channel interactive 
Customer Experience Matrix
AUGUST 31, 2017
There’s still a “Customer360” screen to display detailed information about individual customers, including full interaction history. Personalization has been enhanced and the system exposes message-related data elements including product recommendations and the last products browsed, purchased, and abandoned.
Customer Experience Matrix
NOVEMBER 3, 2018
The delivery layer holds both systems that send outbound messages such as email and advertising and interactive systems such as Web sites and call centers. This variety of CDPs also addresses another question that some find perplexing: why one company might purchase more than one CDP. Adobe Experience Cloud also fits in here.
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Customer Experience Matrix
JUNE 2, 2015
One thing that’s become clear since then is that only big companies will purchase a marketing database by itself. B2C CDPs have often included campaign engines that manage triggers, query-based segmentations, and multi-step program flows in addition to predictive models. How simple? Well, one measure is implementation time.
Customer Experience Matrix
JULY 3, 2014
But marketers want to integrate email with other messaging channels, so a stand-alone email platform is increasingly unattractive. The obvious solution is to add other channels and, even more important, features to control the decisions of when, how, and to whom messages are sent. Results will determine what happens next.
Customer Experience Matrix
NOVEMBER 24, 2016
The Customer Decision Hub from Pega (formerly PegaSystems) is certainly mature: the product can trace its roots back well over a decade, to a pioneering company called KiQ Limited, which was purchased in 2004 by Chordiant, which Pega purchased in 2010. Offers can include multi-step flows with interactions over time and across channels.
Customer Experience Matrix
SEPTEMBER 28, 2011
Here are some others, in rough order of industry familiarity: Alterian – extends beyond multi-channel campaign management to include Web content management, Web analytics, and social media monitoring. Neolane – provides multi-channel campaign management, realtime interactions, and marketing resource management.
Customer Experience Matrix
JUNE 5, 2013
Since Salesforce said yesterday that other companies also wanted to buy ExactTarget, it seemed possible that SAP had lost the deal and purchased hybris as a second choice. But as Salesforce.com made clear in its own call yesterday, they were most attracted by ExactTarget''s multi-channel marketing capabilities.
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