Martech

MARCH 15, 2023

The modern customer journey is complex, spanning multiple channels, devices and touchpoints as customers navigate researching and buying products and services. The pandemic exacerbated the movement of B2B and B2C customers from in-person to online channels. It’s also increasingly digital. What technology enables CJO?

Enterprise Management 84

Enterprise Management Marketing Automation Services Work Management Marketing Analytics Tools 84

Oktopost

FEBRUARY 1, 2024

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day. Especially with the new Uberall CoreX app.

Digital Asset Management 62

Digital Asset Management Enterprise Management Marketing Management Brand Identity 62

Adobe Experience Cloud Blog

JUNE 21, 2019

If done well, that can lead to winning—also known as accelerated buy cycles, reduced marketing costs, increased customer loyalty, and increased revenue. Both are cross-channel, data-driven, and factor in emotional and contextual engagement every step of the way. In B2B, buyers are acting more like consumers. and B2C, 8.3).

B2B Marketing 133

B2B Marketing B2B Forrester B2B Thought Leadership 133

SpotMe Blog

JUNE 28, 2023

Discover how to increase customer engagement and loyalty with webinar marketing. Because of their immersive nature, webinars go beyond single-touchpoint marketing tactics like ads or drip campaigns. Webinar marketing builds familiarity and trust, which leads to customer loyalty. What is webinar marketing? Lead generation.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Porch Group Media

MARCH 10, 2020

Customer engagement is defined as all the interactions a customer has with your brand. It’s the ongoing relationship a brand orchestrates, and a customer chooses to engage with, in order to boost retention and loyalty. 79% of customer expect their interactions with brands to be personalized (Marketo). Transform Your Data.

Ideal Customer Profiles 64

Ideal Customer Profiles Paid Search Agency Zoominfo Marketing Management 64

Marketing Insider Group

NOVEMBER 16, 2019

Chief Customer Officer at Marketo (the marketing software branch of Adobe), Matt Zilli, explores this idea in a post titled “ The power of shared beliefs ”. Whatever you choose, make sure it’s a true representation of your core business values and that it is communicated throughout all your marketing and customer interactions.

Work Management 278

Work Management Marketing Management Paid Search Agency Budget Programs 278

SpotMe Blog

JUNE 16, 2023

From recruiting participants to measuring outcomes and everything in between, these platforms handle the logistical details so companies can focus on facilitating valuable interactions with HCPs. So, HCP engagement solutions that provide seamless experiences across channels are critical.

Work Management 52

Work Management Marketing Management Marketing Automation Services Lead Ranking 52

SnapApp

FEBRUARY 13, 2018

On the internet, this is synonymous with expanding your reach from just a website to multiple channels: SEO , email, social, PPC, and more. . Today, 72% of consumers say they would rather connect with brands and businesses across multiple channels. Multi-channel marketing. . . A channel could be a device, medium, or network.

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

Four decades after its inception, email is still considered a top channel—fiercely competing with social media and organic search when it comes to delivering ROI. User interaction and user experience increased with hyperlinks, colors, images, and use of different system fonts. Keyframe Animation-Based Interactivity.

Email Marketing 134

Email Marketing Trends Planning Paid Search Agency 134

Adobe Experience Cloud Blog

SEPTEMBER 12, 2016

Author: Bhumika Dadbhawala Omni-channel. A properly implemented omni-channel marketing strategy leads to better targeting, stronger results throughout the customer lifecycle, more value for your buyers, and higher ROI for your business. So, how do you integrate different touchpoints to carry out your omni-channel marketing strategy?

Work Management 48

Work Management Marketing Automation Services Mobile Advertising Multi-Channel 48

The ABM Agency

APRIL 30, 2023

Account Based Marketing enables firms to build stronger connections with their customers through customized services that meet their individual needs, resulting in greater satisfaction, loyalty and revenue generation over the long term. Utilize tools like Marketo, HubSpot, or Pardot for effective campaign management.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

SnapApp

DECEMBER 12, 2017

Chatbots will become a primary channel for lead and customer education. Multivariate testing — where campaigns are generated based on combinations of multiple variables — is seeing growing support in popular tools like MailChimp, Pardot, and Marketo. A/B testing is essential, but it’s also evolving into something far more complex.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Content Standard

JANUARY 9, 2015

You finally feel like you have a good understanding of all its capabilities, be it Marketo, Eloqua, Silverpop, or any of the dozen others out there, and your recurring nightmares of funky token values, misdirected emails, and misaligned segments have, for the most part, subsided. Are these objectives on your 2015 road map?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

SnapApp

JANUARY 11, 2018

At no point in this process did that customer do their own research, get nurtured by a number of dealerships, interact with different salespeople, read reviews… . . Today, prospective buyers of any product are on the email lists of numerous competing businesses, comparing offers online and interacting with them on social media.

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Inbox Insight

JANUARY 5, 2023

It’s designed to generate leads, sell your solution and promote trust in your brand – presenting it as a thought leader and fostering brand loyalty. It’s a single channel approach. Demand gen is often seen as a single channel approach despite the fact that many demand generation channels exist: Content marketing.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

TrustRadius Marketing

NOVEMBER 2, 2022

Webex Meetings is presented as an engaging, inclusive and intelligent video conferencing solution for the modern workforce that aims to: Make meetings interactive and engaging. Make collaboration more interactive and engaging. Interactive Voice Response (IVR). Interaction Channels. Interaction Analytics.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Martech

FEBRUARY 25, 2022

Social campaigns enable marketers to reach existing segments in social channels or to expand to reach new contacts that resemble existing profiles. Anomaly and struggle detection to optimize the customer experience across digital channels like websites, landing pages, and mobile apps.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118

Sprout Social

MAY 3, 2023

We keep things going in the comment section, reach out to superfans, create fan experiences—anything that builds a sense of brand loyalty.” Social media community management is the process of engaging audiences across social media networks to increase brand loyalty and grow authentic connections.

Social Media 113

Social Media Communities Work Management Marketing Management 113

TrustRadius Marketing

NOVEMBER 2, 2022

Webex Meetings is presented as an engaging, inclusive and intelligent video conferencing solution for the modern workforce that aims to: Make meetings interactive and engaging. Make collaboration more interactive and engaging. Interactive Voice Response (IVR). Interaction Channels. Interaction Analytics.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Webex Meetings is presented as an engaging, inclusive and intelligent video conferencing solution for the modern workforce that aims to: Make meetings interactive and engaging. Make collaboration more interactive and engaging. Interactive Voice Response (IVR). Interaction Channels. Interaction Analytics.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Webex Meetings is presented as an engaging, inclusive and intelligent video conferencing solution for the modern workforce that aims to: Make meetings interactive and engaging. Make collaboration more interactive and engaging. Interactive Voice Response (IVR). Interaction Channels. Interaction Analytics.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52