• GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 22, 2014
    [Channel, Interactive] Can Marketers Predict and Measure Influence, Down to the Dollar?
    Newcomer  Ninja Metrics , for instance, superimposes purchase data over a customer’s social graph. Their Their algorithm purportedly enables companies to see who influences whom, and specifically how much money people spend as a result of their influential friends’ purchases. And how can companies channel influence into sales?
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 21, 2014
    [Channel, Interactive] Message Personas: 40 Questions for your Buyer Personas
    Role in Purchase Decision Making Unit: How do you research new products or solutions? What is involved in the purchase decision? How do you prefer to interact with vendors? Do you still speak to all of your buyers the same way in the same marketing channels?  Describe yourself. What’s your career background? Lead Scorin
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Channel, Interactive] Start engaging from the first click in the Customer Journey
    awareness through purchase and referral — is more complex and unpredictable than ever. Over time and touch points, the journey incorporates traditional/outbound channels — Advertising/Trade. It now also includes online/inbound channels across. the channel/device that is active in the moment. behavior across channels.”3
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Channel, Interactive] Closing the Loop on Social Leads
    engaging with audiences on established social networks is now a key part of business interaction. Share Content on Social Channels Have a great blog post? how you will share your content on your social channels. Analyze what content, traffic sources and social media channels. Did they add-on to their purchase?
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 15, 2014
    [Channel, Interactive] If You Really Want to GIVE More…
    How will your channel partners, vendors and associates give you their best? G – Gratitude: Think about how often and in how many different ways you can show gratitude to the people and organizations you interact with in business. Give a loyal customer a free gift without compelling them to make a purchase each time.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Channel, Interactive] New Frontiers in Data Driven Marketing
    This, in turn, requires integrated systems to gather the necessary data in a single location, track interactions with individuals, send appropriate messages, and monitor results. It relates closely to multi-channel programs, attribution and mobile/local marketing as well, if you think about it. Let’s just say you had to be there.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 1, 2014
    [Channel, Interactive] Looking for Higher Marketing ROI? Engage Your Customers
    Loyal customers are worth up to 10 times as much as their first purchase, according to the White House of Consumer Affairs. According to Forbes, word-of-mouth recommendations influence 80% of purchases, and people referred by customers are 3-5 times more likely to convert to customers. Organize your team around customers, not channels.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 30, 2014
    [Channel, Interactive] Welcome to the Era of Engagement Marketing
    Armed with extraordinary information access, they are forming opinions and drawing conclusions well before they choose to interact with a particular company. Forrester’s recent research demonstrates that two-thirds to 90%  of a buyer’s journey today is self-directed, happening before buyers interact directly with the brand. The result?
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Channel, Interactive] 6 Ways to Pull Off Anonymous Personalization People Love
    Context matters when it comes to how visitors, leads, and customers interact with your website. Before someone purchases your product or services, they first have to pay you. After you run a marketing campaign, you typically run an analysis to get a better understanding of what marketing channels are performing well.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Channel, Interactive] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    According to Forrester Research , loyalty programs today are doing much more than driving more purchases and bigger profits. For example, Walgreens has a Balance Rewards program that awards points based on store purchases. Cross-channel experiences can drive acquisition as well. Why is that? Or just not worth your time? Miles?
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 25, 2014
    [Channel, Interactive] Social Media Week Chicago: How to Integrate Stats into Your Marketing
    'So much of what gets discussed at Social Media Week is “fun stuff”: how to engage your customers with exciting new interactive campaigns, how to use the latest technology, etc. More than 1 billion unique users visit YouTube each month, but only 2% of the top 5,000 channels are brands, so there’s a lot of room for elbowing in. Genera
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Channel, Interactive] A Simple Guide for an Effective Inbound Call Strategy
    'When I asked about the importance of her call channel for inbound marketing activities, the CMO of a mid-sized software company told me recently: “We don’t put our number prominently on our website or on our marketing materials, because if we did, we’d get a lot of unqualified calls that waste our salespeople’s time.”
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Channel, Interactive] 3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness
    'Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare.  To make life easier, here are 3 of the must-have tools that can help marketers find their way to a full data picture that shows the complete customer path to purchase. They’re being social: In 2013 there were 1.73
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 23, 2014
    [Channel, Interactive] 3 Ways to Use Data For More Strategic Customer Centric Marketing
    Being effective requires efficiency in your outbound communications, better performance within each individual interaction, and the ability to scale across all channels, devices and media. Create channel-based tactics. More importantly, you can better refine your messaging and content to inform more personalized interactions.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 23, 2014
    [Channel, Interactive] The Impact of the Internet of Things on Marketing Attribution
    With the advent of social and mobile, most digital marketers are able to track multiple channels, mobile platforms, and email touches today, but in reality, these touchpoints still only account for a small percentage of actual customer-brand interactions. Follow Jessica on Twitter @jessgroopman. an email landing page).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 18, 2014
    [Channel, Interactive] How Technology Helps Marketers Maximize Stellar Customer Experiences (New Guide)
    Their likes and dislikes, reviews and comments, network and peer interactions, can make or break your brand in a matter of minutes. Have you ever purchased a product via an e-Commerce site, only to be retargeted on Facebook, or emailed the next day with a similar offering? Bummer! And that’s just in the US, alone.
  • SYNECORE  |  FRIDAY, SEPTEMBER 5, 2014
    [Channel, Interactive] Outbound Marketing the Inbound Way
    Find out their interests and disinterests, what events they attend, who they are influenced by, what television channels and radio stations they tune in to, where they shop, etc. Once you have an understanding of who your buyers are, interact with them. Targeted towards a specific audience. Promote Online Content. Measure and Refine.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Channel, Interactive] Getting to Yes: 5 Marketing Automation Myths Debunked
    It provides a digital infrastructure that allows marketing and sales to understand and interact with buyers in a relevant, personalized way throughout the entire lifecycle. based on demographics and past-purchase data). The ways that buyers can find, evaluate, and purchase are more complex than ever. The answer is no.”. license.
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Channel, Interactive] A Brief History of Marketing Technology (and Social Media Marketing)
    There are several specific actions that can be tracked by automation systems in order to better understand lead behavior and the path to purchase. Prior to the modern marketing revolution, understanding how people interacted with your marketing content and your company in general, was extremely difficult. Last Social Interaction.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Channel, Interactive] What Do Digital CMOs Do Better?
    The buyer controls their own purchase journey and you, as the marketer, have to figure out how to catch them in the right moment. . Break through silos to erase seams between channels and experiences. “ Digital CMOs recognize that buyers are channel-blind. They don’t look for buyers, buyers look for them. ” 2.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Channel, Interactive] Re-Imagine the Future with Social Leaders #SocBiz25 #SocBiz
    In my original article, the common theme uniting the different elements I touched upon was two-way interaction characterized by a spirit of sharing and invitation—all while presenting a unified brand message. 'Last week brought an interesting convergence of events, all focused on what the future of social business might look like.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 13, 2014
    [Channel, Interactive] The Modern Marketer’s Guide to Connected Customer Journeys [eBook]
    Less than half (40%) of marketers in the study were able to track the customer journey across channels. ” A single customer view, which integrates all channels and customer touch points, is absolutely vital when it comes to connecting customer journeys. It’s a simple consideration for marketers, really.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 13, 2014
    [Channel, Interactive] Content Marketing Trends Taking Us into the Future
    Social changed the way information spread, and now even B2B brands see benefits from engaging on multiple channels to interact with today’s informed, socially-savvy, and independent buyer. pieces of information before a customer makes a purchase. “I already have a YouTube channel!”, Content Marketing
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 12, 2014
    [Channel, Interactive] 3 B2B Conversion Tracking Mistakes Not to Make
    Thanks to analytics, we know the various mediums they use, what they search for, how they interact on our site, and so much moreincluding the actions they take before they actually buy. This is a topic that weve seen a lot over the past few years as analytics tracking has caught up to the idea of multi-channel campaigns.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 12, 2014
    [Channel, Interactive] 3 Simple Ways to Make Email Marketing Work for You
    Integrate your emails with social media channels Email and social media marketing can work together to boost your business. Every email you send out shouldn’t just have your logo and a call to action; it should also include a one-click link to your social channels like this: 3. Make a purchase, read a blog post?
  • SYNECORE  |  THURSDAY, AUGUST 7, 2014
    [Channel, Interactive] Multiple Channels, One Marketing Strategy
    'In this modern digital age, it has become obvious to most brands, the crucialness of leveraging a range of various online channels in order to attract their target audience. How can brands utilize all of their online channels to attract their audience? The element that isn’t obvious to all brands is the “how.” Forrester Study.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Channel, Interactive] How to Avoid Becoming a Marketing Fossil
    In a world where you can measure visits, impressions, conversions, cost to acquire a customer, lifetime value of a customer, and impact by channel, the fact that roughly one third of marketers aren’t using this data to their advantage is alarming. 1) Always Be Measuring. Just 36% (!!) Not sure what to measure or where to start?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 30, 2014
    [Channel, Interactive] How to Create a Roadmap For Personalized Marketing
    And customers crave personalized attention from the brands with which they interact. They usually use one channel, and it’s typically email. If a customer abandons a shopping cart or expresses frustration on Twitter, for instance, a brand at the highest maturity level responds in real-time through multiple channels.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Channel, Interactive] Jamie Anderson and Marcus Ruebsam, Global VP and Head of Product Marketing at SAP: The Brave New World of Corporate Marketing [Podcast]
    'There has been a fundamental shift in how buyers collect information and make purchase decisions. The challenge of channels: Data from disparate marketing channels such as social, search, mobile apps and store data usually live in silos. There is a method to the madness, however. Corporate Marketing Podcasts
  • MODERN B2B MARKETING  |  TUESDAY, JULY 29, 2014
    [Channel, Interactive] Pin for the Win: How to Market Your Brand on Pinterest
    But this isn’t just for its own sake – ultimately, it’s so that when someone makes a purchase, your product or service is what they buy. If you’ve already built on audience on other social channels, you might hesitate to invest time in a Pinterest following. 'Author: Noah Abelson If you’re marketing on social (and we hope you are!),
  • FATHOM  |  MONDAY, JULY 28, 2014
    [Channel, Interactive] Identifying A Target Audience for Manufacturers
    Who: Get to know your current customers and the people who make the final purchasing decisions. Also, identifying when customers interact with your brand is important. Monitoring when and how people interact with your social media and other channels can tell you when the best time is to post your content to maximize visibility.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 28, 2014
    [Channel, Interactive] Marketer’s Guide to Mobile Marketing Orchestration
    Mobile has completely changed the way we interact with the world, from the way we consume and spread information to the ways we work and interact with each other. It’s changed our behavior forever and raised our expectations for the brands we interact with. Download your copy here or by clicking on the banner below.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 28, 2014
    [Channel, Interactive] Marketer’s Guide to Mobile Marketing Orchestration
    Mobile has completely changed the way we interact with the world, from the way we consume and spread information to the ways we work and interact with each other. It’s changed our behavior forever and raised our expectations for the brands we interact with. Download your copy here or by clicking on the banner below.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Channel, Interactive] The Future of Social Marketing Automation is Here (And Improving)
    The natural next step is to link that “social listening” data to your marketing automation system — so that you (the modern marketer) can combine that “listening” data with what you already know about that individual — for real-time multi-channel response. Impressive. So why fix what’s not broken?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Channel, Interactive] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data often languishes without being put into action. Email automation technology doesn’t stand in its own silo; it integrates an omni-channel experience and updates in real time. Combine data streams.
  • VIDYARD  |  WEDNESDAY, JULY 16, 2014
    [Channel, Interactive] Vidyard Launches Integration With Pardot: Feed Your Video Viewing Data Directly Into Contact Records!
    While you might be using marketing automation to track prospects’ interaction with text-based assets on your website, you’re likely not leveraging video engagement data inside leads’ contact records. 'On the topic of marketing automation platforms, the possibilities and growth trajectory for the industry seem endless. Take a look!
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Channel, Interactive] The Future of Digital Marketing According to the Giants
    These companies have also made purchases that many people didn’t quite think were obvious, but perfectly made sense in hindsight. But what do these purchases tell us about the direction digital marketing is going? These purchases forced Sony to announce Project Morpheus, their own take on virtual reality. Google, Yahoo!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 3, 2014
    [Channel, Interactive] StrongView Moves Beyond Email to Real-Time, Contextual Marketing
    But marketers want to integrate email with other messaging channels, so a stand-alone email platform is increasingly unattractive. The obvious solution is to add other channels and, even more important, features to control the decisions of when, how, and to whom messages are sent. On the whole, I’d say it does.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 2, 2014
    [Channel, Interactive] 5 Sales Prospecting Strategies for Overcoming Call Reluctance
    Where: I’m not just talking about physical location, but also channel. ping on a social channel? But the more you can successfully build high value in the first sales interaction, the more confidence your inside sales team will have in what they’re about to execute. You can purchase any of his sales and marketing books here
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Channel, Interactive] Why Aren't My Facebook Fans Seeing My Posts Anymore?
    And fewer of those interactions mean fewer conversions, leads, and customers. After all, the fake Fans don’t like the Page to interact with the brand’s content -- they’re there to make a few bucks off clicking buttons. 'If you manage a Facebook Page, you might be a little bit frustrated. What’s a Marketer to Do?
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 20, 2014
    [Channel, Interactive] A Definitive Guide to Using Facebook Insights for Your Business
    Instead of solely looking at interactions with your own business page, Audience Insights looks at a swath of information about your followers and target audience, like demographics, lifestyles and interests. 'Facebook has multiple metrics and analytics to help you with your marketing efforts. Who has access? What data is available? People.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Channel, Interactive] 60 Marketing Acronyms Every Industry Pro Should Know
    The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Learn more about the new purchase consideration cycle. A = Authority: Determines whether your prospect has the authority to make a purchasing decision. 60 Common Marketing Acronyms. See SaaS.).
  • MARKETING ACTION  |  THURSDAY, JUNE 19, 2014
    [Channel, Interactive] 10 Amazing Email Marketing Statistics for 2014
    Because people actually like (targeted) email: A survey conducted by Harris Interactive found that people actually like emails based on previous shopping behaviors and preferences. Email also creates new leads: 42% of businesses say email is one of their most effective lead generation channels. Why do we need numbers to make the case?
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Channel, Interactive] The Future of Digital Marketing is Already Here
    Create engaging experiences tied together across channels and time at scale. There is a tremendous amount of data to be gathered from social channels, review sites, in-store experiences, and elsewhere. As the graphic above illustrates, today’s consumers move seamlessly across digital and offline channels. GtJx_pZjvzc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 11, 2014
    [Channel, Interactive] 10 Things You Probably Don’t Know About Google+
    Unless you’re connected, you won’t see these interactions. Now you can create private HOA’s via your YouTube Channel’s “live events” tab. Businesses, schools, non-profits can hold private video meetings that are recorded and uploaded to their YouTube channel.  Unless you’re connected, you won’t see these interactions.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 10, 2014
    [Channel, Interactive] Mobile Experiences Have a Long Way to Go…How’s Yours?
    'Author: Phillip Chen As you’ve probably noticed, an increasing percentage of customer engagement, and ultimately purchases, now happen on mobile devices. If you’re a consumer marketer who deals with e-commerce, think about how much convenience and ease of use matter during digital desktop interactions. lot, right? Mobile Marketing
  • VIDYARD  |  WEDNESDAY, JUNE 4, 2014
    [Channel, Interactive] Assembling an Extra Powerful Marketing Team
    They should also have incredible insight into the channels that influence your target audience. The Amplifier, or human megaphone, (your community manager) can clone themselves and spread online messages, infographics, and videos on multiple channels using their super human wit, charm, and influence. The Ideal Mutant Marketing Team.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Channel, Interactive] What Is Earned Media? [FAQs]
    Owned media means the channels your brand controls , such as your website, mobile site, blog, email, and social channels. In fact, according to inPowered and Nielsen , 85% of consumers regularly or occasionally seek out trusted expert content (credible, third-party articles, and reviews) when considering a purchase.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 3, 2014
    [Channel, Interactive] No Need to Speak Up: How Whisper Messages Help Sales
    If the customer’s needs are being met right from the start, he or she will be more inclined to make a purchase and come back again in the future. Many leads come into a company via different channels throughout the day. 'Sales teams are faced with a plethora of obstacles in today’s digital marketplace. Got a Secret for Ya. You Ready?
  • VERTICAL RESPONSE  |  MONDAY, JUNE 2, 2014
    [Channel, Interactive] Useful Google Analytics: Goals and Attribution Models
    The type of goals you’ll want to measure depends on the type of site you have, but the following are metrics you may wish to track: • Purchases: You can track this by sending shoppers to a “thank you” page after their order is completed, and tracking that page. Then you can make changes as needed. All rights reserved.
  • MARKETING ACTION  |  MONDAY, JUNE 2, 2014
    [Channel, Interactive] Persona: More Than A Movie
    Analyze your online tracking data, and the patterns of interaction and engagement with your assets. Outline the steps the good buyer takes from the status quo until they purchase your product. This also keeps communication channels open so that when new patterns emerge, you’re more likely to hear about them.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 29, 2014
    [Channel, Interactive] 4 Reporting Features You NEED in Marketing Automation
    Take a look at the following report: Each color on the chart represents a different marketing channel—purple is email , green is paid search , red is organic search and blue is webinar events. But how much of an investment are they making to drive traffic to their site using these channels? Now look at the webinar channel.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Channel, Interactive] How to Bridge the Gap Between In-Person and Online Lead Generation
    As marketers, our strategies involve a span of countless online interactions from email to website to social media to webinars. The great benefit of all of these online channels from a marketing standpoint is how trackable and measurable they all are. 'We spend the lion''s share of our days online. We often use bit.ly
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, MAY 27, 2014
    [Channel, Interactive] Are Websites Obsolete?
    Consumers now engage and interact with mobile apps , social networks, text messages, email and dynamically loaded loyalty cards much more than they do brand websites.  Next site builders embraced interactive technologies to engage customers. Consumers expected every brand to have an 800 number and a web page. Some are not.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 25, 2014
    [Channel, Interactive] 4 Things Your Email Recipients Want to Tell You
    We have a lot of ways to hear from our customers now with so many digital channels, but they don’t always give us second chances to make things meaningful. The subject line is arguably your first email interaction. You’re focused on supporting a path to purchase – makes sense. Amp me up for something fun!
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, MAY 24, 2014
    [Channel, Interactive] Latest Marketing Technology Acquisitions Bypass Marketing Automation Vendors
    Since then, Acxiom purchased online/offline identity matching vendor LiveRamp and SAP bought behavioral targeting vendor SeeWhy , tag management vendor Tealium announced connectors to several email platforms, and the Phillies lost nine of 14 baseball games. That last item is just included to see if you’re paying attention.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Channel, Interactive] 14 Ways to Get More Use Out of Your Buyer Personas
    You''re a member of the community and have a deep understanding of how people in that community like to interact. You can target very niche long-tail keywords, and eventually, you may even decide to create persona-specific sections or channels for your blog. 'Ah yes, the excitement of creating your company’s first buyer persona.
  • VOICE-BASED MARKETING  |  TUESDAY, MAY 13, 2014
    [Channel, Interactive] The Ifbyphone 2014 State of Marketing Measurement Survey: Mobile Marketers Setting High Standards
    Birds are chirping, flowers are blooming, and marketing channels are being measured one-by-one. Ifbyphone’s 2014 State of Marketing Measurement Survey has been completed and the results are in: Marketers can meet CEO demands with frequent measurements of both online and offline channels. 'It’s that time of year again! Very exciting!
  • WEBBIQUITY  |  TUESDAY, MAY 13, 2014
    [Channel, Interactive] The Most Important Force for Increasing Leads and Sales
    Clearly it’s not that enterprise software vendors should start running print ads in Vogue magazine, or that machine tool manufacturers should invest in splashy TV commercials on The Golf Channel. Compared to the typical b2b purchase—there is no comparison. Beyond online purchasing, however, friction comes in many forms.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 9, 2014
    [Channel, Interactive] How to Convert Raw Leads into Best Friends Forever
    Instead of letting those leads evaporate (or, on the other end of the spectrum, scaring them with aggressive conversion tactics), let’s use digital channels to cultivate and develop them into powerful relationships that lead to bigger purchases, more sales, and greater advocacy. 'Author: Jason Thibeault Filling the pipeline with leads?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 6, 2014
    [Channel, Interactive] Content Marketing Tactical Plan
    That’s why we’ve created a handy (and interactive) template, our Content Marketing Tactical Plan —to help you put some structure behind your content plan. And a buyer journey maps your buyer’s decision making process during a purchase. Think about all of the various channels—email marketing, social media, your website, and more.
  • MODERN B2B MARKETING  |  MONDAY, MAY 5, 2014
    [Channel, Interactive] How to Design a Mobile Marketing App
    Creating a mobile app is a unique opportunity to communicate with your audience in a personalized, relevant, and interactive manner. And if current trends in mobile  continue, mobile will soon be the preferred communication channel for your customers, partners, employees, and prospects. Interactions are my favorite.
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, MAY 2, 2014
    [Channel, Interactive] Retailers Double Down on Mobile
    And while its critical that retail sites need to render properly on smartphones and tablets, nobody really knows which added functionality would drive more profitable conversions and repeat purchases?  'At this time of the year, retailers make technical and functionality investment decisions focused on Holiday 2014.   Frequency.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 29, 2014
    [Channel, Interactive] 4 Tips for Better Customer Data
    But that doesn’t mean you should focus on a very narrow channel of customer information sourcing. Today’s marketing landscape is a hodge-podge of online, mobile, and offline channels blurring together throughout the sales cycle. You have planted seeds throughout a complex, diverse sales process across several marketing channels.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 29, 2014
    [Channel, Interactive] 4 Tips for Better Customer Data
    But that doesn’t mean you should focus on a very narrow channel of customer information sourcing. Today’s marketing landscape is a hodge-podge of online, mobile, and offline channels blurring together throughout the sales cycle. You have planted seeds throughout a complex, diverse sales process across several marketing channels.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Channel, Interactive] Predictive Analytics: The Next Piece of the Social Puzzle
    Among other things, they can allow brands to locate social media users with purchase intent. If you take a look at any sales advertisement, marketing campaign, or customer service interaction today, the chances are that social is involved. 'Author: Eileen Bernardo If there’s any constant in social media, it’s constant evolution.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Channel, Interactive] Reign in the Chaos: 40 Little Tools That Make a Big Difference at Work
    It’s no longer about creating a few promotional campaigns a quarter and purchasing some ad space. Digital marketing is about taking advantage of all of the channels prospects use to interact with your company. 'Marketing is not the straightforward process that it once was. No two days are ever exactly the same. 2) Jumpcut.
  • THE ROI GUY  |  TUESDAY, APRIL 15, 2014
    [Channel, Interactive] Interview: Guided Selling with Storytelling, Insights and Financial Justification
    So, the multi-million dollar question, how can you enable your sales reps and channel partners to engage earlier and more effectively? There are more stakeholders involved in each purchase decision, with recent research indicating up to 10 involved in each major enterprise purchase decision, and each plays a major role and can’t be ignored.
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Channel, Interactive] How to build brand trust – 4 essential steps
    Branding is basically about developing emotional connections – i.e. trust-based relationships that will cultivate greater loyalty for purchase decisions. The biggest reason is the rise of transparency due to the internet, and how so many customers rely on digital research and interaction with peers for more honest assessments.  
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Channel, Interactive] Marketo Conference: Small Changes, Big Picture
    The product changes were quite modest: new search engine optimization features for entry level users; a global marketing calendar; and relabeling of InsightEra, which Marketo purchased in December, as Marketo Real Time Personalization. I wasn’t at the conference but Marketo briefed me on their plans.) My main reaction was, what’s new?
  • B2B MARKETING MENTOR  |  THURSDAY, APRIL 10, 2014
    [Channel, Interactive] How to Use Your Sales Team to Create Better Buyer Personas
    Your sales reps spend most of their time interacting one-on-one with customers and prospects, gathering important information and insight. Your sales team spends every day on the front lines of buyer interaction. Tracking how buyers respond to various channels can inform your buyer personas as well as your marketing outreach efforts.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 10, 2014
    [Channel, Interactive] In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking
    It is imperative for companies to leverage the rise of mobile technology and track interactions sourced from smartphones. This means customers are not only browsing brand information from their smartphones and tablets, but searching for nearby companies to seek out assistance or purchasing opportunities. in 2013 to 69.4% Double win!
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Channel, Interactive] Tear Down This Wall Between Ad Tech and Marketing Automation
    Here are the four key elements of a marketer’s interaction with customers in the ad tech world: Acquisition.  Paid channels.  Marketers pay to place their ads on someone else’s channel.  Owned and earned channels.  Paid, Owned and Earned channels.  The Ad Tech World. Broad reach.  Anonymous cookies. 
  • THE ROI GUY  |  TUESDAY, APRIL 8, 2014
    [Channel, Interactive] Why the Increased IT Spending Growth Forecasts from Gartner are Wrong Again!
    3) Purchase decision-making has significantly changed, now driven by buyers who are: a. When it comes to business and shadow purchase decisions, most IT solution providers are not adept at selling to the business groups and capturing dark spend. So how well do your sales professionals and channel partners engage with value?
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Channel, Interactive] 70 New (Really) Marketing Automation Stats
    Email is ranked as the #1 preferred communication channel by consumers for initial introduction to a product/service, learning about a product/service, and post-purchase follow-up about a product/service. Registration during purchase (50%). 'They’re getting old. It’s also 3 years old. It’s from 2009. Not at all. Email Marketing.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Channel, Interactive] 70 New (Really) Marketing Automation Stats
    Email is ranked as the #1 preferred communication channel by consumers for initial introduction to a product/service, learning about a product/service, and post-purchase follow-up about a product/service. Registration during purchase (50%). 'They’re getting old. It’s also 3 years old. It’s from 2009. Not at all. Email Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 4, 2014
    [Channel, Interactive] Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond
    It can also accept other market and industry data, as well as a company’s own Web analytics, customer purchases and service interactions. 'I had an interesting briefing a few weeks ago from Bottlenose , which sells what it calls a real-time “trend intelligence” system. million entities. Data sources. Interpretation. Actions.
  • SYNECORE  |  THURSDAY, APRIL 3, 2014
    [Channel, Interactive] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
    As a complement to brand websites, eCommerce sites have added functional depth to the internet economy, providing users a highly convenient way to research, compare, and purchase goods and services from anywhere, anytime. It then pulls up the product from the photo, allowing customers to purchase it instantly. billion, an estimated 18.4
  • ANNUITAS  |  THURSDAY, APRIL 3, 2014
    [Channel, Interactive] The Single Most Common Lead Scoring Failure: Not All Content is Created Equal
    Leads are typically scored based on activity and demographics, and in some cases channel. As you move downstream through the engagement model, each interaction becomes worth more to a lead score, until the switch is eventually flipped and the lead is passed to sales. 'Most lead scoring models fail — at least initially.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Channel, Interactive] The Definition of Omni-Channel Marketing – Plus 7 Tips
    We’re moving away from mass, “push”-based marketing, and towards more personalized, 1:1 communication with consumers, through the many channels and on the many devices they use. Unfortunately, when it comes to omni-channel, multi-device marketing, consumers today are way ahead of most marketers. What is Omni-Channel Marketing?
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Channel, Interactive] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    For example, your business sells machinery to the government and all three purchasing agents are already customers. If you are in the considered purchase business, chances are you are lucky to have an internal champion at most of the organizations you do business with on a regular basis. The answer is a resounding “yes.”
  • VOICE-BASED MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Channel, Interactive] Don’t Overlook the Hidden Costs of Spam Calls
    This functionality allows users to input a number or series of numbers that will automatically be routed to a specific endpoint within an IVR (interactive voice response) rather than be directed through the traditional channels to representatives. Super annoying and incredibly disruptive! Call From: Not the Right Person. Voicemail.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 26, 2014
    [Channel, Interactive] Why Modern Marketers Fail at Big Data
    The brand purchased the first ad after the game and gave away the $1.5 million people interacted with Esurance on Twitter, the brand only has 143,000 followers. '(and how to stop failure from happening). You can find her on Google + ! businesses each day. Online search traffic for big data has surged in the last couple of years.
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 25, 2014
    [Channel, Interactive] Mobile Marketing and Location-Based Services: How Mobile Marketing Went Local
    They use a number of digital channels to interact with your brand. The fastest growing channel? Consumers are relying on their mobile phone right along the path to purchase from research and showrooming to coupon redemption and in-store navigation. 'The following post is authored by Louise Frosell of Locaid.  . Mobile.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 24, 2014
    [Channel, Interactive] 12 Examples of B2B Companies Managing Impactful Twitter Profiles
    As a result, followers are left wanting more, which could lead to a purchase of a complete report or a subscription to the service. Using words such as “watch,” “learn,” or  ”ask” engages the audience and leads to valuable interactions. to the masses. Enjoy! . Intel. Twitter Profile :  @Intel. Cisco.
  • VISIONEDGE  |  WEDNESDAY, MARCH 19, 2014
    [Channel, Interactive] What Type of Customer Experience Do You Deliver?
    By definition, CX encompasses all interactions across the entire life cycle of the customer relationship. This process helps you understand what it is like for your customer to interact with your business. 'Customer Experience (CX) is one of the most highly discussed topics in organizations today. Experience Impacts Loyalty.
  • ANNUITAS  |  TUESDAY, MARCH 18, 2014
    [Channel, Interactive] The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology
    In order for marketing organizations to be successful, they must adopt a Demand Process approach which involves aligning their people, process, content and technology around their target buyers so they can better support that buyer’s purchase path. Guess what, marketers? Step One: People. Step Two: Process. Step Three: Content.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Channel, Interactive] CMOs Win When High-Value Customers Are Treated Personally Online
    'Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Channel, Interactive] How SMBs Use Twitter: 15 Stats You Should Know
    As more and more companies look to Twitter to generate site traffic and customers, the interactions on Twitter become more meaningful to customers and companies alike. 23% end up purchasing something!) 'Small- and medium-sized businesses are turning to social media to generate leads and customers. How SMBs Are Using Twitter in 2014.
  • LEADERSHIP  |  WEDNESDAY, MARCH 12, 2014
    [Channel, Interactive] Business Is Personal …And If It’s Not, There Is No Business!
    The biggest benefit, as is apparent from this study is that not only does personalization drive increased sales but it also becomes the catalyst for repeat purchases. For instance, if geography plays an important role in the purchase decision for your product or service, use that as the key idea in your personalized campaign. 'Normal.
  • ANNUITAS  |  TUESDAY, MARCH 11, 2014
    [Channel, Interactive] The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack?
    In their 2012 Interactive CMO-CIO Insights Survey of 400 senior marketing executives and 250 senior IT executives, consulting firm Accenture noted some interesting trends regarding collaboration between marketing and IT: 44% of CMOs don’t believe there’s any need for alignment with CIOs. But how have they been doing? So what is the answer?
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 11, 2014
    [Channel, Interactive] Enough with the Crap
    Companies that focus on learning about who their prospects interact with during the buying process can expand their dialogues to engage these other (key) players. The buying process represents a set of steps your prospects need to go through in order to make a purchase. It’s a lesson many “modern” digital marketers need to learn.
  • WRITTENT  |  MONDAY, MARCH 10, 2014
    [Channel, Interactive] 10 Ways Marketing Agencies Rock the Web with Content
    What they did right: Pace embraced the quality and luxury at the core of The Four Season’s mission, and channeled these principles into content to educate their client’s customers. The result includes high-quality product descriptions, an interactive element, and some serious SEO potential. didn’t think so! Pace: Four Seasons Magazine.
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 4, 2014
    [Channel, Interactive] Hooking Online Shoppers and Reeling Them In
    'Brace yourself, this may be shocking: Only 2% of shoppers make a purchase during their first visit to an online store, while 98% abandon shopping carts or continue to browse the web to compare prices and products. Page Composer capabilities to share content electronically across channels. Let’s start at the top: 1. Enabling the Talk.
  • SYNECORE  |  SATURDAY, MARCH 1, 2014
    [Channel, Interactive] What’s Missing In Your Marketing Strategy?
    Every company knows that they need to interact with customers on social media channels, put out thought-leading blogs to appear in relevant content searches, create a great website design, use keywords, etc. 'We have reached a point where the barrier between “marketing” and “digital marketing” is almost nonexistent. Device Readiness.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 27, 2014
    [Channel, Interactive] Omnichannel Marketing: Connecting Offline and Online Brands Through Consistency
    This means brands have a limited amount of time on each channel to engage a consumer and persuade them to seek more information or make a purchase. What’s more, 40% of consumers said it is “very important” to have purchasing options on multiple channels so as to buy stuff whenever it is most convenient. Swapping Channels.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 26, 2014
    [Channel, Interactive] Even Content Marketing Should Be Measured
    Marketers are finding their content is having a large impact on lead generation and the sales lifecycle, as the average customer will look at three pieces of content before making a purchasing decision. 'Interesting tidbit alert! Pretty crazy, right? They keep it tight and check it’s right. Design the Content. Follow The the Content.
  • WRITTENT  |  MONDAY, FEBRUARY 24, 2014
    [Channel, Interactive] Inbound Marketing vs. Content Marketing – What’s the Difference?
    Over the past 20 years, the internet has slowly overtaken the way consumers interact with brands. Content to attract visitors to your website, convert them to leads, and educate them on their purchase decisions. Blogs, eBooks, and whitepapers to improve your SEO, and engagement on your social media channels. Caution. Or does it?
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 21, 2014
    [Channel, Interactive] How “experiential marketing” builds on key trends
    Concurrent with this shift in buying behavior is the serious decline in “brand trust”, arguably the most important emotion for developing a sense of confidence for all purchase decisions. '(Photo credit: masondan). Experiential Marketing” is all about engaging customers to try a product or service. sales versus marketing versus IT). 
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 19, 2014
    [Channel, Interactive] How SMB eCommerce retailers can turn everyday challenges into sales
    As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. How to help online retailers engage their customers with quality content from first interaction to checkout.
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