• CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Channel, Interactive] Evangelizing a Content Marketing Program
    actually choose to read, watch, and interact with is. post-purchase content consumption has. channels not just on social media, but more important- ly, via email and search. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. Why This Guide 6 III. That’s why.
  • AKOONU B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Channel, Interactive] Be Experts. Start with a Buyer-Centric B2B Marketing Strategy
    with buyers that helps them move along their purchasing path. Purchasing The buyer is procuring the solution. and across all channels is a critical aspect of personality that must be. of the purchasing process Which content supports Sales. of the purchasing process Content. by buyer persona and social channel.
  • MODERN B2B MARKETING  |  MONDAY, MAY 23, 2016
    [Channel, Interactive] 3 Steps to Bridge the Gap Between Online and Offline Channels
    This may seem like a rather seamless experience, but what you may not realize is that there’s quite a lot going on in the back-end that connects these different channels to deliver that experience. To influence the entire customer journey, it’s important to look at entire customer experience across channels, not in silos. Score!!
  • MODERN B2B MARKETING  |  THURSDAY, MAY 19, 2016
    [Channel, Interactive] [Infographic] Why Creating A Personal Online Experience Is Critical
    While this personalized experience should stretch beyond the web, your website serves as a hub and “home base” for all kinds of web activity because most of your online channels ultimately lead your buyer back to it. So how can you deliver on these high expectations? . Web Personalization: A Critical Tool for Every Marketer.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Channel, Interactive] Personalization Makes Programmatic Advertising a Win-Win
    With advancements in marketing technology, you can serve tailored content to target audiences across channels, from your website to your ad channels and beyond. Frequently, programmatic ads display content designed to generate more sales immediately , even if a purchase was made just days–or even hours–beforehand.
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Channel, Interactive] A CMO’s Guide to Conversion Metrics with Google Adwords
    Your reports, however, will only show hard conversions such as purchases, or bottom-funnel form submits such as demos and trials. ” Leading Up to a Final “Last-Interaction” Conversion. Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode. Top funnel. Bottom funnel.
  • MI6 MARKETING AGENCY  |  SATURDAY, MAY 14, 2016
    [Channel, Interactive] Mi6 Agency’s Top Charts for May 2016
    Today’s buyer will interact with you and your company across various channels, with various people and consume all types of content. The key is to develop a content mix that spans across the 5 stages of the buying cycle: Awareness, Consideration, Purchase, Loyalty and Advocacy. Week of May 2nd. Also, one needs to define ROI.
  • INFLUITIVE B2B  |  THURSDAY, MAY 12, 2016
    [Channel, Interactive] The One Thing Your Account-Based Marketing Strategy Is Missing
    Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. Did you know that it typically takes more than five decision-makers in an organization to make a B2B purchase?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2016
    [Channel, Interactive] Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
    In his session on EPIC Content Marketing , Joe Pulizzi, Founder of Content Marketing Institute, revealed why content marketing is so important for organizations and why you should build an audience on your own channels, not borrow one from another’s. For example, do they purchase more or talk more favorably about you? Be patient.
  • SNAPAPP  |  THURSDAY, MAY 12, 2016
    [Channel, Interactive] 7 Creative Examples of Bottom-of-the-Funnel Marketing
    Most of the time, it’s the sales team that’s working with bottom of the funnel leads, using channels like the company website, social media, a CRM, or online communities to continue the conversation. Interactive Infographics. Make it interactive, and you just found one more way to follow up with a very interested potential customer.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Channel, Interactive] The Most Effective Inbound and Outbound Marketing Tactics
    Readers come across your blog through many channels, so optimizing it for SEO is crucial for viewership. While newcomers might not immediately download a whitepaper or want a free demo, highlighting social media channels and CTAs (calls-to-action) will provide options to keep readers interested. But what tactics are best? And why?
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Channel, Interactive] The Most Effective Inbound and Outbound Marketing Tactics
    Readers come across your blog through many channels, so optimizing it for SEO is crucial for viewership. While newcomers might not immediately download a whitepaper or want a free demo, highlighting social media channels and CTAs (calls-to-action) will provide options to keep readers interested. But what tactics are best? And why?
  • ACT-ON  |  MONDAY, MAY 9, 2016
    [Channel, Interactive] Focus on Accounts – Not Leads – for Better ROI
    As a result, in the sales process, our marketing and sales teams will inevitably interact with multiple individuals who can make or influence a decision. As noted above, CEB found that today’s average purchasing decision involves an average of 5.4 Being a marketer at Act-On is great. Account-based marketing: old wine in a new bottle.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 5, 2016
    [Channel, Interactive] How Marketers are Rethinking the Content Generation Process [Interview]
    It’s an always-on, real-time, two-way, omni-channel media environment, and the way marketers have done their jobs for the last 40 or 50 years just flat out cannot accommodate the demands that consumers, and the way they engage with media, place on marketing. The literal workflows — the way the work gets done — is just outdated.
  • IKO-SYSTEMS  |  MONDAY, MAY 2, 2016
    [Channel, Interactive] The Amazing Power Of Multi-touch Lead Engagement
    We live in a multi-channel marketing world. This is because, as times have changed and so have our interactions with media types, customers appreciate and respond to a more stimulating approach. Multi-channel customers spend 3x – 4x more than single channel customers. Multi-touch channels include: Direct mail.
  • LEADERSHIP  |  FRIDAY, APRIL 29, 2016
    [Channel, Interactive] Interesting Infographics: Creating a Sustainable Marketing Strategy
    Integrate Video & Interactive Content. Embedding videos and interactive content in your email marketing campaigns is a great way to get attention and engagement from your target audience. Expanding your campaign in a consistent way across multiple channels really helps you to reinforce your message and increase its reach.
  • BULLDOG SOLUTIONS  |  THURSDAY, APRIL 28, 2016
    [Channel, Interactive] Five Steps to Thriving in the Age of the Customer – Part 5
    average numbers of participants in today's buying decisions; and, (2) it is often too focused on the initial drivers of interest or purchase, and not refreshed by the entire customer experience, which is essential to creating lasting advocacy. Once Focus on creating lifelong interaction and engagement. . We've learned that: .
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Channel, Interactive] 4 Ways to Turn Marketing Ideas Into Engaged Customers
    Lisa Donohue, CEO of Starcom USA says they tag all the digital media used in each campaign, whether the channel is the Internet, mobile devices or television. Ultimately, we can then tell if they have made a purchase, which puts us in a better position to track the efficacy of the strategy that we implemented.” ” 4.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 28, 2016
    [Channel, Interactive] 4 Ways to Make Your Mobile Marketing Stand Out
    Today’s mobile user picks up or glances at their mobile phones up to 200 times each day and 75% of those interactions are just to glance at who called, what meeting is next, or what sale just started. Omni-Channel Communication. But don’t forget that mobile apps or devices don’t make purchases; the people using them do.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Channel, Interactive] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    Snapchat is going to become the defacto social channel for Everlane. In addition to sharing their emoji science findings, they also encourage their Snapchat followers to interact directly with them. The folks at Dominos Pizza have never been afraid to experiment with new social media channels. How to Follow Brands on Snapchat.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 27, 2016
    [Channel, Interactive] Newly Released Innovations for Oracle Marketing Cloud Has Something for Everybody
    Specifically, new innovations and integrations across our stack help marketers connect their audience data, orchestrate cross-channel interactions and optimize the customer experience. Because we have cross-channel platforms tailored to both consumer marketers and B2B marketers, we made sure this launch had something for everyone.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Channel, Interactive] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    By now, you probably know that today's buyers hold all of the power when making a purchasing decision. These should be folks who recently made a purchase (or purposefully decided not to make one). Select people that have recently interacted with you. The next three sections will focus specifically on that purchase.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Channel, Interactive] 10 Very Smart People Weigh In on How to Rethink Marketing
    For me, one of the biggest challenges is always considering the integration points between social channels, content, media, product marketing, owned media and so on and so forth. Lead” turns everyday people into a number and strips out the context of their buying motivations, their decision-making needs, and their interaction preferences.
  • SNAPAPP  |  THURSDAY, APRIL 21, 2016
    [Channel, Interactive] Why Content Experiences Matter
    Whether it was at a grocery store, or a bookstore, or even an online store, think about how the conditions and surroundings impacted your purchase decisions. After you made your purchase, they might have even provided a post-conversion offer to entice you to come back. Think about the last time you went shopping. Organize Your Content.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 21, 2016
    [Channel, Interactive] SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud
    Subscription pricing notwithstanding, SAS has largely sold its software for on-premise operation by its clients and required them to purchase a large stack of core technologies. The initial CI 360 release includes two modules, Discover (mobile and Web reporting) and Engage (digital interactions including testings).
  • SNAPAPP  |  TUESDAY, APRIL 19, 2016
    [Channel, Interactive] Why Content Experiences Matter
    Whether it was at a grocery store, or a bookstore, or even an online store, think about how the conditions and surroundings impacted your purchase decisions. After you made your purchase, they might have even provided a post-conversion offer to entice you to come back. Think about the last time you went shopping. Organize Your Content.
  • CONTENTLY  |  TUESDAY, APRIL 19, 2016
    [Channel, Interactive] The Customer Service Arms Race
    And 53 percent claimed they are likely to abandon an online purchase if they can’t find a quick answer to their question. Initial interactions are automated, and the software posts a message in the chat that estimates how much time it will take someone to answer. So I went to the company’s website to find answers.
  • HINGE MARKETING  |  TUESDAY, APRIL 19, 2016
    [Channel, Interactive] Measuring Your Marketing ROI and Effectiveness
    Attribution helps you determine the mix of channels that lead to closed business, including which calls to actions and triggers work best. Since prospects require multiple touch points to purchase your services, this technology scores each prospect based on their interactions with your firm and their behaviors. growth!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 18, 2016
    [Channel, Interactive] Use These 5 Steps To Plan for Better Lead Nurturing
    Lead nurturing is a way to help keep your brand front and center when that purchase happens. What purchase process do they follow? Modern Marketers know that not every prospect is ready to buy now. In fact, according to SiriusDecisions , even the 20% of leads that sales reps follow up on, 70% are not qualified. Marketing Automation
  • MODERN B2B MARKETING  |  MONDAY, APRIL 18, 2016
    [Channel, Interactive] How Brands Can Create Lasting Relationships on Social Media
    study by Universal McCann found that 71% of social media users are more likely to purchase from a brand they follow online. population having at least on social networking profile, it’s a channel you can’t afford not to invest in. Brands who engage on social media channels enjoy higher loyalty rates from their customers. Audience
  • ANNUITAS  |  THURSDAY, APRIL 14, 2016
    [Channel, Interactive] Measuring Lead Nurturing Performance
    If you can monitor or track all the content offers a prospect has downloaded before a purchase, it could be very telling to identify the common pieces that show up across those purchases. Scoring needs to account for all interactions, not just the ones connected to responses to email. How do they overcome these challenges?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 13, 2016
    [Channel, Interactive] Thunderhead ONE Provides Powerful Journey Orchestration
    ONE provides its own Javascript tag to capture Web and email interactions and a SDK to connect with mobile apps. This allows ONE to store nearly any kind of data including not just customer attributes and identifiers, but also interaction and purchase details, touchpoint configurations, and product information. until recently.
  • AMPLIFINITY  |  TUESDAY, APRIL 12, 2016
    [Channel, Interactive] Digital Humanism takes on its most exceptional form in referral tracking programs
    And while “We must recognize the profound impact digital technology is having in the work, the way we shop, the way we interact, the way we live,” said Brian Prentice, research vice president at Gartner. conversion rate of 35% from referral to purchase. From digital machinism to digital humanism with referral programs. Nielsen).
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2016
    [Channel, Interactive] Dynamic Duo: Close More Deals with Sales and Marketing Alignment
    Track data that indicates interest, such as website activity (downloads, page visits), channel participation (PPC, events, inbound calls), and email engagement. Ultimately, SQLs are the people that sales think has a HIGH potential to actually purchase the product. He spoke about “Lead Generation: Strategies that Kill the Competition.”.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 4, 2016
    [Channel, Interactive] 6 Engagement Marketing Lessons from Successful Video Bloggers
    Think about it: while YouTube isn’t the only video sharing platform available, it’s arguably one of the most popular, and according to YouTube’s statistics , the channel  has over a billion users –almost a third of all people on the Internet–and  reaches more 18 to 34-year-olds than any cable network in the U.S. . Treatment.
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 30, 2016
    [Channel, Interactive] Traditional vs. Predictive Lead Scoring: Hard Math
    Organization must determine the key factors that make someone qualified so they can focus upon delivering the right content through promotional channels. The way in which a lead interacts with your website can tell you a lot about how interested they are in buying from you. So what is it? Does lead scoring apply to your business?
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 30, 2016
    [Channel, Interactive] How to Deliver Harmonic Experiences in the Third Wave of Enterprise Disruption
    Whether a person interacts with a company during the research phase with a sales executive, when making a purchase in-store, or post-sale on social media, those enterprise organizations that deliver consistent, continuous, and compelling experiences have the upper hand. I attended my second Adobe Summit in Las Vegas last week.
  • NUSPARK  |  WEDNESDAY, MARCH 30, 2016
    [Channel, Interactive] Geofencing? And other ways to target ads to trade show attendees without being there.
    Have an engaging booth presence; interactive presentations, comfy chairs for interested prospects. Branded conference hashtag searches allow attendees to search for news and updates on their conferences they are attending, and also allow attendee conversion via the Twitter channel. Twitter’s Geofencing. Example of a geofence.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Channel, Interactive] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    true "system-assembled journey" would be built by examining the sequence of events for each customer and finding the most common paths to purchase. Again, this is different from defining selection rules separately for each campaign, which is how conventional marketing automation and real-time interaction systems work. It’s bright.
  • FATHOM  |  TUESDAY, MARCH 29, 2016
    [Channel, Interactive] Killing Marketing Fear: Don’t Be Afraid To Give it Away
    They need to need to channel their inner Anthony Kiedis of the Red Hot Chili Peppers and “give it away now!” Meaning: When a buyer is in the initial phases of interaction with you, you should nurture the positive impression and give away something of value in order to earn trust. This relates directly to content marketing.
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Channel, Interactive] The Basics of B2B Social Media Marketing Strategy
    Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But LinkedIn is also the preferred network for CEOs, and 74% of B2B decision makers say they use LinkedIn to help make purchasing decisions.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Channel, Interactive] Find Your Most Engaged Members and Donors with Inbound Marketing
    In addition to choosing the right channels for generating visibility and making members aware of new opportunities, organizations need to develop compelling messaging and increase goals around newsletter subscriptions, new member sign-ups, existing member renewals, and donation. Not sure how to find your most engaged members and donors?
  • SNAPAPP  |  MONDAY, MARCH 21, 2016
    [Channel, Interactive] 5 Minutes With SnapApp’s New SVP of Marketing
    It’s a thrilling time in the marketing technology field. I’m excited to join SnapApp and establish ourselves as a leader in this emerging content interactivity segment. . Q. With SnapApp, what really excites me is the mission of creating a whole new industry category centered on content interactivity. Last album purchased? .
  • SNAPAPP  |  MONDAY, MARCH 21, 2016
    [Channel, Interactive] 5 Minutes With SnapApp’s New SVP of Marketing
    I’m excited to join SnapApp and establish ourselves as a leader in this emerging content interactivity segment. Q. I’m definitely most fascinated by the explosion of all the different channels that can be deployed to create a dialogue with your customers and prospects. Last album purchased? Quick Fire Round. Q.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 21, 2016
    [Channel, Interactive] [Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)
    Everything I’ve purchased were things that I could easily buy across the street, from protein shakes to batteries, cheddar bunnies to hangers, and, of course, all the things I’ll need for my new baby that’s coming in a few weeks. Step 2: Frame Every Interaction as an Opportunity. Author: Kristen Kaighn I have a confession. Be prompt.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 18, 2016
    [Channel, Interactive] Spring Forward: Jumpstart Your SMS Marketing Campaign
    aside from the basic law that you must have the consent (opt-in) of your  recipients  to send them promotional texts, there are a few other laws that you should be aware of: Opting in can’t be a condition of purchasing. Author: Brit Tammeorg Businesses large or small can benefit immensely from mobile marketing. Comply with the Laws.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 18, 2016
    [Channel, Interactive] Spring Forward: Jumpstart Your SMS Marketing Campaign
    aside from the basic law that you must have the consent (opt-in) of your  recipients  to send them promotional texts, there are a few other laws that you should be aware of: Opting in can’t be a condition of purchasing. Author: Brit Tammeorg Businesses large or small can benefit immensely from mobile marketing. Comply with the Laws.
  • HINGE MARKETING  |  FRIDAY, MARCH 18, 2016
    [Channel, Interactive] Why You Shouldn’t Miss Out on Video Content Marketing
    They offer an alternative way to share your content, instruct and interact with your audience. Encourage subscribers to your blog to also subscribe to your YouTube channel. B2B buyers consider video as among the most useful content for making work-related purchases. Have you jumped on the video content bandwagon yet? Why video?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Channel, Interactive] 3 Technology Trends Powering Account-Based Marketing
    Advancements in technology now allow for the efficient analysis of a great volume, variety, and velocity of information generated from online and offline interactions. For the B2B account scenario, this is especially important given that every product has a different buying cycle, in terms of both research and purchase.
  • FATHOM  |  TUESDAY, MARCH 15, 2016
    [Channel, Interactive] Engagement is the Key to Content Success
    The entire concept of content marketing relies on the idea that people actually like what a brand has to say so much that they actively choose to hear more, learn more, and eventually—or hopefully—choose to purchase that brand’s product or service. If you want marketing success (and really, who doesn’t?) you need engagement to get it.
  • HUBSPOT  |  TUESDAY, MARCH 15, 2016
    [Channel, Interactive] 7 Amazingly Effective Lead Nurturing Tactics
    In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table. With the help of powerful marketing automation platforms, savvy marketers are now executing multi-channel lead nurturing strategies. Tweet this stat ).
  • 6SENSE  |  FRIDAY, MARCH 11, 2016
    [Channel, Interactive] Do B2B Buyers Feel Connected to Your Brand?
    Conventional B2B marketing wisdom tells us that our buyers don’t make purchases based on emotion. We assume that irrational purchase decisions — based on ego or emotions — are the domain of the B2C buyer. They won’t purchase from you to feel younger, skinnier, sexier or healthier. Not all channels are equal.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Channel, Interactive] The Ultimate Dictionary of Marketing Terms You Should Know
    high bounce rate generally means your lists are out-of-date or purchased, or they include many invalid email addresses. popular social media metric used to describe the amount of interaction -- Likes, shares, comments -- a piece of content receives. JavaScript is a programming language that lets web developers design interactive sites.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 9, 2016
    [Channel, Interactive] Introducing The Definitive Guide to Web Personalization
    Unfortunately, this vital learning is not applied equally across channels and programs, especially on websites. Using web personalization, your website becomes another one of your cross-channel tools to accelerate customers through their unique buyer journey. Author: Ellen Gomes Would you send the same email to your entire database?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 9, 2016
    [Channel, Interactive] How to create engagement with customer flow
    They presume customers are happy with their purchasing journey. Purchasing Detour view. This view mainly focuses on getting the customer experience aligned over the different interaction points. The second approach views the customer journey in terms of interactions over time. The Purchasing Detour View.
  • ANNUITAS  |  TUESDAY, MARCH 8, 2016
    [Channel, Interactive] Do Your Personas Need A Makeover?
    Not everyone interacts with customers every day, and even those who do may not be able to distill essential elements into something usable. It’s true that it takes a village now more so than ever to make a purchase, but that buying committee does have a limit, and personas will help you narrow your focus to those audiences.
  • BIZIBLE  |  MONDAY, MARCH 7, 2016
    [Channel, Interactive] 5 Steps to Build an Impressive B2B Account-Based Marketing Framework
    What marketing channels are you going to use? If you have an attribution solution in place, you know if, when and what, they’ve interacted with on your site. Events are a powerful marketing channel for ABM, mainly because they allow you to meet prospects face to face. Coverage. What metrics determine success? Awareness. Events.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 2, 2016
    [Channel, Interactive] Five Key Areas to Consider When Creating an Effective Mobile Marketing Campaign
    Using them for purchases seems very natural and growth rates are going through the roof. Indeed, by 2018, it's estimated that the Asia-Pacific region will account for almost 50% of the more than $600 billion spent globally on goods and services purchased using mobile devices. Market with cross-channel orchestration.
  • NUSPARK  |  TUESDAY, MARCH 1, 2016
    [Channel, Interactive] Converting B2B Leads Through Social Content: 3 Keys to Success
    For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. If you’re one of the companies that is still having trouble converting through social channels, you’re not alone. The Don’t Overlook Video!
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 1, 2016
    [Channel, Interactive] How to Use Community Forums to Fuel Your Audience Engagement Strategy
    Community forums are one of the best (and most commonly overlooked) channels that provide marketers with an invaluable, and often free, pool of queries and topics of interest. . Take special note of any trends that stand out and try to pintpoint at which stage in the purchase cycle certain questions seem to arise. Yahoo!:
  • TONY ZAMBITO  |  SUNDAY, FEBRUARY 28, 2016
    [Channel, Interactive] Is B2B Content Engagement Heading In The Wrong Direction?
    This is attractive.  It is neat, suggests easy ways to align or adapt content, and leads people to believe they understand the buyer’s trip to a purchase. When you also factor in multiple channels or platforms, this number perceivably can go to 80 to 100! by Juan Pablo Bravo. Sometimes more is truly less.  One is causing the other.
  • HUBSPOT  |  THURSDAY, FEBRUARY 25, 2016
    [Channel, Interactive] The Future of Advertising Is Native Social Commerce
    Social media hasn’t just changed the way people communicate; it has significantly changed the way they purchase. They can seek peer advice and interact with brands before making purchase decisions. But most important, it has reduced the friction on their path to purchase. Newsflash: The golden era has come to an end.
  • SALES ENGINE  |  THURSDAY, FEBRUARY 25, 2016
    [Channel, Interactive] Content Strategy Before Technology Acquisition
    Most zoos have live exhibits, video exhibits, interactive exhibits, and plenty of benches to just sit and relax. So Before You Purchase Marketing Automation… Marketing automation systems have reached some maturity in the marketing landscape. It also compiles data on customer interactions across all channels. Content Tec
  • SALES ENGINE  |  THURSDAY, FEBRUARY 25, 2016
    [Channel, Interactive] Content Strategy Before Technology Acquisition
    Most zoos have live exhibits, video exhibits, interactive exhibits, and plenty of benches to just sit and relax. So Before You Purchase Marketing Automation… Marketing automation systems have reached some maturity in the marketing landscape. It also compiles data on customer interactions across all channels. Content Tec
  • HALEY MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Channel, Interactive] 5 Steps for Differentiating Your Staffing Firm
    Post testimonials to your blog and social media channels, post write-ups about your recruiters – and put a name to the face with fun company photos. Reviews drive purchasing decisions. Having trouble differentiating your firm from the 20 other staffing and recruiting firms in your market? Haven’t had a Facebook “like” since 2015?
  • NETLINE B2B MARKETING  |  TUESDAY, FEBRUARY 23, 2016
    [Channel, Interactive] That’s A Wrap C2C16!
    It’s important to remember that not all content is meant for every buyer in the journey: Early stage content , also known as pre-purchase content, should be geared around thought leadership that is enjoyable to read, while serving to build brand awareness and intent. Our connections were all over the map. Literally! So let’s get to it.
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 22, 2016
    [Channel, Interactive] Understanding the Buyers Journey
    Here are the three key takeaways I found interesting: Purchase Decisions are a Team Effort. Sales and marketing must understand the circle of influence surrounding a purchasing decision and develop the right messages and sales collateral and tools addressed to each audience. Image Credit: Joe the Goat Farmer via flickr.
  • DISCOVERORG  |  FRIDAY, FEBRUARY 19, 2016
    [Channel, Interactive] Does Outbound Marketing Still Fit in Today’s Landscape?
    There’s no doubt that today’s marketing landscape is lauding the growth of digital marketing in the realm of inbound channels such as social engagement programs, SEO, and content development. Also, there is no guarantee that the contact that just walked into your booth from an ideal prospect account has any purchase authority.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 19, 2016
    [Channel, Interactive] Mobile Marketing Words To Know
    The subscribers may interact with the service by sending SMS/MMS messages (including, but not limited to, messages for the purpose of opt-in, opt-out and requesting help). Landing Page: A secondary page to which a user is directed when they click on an ad, where they are provided additional information and/or a mechanism to make a purchase.
  • SNAPAPP  |  THURSDAY, FEBRUARY 18, 2016
    [Channel, Interactive] 4 Reasons Your Email Marketing Isn’t Resonating
    Email remains one of the most important channels for marketers to communicate their message. These two-way communication channels steer you in the direction of your lead. Dynamic or personalized content and interactive marketing both can transform your strategy by resonating with individuals. Resonance Matters. Lead with data.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 17, 2016
    [Channel, Interactive] 4 Reasons Your Email Marketing Isn’t Resonating
    Email remains one of the most important channels for marketers to communicate their message. These two-way communication channels steer you in the direction of your lead. Marketo  does this well with their  Subscription Center  – offering multiple “channels” for users to pick and choose what they receive and when. .
  • KEO MARKETING  |  WEDNESDAY, FEBRUARY 17, 2016
    [Channel, Interactive] KEO Marketing Publishes New B2B Marketer’s Guide to Results-Driven Mobile Marketing
    Create mobile-optimized content for various channels. Organizations are realizing that all of their content, whether written, visual, or interactive, must be widely available across all devices. Latest Guide Shows How to Connect Mobile Tactics to Overarching Digital Marketing Strategy for B2B Brands. About KEO Marketing. KEO News
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 16, 2016
    [Channel, Interactive] The Role of MarTech in Customer Service — The New Marketing
    Jay’s last book, Youtility , was highly inspirational in my company’s shift towards interactive content a couple of years ago. Every time a customer calls you about a question or a problem, that could cost the company between 10 dollars to 50 dollars per interaction. cruise is a big purchase festooned with uncertainty.
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Channel, Interactive] How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers
    You might already know that Instagram is a growing channel that lets individuals and businesses alike expand their brand. Well, purchased followers are either fake or low-quality profiles -- so they really serve no purpose except to artificially inflate your follower count. Don't count on any meaningful interaction from these folks.
  • SALESFUSION  |  MONDAY, FEBRUARY 15, 2016
    [Channel, Interactive] Why and How to Improve Audience Segmentation for B2B Marketing
    For marketers, this means it’s all about getting the right message to the right person at the right time on the right channel. In terms of strategy, considering how you can take a multi-channel approach is certainly important since different customers will prefer different channels. Purchase History (e.g. Location.
  • HUBSPOT  |  MONDAY, FEBRUARY 15, 2016
    [Channel, Interactive] 4 Interesting Ways Slack & Other Brands Use Net Promoter Score Data
    Interesting Ways to Use NPS Data. 1) Use it to polish interactions with prospects and customers. Macaitis uses NPS to polish every interaction prospects and customers have with Slack, taking a holistic view of UX that includes not just customer service and sales, but things like online ads and their legal terms of service.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Channel, Interactive] The Key to Building Long-Term Relationships with your Leads
    But don’t be discouraged by this, because single channel marketing is a thing of the past. Fortunately, there are technologies like marketing automation platforms that support integrated, multi-channel campaigns (both online and offline) that are automated and trigger-based. Whirlwind Romance. Successful relationships are about trust.
  • HUBSPOT  |  THURSDAY, FEBRUARY 11, 2016
    [Channel, Interactive] The State of the Mobile Experience: How People Use Their Phones Today [Infographic]
    Not to mention, the need to talk is even more prevalent when it comes to complex purchases. However, call intelligence solutions can actually help marketers create a seamless and consistent customer experience across all channels -- online and offline. Let’s pretend you just won the lottery. What’s the very next thing you do?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 10, 2016
    [Channel, Interactive] 5 Mobile Insights That Will Change How You Market to Millennials
    Whether they’re using an app or calling to make a purchase, smartphones have become the new wallet. The majority of millennials (52%) make purchases on their phones at least a few times per month. It’s used to make purchases and marketers shouldn’t be afraid of driving these types of interactions on mobile.
  • CINTELL  |  WEDNESDAY, FEBRUARY 10, 2016
    [Channel, Interactive] Live Blogging from the SiriusDecisions Forum on Operationalizing Personas
    Marketing operations professionals play a large role in ensuring effective inbound and outbound interactions by matching persona-based attributes with individual contacts. Customer marketers leverage personas to understand post-purchase needs, defining additional customer roles and understanding lifecycle touchpoints. What Can We Do?
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 9, 2016
    [Channel, Interactive] B2B Video Marketing Done Right
    Takes into consideration the audience that may come into contact with the video, and the times and places they may interact with it. Co-branded video material is a way to spread production and distribution costs between two (or more) brands involved in the sales channel. The word these days is content. We’ll help you get started.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [Channel, Interactive] What to expect when you’re expecting #MarTech next month
    Brad Rinklin , CMO at Akamai , will present Marketers Driving IT Purchasing — sharing his experience at Akamai in leading the direction of the company’s marketing technology capabilities and how the company is leveraging them to make agile decisions, create insightful content for its target audiences, and prove ROI. Siri anyone?
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 7, 2016
    [Channel, Interactive] Marketing attribution systems: a quick look at the options
    The main questions I asked were: Does the system capture individual-level data, not just results by channel or campaign? You need the individual data to know who saw which messages and who ended up making a purchase. This question disqualified a few vendors that look only at online interactions. Or not.
  • ANNUITAS  |  THURSDAY, JANUARY 28, 2016
    [Channel, Interactive] Heads Up Sales…Change Is Coming
    The whole of purchasing has shifted to a buying process and buyers do not care about the sales process. As buyers consume more content, become more sophisticated and continue to wait longer to interact with vendors, sales reps need to be able to participate in the conversation early on without “selling” to their buyers.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 27, 2016
    [Channel, Interactive] 3 Must-Haves to Convert One-Time Shoppers to Loyal Customers
    That’s why preference management – the active collection, maintenance and distribution of unique consumer characteristics, such as product interest, communication channel preference and frequency of communication – should be accessible throughout the company. Cross Channel Marketing
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 26, 2016
    [Channel, Interactive] The 411 on Mobile Apps
    They open your app and enticed by the coupon you offered, they purchase with your business again. This motivates them to interact with your business again. For example, you could create a digital “punch card” that tracks purchases and rewards repeat business. But what about small business mobile apps? Why apps?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Channel, Interactive] Five Things You Should Know About Marketing to Millennials
    And my tendency to justify clothing purchases by cost-per-wear? They make purchases via their phones. We see value in “unplugging” and in the balance between online and offline interaction. There needs to be a full, omni-channel approach to how we’re marketed to, because we move between our online and offline worlds seamlessly.
  • SNAPAPP  |  MONDAY, JANUARY 25, 2016
    [Channel, Interactive] How to Build Trust and Retain Customers with Interactive Content
    Interactive content  offers an engaging and conversational channel to build relationships with current clients, educate them on your services, and ask for valuable feedback. . Here’s how interactive content can create mechanisms that measure and increase trust and engagement levels: . Maintain Trust. Lead by Example. Award.
  • ACT-ON  |  MONDAY, JANUARY 25, 2016
    [Channel, Interactive] Good, No, GREAT Things Come in Threes: Build a Winning Trio for Customer Success
    The modern buyer is empowered and informed, and expects businesses to engage with them in real-time, across multiple channels, with a highly personalized experience. The customer needs to perceive interactions to be personalized and highly individualized. The answer is, of course – the number three. Understanding the Modern Buyer.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 22, 2016
    [Channel, Interactive] Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization
    Phone conversations are not only personal, but they’re also one of the most common interactions people have with a business. With these insights, marketers not only get to understand customers on a new level, but their personalization is based off the entire omni-channel journey. Dial in on call intelligence. Well done! Whoohoo!
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Channel, Interactive] 5 Marketing Predictions & How To Prepare For Them
    In fact, according to Entrepreneur.com , “in 2016, consumers will expect emails to have more relevant content and will also expect brands to know more about them in the course of social interactions.”  But what if you could have a better idea of the changes 2016 has in store for marketers? but that percentage is growing fast.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 20, 2016
    [Channel, Interactive] How long should your online business video production be?
    We watch online videos to get informed and make decisions across every stage of the purchase cycle… and this trend will only increase over the next few years. So what this means is that your next and current clients love watching videos on your website, blog, email and social media channels. Will people watch more than 30 seconds?
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Channel, Interactive] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Smart agencies take that into account and create interactive marketing activities that are specialized and optimized for delivery to mobile devices. This strategy is usually a component of a larger, multi-channel campaign aimed at generating leads for sales teams. INTERACTIVE CONTENT (Invite audiences to play along!).
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 12, 2016
    [Channel, Interactive] How to Give Your Website Rock Star Status [Webinar]
    When looking to make a purchase, research shows that 89.3 Improving your appearance on search engines will help, but you also need to focus on other marketing channels. Make Your Website a Rock Star Before You Start the Tour. In today’s digital business environment, the importance of your website is growing all the time.
  • HUBSPOT  |  TUESDAY, JANUARY 12, 2016
    [Channel, Interactive] Google Gives Road Map to Retailers With New Analytics
    It’s why marketers work so hard to develop buyer personas and then segment contact lists a million different ways—everything is designed to reach the customer exactly where they are and exactly when they’re ready to make a purchase. The more information a business has about its customers, the better that business can sell, right?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 11, 2016
    [Channel, Interactive] The Four C’s of Marketing Orchestration Testing
    If we look at purchase behavior we can then look at purchase intent! If we have intent and purchase behavior, maybe we can do predication modeling and basket analysis. − Purchase Behavior. − Purchase Intent. Channel. So how should we test channel? − Channel entry. Content.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 6, 2016
    [Channel, Interactive] Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
    It can also help you understand how people are interacting with your company website, where they’re coming from and how often they visit, what parts of your site are capturing their attention and what parts aren’t sparking interest. For example, e-retailers might count a purchase as a goal. How do you get to know them?
  • WEBBIQUITY  |  TUESDAY, JANUARY 5, 2016
    [Channel, Interactive] 88 Expert Content Marketing Posts Worth Another Read
    Visual content is your primary channel for reaching out to targeted audiences. The same can be said for the content that you create for your website, guest posts, and social media channels, provided that it’s developed with selling in mind. More social media channels, more followers and ever increasing goals all mean more content.
  • HUBSPOT  |  MONDAY, DECEMBER 28, 2015
    [Channel, Interactive] How to Build Your Brand With Instagram: 4 Tried-and-True Tips
    After all, without a large number of followers, how can it possibly be an effective marketing channel? These are your fans -- the people who will purchase your products and services. Instagram is a platform that has demonstrated tremendous growth. In fact, the Instagram community grew to over 400 million users this past year. But why?
  • HUBSPOT  |  FRIDAY, DECEMBER 18, 2015
    [Channel, Interactive] 6 Holiday Offers For Your Ecommerce Company That Don’t Include Discounts
    If they can go to Amazon and click one button to make a purchase, then that’s what they’ll do. By offering an option for free shipping with the purchase of a certain dollar amount, you might just increase your average order value, too. How can your buyers make purchases? And that’s no good, is it? Offer Choices. No way!
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