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| | CONVERSIONATION
APRIL 3, 2012 Is Touchpoint Marketing the Only Marketing Left?
Obviously, content deserves the proper focus since it serves both business and – prospective – customer goals, across all touchpoints, channels and stages in the customer life cycle. It’s in aligning both and mapping mutual purpose that touchpoints occur and the basis for a relationship, potentially leading to tangible value, is laid. Touchpoints matter more than content.
| | ISCOOP
AUGUST 14, 2012 Why and how you should improve customer loyalty right now
Low marketing optimization budgets prove it, as do limited customer loyalty efforts. Here’s why you should pay more attention to customer loyalty and how. Customer loyalty for customer acquisition: two birds, one stone. In these connected times, there is an increasing focus on customer loyalty and the next stage, advocacy or evangelism. Enhancing customer loyalty.
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| | FIFTH GEAR ANALYTICS
MAY 22, 2012 Dialogue: A Perspective on Nurturing and Lead Management
But unless we are engaging in a dialogue , a true two-way communication, about the nature of their needs and challenges and helping them clearly see each potential step required to reach their goal or destination (along their customer journey), we risk losing their attention, interest and loyalty to and mindshare and wallet share around our brands. Charles Hartness. If not, let’s talk.
| | E-STORM
DECEMBER 7, 2009 Top 10 Resources for Multichannel (aka Cross Channel) Analytics.
Cross-Channel Attribution Model On Track To Replace The Last Click – from TV Week & Forrester Key takeaways: Technology leaders are emerging from the pack, namely: Atlas , ClearSaleing , Coremetrics , Theorem , TruEffect , Visual IQ , and [x+1] Between 5% and 10% of marketers think about deploying attribution management across multiple media Attribution is taking hold most quickly in the search industry, supported by companies, such as 360i and Range Online Media 3. Big caveat! lot of the resources below do not take in consideration offline media, which is obviously a big flaw.
| | SALES CHALLENGER
NOVEMBER 14, 2012 How to Map the B2B Customer Experience
A multi-faceted customer experience where the customer is interacting across multiple channels and products is a reality. In such a scenario where customers are going through multiple touchpoints, we hear many of our B2B members struggling to improve customer experience. Because most service organizations do not know what those touchpoints are and how they affect the customer experience and customer loyalty, in turn. Identify and prioritize service failures across the most critical touchpoints. Wondering why? Voice of Customer | Topic Center.
| | B2B MARKETING CONFIDENTIAL
NOVEMBER 12, 2008 B2B CRM / Branding Model
was thinking about how you build an interaction model between the firm and its customers if those customers are businesses. was also thinking about the function of "branding"--creating consistent communications across all customer touchpoints. Wednesday, November 12, 2008 B2B CRM / Branding Model I was doing some more thinking about a specific B2B CRM and branding model.
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BUYEROLOGY The Design of Buyer Experience
| MONDAY, NOVEMBER 1, 2010
These monumental shifts occurring are calling for organizations to think differently and to design buyer experiences that create long-term buyer retention and buyer loyalty
. Buyer Interaction
Modeling : For every stage in the buyer’s journey, interactions
that correlate to a buyer’s journey lead to successful buyer experience design. Cover via Amazon. The expression “monumental shift” is a powerful one. It is filled with connotations that represent and implies transformational changes are occurring. MORE >>
INSIGHTIQ BLOG Zero-Segment Marketing: The Path to Customer-Centricity and Exceptional Marketing Results
| THURSDAY, NOVEMBER 1, 2012
For more than a decade, the marketin g industry has been espousing the benefits of 1to1 marketing: increased response rates and revenue, reduced churn, greater customer loyalty
, etc. Compounding the issue is the fact that segments are often channel
specific and built using a static, incomplete snapshot of customer data that’s months old. While segmentation models were historically sufficient for individual, offline channels
, they’ve been rendered obsolete by new communication paradigms. By now, it should be a no-brainer why brands should embrace 1to1 marketing. MORE >>
B2B MARKETING TRACTION Increase Wallet Share by Engaging Your Customers
| THURSDAY, MAY 17, 2012
Increase your customer touchpoints
(making each touchpoint
a positive experience). Interact
with them on social media as well as through traditional marketing channels
. More positive touch points will increase brand awareness, which has a direct correlation to wallet share, according to a study done by Ipsos Loyalty
and professors at Fordham University and Vanderbilt University’s Owen Graduate School of Management. One important question B2B marketers have is, “How can I increase sales to customers (also known as ‘increasing wallet share’)?” MORE >>
E-STORM Realigning the Brand v. Direct Response Continuum
| TUESDAY, JUNE 29, 2010
We can attribute this to an ever-growing number of online channels
(e.g. The dramatically increased number of touchpoints
and venues for interaction
between consumer and brand has in turn has provided marketers with a mass of new opportunities to better identify, target and align with consumers and their interests – but not without also creating new challenges. Consumer purchase behavior is now increasingly inclusive of, and influenced by, specific and trusted sources and channels
. microblogging, social networks, video, web apps, etc.) 530 Bush Street, Suite 600. MORE >>
CONTENT MARKETING EXPERIENCE Content marketing: growing content needs in email marketing
| SUNDAY, FEBRUARY 17, 2013
Content marketing is channel
-agnostic. Content marketing should help facilitate the buy, serve customers and improve the overall customer experience, across all touchpoints
. Despite being channel
-agnostic, it’s important to understand and improve the content dimension of channels
, from a customer-centric perspective. One of these channels
is email. It’s part of the online mix, for different purposes: retention, up-selling, cross-selling, loyalty
marketing and even community marketing. Email marketing has changed but is not gone, on the contrary. MORE >>
- Ever-Changing Rules: New Era Challenges For CMOs FEARLESS COMPETITOR | THURSDAY, MAY 5, 2011
- The Seven Phases of the Buyer Experience Journey BUYEROLOGY | MONDAY, OCTOBER 18, 2010
- Online Analytics in Action: Footprints in the dark INSIGHTIQ BLOG | WEDNESDAY, NOVEMBER 17, 2010
- Multichannel Marketing: Public Relations' Impact on PPC E-STORM | WEDNESDAY, JANUARY 20, 2010
- Dialogue: A Perspective on Nurturing and Lead Management FIFTH GEAR ANALYTICS | TUESDAY, MAY 22, 2012
- Tech Target Online ROI Summit - Part III - Marketing Interactions MARKETING INTERACTIONS | MONDAY, SEPTEMBER 24, 2007
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