Remove channel interactive user-generated
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Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016.

Microsite 100
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10 Social Media Copy Tips To Spark Conversation

Anyword

Engagement is the name of the game — whether you post on Facebook, Instagram, Twitter, or Pinterest. Social media as an advertising channel sparked 25% YoY growth , exceeding $137 billion, so it’s safe to say that the importance of those apps on our phones isn’t going anywhere. billion total social media users — across all platforms.

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17 of the Best Examples of Beautiful Blog Design

Hubspot

Images, text, and links need to be shown off just right -- otherwise, readers might abandon your content, if it's not showcased in a way that's appealing, easy to follow, and generates more interest. Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. Check 'em out, below. Microsoft Stories. Facebook. ,

Design 101
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What is Webbiquity? How to Be Everywhere Online

Webbiquity

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Welcome to Webbiquity!

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Social Media Referral Traffic Tactics

EMagine B2B Blog

Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Business professionals understand the concept and need for social media but struggle to determine the ROI or generate leads via the networks. By Hannah Beacham. A Multi- Network Effort.

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Web Presence Optimization (WPO) — Its Origin, Evolution, and Future

Webbiquity

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Here’s a quick look at the origins of WPO and which channels, tactics, and media matter most today for establishing online omnipresence.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Number of user seats. Channel Management. Email marketing is often the most important online marketing channel.