Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. An “unboxing” campaign for social media would exemplify this.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Martech

MARCH 7, 2024

Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels. Birdeye’s Birdeye Social platform leverages AI to transform social media management for businesses with multiple locations. Integral Ad Science expanded its Made for Advertising AI-driven solution.

Marketing AI 88

Marketing AI Work Management Marketing Management Barriers 88

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. 89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. Social media also provides access to a key demographic for B2B businesses, the decision-makers.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. In addition, 99% of marketers cite webinars as key to their plans. Webinars provide a platform for real-time interaction between your brand and its audience. Finally, webinars are great for getting the word out.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Navigate the Channel

NOVEMBER 21, 2023

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. Paid social media expands your audience beyond current followers. Precise audience targeting is possible through social media platforms.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Oktopost

FEBRUARY 24, 2022

If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Which Channels Are Best for B2B Social Selling?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Vision6

APRIL 17, 2024

Understanding the metrics you’re tracking is essential for effectively allocating resources and engaging the right channels in your omnichannel strategy. By identifying key performance indicators (KPIs) upfront, you gain insights into which channels are driving the most value and where to focus your efforts for maximum impact.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Convince & Convert

MARCH 7, 2024

In fact, over half of companies already have or plan to hire someone to oversee the use of AI. GTM teams can effectively align their efforts, share insights, and address challenges or opportunities by maintaining transparent communication channels. Few marketers used AI for lead scoring (23%) and social media listening (7%).

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Salesforce Marketing Cloud

NOVEMBER 16, 2023

One in three shoppers say they’re willing to share a brand on social media in exchange for rewards. Social media has become the first stop in product research. As we found in our Connected Shopper Report , 50% of customers today have found new brands from searching their social media for recommendations.

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Salesforce Marketing Cloud

JANUARY 4, 2024

Make a new plan, Stan What is drip marketing? You can tailor content based on the recipient’s behavior, preferences, and interactions with previous emails. Segmentation : You can segment drip campaigns based on criteria like demographics, behavior, or previous interactions.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Stevens & Tate

SEPTEMBER 20, 2023

Digital or online advertising relies on various platforms such as social media, search engines, mobile apps, and websites to build brand awareness, engage audiences, and drive desired actions or conversions. Simply put, digital marketing is an umbrella term that encompasses all marketing efforts using digital platforms or channels.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. This year, plan for more changing audience preferences and deeper social media fragmentation. Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences.

Social Media 112

Social Media Allocation Media Marketing & Strategy 112

Top Rank Marketing

JANUARY 3, 2024

We’ve shared our predictions for content marketing and influencer marketing in 2024, What’s your master plan for, not just staying on track, but leading the pack this next year? How to Implement: Make sure your brand’s unique voice and personal touch shine through in every AI-enhanced interaction.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 98

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. A killer social media CTA can help you achieve all of these goals and maximize return. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice.

Social Media 104

Social Media Enterprise Management Work Management Marketing Management 104

Stevens & Tate

MARCH 4, 2024

In fact, audio advertising was recently ranked the fastest growth of any media ! Interactive Elements : Utilize interactive elements in internet radio ads, such as clickable links, to actively engage listeners and guide them directly to websites or promotional content, fostering immediate action.

Advertisements 95

Advertisements Advertising Paid Search Agency Advertising Mediums 95

Digilant

APRIL 9, 2024

We address top concerns advertisers have about what their campaign planning and execution will look like as we move away from Google’s third-party cookies. She emphasize the importance of diversifying data collection strategies by enhancing direct interactions with customers through owned channels.

Planning 52

Planning Campaigns Privacy Customer Satisfaction 52

Binary Demand

FEBRUARY 23, 2024

reveals that B2B buyers value third-party interactions, like customer references and expert consultations, 1.4x more than digital supplier interactions for affirming value. 67% of the buyer journey happens on digital channels. 67% of the buyer journey happens on digital channels. 75% now use more sources for research.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing Strategy 128

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Content Standard

APRIL 23, 2024

If anything, the declining effectiveness of traditional media and the sheer volume of channels, content experiences, and platforms available for marketing demands more dedicated oversight from savvy marketing leaders with a seat in the boardroom. Go beyond demographics and discover customer behavior, motivations, and pain points.

CMO 57

CMO Enterprise Management Planning Work Management 57

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

The good news is, there’s a blueprint for how to tackle these changes and build a digital engagement strategy that puts your customer’s needs at the center of every interaction. Digital engagement is how your company interacts with potential and current customers across digital channels. But what topics should you cover?

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

Social Media 130

Social Media Social Marketing Work Management Marketing Management 130

Bionic

JANUARY 7, 2024

Want to use ChatGPT to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools. It’s going to change the job of a media planner in many ways. You need good data to train your media planning AI. AI is disrupting many jobs.

Media Plans 82

Media Plans ROAS Media Paid Search Agency 82

Sprout Social

MARCH 9, 2023

PR needs have undergone a massive shift in the past few years, thanks to emerging technologies and changing media landscape. Today’s public relations professionals are fusing traditional skills to work with modern tools and channels to create consistent narratives that reach varied audiences.

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

Scoop.it

APRIL 13, 2023

Long story short: If you don’t have a YouTube channel or don’t create videos to engage your audience, it’s high time to start. For what do you need this channel? Do you plan to sell products or services via YouTube? Do you plan to post commercials in your videos? Will it be brand videos or vlogs?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true. First, it’s possible to post too much content.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Spiralytics

NOVEMBER 7, 2022

Social media is increasingly becoming a necessity in everyday life. Almost every industry and sector use this interactive channel to communicate with customers, clients, and employees. Even the government is using social media for various reasons. Social Media Use in Philippine Government: A Quick Overview.

Social Media 118

Social Media Tips Media Privacy 118

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Suppose you’re strong in social media engagement but lagging in press mentions.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. However, savvy brands recognize that staying invested in media during slowdowns can pay dividends.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Brand Identity Branding 120

Martech

APRIL 12, 2024

Project managers are responsible for planning, executing and closing individual projects within a program. Marketing programs encompass multiple initiatives, such as advertising, content marketing, social media and event planning. They focus on specific deliverables, timelines and budgets.

Budget Programs 101

Budget Programs Work Management Allocation Product 101

SocialPilot

JANUARY 21, 2024

We’ve reached a point in almost every social media platform where they include these short, bite-sized videos called stories. The next social media platform to join the bandwagon is TikTok. It is not typically possible on other platforms since user interactions and answers are typically kept private from other users.

Social Media 84

Social Media Ideal Customer Profiles Work Management Interactive Marketing 84

ClearVoice

SEPTEMBER 22, 2023

Interactive content that focuses on your target audience In the age of fleeting attention spans, interactive content stands as a beacon of engagement for 2024. These aren’t just futuristic fads; they are the new standards for engagement, offering unparalleled depth and interactivity.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90