channel interactive 
KoMarketing Associates
MARCH 5, 2019
In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. So, multiple peoples’ inputs are needed to get anything done; according to Harvard Business Review , the number of employees involved in B2B solutions purchases averages 6.8
KoMarketing Associates
AUGUST 12, 2014
Thanks to analytics, we know the various mediums they use, what they search for, how they interact on our site, and so much moreincluding the actions they take before they actually buy. This is a topic that weve seen a lot over the past few years as analytics tracking has caught up to the idea of multi-channel campaigns.
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KoMarketing Associates
OCTOBER 7, 2013
As these digital channels help pave the way for marketing initiatives in the coming year, B2B marketers need to consider options for investing their advertising dollars in the most effective tactics even within search advertising. He also argues that a remarketing strategy is a multi step process.
KoMarketing Associates
APRIL 15, 2020
It’s a good time to assess what our prospects and customers see as they interact with us. Fortunately, there’s quite a lot of research available to help us see how B2B buyers are navigating their purchase process. That’s all of the potential suppliers, a buyer will assess, too, not just the one solution they ultimately purchase.
KoMarketing Associates
JULY 18, 2019
Once your systems talk to each other, you can do some AMAZING things – tie offline and online purchases together, for instance @danaditomaso #Mozcon. Sessions by channel doesn't really mean anything. Accomplish 3 things: Find the channel your audience spends time on. Planning ahead is crucial for analytics reporting.
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