Trade Press Services Newsletter

JANUARY 4, 2024

Make sure you have a contemporary, user-friendly website and an active social media presence on essential platforms like LinkedIn and Twitter/X. Embrace AI for tasks like brainstorming, early research, generating headlines and checking grammar. Regularly update your blog with fresh content and new insights.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Valasys

JULY 31, 2023

With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively. It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Contently

FEBRUARY 22, 2023

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel. Ask users to keep it short and simple.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Optinmonster

APRIL 20, 2021

A Twitter feed is the best way to accomplish that because it automatically fetches your tweets and displays them across your site. This keeps visitors engaged for longer and gets more visibility for your Twitter channel. Why Add a Twitter Feed To Your Website? Plus, adding a Twitter feed to your site has so many benefits.

Twitter 59

Twitter Display Social Media Custom Publishing 59

chiefmartech

JANUARY 1, 2024

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. Welcome to 2024! I expect this will be a transformative year in martech.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

SocialPilot

JANUARY 15, 2024

Even with the unstable balance sheets, Snapchat has managed to keep 363 million daily active users, which is clearly far from being “dead.” ” Brands looking to get hold of the younger generation must pay attention to Snapchat. million users, followed by the U.S., million users. million users.

Statistics 72

Statistics Business Customer Satisfaction Stats 72

Buffer

JANUARY 11, 2023

How and where do you start when creating a brand new social media channel for your business? It’s a given that social media can drive online awareness for your business, but with the various sites out there, you may be wondering how to efficiently get started when leveraging a social channel for your brand.

Advertising Channels 106

Advertising Channels Business Work Management Social Media 106

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Hubspot

JUNE 11, 2019

Twitter is an undeniably powerful platform to increase your business's online reach. The average Twitter user follows five businesses , and 80% of all Twitter users have mentioned a brand in a Tweet. However, succeed as a business on Twitter in 2019, it's critical you're able to stand out.

Twitter 78

Twitter Business Word of Mouth Ideal Customer Profiles 78

SocialPilot

JANUARY 14, 2024

of LinkedIn users are males, while 42.8% The number of LinkedIn users is projected to reach over 1 billion by 2025. of the LinkedIn user base is aged between 25-34. Over 75% of LinkedIn users are based outside the United States. of LinkedIn users from the United States of America are males, while 47.9% are females.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Top Rank Marketing

JULY 21, 2023

B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 MarketingCharts B2B marketers say social media drives revenues When it comes to the most effective B2B channels for driving revenue, 60 percent of U.S.

Marketing AI 69

Marketing AI B2B Marketing B2B Thought Leadership B2B 69

Sprout Social

JUNE 30, 2021

On most platforms, they last only 24 hours, although Instagram does give users the option to save certain stories to their highlights reel for users to view again and again. Even for desktop users, Facebook displays Stories at the top of their feed, but this feature is definitely meant more for mobile use. LinkedIn Stories.

Social Media 137

Social Media Media Curation Twitter 137

CoSchedule

JANUARY 27, 2023

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Your download should start shortly.

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn.

Social Media 114

Social Media Media SWOT Guidelines 114

Sprout Social

MARCH 16, 2022

You want your time and effort to go toward content that is effective for your channels and your brand. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. The best way to pick the right metrics is to ask yourself: what are my channel-specific goals ?

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

Sprout Social

JANUARY 23, 2024

Like this recent video of residents interacting with the maintenance team. In cases where traditional channels are hyper-saturated, go where other companies like yours aren’t, even if it means trying something unexpected. million likes and 22,000 comments the day after the posts were published. The post quickly racked up 1.2

Brand Identity 110

Brand Identity Branding Communities Viral Marketing 110

Sprout Social

FEBRUARY 6, 2023

Audience engagement Social media creates a space for direct interaction with potential customers, unlike most traditional media that’s a one-way street for engagement. Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv.

Social Media 100

Social Media Features Media Curation 100

SocialPilot

DECEMBER 6, 2023

If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements. Analyze your existing customer base and create customer personas that depict your target user. Where should you start?

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

SocialPilot

FEBRUARY 26, 2024

Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks. According to a report from McKinsey , 14% of business leaders regularly use generative AI in their marketing and sales activities.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 Learn more here.

Campaigns 142

Campaigns Examples Design Planning 142

Sprout Social

JULY 19, 2022

The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I Only hashtags allow similarly-interested folks to find each other—whether they’re on Twitter, Instagram, Pinterest, TikTok, Reddit or elsewhere. That’s where Messina was inspired to repurpose it on Twitter. What is hashtagging?

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Scoop.it

JANUARY 11, 2024

Only with a strategy to build the brand across all channels can marketers create brand authority. Screenshot taken from Sage.com Provide consistent brand messaging With so many brands competing for customers’ attention across so many channels, it’s important to make sure your brand and message are totally consistent.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

seo.co

JANUARY 10, 2022

You need to know which channels work for your business. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. AI-Powered Chatbots.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. Launching a social channel and creating content. The cost is also influenced by which channels you use and how often you post each month. Platform management: $2,050 per month.

Paid Content 124

Paid Content Social Media Work Management Marketing Management 124

Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. Anything you can do to optimize your channel performance is a plus. This is a great “just the facts” report when you don’t have time to take a deep dive into your YouTube channel analytics. Well, the answers are just a few clicks away.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

RebelMouse

NOVEMBER 3, 2022

Additionally, since his purchase of Twitter, Elon Musk said he plans to prioritize Twitter’s paid subscription service, Twitter Blue, which would include charging verified users for their coveted blue profile checkmark. Sourced from What’s New In Publishing. How to Nurture a Subscriber Base.

Marketing Proposals 52

Marketing Proposals Amazon Domain User-Generated Content 52

Sharpspring

AUGUST 3, 2021

If you don’t have much to say about your project yet or you want its features to be a surprise, you can set up a lead generation form and publish your content later after the launch. If you can get on one from another series or channel to promote (which is usually as simple as an email), do it. Hold a Twitter Party.

Planning 145

Planning Marketing Strategy Marketing & Strategy Content Marketing 145

seo.co

FEBRUARY 16, 2021

Know which channels work for you. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. It also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. AI-Powered Chatbots. A chatbot is personable, unbiased, and informative.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Hubspot

APRIL 5, 2021

Now, every brand with a Facebook Business Page has gained another marketing tool to reach users. Back when Facebook only allowed brands to publish posts, brands were probably more selective about their content, knowing it would stay there permanently. User-Generated Content. Get inspired by these eight brands.

Facebook 88

Facebook Brand Identity Branding Business 88

Bannerflow

OCTOBER 3, 2022

Whether you want to engage gen-z on TikTok, kickstart conversations with senior stakeholders on LinkedIn, or simply build brand awareness and drive recognition amongst consumers on Facebook or Twitter, social media engagement is key. A visual design element that encourages scroll-stopping and encourages a user to interact.

Social Media 52

Social Media Paid Social Agency Media B2B Thought Leadership 52

Buffer

OCTOBER 1, 2018

The algorithm determines what every user sees on their timeline. The algorithm is ever-changing, always improving to make sure that users see what they want to see most. The more active interactions, such as shares, comments, and reactions, a post has, the more people will see the post. Twitter algorithm.

Social Media 109

Social Media Organization Paid Search Agency Media 109

ClearVoice

JUNE 24, 2022

Your competitors are generating TONS of leads and sales through native ad campaigns. That way, you can formulate campaigns that have better chances of generating meaningful results. A native ad combines the visibility benefits of paid advertising and the user experience of organic posts. It’s frustrating, isn’t it?

Paid Content 52

Paid Content Paid Search Agency Ads Banners 52

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. million video game users in the United States alone, representing a sizable untapped audience for most brands.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. million video game users in the United States alone, representing a sizable untapped audience for most brands.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Sprout Social

OCTOBER 5, 2016

With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. What Is User-Generated Content?

User-Generated Content 111

User-Generated Content Generation Content Social Networks 111

Only B2B

FEBRUARY 23, 2022

Even with these similar characteristics between the US and the rest of the globe, there’s something you should know before expanding your business internationally: Lead generating services may not work in new markets in the same manner that they do in the United States. Is The United States Ahead Of The Game In Terms Of Lead Generation?

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Customers are more responsive to video content than text, regardless of which channel it lives on.

Cost Per Thousand 96

Cost Per Thousand Advertisements Advertising Video Marketing 96