marketing channels.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Channel, Interactive] Predictive Analytics: The Next Piece of the Social Puzzle
    Among other things, they can allow brands to locate social media users with purchase intent. If you take a look at any sales advertisement, marketing campaign, or customer service interaction today, the chances are that social is involved. 'Author: Eileen Bernardo If there’s any constant in social media, it’s constant evolution.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Channel, Interactive] Reign in the Chaos: 40 Little Tools That Make a Big Difference at Work
    It’s no longer about creating a few promotional campaigns a quarter and purchasing some ad space. Digital marketing is about taking advantage of all of the channels prospects use to interact with your company. 'Marketing is not the straightforward process that it once was. No two days are ever exactly the same. 2) Jumpcut.
  • THE ROI GUY  |  TUESDAY, APRIL 15, 2014
    [Channel, Interactive] Interview: Guided Selling with Storytelling, Insights and Financial Justification
    So, the multi-million dollar question, how can you enable your sales reps and channel partners to engage earlier and more effectively? There are more stakeholders involved in each purchase decision, with recent research indicating up to 10 involved in each major enterprise purchase decision, and each plays a major role and can’t be ignored.
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Channel, Interactive] How to build brand trust – 4 essential steps
    Branding is basically about developing emotional connections – i.e. trust-based relationships that will cultivate greater loyalty for purchase decisions. The biggest reason is the rise of transparency due to the internet, and how so many customers rely on digital research and interaction with peers for more honest assessments.  
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Channel, Interactive] Marketo Conference: Small Changes, Big Picture
    The product changes were quite modest: new search engine optimization features for entry level users; a global marketing calendar; and relabeling of InsightEra, which Marketo purchased in December, as Marketo Real Time Personalization. I wasn’t at the conference but Marketo briefed me on their plans.) My main reaction was, what’s new?
  • B2B MARKETING MENTOR  |  THURSDAY, APRIL 10, 2014
    [Channel, Interactive] How to Use Your Sales Team to Create Better Buyer Personas
    Your sales reps spend most of their time interacting one-on-one with customers and prospects, gathering important information and insight. Your sales team spends every day on the front lines of buyer interaction. Tracking how buyers respond to various channels can inform your buyer personas as well as your marketing outreach efforts.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 10, 2014
    [Channel, Interactive] In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking
    It is imperative for companies to leverage the rise of mobile technology and track interactions sourced from smartphones. This means customers are not only browsing brand information from their smartphones and tablets, but searching for nearby companies to seek out assistance or purchasing opportunities. in 2013 to 69.4% Double win!
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Channel, Interactive] Tear Down This Wall Between Ad Tech and Marketing Automation
    Here are the four key elements of a marketer’s interaction with customers in the ad tech world: Acquisition.  Paid channels.  Marketers pay to place their ads on someone else’s channel.  Owned and earned channels.  Paid, Owned and Earned channels.  The Ad Tech World. Broad reach.  Anonymous cookies. 
  • THE ROI GUY  |  TUESDAY, APRIL 8, 2014
    [Channel, Interactive] Why the Increased IT Spending Growth Forecasts from Gartner are Wrong Again!
    3) Purchase decision-making has significantly changed, now driven by buyers who are: a. When it comes to business and shadow purchase decisions, most IT solution providers are not adept at selling to the business groups and capturing dark spend. So how well do your sales professionals and channel partners engage with value?
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