• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Channel, Interactive] B2B Marketing Trends for 2016
    There are already plenty of viable ABM channels. Channels and tactics. But as B2B buyers complete more of their journey before ever interacting with a. advance the buyer through 70% of the purchase cycle, there are. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Channel, Interactive] B2B Marketing Trends for 2016
    There are already plenty of viable ABM channels. Channels and tactics. But as B2B buyers complete more of their journey before ever interacting with a. advance the buyer through 70% of the purchase cycle, there are. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Channel, Interactive] B2B Marketing Trends for 2016
    There are already plenty of viable ABM channels. Channels and tactics. But as B2B buyers complete more of their journey before ever interacting with a. advance the buyer through 70% of the purchase cycle, there are. B2B Marketing. processes are fundamentally changing. know which half." Everything is now measurable.
  • SNAPAPP  |  THURSDAY, MARCH 23, 2017
    [Channel, Interactive] What Is Lead Scoring? How to Create a Beginner to Advanced Model
    Start by thinking about your different marketing channels and go from there. . Is the behavior showing the lead as not interested , aware , engaged , or considering purchase. Lead scoring is a B2B marketer’s best friend. When I think about the major difference between the world of B2B and B2C, lead scoring is one of the big dividers.
  • PUREB2B  |  WEDNESDAY, MARCH 22, 2017
    [Channel, Interactive] How to Nurture Leads with Email Marketing
    Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms. Be ready to give it to them at the right time and via the right channel. Whatever the case, let the prospect choose the channel that suits them best.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 22, 2017
    [Channel, Interactive] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    What used to generally be a straightforward problem-solution-benefit sale has evolved into a complex, multi-phase, multi-channel engagement. Easy: The Holy Grail of funnel marketing — steering prospects effortlessly through the awareness, consideration, and purchase phases — is misguided because the buying process is hardly linear.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 20, 2017
    [Channel, Interactive] 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes
    While the principles remain the same, mobile marketing automation connects directly to mobile-only messaging channels like push notifications and in-app messages, giving marketers a holistic view of their campaigns. Purchase? Many apps send a push notification the next day, prompting you to complete the purchase. Try email.
  • ACT-ON  |  MONDAY, MARCH 20, 2017
    [Channel, Interactive] Are You Ready for Marketing Automation?
    support cross-channel marketing communications, enabling consistent messaging across websites, email campaigns, social media, and other channels. It’s not wise to blindly take the plunge and jump in to a major technology purchase based on its abstract promise and allure. MA allows most marketers to get more done in less time.
  • PUREB2B  |  MONDAY, MARCH 20, 2017
    [Channel, Interactive] 7 Benefits of Closed-Loop Reporting
    Marketing automation or analytics software provides one piece of the puzzle with data about how many leads you get from a specific channel, how you got those leads, and how you’ve engaged with them. It’s a good start to know that a particular channel or strategy is generating leads, but it’s even better to know why it’s working.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Channel, Interactive] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    that marketers use to efficiently and effectively execute marketing activities, across a numbers of channels. The sheer breadth of channels, and number of marketing technology vendors is mind-boggling. . 70% of marketers say that interactive content is effective at converting site visitors. Interactive content. . Radius.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 16, 2017
    [Channel, Interactive] 5 Key Takeaways from World B2B Marketing Chief Congress 2017
    All of these people would play a significant role in the purchasing journey of a B2B company. Map the right content assets and define the most appropriate channels to maximize the influence and impact of your content, such as website, WeChat, third party platforms, paid media, campus BBS, KOL, PR efforts, and more. What do they want?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 16, 2017
    [Channel, Interactive] 3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper]
    Given the fast pace of channel proliferation and changing digital strategy priorities, it’s critical to build a marketing technology stack with scalable functionality and integrations to improve your productivity. That means being able to support a sophisticated data model and respond with relevance during customer interactions.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 15, 2017
    [Channel, Interactive] Is your brand making maximizing interest from potential customers?
    No matter what channel you use to gain exposure for your company, building an email list is vital to showing value and moving prospect through your sales funnel. Make it about helping the consumer–not immediately trying to get him or her to purchase something. Most prospects will do considerable research before purchasing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 15, 2017
    [Channel, Interactive] Understanding Generational Social Media Preferences
    7 in 10 Gen Xers will likely purchase something from a brand they follow. of Millennials follow a brand before purchasing a product. If not, time to test the next channel. Biggest takeaway: Nearly 7 in 10 Gen Xers will likely purchase something from a brand they follow. By Brooke B. Like me, Generation X. 64.7% 58.9%
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [Channel, Interactive] Mastering modern marketing technology leadership over 2 intense days
    They’ll describe how they applied interactive analytics to turn Pandora’s data into opportunities — a transparent and flexible approach to exploring and visualizing data, allowing marketers to get answers in real time and quickly take action on them. No, we’re not fooling.) This is pure marketing operations gold.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MARCH 12, 2017
    [Channel, Interactive] Should Customer Data Platforms Be "Marketer-Controlled"?
    And when you start looking at which departments are making these purchases, marketing is by far the leader. A CEH allows personalized, contextual customer engagement, whether through a human, artificial agent, or sensors, across all interaction channels. This hits a nerve. So what’s holding me back from changing the definition?
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Channel, Interactive] YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
    Advertisers only pay for TrueView ads when viewers watch or interact with their ad (for example, by clicking on a call-to-action), and videos can be easily customized to share a variety of content. You can also make them play anywhere in the Google Display Network (GDN) -- or sites that purchased Google video ad space. The end result?
  • SNAPAPP  |  FRIDAY, FEBRUARY 24, 2017
    [Channel, Interactive] Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)
    It’s called interactive storytelling. What is Interactive Storytelling? Storytelling in businesses can be used to tell a story about a brand, and what it stands for, like the TOMS shoes brand does: Stories in business can be used in product descriptions to increase conversions: So exactly what is interactive storytelling? But:
  • RADIUS  |  THURSDAY, FEBRUARY 23, 2017
    [Channel, Interactive] Top Webinars You Should Watch For Marketing Success in 2017
    But, building a marketing plan that effectively bridges the gap between customer interactions and digital touch points can be a challenge. Webinar – Facebook B2B Advertising: How to Reach Your Target Audience on the #1 Social Channel. Facebook has become the top social channel to reach decision makers. Let’s get started!
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 23, 2017
    [Channel, Interactive] Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other
    If the results are mostly product pages, users are probably looking to purchase a solution. SEO is Always an Optimal Channel. Once you’ve determined your target accounts and have personalized content to engage them, it’s time to determine the optimal channels for your campaigns. SEO Helps Target and Personalize ABM Content.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2017
    [Channel, Interactive] Make the Shift from Automation to Engagement Marketing
    Simply dabbling in multi-channel marketing is no longer an option. In fact, many decisions for both B2B and B2C products are made long before interacting with a human being. Applying this concept to B2B marketing is just as important as consumer marketing for major purchases. Centrally capture interactions across channels.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Channel, Interactive] Where Retailers Fall Down: Mobile Marketing and Newsletters
    Purchases remain only a few taps away, while stories remain the focus of interest for their readers. As a first step, couldn’t the editorial first articles of NOWNESS or the hidden purchases of Gucci just as easily make up your monthly newsletters? Digital marketing for retail brands is about as close to the Wild West as it gets.
  • BIZIBLE  |  TUESDAY, FEBRUARY 21, 2017
    [Channel, Interactive] A Complete Guide To The Buyer Journey
    Definition : The buyer journey is defined as the thinking and actions taken by customers as they discover a problem/need and take the steps to solve their problem through a purchase. It’s also time for closer interaction and relationship building. The buyer journey is often described in terms of content needs or customer needs.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 20, 2017
    [Channel, Interactive] To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This
    The proliferation of mobile devices that consumers use on a daily basis creates an enormous challenge for marketers trying to orchestrate a seamless cross-channel customer experience. Connect Identities Across Disparate Marketing Channels. Get Better Cross-Channel Orchestration. This is done through marketing orchestration.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 17, 2017
    [Channel, Interactive] Data is the Biggest Roadblock to Cross Channel Marketing Success
    Of course data is the biggest roadblock to cross channel marketing success. In a report issued last year by Econsultancy, when asked to describe their organization's ability to manage data across multiple channels, 51% of respondents said they operate under the dreaded silo landscape. Cross Channel MarketingEvery day 2.5
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 16, 2017
    [Channel, Interactive] Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns
    I probably wasn’t helped by Zaius’ Web site, which calls it a “B2C CRM” and then lists single customer view, real-time marketing automation, and cross-channel attribution as its main features. Zaius assigns events to sessions after they are linked to unified identities, so one session can include interactions across several channels.
  • INFER  |  TUESDAY, FEBRUARY 14, 2017
    [Channel, Interactive] In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister
    For example, last year we launched the Stack & Flow Podcast as Infer’s own media channel to promote the good work of our customers, partners and friends in the industry. We’re very encouraged by the early results and excited to grow this channel further – especially as topics such as AI and automation continue to gain mainstream traction.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Channel, Interactive] The 29 Best Social Media Monitoring Tools
    71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. A multi-channel marketing platform primarily for B2C marketers. Schedule and publish content across social channels. 2) Netvibes.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 8, 2017
    [Channel, Interactive] Hit Your Channel Sales Goals with ROI Selling
    As a result, many companies are looking to channel partners as a more efficient revenue source. A survey reveals that the majority of B2B firms are now generating 60% of their revenue through indirect channels (The 2112 Group). Rightly or wrongly, a growing number of companies perceive direct sales as ever more expensive.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 3, 2017
    [Channel, Interactive] How to Drive Considered Purchases in Consumer Marketing
    In this information age where self-education and research define most of the criteria used to make a final purchase, ensuring that your brand’s differentiated value reaches your audience at the optimal time is critical. Centrally-Captured Interactions. Interactions with your buyers happen across multiple channels at multiple times.
  • KAPOST  |  FRIDAY, FEBRUARY 3, 2017
    [Channel, Interactive] Why Relevance Outsmarts Personalization in B2B Marketing
    In a B2C context like e-commerce, it can dramatically improve shopping experiences by suggesting items based on a user’s purchase history. While this is a universal marketing truth, the context of those interactions is completely different. For most, the answer is simple: Begin with the web channel.”. They’re too personal.
  • KAPOST  |  FRIDAY, FEBRUARY 3, 2017
    [Channel, Interactive] Why Relevance Outsmarts Personalization in B2B Marketing
    In a B2C context like e-commerce, it can dramatically improve shopping experiences by suggesting items based on a user’s purchase history. While this is a universal marketing truth, the context of those interactions is completely different. For most, the answer is simple: Begin with the web channel.”. They’re too personal.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 2, 2017
    [Channel, Interactive] Quaero AdVantage CDP Bridges Identified and Anonymous Data
    One of those lineages goes back to marketing databases from simpler days, when postal mail and email were the main channels. It was purchased in 2008 by CSG International , a telecom customer communications specialist, and repurchased by the original management in 2014. So they come up with similar solutions. Simultaneous rollout.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 2, 2017
    [Channel, Interactive] 3 Account-Based Marketing Mistakes You Can’t Afford to Make
    Product fit: Accounts that have business needs that clearly match your solutions, which increases the likelihood they will purchase. You’ll want to leverage the critera above to determine which accounts you should purchase from your chosen vendor. But how do you ensure your strategy is headed in the right direction? Mid-Stage Metrics.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 1, 2017
    [Channel, Interactive] What Steve Jobs Can Teach Us about Marketing in 2017
    For example, post teaser videos to Twitter or other social media channels where your target audience spends time. Focus on the omni-channel experiences so that regardless of which channel customers use to interact, the brand messaging and experience will be the same. Steve Jobs didn’t look good on paper. Keep it simple.
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Channel, Interactive] The 29 Best Web Analytics Tools
    In the web presence optimization model , content is distributed through online channels to maximize brand visibility. Sample review: “Crazy Egg is a fantastic platform that allows marketers to see where users are clicking and what they’re interacting with while they’re on your website. 1) Google Analytics. Pricing: free.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Channel, Interactive] How Your Agency Can Use Social Media to Attract New Talent
    Beyond that, what separates the greats is their personalities: their people, their values, their approach to business, and their interactions with their communities. Most consumers today wouldn't make a large purchase without first researching the brand. Blurring the Lines Between HR and Marketing. 2) Build employee advocacy.
  • SNAPAPP  |  WEDNESDAY, JANUARY 25, 2017
    [Channel, Interactive] Snackable Content: How To Drive Big Leads With Bite-Sized Content
    They’re interactive , and exceptionally popular. They also provide a powerful channel to segment your audience, and qualify potential leads. . . It was featured on their website, and promoted heavily across social media channels. . Interactive Videos. You can some live examples of interactive videos here. . .
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 25, 2017
    [Channel, Interactive] The Undeniable Benefit of a Consistent Cross Channel Marketing Message
    While you may see trend articles about the value of reaching out to customers and prospects on the mobile channel, the reality is that your audience wants to hear from you there. However, they also want you to talk to them on other channels, including digital and traditional channels. Cross Channel Marketing
  • VIDYARD  |  WEDNESDAY, JANUARY 25, 2017
    [Channel, Interactive] The Sales Tactics You Need to Know for 2017
    Well, we now know that these days, up to 90% of the customer’s decision to purchase is complete before they even reach out to your sales team. His answer: “It’s gotta be personal…The ones that are making it work are trying to figure out how to personalize and customize the majority of those interactions and do it at scale.”.
  • KAPOST  |  WEDNESDAY, JANUARY 25, 2017
    [Channel, Interactive] Writing Tips for B2B Content to Break the “Will They Engage?” Barrier
    Keeps clients moving through the buyer’s journey towards purchase, seamlessly. However, it all starts with crafting diverse, full-funnel content that offers a blend of an organization’s personality, offerings, and entry points, paving an easy path to purchase. Sets an organization apart from the competition in meaningful ways.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Channel, Interactive] 30 SEO Best Practices for B2B Organizations in 2017
    When thinking about engagement in online marketing, we typically think of a click; however, chatbots take engagement to the next level with an interactive conversation. At bare minimum, you should be sharing and distributing content through social channels to help boost visibility, support link acquisition and even gain exposure in search.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 24, 2017
    [Channel, Interactive] Why CMOs Need To Be Bullish On Mobile DMPs
    70% of us use 3 or more channels to research a purchase. Consumers viewing a constant message across a variety of channels can improve purchase intent by 90% and brand perception by 68%. Cross channel customers who shop on more than one channel have a 30% higher lifetime value score than those who shop on only one.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2017
    [Channel, Interactive] 4 Data-Driven Ways to Create More Targeted Ad Campaigns
    The days of selecting media channels based on broad demographic data and relying on generalized ad impression numbers are over. Programmatic buying is an automated method of purchasing digital media in real-time that is easily adjustable. Digital marketing is undergoing a revolution. 1) Get Programmatic with Media Buying.
  • CONTENTLY  |  TUESDAY, JANUARY 17, 2017
    [Channel, Interactive] Salesforce’s Mike Kostow on Why Marketers Should Trust Data Over Intuition
    Now by the time prospects are coming to a company to buy something, they’ve done a lot of their research online, and they’re really close to making a purchase. We have a product called Salesforce Engage, and with it a salesperson can actually see in real time how her prospects interact with her content. Exactly.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 16, 2017
    [Channel, Interactive] Does Your Martech Stack Add Up to a Good Customer Experience?
    Your prospects and customers are interacting and engaging with you over a whole series of different channels and touchpoints. Up to 76% of B2B buyers now use three or more channels before making a purchase. Customers today demand an integrated and seamless experience across all the channels they use.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 10, 2017
    [Channel, Interactive] Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017
    A Cross Channel Emotional Attachment. For example, a user shopping for a new coat researches styles on a tablet at home, then wants to show the coat options to a friend at lunch on a smartphone before completing the purchase on a laptop at work. And no, I will not state that 2017 is the year of mobile. I'll leave it at that.
  • KAON  |  MONDAY, JANUARY 9, 2017
    [Channel, Interactive] 3 Ways to Keep Customers Engaged with Your Mobile Marketing Apps
    If the goal of the app is to build trusted relationships with customers both pre and post purchase, marketers need to seriously think about relevant and engaging content that enriches user interaction with their brand throughout the ENTIRE buyers’ journey. Original article published on Mobile Marketing Watch. . evolving content 2.)
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Channel, Interactive] 7 Ways to Generate Leads on Social Media
    With 75% of B2B buyers and 84% of C-level/Vice President (VP) executives incorporating social media as a key part of their decision-making process according to IDC , social channels are becoming essential to building relationships with prospects and customers throughout every stage of the customer lifecycle. Special Offers. Polls and Surveys.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 3, 2017
    [Channel, Interactive] Boxever Puts Airline Data in Context for Better Passenger Experience
    Everyone loves a good origin story* and Boxever has a classic: the company started as system to recommend add-on purchases on airline booking sites but found that prospects lacked access to customer data, so it pivoted to build customer databases. So let’s give Boxever a closer look. Boxever’s foundation is the customer database.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 3, 2017
    [Channel, Interactive] Start 2017 with the world’s most famous chief marketing technologist
    As the category gets more mature and fragmented, fans get more choice, forcing the brands to become more precise, relevant, and progressive about every single interaction, agnostic of channel or type of media. Happy New Year, dear readers! Mayur’s career is another one of those ongoing stories. Congratulations!). Interviews
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Channel, Interactive] Our Top 10 Blogs of 2016 at a Glance
    Even if you’re a consumer marketer, people do research on your company and products long before they decide to make a purchase. For digital marketing especially, your buyers are perusing different channels to make informed decisions on whether they should purchase from you, let alone click on your ad. Lead by example.
  • KAPOST  |  THURSDAY, DECEMBER 29, 2016
    [Channel, Interactive] 10 Trends for B2B Marketing in 2017
    Is marketing more targeted, driving clicks, likes, shares and purchase power towards a particular funnel not just “a sales funnel.”? Marketing apps foster interactive engagement and collect more accurate “intent” data from visitors. Is mobile a big contender for grabbing market share in the B2B space? All of the above? Are you ready?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 22, 2016
    [Channel, Interactive] The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic]
    A common way to gauge PPC attribution is through a last click or direct conversion model, which gives you an indication of which channels your visitors came from for that last event. Although there were fewer direct conversions that came from display, there were more assisted conversions that came from this channel. Closing Thoughts.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 19, 2016
    [Channel, Interactive] The World May Be Ending But, If Not: 3 Tips To Be a Better Marketer in 2017
    The point of the scenario was that future marketing would be focused on convincing consumers to trust the marketer’s system to make day-to-day purchasing decisions. It’s the voluntary nature of this purchase that makes RoseColoredGlasses.Me They would simply find it easier and more pleasant to interact with people sharing their views.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 19, 2016
    [Channel, Interactive] 4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017
    As 2016 winds down and we all look forward (hopefully) to some time off from work and spending time with family and friends, I thought it a good time to give some marketers some cross channel marketing stats to get to know up close and personal as we head into 2017. Cross Channel MarketingLet's dive right in shall we?
  • VIDYARD  |  MONDAY, DECEMBER 19, 2016
    [Channel, Interactive] 10 Types of Videos You Need to Push Your Audience Through the Funnel
    The final secret for the Social Cyclone video is to add a call-to-action on your social videos so that you can get viewers off the social platform, onto your website, and into your purchase funnel. Whether you’re new to video marketing or a seasoned ‘Record’-button pusher , you may have wondered–even worried?–from Visit the Hub.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2016
    [Channel, Interactive] Snapchat Spectacles: A Simple Guide for Marketers
    Check out the video below of yours truly trying on the Spectacles for the first time (I was a little excited): Users wear Spectacles like sunglasses and record video from their perspective in a new circular, interactive video format that lets viewers rotate their phones while viewing. In an effort to keep that growth moving forward, Snap Inc.
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Channel, Interactive] 63 Digital Advertising Terms Every Marketer Should Know
    These ad units, which include static graphics, videos and/or interactive rich media, are displayed on a web page or in an application. Ad Click : The action taken when a user interacts with an ad by either clicking on it with their mouse or by pressing enter on their keyboard. . Ad Banner : The most common form of digital advertising.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 14, 2016
    [Channel, Interactive] BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View
    This lets BlueVenn support real time interactions in Web and call center channels. Clients can purchase the configured database management system if they want to run it for themselves. BlueVenn has only been active in the U.S. market only since March 2016, although many U.S. Even today, most campaign flow charts don’t do merges.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Channel, Interactive] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Interactive content and visual storytelling. Data Rich and Interactive. Interactivity works because.
  • ACT-ON  |  WEDNESDAY, DECEMBER 14, 2016
    [Channel, Interactive] How the Internet of Things Is Changing Marketing Forever
    It ties together the various channels a single customer uses for a more seamless experience. In the past, the user may have purchased a product outright, but in the future, marketers may be selling products that use sensors and allow companies to sell based on variable usage or features. Start by looking at interactions.
  • KAPOST  |  MONDAY, DECEMBER 12, 2016
    [Channel, Interactive] Solving the Inbound vs. ABM Contest with Content
    These tools enabled marketers to share interesting content and collect customer information regarding their interests and interactions—all at a scale that was never before possible. An understanding of the types of people/organizations who purchase from them and what their interests are in their roles and industries. Enter ABM.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 6, 2016
    [Channel, Interactive] 3 Ways to Connect Video Advertising to the Customer Journey
    This is mostly due to the fact that video is primarily used for reach and because video advertisements have historically been disconnected from other marketing channels. You already use data to personalize your marketing channels, including website, email and display advertising, so why not do the same with video?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Channel, Interactive] 37 Big Data Case Studies with Big Results
    BANK OF AMERICA : “BankAmeriDeals” provides cash-back offers to credit and debit-card customers based upon analyses of their prior purchases. LENDUP : A banking startup, evaluates whether to approve loan applicants per how a user interacts with its site. THE WEATHER CHANNEL : Is more than just a weather channel.
  • 3D2B  |  MONDAY, DECEMBER 5, 2016
    [Channel, Interactive] The Cure for the Common Cold Call: LinkedIn Warm Calling
    You purchased a list, and John Smith is now in your database. If you can find groups where people are interacting with each other, it’s a good place to get to know people. We offer channel recruitment and management services that have helped other software companies identify new partners and expand their businesses. Be Visible.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Channel, Interactive] 25 Content Marketing Stats to Guide Your 2017 Strategy
    75% of marketers using interactive content plan to increase their use of the medium in the coming year. The takeaway: This year, there was a large projected uptick in the use of interactive content for content marketing teams--and we can expect this trend to continue again in 2017. Content Marketing Stats for 2017. Orbit Media Studios.
  • ACT-ON  |  MONDAY, DECEMBER 5, 2016
    [Channel, Interactive] B2B Marketing Automation Software for Fast Growing Companies
    According to Forrester , 74% of B2B buyers find buying from a website more convenient and 59% would rather not interact with salespeople as their primary source of research. As each new year approaches, marketing teams often search for ways to be more productive and successful. We want to help. You can also mark your calendar to read our Dec.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 29, 2016
    [Channel, Interactive] 4 Things That Should Be On Every CMO's Wish List
    Now, it’s possible for marketers to fully incorporate mobile into their cross-channel marketing strategy and interact with customers whenever and wherever they are. " need to employ data-driven marketing strategies by gaining customer insights across the other digital channels." I can remember that time that I.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 24, 2016
    [Channel, Interactive] Pega Customer Decision Hub Offers High-End Customer Journey Orchestration
    The Customer Decision Hub from Pega (formerly PegaSystems) is certainly mature: the product can trace its roots back well over a decade, to a pioneering company called KiQ Limited, which was purchased in 2004 by Chordiant, which Pega purchased in 2010. Offers can include multi-step flows with interactions over time and across channels.
  • KAPOST  |  WEDNESDAY, NOVEMBER 23, 2016
    [Channel, Interactive] How to Build a Full-Funnel Content Distribution Strategy
    Between massive amounts of content created, along with more marketing channels to manage than ever before, organizations are facing a double-sided challenge. How can internal teams find key content to share with customers, and how can customers find what they need through the content channels they use? The answer? Think of it this way.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Channel, Interactive] What is the role of content marketing in an ad-free world?
    Those provocations create awareness, interaction, and potentially loyalty and trust over time. Today, however, many of those channels are drying up. Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. By Mark Schaefer. Maybe longer.
  • JUNTA 42  |  SATURDAY, NOVEMBER 19, 2016
    [Channel, Interactive] This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media
    billion, according to the latest report released by the Interactive Advertising Bureau (IAB) and PwC US. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss what the IAB got right — and wrong — about its latest research on advertising growth. election.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 18, 2016
    [Channel, Interactive] 5 Quotes to Recharge Your Marketing
    We can learn by watching, interacting with, and listening to others who have weathered the roads before us and apply it to our everyday marketing practices. Just like atoms, content is essential to marketing and without it, there would be no email, social media, paid media, or other core marketing channels. Most people never listen.”
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 17, 2016
    [Channel, Interactive] How 4 Brands Are Revolutionizing the Customer Experience
    Each one of these interactions elicits emotion; according to eMarketer , “over time, these individual interactions or moments accrue, forming the basis for customer experience.” Bean has done an amazing job of staying true to its direct mail roots while layering in new channels and ways of connecting with its customers.
  • BIZIBLE  |  THURSDAY, NOVEMBER 10, 2016
    [Channel, Interactive] How to Tie Your LinkedIn Ads to Revenue
    LinkedIn ads, even in the most ideal scenario, are just one or two or three out of many interactions that a prospect has with a company before making a purchase decision. In B2B customer journeys, there are often dozens of touchpoints from the first touch to the purchase. Running with multi-touch attribution. Not ready to run?
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [Channel, Interactive] What Qualities Should You Look for in a Marketing Automation Manager?
    At the core of an effective team is a strong leader who understands your buyers’ needs across the entire lifecycle–from awareness to purchase, onboarding to retention, and growth to advocacy–and thinks about the entire customer experience across touchpoints. Experience managing campaign execution across multiple channels. Sales.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2016
    [Channel, Interactive] 19 Brands with a Cult Following (And What You Can Learn From Them)
    The Trader Joe’s Fearless Flyer newsletter is one of the brand’s dedicated marketing channels -- and people seem to love it. Branding Best Practice: Be Strategic About the Channels You Engage In. What the success of Trader Joe’s doesn’t mean: you should shut down all marketing channels and “let your product speak for itself.”
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 4, 2016
    [Channel, Interactive] 5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey
    The B2B buyer’s journey consists of the actions that a prospect takes from discovery of the product to purchase of the product, and your marketing content has a great influence on that journey. An interactive quiz or assessment. Interactive infographic. Consideration stage. Decision stage. Spotify or Pandora? A webinar.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 2, 2016
    [Channel, Interactive] Why We May Be Thinking About Chatbots All Wrong
    The bot offered me a few promo items, but otherwise, the whole exchange was quick, easy, and largely indistinguishable from a human interaction. In his book, Influence, Dr. Robert Cialdini, a professor who teaches psychology and marketing at Arizona State University, concluded that we’re more motivated (to act, purchase, click, etc.)
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 2, 2016
    [Channel, Interactive] Trust These 5 Customer Experience Lessons from Eating Sushi
    Customer experience is all about the interactions between customers and brands. These days many brand focus on this experience across online and offline channels, but these are some thoughts on any interaction between a customer and a brand. Customers make all kinds of modifications to products they purchase from us.
  • ANNUITAS  |  TUESDAY, NOVEMBER 1, 2016
    [Channel, Interactive] Dear Marketers, Buyer Personas Still Need A Makeover
    Not everyone interacts with customers every day, and even those who do may not be able to distill essential elements into something usable. It’s true that it takes a village now more so than ever to make a purchase, but that buying committee does have a limit, and personas will help you narrow your focus to those audiences.
  • ANNUITAS  |  TUESDAY, NOVEMBER 1, 2016
    [Channel, Interactive] Dear Marketers, Buyer Personas Still Need A Makeover
    Not everyone interacts with customers every day, and even those who do may not be able to distill essential elements into something usable. It’s true that it takes a village now more so than ever to make a purchase, but that buying committee does have a limit, and personas will help you narrow your focus to those audiences.
  • SNAPAPP  |  TUESDAY, NOVEMBER 1, 2016
    [Channel, Interactive] How to Earn Audience Attention With Paid Media: Channel Options & Best Practices
    Through experimentation and testing on different paid channels with different types of content , you can discover which of your paid media efforts best caters to viewer needs, interests, and channel preferences. When people think of paid media, they often think of discovery-based channels like Google and other search engines.
  • FATHOM  |  MONDAY, OCTOBER 31, 2016
    [Channel, Interactive] Preparing for Digital Transformation: A 7 Step Plan
    Compelled by advances such as analytics, big data , intelligent devices, and mobile devices, digital transformation is allowing companies to radically rethink the way they do business and interact with their audiences. Accordingly, they’ve established varied revenue streams and feedback loops after the initial purchase of the bike.
  • CONTENTLY  |  THURSDAY, OCTOBER 27, 2016
    [Channel, Interactive] Contently Case Story: How Babbel Built Its Global Video Strategy
    From here, Babbel distributes videos and blog posts through social channels and newsletters for different languages. ” These videos, which each have hundreds of thousands of YouTube views, perform well on social channels, particularly Facebook, where Wood and his team can target the audience by location. But why?” ”).
  • BIZNOLOGY  |  THURSDAY, OCTOBER 27, 2016
    [Channel, Interactive] The state of B2B marketing in Asia—moving toward digital
    But they still govern many markets and business interactions. These relationships are not necessarily corrupt, but they are often not transparent, and can involve multiple elements and interactions that make it difficult to understand the financial specifics clearly. What’s working, when it comes to media channels? .
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2016
    [Channel, Interactive] Back to Basics: Tips and Tricks for Demand Generation Success
    Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns. We often promote these sorts of assets to a wide range of audience personas and in channels where we can attract the attention of new names (i.e. Is that what’s for lunch?) Top-of-the-Funnel (TOFU).
  • SCRIBBLELIVE  |  TUESDAY, OCTOBER 18, 2016
    [Channel, Interactive] What Working at an Apple Store Taught Me About Good Event Marketing
    Promote the event on all channels. This helps make the interaction feel less like a sales pitch and more like a conversation. This way, they’ll remember your brand when they’re ready to make a purchase. I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Not to worry.
  • JUNTA 42  |  SATURDAY, OCTOBER 15, 2016
    [Channel, Interactive] This Week in Content Marketing: Thought Leadership Requires Actual Leading Thoughts
    We also dissect the art of thought leadership, which requires both thought and leadership, and grill McDonald’s for its YouTube channel fail. ion interactive: 50 Ways to Engage Your Audience — Interactive Lookbook : Want a fun way to get 50 ideas for improving content engagement? This week’s show. Click To Tweet.
  • BIZIBLE  |  FRIDAY, OCTOBER 14, 2016
    [Channel, Interactive] How to Improve Full Funnel Conversion Rates
    If you’re attracting a ton of leads at the top of the funnel, but they’re unqualified and highly unlikely to purchase your product, conversion rates will suffer. Tracking Notables: What interactions deem a lead as “qualified”? What channels have the highest conversion rates? What channels are driving D & F grade leads?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 13, 2016
    [Channel, Interactive] 3 Mobile Marketing Trends You Can't Afford To Ignore
    Mobile is all about micro-moments: interactions that consumers expect to be fast, relevant, and frictionless - which makes the quality, relevance, and usefulness of marketing more important than ever in mobile. Does it support advanced and cross-channel targeting? Apps = Main Digital Interaction. Hard to believe, I know.
  • ACT-ON  |  THURSDAY, OCTOBER 13, 2016
    [Channel, Interactive] The Rethink Podcast Episode #4: What it means to be a modern marketer
    In this Episode #4 of the Rethink Podcast, Act-On CMO Michelle Huff interviews Scott Brinker , the cofounder and Chief Technology Officer of ion interactive. They discuss the evolution of inbound marketing, the marketing technology landscape, interactive marketing, and what it means to be a modern marketer. Interactive Marketing.
  • ACT-ON  |  THURSDAY, OCTOBER 13, 2016
    [Channel, Interactive] The Rethink Podcast Episode #4: What it means to be a modern marketer
    In this Episode #4 of the Rethink Podcast, Act-On CMO Michelle Huff interviews Scott Brinker , the cofounder and Chief Technology Officer of ion interactive. They discuss the evolution of inbound marketing, the marketing technology landscape, interactive marketing, and what it means to be a modern marketer. Interactive Marketing.
  • BIZIBLE  |  WEDNESDAY, OCTOBER 12, 2016
    [Channel, Interactive] How To Create A Revenue Generating B2B Marketing Strategy
    You can attribute revenue and engagement by personas at the campaign, channel and keyword level with an advanced attribution solution in place. Think about purchase qualifications. Using the above iPhone example, a bottom up approach would compiling data on purchases of phone accessories or iPhone cases. Strategy. Conclusion.
  • KEO MARKETING  |  MONDAY, OCTOBER 10, 2016
    [Channel, Interactive] Expand Your Email Marketing in 2017
    Here are some statistics to prove it: 81% of US online shoppers are more likely to make additional purchases, either online or in a store, as a result of emails based on previous shopping behaviors and preferences. Source: Harris Interactive. 61% say they like to receive promotional emails weekly and 28% want them even more frequently.
  • ACT-ON  |  THURSDAY, OCTOBER 6, 2016
    [Channel, Interactive] What is a Marketing-Qualified Lead? What MQL Really Means
    Channel. Who are the individuals at organizations that you want your team to interact with, whom you’re most likely to have an intelligent conversation with? How important is receiving a direct dial number to your sales team, or do you interact more via email or social? Channels. Interaction-based. Or did it?
  • BIZIBLE  |  WEDNESDAY, OCTOBER 5, 2016
    [Channel, Interactive] 7 Benefits of Attribution Realized by B2B Marketers
    For instance, Justin remarked , “Like many marketers, I've long been searching for the holy grail -- that system that could let you model marketing interactions in a way that makes sense. 1] Clear view of the entire purchasing process. 2] Channel and campaign performance measurement. 6] Offline channel tracking.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 5, 2016
    [Channel, Interactive] What Cross Channel Marketing and the Latest Hit Songs Have in Common (Playlist Included)
    This go round it's all about six Billboard Top 40 songs: titles or lyrics or both and what they have in common with Cross Channel Marketing. " According to Understanding the Multi-Channel Shopper , Wharton, 2015, two-thirds of all shoppers regularly use more than one channel to make purchases. hate you.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 4, 2016
    [Channel, Interactive] The Single Most Important Element for Increasing B2B Lead Gen and Sales
    Clearly the suggestion isn’t that enterprise software vendors should start taking out print advertisements in Vogue magazine, or that machine tool manufacturers should invest in splashy commercials on The Golf Channel. Compared to the typical B2B purchase—there is no comparison. This post originally appeared on MarketingProfs.
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