According to Forrester’s Using Digital Channels to Create Breakthrough Multichannel Experiences : 53% of U.S. 68% of Forrester’s eBusiness panelists say that their organizations support a consistent cross-channel experience—but only 29% say their companies do it effectively. Using Digital Channels to Create Breakthrough Multichannel Experiences. Andrew Lucyszyn. Do you remember measuring web site hits? For me, it’s a fuzzy memory, like watching a VHS tape of “Night Court&# , but I know I had a row of cells for it in my Microsoft Works spreadsheet. Who cares!? MORE >>

Here are some others, in rough order of industry familiarity: Alterian – extends beyond multi-channel campaign management to include Web content management, Web analytics, and social media monitoring. Neolane – provides multi-channel campaign management, realtime interactions, and marketing resource management. SmartFocus – purchased by Emailvision in April 2011. Entiera – a hosted system that offers outbound campaigns and interaction management. Just launching a new version of its system, snappily named “Cross-Channel Marketing Hub”. MORE >>

Cross-Channel Attribution Model On Track To Replace The Last Click – from TV Week & Forrester Key takeaways: Technology leaders are emerging from the pack, namely: Atlas , ClearSaleing , Coremetrics , Theorem , TruEffect , Visual IQ , and [x+1] Between 5% and 10% of marketers think about deploying attribution management across multiple media Attribution is taking hold most quickly in the search industry, supported by companies, such as 360i and Range Online Media 3. Big caveat! lot of the resources below do not take in consideration offline media, which is obviously a big flaw. MORE >>

When asked whether Facebook or Twitter influenced their customers’ decisions to purchase however, the data gets a bit fuzzier. 2011 report released by Experian on digital marketing trends highlights the gap between the multi-channel data that most companies have and the insights they need to improve their marketing. “Even though most companies are doing multichannel marketing, very few are truly integrating their cross-channel initiatives. interactive marketing professionals puts numbers to that statement. Multi-Channel View Is Not Enough. MORE >>

In a recent Forrester Research report, “The CMO’s Role in Technology Decisions,” David Cooperstein and Lisa Bradner state: “As technology becomes more intertwined with marketing efforts, marketing leaders must decide what their role should be in technology purchase decisions.”. world of  increased emphasis on utilizing digital channels for delivery of marketing messages, CMOs must understand the capabilities and limitations of each of these channels in order to draw results from their multi-channel campaigns. In the Web 2.0 MORE >>