ANNUITAS

AUGUST 19, 2020

That formulaic approach is still widely applied today, but organizations that offer a considered purchase with a long sales cycle are finding that traditional growth marketing isn’t working for them. How is every interaction orchestrated with the individual forming a relationship with our company? This is the macro experience.

Touchpoints 147

Touchpoints Multi-Channel Buyer's Journey Trigger Marketing 147

ANNUITAS

OCTOBER 31, 2023

The core design principle for creating a Perpetual Growth Engine is to design GTM programmatic interactions that are two-way and adaptive. In other words, using AI to coordinate true multi-channel customer engagement that centers around the customer lifecycle. It is scaling this interaction across all customers and journeys.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

ANNUITAS

JULY 20, 2021

and little to no evidence the target audience actively participates in the chosen engagement channel. According to a study published by Accenture Interactive , “CMOs … report that of all the individuals they reach with their marketing messages, fewer than 18% are actually in the market for the product or service on offer.”

Top of Funnel 147

Top of Funnel Campaigns Enterprise Management Work Management 147

ANNUITAS

OCTOBER 15, 2020

And because you aren’t measuring the specific impact of engagement channels and content, you can’t be sure that the marketing campaign you’re going to execute will be successful or not. Instead of measuring clicks and opens, start thinking of email as one part of a healthy engagement channel mix. Brand Awareness.

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

ANNUITAS

JULY 21, 2022

The interphase is the multi-channel Nurturing that it takes to move from Engagement to Conversion – moving at the customer’s pace. Said differently, customers must experience ‘success’ with the purchased products/services, or else future growth is not possible.

Ideal Customer Profiles 130

Ideal Customer Profiles B2B Sales Work Management Marketing Management 130

ANNUITAS

AUGUST 23, 2016

However, when I dig a little deeper, I come to find that the overwhelming majority of these marketers do not speak to their buyers about their buying process or the approach their organization took to make a purchase including: Understanding the pain points and challenges they were seeking to solve.

Marketing Automation 100

Marketing Automation Automation Terms and Conditions Multi-Channel 100

ANNUITAS

JANUARY 31, 2024

When done correctly, go-to-market programs enable brand momentum and deliver long-term growth — maximizing customer lifetime value. “It’s not a purchase you’re after — it’s a lasting customer relationship,” explains Forrester analyst Craig Moore. Effective go-to-market programs revolve around two objectives: 1.)

Cost 130

Cost Marketing Analytics Tools Top of Funnel Lead Ranking 130