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How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Baidu Analytics is a free tool for tracking and reporting traffic data of users visiting your site. It allows you to understand how people come to your site and interact with it, and then use this information to develop strategies to optimize the site, improve user experience, and generate more traffic and conversions.

Analytics 203
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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Not recognizing the influence of your email marketing efforts on the performance of other channels like direct mail and social media. Indirect business impact as part of omnichannel campaigns or by influencing the performance of other channels more generally. Lead generation. Email channel success metrics.

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer

The algorithm determines what every user sees on their timeline. The algorithm is ever-changing, always improving to make sure that users see what they want to see most. The more active interactions, such as shares, comments, and reactions, a post has, the more people will see the post. Fewer but better posts.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

The content generated by the event attendees was almost as good as the content from the speakers themselves. It actually caused Twitter to block the #EE09 hash tag at the hotel for a short period of time due to the amount of traffic generated. How will new users learn to reap the benefits from Twitter? Because it’s real.

Eloqua 100
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Microsoft: ROI Measurement is Broken; We’ll Fix It

readwrite

” Rather than measure ROI based on the last ad a user clicks, Microsoft’s new tool attempts to take into account all the interactions with a company’s marketing message and brand that may have lead up to a purchase or other user action. s online path to action.” What It Means. The Future.

ROI 40
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The Decline of Organic Facebook Reach & How to Adjust to the Algorithm

Hubspot

If you've been managing a Facebook Business Page over the past few years, you've likely noticed a drop in how many of your fans have been viewing and interacting with the organic posts you publish to that page. Boland, now Facebook's VP of Publisher Solutions, is right. There are two reasons for this. boosting " them).

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20 Tips to Get Your Content Seen on Facebook

Hubspot

Facebook can be a great channel for spreading your content to a huge and active audience, but only if your content gets seen. It is customized to each user based on their network and their patterns of activity, like which of their friends they interact with the most. Check out the slides and resources here. Sex sells.*.