• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Channel, Interactive] B2B Marketing Trends for 2016
    There are already plenty of viable ABM channels. Channels and tactics. But as B2B buyers complete more of their journey before ever interacting with a. advance the buyer through 70% of the purchase cycle, there are. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Channel, Interactive] B2B Marketing Trends for 2016
    There are already plenty of viable ABM channels. Channels and tactics. But as B2B buyers complete more of their journey before ever interacting with a. advance the buyer through 70% of the purchase cycle, there are. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Channel, Interactive] B2B Marketing Trends for 2016
    There are already plenty of viable ABM channels. Channels and tactics. But as B2B buyers complete more of their journey before ever interacting with a. advance the buyer through 70% of the purchase cycle, there are. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Channel, Interactive] Evangelizing a Content Marketing Program
    actually choose to read, watch, and interact with is. post-purchase content consumption has. channels not just on social media, but more important- ly, via email and search. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. Why This Guide 6 III. That’s why.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 29, 2016
    [Channel, Interactive] 4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns
    The new API provides stores and retailers with a way to see how many people made offline purchases after seeing a Facebook campaign—connecting offline conversions to digital campaigns. They can then use these offline activities to optimize their ad campaigns and ad spend. What is an offline conversion event? focused on the retail use case.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Channel, Interactive] The Brilliance Behind the Ford Barking Lot
    Our social media team also develops lifestyle content that’s all about building brand love, loyalty, share of voice, and intent to purchase. Having this video on Ford’s social channels gives them 3 big benefits over putting this creativity into a standard TV spot: It’s infinitely shareable. So I reached out to Ford to find out more!
  • VERTICAL RESPONSE  |  THURSDAY, JULY 28, 2016
    [Channel, Interactive] 40 Brilliant-but-Easy Ways to Build Your Email List
    There’s a lot to be said for the human touch, and these ideas rely on good old-fashioned human interaction to help you build your email list. Throughout the day, you and your employees probably interact with many customers and prospects on the phone. If you don’t, this article is for you. Build your email list the right way. 1.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 27, 2016
    [Channel, Interactive] How to Find a Marketing Automation Platform That Grows With You
    Some of the biggest challenges that marketers face are the cost of programs and the infrastructure needed to support multi-channel communication in this digital age. Its acts as the foundation and connective tissue for interactions between your content and assets, driving opportunities and conversions forward within the customer lifecycle.
  • CONTENT STANDARD  |  SATURDAY, JULY 23, 2016
    [Channel, Interactive] Is Word-of-Mouth Marketing Still Worth Your Time?
    But that motto, like the types of advertising it once referred to, has now been disrupted by dozens of new digital channels that have turned traditional advertising upside-down. In fact, some of the signature campaign channels created by the internet offer a form of word-of-mouth advertising. Word of Mouth’s Digital Evolution.
  • LEADERSHIP  |  FRIDAY, JULY 22, 2016
    [Channel, Interactive] How to Use Visual Collaboration at Each Stage of the Buying Cycle
    Before making a big purchase or signing a contract, they are likely to do their due diligence on search engines, social media, review sites, and YouTube channels, gathering all the information that they can. Customers are savvy these days. In different phases of the buying cycle, they will be looking for different things. Awareness.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 22, 2016
    [Channel, Interactive] Why a Single View of Your Customer is Vital for Success
    More than ever before, we have an opportunity to see and interact with our customers and prospects across the largest number of channels and platforms. That provides more data to identify patterns in behavior that can be leveraged to create better messages and interactions with them. Cross Channel Marketing
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Channel, Interactive] 6 Types of Transactional Emails That Every Email Marketer Should Know
    transactional email, otherwise known as an operational email, is essentially a personalized email that’s system-triggered by a subscriber’s unique behavior during an online transaction (registration, form-fill, purchase, etc.). Order Confirmation Emails and Purchase Receipts. The Components of a Transactional Email.
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Channel, Interactive] From Scratch: Four (Free) List Building Strategies
    Social channels are gateways to your products and services – through evangelism (by others), awareness (from your excellent posts) and in showing thought leadership (sharing great information). Social channels showcase your approach to customer service and support (whether you like it or not). Lead List Purchases. Welcome back!
  • CONTENT STANDARD  |  FRIDAY, JULY 15, 2016
    [Channel, Interactive] How Snapchat Marketing Is Changing the Way Brands Interact with Consumers
    That has seemingly given celebs a green light to show more personality on the platform, versus more sterile content that lives forever on Instagram and similar social channels. Brands can purchase video ads spliced between curated content on the platform’s Discover channels. Why Users (and Celebs) Love It. Filters.
  • VIDYARD  |  THURSDAY, JULY 14, 2016
    [Channel, Interactive] The Brilliance Behind the Ford Barking Lot
    Our social media team also develops lifestyle content that’s all about building brand love, loyalty, share of voice, and intent to purchase. Having this video on Ford’s social channels gives them 3 big benefits over putting this creativity into a standard TV spot: It’s infinitely shareable. So I reached out to Ford to find out more!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 14, 2016
    [Channel, Interactive] What the Heck is Cross Channel Marketing and Why Would I Want To Do It?
    The term "cross channel marketing" is hardly new. Far too many marketers still do not reap the benefits of cross channel marketing. I'll get into why I think this is a little later. But for right now, let's start with the basics: What is cross channel marketing? Cross Channel MarketingHow much growth?
  • VIDYARD  |  THURSDAY, JULY 14, 2016
    [Channel, Interactive] The Brilliance Behind the Ford Barking Lot
    Our social media team also develops lifestyle content that’s all about building brand love, loyalty, share of voice, and intent to purchase. Having this video on Ford’s social channels gives them 3 big benefits over putting this creativity into a standard TV spot: It’s infinitely shareable. Get the Guide. Email address*. First Name*.
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [Channel, Interactive] Who Should Nurture B2B Leads with Social Media?
    The Webbiquity report also indicated that companies view increasing brand awareness as their top objective on social channels, followed by lead generation. Even though their companies are now actively using social channels for marketing purposes, the C-Suite is still not actively engaged. An Omni-channel Approach to Nurturing.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2016
    [Channel, Interactive] 5 Ways to Win with Web Personalization
    This not-so-secret weapon is essentially a web-based engagement application that empowers you to create real-time, personalized interactions with your audience. It’s simple to use and can target individuals through personalized communications across synchronized channels—email, the web, ads, and more. And Well, now you can.
  • PUREB2B  |  TUESDAY, JULY 12, 2016
    [Channel, Interactive] 15 Effective Ways to Reduce Cost Per Acquisition
    With the right messaging or an enticing enough offer, this segment has a higher chance of making an actual purchase after retargeting.  . 5. Aside from that, it also has the highest return on investment ( 3800% ), with the lowest cost per acquisition rates compared to other more sophisticated or high-tech marketing channels available today.
  • FATHOM  |  TUESDAY, JULY 12, 2016
    [Channel, Interactive] Lead Change and Transform Communications with Nurture Marketing
    According to Marketo , lead nurturing is defined as helping “marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase.”. The times, they are a changin’. But, what is nurture marketing ?
  • NETLINE B2B MARKETING  |  MONDAY, JULY 11, 2016
    [Channel, Interactive] B2B Marketers Beware: Do you know where your leads are coming from?
    When running NetLine’s Sales team, I believed giving a rep the name of the right person, from the appropriate company, who purchases products like ours, should just be called by them! Why does the lead need to score high on website activity, have to download our white papers, or interact with us at an event? But are they really?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 7, 2016
    [Channel, Interactive] Q&A: The Big Email Marketing Questions Answered
    Map out all the opportunities available for capturing a buyer’s information between your different channels and audience segments (shown in the matrix below) and use this to generate new ideas. Sending post-purchase emails to promote similar products or related products in different categories (cross-sell and upsell).
  • CEROS  |  WEDNESDAY, JULY 6, 2016
    [Channel, Interactive] 5 Ways to Improve SEO with Content Marketing
    This post, 5 Ways to Improve SEO with Content Marketing , written by Gordon Plutsky , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. They put themselves in the position of the user who wants to learn more about a topic, have a question answered, or find a product to purchase. Happy reading!
  • BIZNOLOGY  |  WEDNESDAY, JULY 6, 2016
    [Channel, Interactive] What’s new in content marketing?
    Interactive elements such as games, surveys, and polls increases engagement with your business. Determining the most relevant influencers for your industry may be challenging, but once chosen, this person can have a substantial effect on swaying consumers to proceed with purchases. Automated Content. Niche Content. Multimedia Content.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 6, 2016
    [Channel, Interactive] What’s New in Social? Platforms Are Raising the Bar on Personalization
    The lines are merging as users, who are interacting with friends and family around the clock, naturally expect brands to react in a similar fashion. After all, the core of social media is “social,” which represents interactions within the community, NOT a platform for simply pitching products. Pinterest: Interactive Shopping.
  • CONTENTLY  |  THURSDAY, JUNE 30, 2016
    [Channel, Interactive] 5 Things Marketers Need to Know About Gen Z
    ” Winning them over matters, though, because 93 percent of parents say their Gen Z kids influence family spending decisions and household purchases. ” Interactivity and content collaboration, therefore, are key content principles. “How do I talk to Gen Z?” Gutterman’s response? Be real. B2C Brands Gen Z
  • READYPULSE  |  THURSDAY, JUNE 30, 2016
    [Channel, Interactive] 3 Ways to Build Consumer Loyalty
    Interactive Content through Technology. The digital world is setting the bar high for brands and marketers to deliver responsive and interactive content and visuals. Today’s consumers are demanding more from brands than simple points-for-purchase promotions. Track Behaviors & Metrics. Multichannel Loyalty Programs.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 30, 2016
    [Channel, Interactive] Is Your SEO Actually Working? 3 Ways to Find Out
    In Google Analytics, use the left-hand column to navigate to Acquisition > Overview > All Traffic > Channels. Every conversion point, which will vary based on your industry and business model, should be considered: from ebook downloads to online purchases. Keyword Ranking Are Helpful, Sometimes. like metrics.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Channel, Interactive] How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More
    For every pair of shoes that are purchased, they give a pair to people in need, thus far donating over 60 million pairs of new shoes. They show they care by adding personality to their interactions with customers. From here you should encourage your customers to speak directly with you through that channel. Image Credit: AskMen.
  • BIZIBLE  |  WEDNESDAY, JUNE 29, 2016
    [Channel, Interactive] Building Trust In Social Marketing Metrics With Attribution
    You could go to AAA or another map store and purchase a map of the region you’re interested in, and then you would have to spend a few minutes orientating yourself with the area. There’s multiple marketing channels, decision-makers, and more. Omni-channel : it uses common metrics for every marketing channel. Omni-Channel.
  • READYPULSE  |  TUESDAY, JUNE 28, 2016
    [Channel, Interactive] The Future of Ecommerce: 4 Predictions About the Evolution of Online Shopping
    Consumers are actively searching for and purchasing products and goods from their computers and mobile devices. Multi-Channel & More Mobile Shopping. Many eCommerce sellers know the benefits of selling through multiple channels, but it’s a need that’s rapidly growing. More Dedicated Online Shopping Days. Conclusion.
  • HINGE MARKETING  |  TUESDAY, JUNE 28, 2016
    [Channel, Interactive] 5 Trends Redefining Sales and Marketing in 2016
    The slow death of sales communication channel. The act of selling used to be a one-way channel – a company would spread its marketing message and potential buyers would received, often at face value. Each of these criteria come to life throughout online and offline interactions with the firms’ staff. Let’s take a look. 1.
  • BIZIBLE  |  MONDAY, JUNE 27, 2016
    [Channel, Interactive] How to Generate Qualified Leads and Delight Your Sales Team
    The grading system is also a great way to manage email lists and how content is distributed within that channel. Additionally, since ABM focuses on accounts, it’s important to track which personas within an account have interactions with your brand before a purchase is made. Sales and Marketing Alignment.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Channel, Interactive] 5 Ways to Amp Up Your Mobile Marketing Strategy
    Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. purchase, recommendation, enrollment in loyalty program) and revenue generated from it. Mobile Messaging. Talk about access!
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Channel, Interactive] eHarmony’s Romain Bertrand on measuring performance and path to purchase
    Attribution: understanding the value of each channel and the interaction between channels, both offline and online. Opentopic blog >> marketingweek.com What are the challenges you face with measuring digital marketing? There are multiples challenges and new ones appearing all the time. Marketing ROI Cmo marketing roi
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Channel, Interactive] Guide Your Buyers Through the Customer Journey with Social Media
    Social channels provide a real-time platform where buyers can share information, research products, make informed decisions, and come to their own conclusions when it comes to their purchasing decisions. It’s important to remember that engagement with a brand doesn’t necessarily begin or end with a purchase. Be authentic.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 15, 2016
    [Channel, Interactive] Cross-Channel Marketing Technology: A Pillar of the Overall B2C Ecosystem
    Cross-channel marketing technology is a pillar of the overall B2C ecosystem because it represents the execution engine of your marketing strategy. Less than 1 in 4 marketers say they understand customer journeys and adapt the channel mix accordingly. The fact is consumers use more than one channel. Cross Channel Marketing
  • ACT-ON  |  FRIDAY, JUNE 10, 2016
    [Channel, Interactive] Mid-Year Marketing Check-In with Measurement
    Next, review what was promised for the year: the types of campaigns, budgets, marketing channels, and high-level strategy. Is the average time before purchasing improving year to date? How are sales per channel performing year to date? What social media channels drive the most traffic year to date? Third-party platforms.
  • VIDYARD  |  THURSDAY, JUNE 9, 2016
    [Channel, Interactive] Forrester Weighs in on the Top Video Platforms for Marketing and Sales
    Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. 70% of B2B buyers and researchers are watching videos throughout their entire path to purchase. Get the Report.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 9, 2016
    [Channel, Interactive] 3 Ways Marketing Automation Helps Higher Ed Marketers Succeed
    Their students are their buyers, just like they are buyers when they purchase other products or services. With the plethora of information and resources available to guide them in their purchasing decisions, buyer behavior (prospective students included) continues to become more fragmented, self-directed, and non-linear.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Channel, Interactive] 8 Lead Generation Ideas for Startups
    It’s recommended that you choose at least 3 or 4 different social media channels to promote your brand. Create relevant and interactive content. Instead of bombarding your potential customers with lengthy information, create meaningful and interactive content for them. Lead generation can be challenging for startup companies.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Channel, Interactive] 8 Lead Generation Ideas for Startups
    It’s recommended that you choose at least 3 or 4 different social media channels to promote your brand. Create relevant and interactive content. Instead of bombarding your potential customers with lengthy information, create meaningful and interactive content for them. Lead generation can be challenging for startup companies.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 1, 2016
    [Channel, Interactive] Forrester Research Names Oracle Marketing Cloud a Leader
    According to research Forrester shared in the assessment, more than 40% of marketers say their technology environments are too complex, and that separate teams often purchase redundant capabilities. This year, we’re proud to share that Oracle Marketing Cloud was a leader in their assessment. Product News
  • ION INTERACTIVE  |  TUESDAY, MAY 31, 2016
    [Channel, Interactive] Interactive Content Hot Off The Press: May Edition
    It’s the end of May and it’s time for our monthly recap of what’s trending in interactive content. To start their engagement strategy, Yodle tapped ion to create an interactive infographic to showcase the statistics behind franchise leadership. The interactive infographic uses lively, colorful backgrounds and graphics. Facebook.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 31, 2016
    [Channel, Interactive] 3 Easy Tactics to Get Personal with Your Audience
    Author: Renata Bell Yesterday, I received an email from a retailer suggesting that I purchase a product I already bought last month. Their shopping experience was extremely personalized—they would go directly to a salesperson that knew them and their purchase history, and therefore could recommend other relevant products to them.
  • CEROS  |  TUESDAY, MAY 31, 2016
    [Channel, Interactive] 7 Ways to Engage with Social Media Leads
    This post, 7 Ways to Engage with Social Media Leads , written by Teena Thach , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. That’s more than double the leads from any other channel – the kind of rates marketers strive for. Happy reading! Now you’ll want to put that tool to work for you.
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2016
    [Channel, Interactive] The 23 Best Content Ideation Tools
    Spike detects news stories from a vast array of sources then uses social media interactions to identify the top trending stories in each topic area. Pricing: multiple price levels from free up to about $900 (purchase; no recurring fees). Great content—the kind that resonates with your audience—starts with great topic ideas. 18) BigDig.
  • CONTENT STANDARD  |  SATURDAY, MAY 28, 2016
    [Channel, Interactive] How Will Machine Learning Change the State of Digital Marketing?
    That realization came by examining her shopping history and giving it context based on past purchases from other consumers. ML can essentially test the countless paths consumers may take through content, crossing multiple channels in the process and make sure that each step is synced with the one before and after it.
  • ACT-ON  |  THURSDAY, MAY 26, 2016
    [Channel, Interactive] Digital Darwinism: Where Do You Stand?
    Minimal research has been done on digital and traditional customer behaviors, preferences, and path to purchase. Leaders develop proficiency in their department’s tool(s) but have little visibility into other technologies used across the company to gauge customer behaviors, engagement, and interactions. The Digital Dilemma. Eventually.
  • SCRIBBLELIVE  |  WEDNESDAY, MAY 25, 2016
    [Channel, Interactive] How To Map Content To Your Conversion Funnel
    It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels. Prospects reach the end of the funnel when they make a purchase. Which social channels are they active on? This helps the customer feel good about purchasing the product.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 24, 2016
    [Channel, Interactive] CRM Evolution Conference: Mobile Really Does Change Everything About Marketing
    For example, you wouldn’t store the minute-by-minute history of weather in every location if it were only relevant at times and places of customer interactions. Instead, you’d look up the weather in the customer’s location when an interaction began and store it as part of the interaction history.
  • MODERN B2B MARKETING  |  MONDAY, MAY 23, 2016
    [Channel, Interactive] 3 Steps to Bridge the Gap Between Online and Offline Channels
    This may seem like a rather seamless experience, but what you may not realize is that there’s quite a lot going on in the back-end that connects these different channels to deliver that experience. To influence the entire customer journey, it’s important to look at entire customer experience across channels, not in silos. Score!!
  • MODERN B2B MARKETING  |  THURSDAY, MAY 19, 2016
    [Channel, Interactive] [Infographic] Why Creating A Personal Online Experience Is Critical
    While this personalized experience should stretch beyond the web, your website serves as a hub and “home base” for all kinds of web activity because most of your online channels ultimately lead your buyer back to it. So how can you deliver on these high expectations? . Web Personalization: A Critical Tool for Every Marketer.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Channel, Interactive] Personalization Makes Programmatic Advertising a Win-Win
    With advancements in marketing technology, you can serve tailored content to target audiences across channels, from your website to your ad channels and beyond. Frequently, programmatic ads display content designed to generate more sales immediately , even if a purchase was made just days–or even hours–beforehand.
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Channel, Interactive] A CMO’s Guide to Conversion Metrics with Google Adwords
    Your reports, however, will only show hard conversions such as purchases, or bottom-funnel form submits such as demos and trials. ” Leading Up to a Final “Last-Interaction” Conversion. Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode. Top funnel. Bottom funnel.
  • MI6 MARKETING AGENCY  |  SATURDAY, MAY 14, 2016
    [Channel, Interactive] Mi6 Agency’s Top Charts for May 2016
    Today’s buyer will interact with you and your company across various channels, with various people and consume all types of content. The key is to develop a content mix that spans across the 5 stages of the buying cycle: Awareness, Consideration, Purchase, Loyalty and Advocacy. Week of May 2nd. Also, one needs to define ROI.
  • INFLUITIVE B2B  |  THURSDAY, MAY 12, 2016
    [Channel, Interactive] The One Thing Your Account-Based Marketing Strategy Is Missing
    Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. Did you know that it typically takes more than five decision-makers in an organization to make a B2B purchase?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2016
    [Channel, Interactive] Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
    In his session on EPIC Content Marketing , Joe Pulizzi, Founder of Content Marketing Institute, revealed why content marketing is so important for organizations and why you should build an audience on your own channels, not borrow one from another’s. For example, do they purchase more or talk more favorably about you? Be patient.
  • SNAPAPP  |  THURSDAY, MAY 12, 2016
    [Channel, Interactive] 7 Creative Examples of Bottom-of-the-Funnel Marketing
    Most of the time, it’s the sales team that’s working with bottom of the funnel leads, using channels like the company website, social media, a CRM, or online communities to continue the conversation. Interactive Infographics. Make it interactive, and you just found one more way to follow up with a very interested potential customer.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Channel, Interactive] The Most Effective Inbound and Outbound Marketing Tactics
    Readers come across your blog through many channels, so optimizing it for SEO is crucial for viewership. While newcomers might not immediately download a whitepaper or want a free demo, highlighting social media channels and CTAs (calls-to-action) will provide options to keep readers interested. But what tactics are best? And why?
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Channel, Interactive] The Most Effective Inbound and Outbound Marketing Tactics
    Readers come across your blog through many channels, so optimizing it for SEO is crucial for viewership. While newcomers might not immediately download a whitepaper or want a free demo, highlighting social media channels and CTAs (calls-to-action) will provide options to keep readers interested. But what tactics are best? And why?
  • ACT-ON  |  MONDAY, MAY 9, 2016
    [Channel, Interactive] Boost Your Demand Gen Mix with Account-Based Marketing
    As a result, in the sales process, our marketing and sales teams will inevitably interact with multiple individuals who can make or influence a decision. As noted above, CEB found that today’s average purchasing decision involves an average of 5.4 Being a marketer at Act-On is great. Account-based marketing: old wine in a new bottle.
  • ACT-ON  |  MONDAY, MAY 9, 2016
    [Channel, Interactive] Focus on Accounts – Not Leads – for Better ROI
    As a result, in the sales process, our marketing and sales teams will inevitably interact with multiple individuals who can make or influence a decision. As noted above, CEB found that today’s average purchasing decision involves an average of 5.4 Being a marketer at Act-On is great. Account-based marketing: old wine in a new bottle.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 5, 2016
    [Channel, Interactive] How Marketers are Rethinking the Content Generation Process [Interview]
    It’s an always-on, real-time, two-way, omni-channel media environment, and the way marketers have done their jobs for the last 40 or 50 years just flat out cannot accommodate the demands that consumers, and the way they engage with media, place on marketing. The literal workflows — the way the work gets done — is just outdated.
  • IKO-SYSTEMS  |  MONDAY, MAY 2, 2016
    [Channel, Interactive] The Amazing Power Of Multi-touch Lead Engagement
    We live in a multi-channel marketing world. This is because, as times have changed and so have our interactions with media types, customers appreciate and respond to a more stimulating approach. Multi-channel customers spend 3x – 4x more than single channel customers. This is part of business.”. And guess what?
  • IKO-SYSTEMS  |  MONDAY, MAY 2, 2016
    [Channel, Interactive] The Amazing Power Of Multi-touch Lead Engagement
    We live in a multi-channel marketing world. This is because, as times have changed and so have our interactions with media types, customers appreciate and respond to a more stimulating approach. Multi-channel customers spend 3x – 4x more than single channel customers. Multi-touch channels include: Direct mail.
  • LEADERSHIP  |  FRIDAY, APRIL 29, 2016
    [Channel, Interactive] Interesting Infographics: Creating a Sustainable Marketing Strategy
    Integrate Video & Interactive Content. Embedding videos and interactive content in your email marketing campaigns is a great way to get attention and engagement from your target audience. Expanding your campaign in a consistent way across multiple channels really helps you to reinforce your message and increase its reach.
  • BULLDOG SOLUTIONS  |  THURSDAY, APRIL 28, 2016
    [Channel, Interactive] Five Steps to Thriving in the Age of the Customer – Part 5
    average numbers of participants in today's buying decisions; and, (2) it is often too focused on the initial drivers of interest or purchase, and not refreshed by the entire customer experience, which is essential to creating lasting advocacy. Once Focus on creating lifelong interaction and engagement. . We've learned that: .
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Channel, Interactive] 4 Ways to Turn Marketing Ideas Into Engaged Customers
    Lisa Donohue, CEO of Starcom USA says they tag all the digital media used in each campaign, whether the channel is the Internet, mobile devices or television. Ultimately, we can then tell if they have made a purchase, which puts us in a better position to track the efficacy of the strategy that we implemented.” ” 4.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 28, 2016
    [Channel, Interactive] 4 Ways to Make Your Mobile Marketing Stand Out
    Today’s mobile user picks up or glances at their mobile phones up to 200 times each day and 75% of those interactions are just to glance at who called, what meeting is next, or what sale just started. Omni-Channel Communication. But don’t forget that mobile apps or devices don’t make purchases; the people using them do.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Channel, Interactive] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    Snapchat is going to become the defacto social channel for Everlane. In addition to sharing their emoji science findings, they also encourage their Snapchat followers to interact directly with them. The folks at Dominos Pizza have never been afraid to experiment with new social media channels. How to Follow Brands on Snapchat.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 27, 2016
    [Channel, Interactive] Newly Released Innovations for Oracle Marketing Cloud Has Something for Everybody
    Specifically, new innovations and integrations across our stack help marketers connect their audience data, orchestrate cross-channel interactions and optimize the customer experience. Because we have cross-channel platforms tailored to both consumer marketers and B2B marketers, we made sure this launch had something for everyone.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Channel, Interactive] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    By now, you probably know that today's buyers hold all of the power when making a purchasing decision. These should be folks who recently made a purchase (or purposefully decided not to make one). Select people that have recently interacted with you. The next three sections will focus specifically on that purchase.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Channel, Interactive] 10 Very Smart People Weigh In on How to Rethink Marketing
    For me, one of the biggest challenges is always considering the integration points between social channels, content, media, product marketing, owned media and so on and so forth. Lead” turns everyday people into a number and strips out the context of their buying motivations, their decision-making needs, and their interaction preferences.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Channel, Interactive] 10 Very Smart People Weigh In on How to Rethink Marketing
    For me, one of the biggest challenges is always considering the integration points between social channels, content, media, product marketing, owned media and so on and so forth. Lead” turns everyday people into a number and strips out the context of their buying motivations, their decision-making needs, and their interaction preferences.
  • SNAPAPP  |  THURSDAY, APRIL 21, 2016
    [Channel, Interactive] Why Content Experiences Matter
    Whether it was at a grocery store, or a bookstore, or even an online store, think about how the conditions and surroundings impacted your purchase decisions. After you made your purchase, they might have even provided a post-conversion offer to entice you to come back. Think about the last time you went shopping. Organize Your Content.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 21, 2016
    [Channel, Interactive] SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud
    Subscription pricing notwithstanding, SAS has largely sold its software for on-premise operation by its clients and required them to purchase a large stack of core technologies. The initial CI 360 release includes two modules, Discover (mobile and Web reporting) and Engage (digital interactions including testings).
  • SNAPAPP  |  TUESDAY, APRIL 19, 2016
    [Channel, Interactive] Why Content Experiences Matter
    Whether it was at a grocery store, or a bookstore, or even an online store, think about how the conditions and surroundings impacted your purchase decisions. After you made your purchase, they might have even provided a post-conversion offer to entice you to come back. Think about the last time you went shopping. Organize Your Content.
  • CONTENTLY  |  TUESDAY, APRIL 19, 2016
    [Channel, Interactive] The Customer Service Arms Race
    And 53 percent claimed they are likely to abandon an online purchase if they can’t find a quick answer to their question. Initial interactions are automated, and the software posts a message in the chat that estimates how much time it will take someone to answer. So I went to the company’s website to find answers.
  • HINGE MARKETING  |  TUESDAY, APRIL 19, 2016
    [Channel, Interactive] Measuring Your Marketing ROI and Effectiveness
    Attribution helps you determine the mix of channels that lead to closed business, including which calls to actions and triggers work best. Since prospects require multiple touch points to purchase your services, this technology scores each prospect based on their interactions with your firm and their behaviors. growth!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 18, 2016
    [Channel, Interactive] Use These 5 Steps To Plan for Better Lead Nurturing
    Lead nurturing is a way to help keep your brand front and center when that purchase happens. What purchase process do they follow? Modern Marketers know that not every prospect is ready to buy now. In fact, according to SiriusDecisions , even the 20% of leads that sales reps follow up on, 70% are not qualified. Marketing Automation
  • MODERN B2B MARKETING  |  MONDAY, APRIL 18, 2016
    [Channel, Interactive] How Brands Can Create Lasting Relationships on Social Media
    study by Universal McCann found that 71% of social media users are more likely to purchase from a brand they follow online. population having at least on social networking profile, it’s a channel you can’t afford not to invest in. Brands who engage on social media channels enjoy higher loyalty rates from their customers. Audience
  • ANNUITAS  |  THURSDAY, APRIL 14, 2016
    [Channel, Interactive] Measuring Lead Nurturing Performance
    If you can monitor or track all the content offers a prospect has downloaded before a purchase, it could be very telling to identify the common pieces that show up across those purchases. Scoring needs to account for all interactions, not just the ones connected to responses to email. How do they overcome these challenges?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 13, 2016
    [Channel, Interactive] Thunderhead ONE Provides Powerful Journey Orchestration
    ONE provides its own Javascript tag to capture Web and email interactions and a SDK to connect with mobile apps. This allows ONE to store nearly any kind of data including not just customer attributes and identifiers, but also interaction and purchase details, touchpoint configurations, and product information. until recently.
  • AMPLIFINITY  |  TUESDAY, APRIL 12, 2016
    [Channel, Interactive] Digital Humanism takes on its most exceptional form in referral tracking programs
    And while “We must recognize the profound impact digital technology is having in the work, the way we shop, the way we interact, the way we live,” said Brian Prentice, research vice president at Gartner. conversion rate of 35% from referral to purchase. From digital machinism to digital humanism with referral programs. Nielsen).
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2016
    [Channel, Interactive] Dynamic Duo: Close More Deals with Sales and Marketing Alignment
    Track data that indicates interest, such as website activity (downloads, page visits), channel participation (PPC, events, inbound calls), and email engagement. Ultimately, SQLs are the people that sales think has a HIGH potential to actually purchase the product. He spoke about “Lead Generation: Strategies that Kill the Competition.”.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 4, 2016
    [Channel, Interactive] 6 Engagement Marketing Lessons from Successful Video Bloggers
    Think about it: while YouTube isn’t the only video sharing platform available, it’s arguably one of the most popular, and according to YouTube’s statistics , the channel  has over a billion users –almost a third of all people on the Internet–and  reaches more 18 to 34-year-olds than any cable network in the U.S. . Treatment.
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 30, 2016
    [Channel, Interactive] Traditional vs. Predictive Lead Scoring: Hard Math
    Organization must determine the key factors that make someone qualified so they can focus upon delivering the right content through promotional channels. The way in which a lead interacts with your website can tell you a lot about how interested they are in buying from you. So what is it? Does lead scoring apply to your business?
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 30, 2016
    [Channel, Interactive] How to Deliver Harmonic Experiences in the Third Wave of Enterprise Disruption
    Whether a person interacts with a company during the research phase with a sales executive, when making a purchase in-store, or post-sale on social media, those enterprise organizations that deliver consistent, continuous, and compelling experiences have the upper hand. I attended my second Adobe Summit in Las Vegas last week.
  • NUSPARK  |  WEDNESDAY, MARCH 30, 2016
    [Channel, Interactive] Geofencing? And other ways to target ads to trade show attendees without being there.
    Have an engaging booth presence; interactive presentations, comfy chairs for interested prospects. Branded conference hashtag searches allow attendees to search for news and updates on their conferences they are attending, and also allow attendee conversion via the Twitter channel. Twitter’s Geofencing. Example of a geofence.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Channel, Interactive] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    true "system-assembled journey" would be built by examining the sequence of events for each customer and finding the most common paths to purchase. Again, this is different from defining selection rules separately for each campaign, which is how conventional marketing automation and real-time interaction systems work. It’s bright.
  • FATHOM  |  TUESDAY, MARCH 29, 2016
    [Channel, Interactive] Killing Marketing Fear: Don’t Be Afraid To Give it Away
    They need to need to channel their inner Anthony Kiedis of the Red Hot Chili Peppers and “give it away now!” Meaning: When a buyer is in the initial phases of interaction with you, you should nurture the positive impression and give away something of value in order to earn trust. This relates directly to content marketing.
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Channel, Interactive] The Basics of B2B Social Media Marketing Strategy
    Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But LinkedIn is also the preferred network for CEOs, and 74% of B2B decision makers say they use LinkedIn to help make purchasing decisions.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Channel, Interactive] Find Your Most Engaged Members and Donors with Inbound Marketing
    In addition to choosing the right channels for generating visibility and making members aware of new opportunities, organizations need to develop compelling messaging and increase goals around newsletter subscriptions, new member sign-ups, existing member renewals, and donation. Not sure how to find your most engaged members and donors?
  • SNAPAPP  |  MONDAY, MARCH 21, 2016
    [Channel, Interactive] 5 Minutes With SnapApp’s New SVP of Marketing
    It’s a thrilling time in the marketing technology field. I’m excited to join SnapApp and establish ourselves as a leader in this emerging content interactivity segment. . Q. With SnapApp, what really excites me is the mission of creating a whole new industry category centered on content interactivity. Last album purchased? .
  • SNAPAPP  |  MONDAY, MARCH 21, 2016
    [Channel, Interactive] 5 Minutes With SnapApp’s New SVP of Marketing
    I’m excited to join SnapApp and establish ourselves as a leader in this emerging content interactivity segment. Q. I’m definitely most fascinated by the explosion of all the different channels that can be deployed to create a dialogue with your customers and prospects. Last album purchased? Quick Fire Round. Q.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 21, 2016
    [Channel, Interactive] [Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)
    Everything I’ve purchased were things that I could easily buy across the street, from protein shakes to batteries, cheddar bunnies to hangers, and, of course, all the things I’ll need for my new baby that’s coming in a few weeks. Step 2: Frame Every Interaction as an Opportunity. Author: Kristen Kaighn I have a confession. Be prompt.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 18, 2016
    [Channel, Interactive] Spring Forward: Jumpstart Your SMS Marketing Campaign
    aside from the basic law that you must have the consent (opt-in) of your  recipients  to send them promotional texts, there are a few other laws that you should be aware of: Opting in can’t be a condition of purchasing. Author: Brit Tammeorg Businesses large or small can benefit immensely from mobile marketing. Comply with the Laws.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 18, 2016
    [Channel, Interactive] Spring Forward: Jumpstart Your SMS Marketing Campaign
    aside from the basic law that you must have the consent (opt-in) of your  recipients  to send them promotional texts, there are a few other laws that you should be aware of: Opting in can’t be a condition of purchasing. Author: Brit Tammeorg Businesses large or small can benefit immensely from mobile marketing. Comply with the Laws.
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