ViewPoint

JANUARY 9, 2014

Here’s what they had to say: Ardath Albee | Marketing Interactions. Wouldn’t it make more sense to respect the interaction? And today, that consistency needs to reach across channels. Social Media Marketing is an effective lean gen channel for B2C but not as much for B2B. A form completion is a lead. Leads suck.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

ViewPoint

APRIL 2, 2013

Weber Shandwick is creating a new unit to capitalize on content marketing --a channel which advertisers have been increasingly interested in investing. "One of the best practices I've seen associated with that is making sure that any customer communications come directly from either their account manager or assigned salesperson.

B2B Marketing 120

B2B Marketing Linkedin PointClear Marketing Automation Services 120

ViewPoint

JUNE 8, 2012

Then develop a strategic approach that is grounded in that understanding and how your customers prefer to interact with you. Taking the time to learn about customers by listening in on their social interactions and understand their web behaviors will help determine where to invest.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ViewPoint

SEPTEMBER 9, 2016

The team of experts includes: Ardath Albee, Marketing Interactions , CEO and Business Strategist. I will admit that there are now other channels to get to customers, the most notable being any number of well-constructed, funded, staffed, and executed social programs. Do you agree these are lies? From Dave Stein: “It sure isn’t dead!

Cold Calling 120

Cold Calling Ideal Customer Profiles Business B2B 120

ViewPoint

MAY 14, 2013

More and more people are tuning out from the traditional news methods and tuning into social channels, keeping up with the latest news by getting it from their peers. The next PowerViews will be with Ardath Albee of Marketing Interactions, Inc. As this trend continues it becomes more important to create your own personal brand.

Cost per Acquisition 120

Cost per Acquisition Peer-to-peer Top of Funnel Barriers 120

ViewPoint

APRIL 17, 2012

B2B interactive Marketing Guide. Changing the legacy channel. DuPont VP works on revamping brand identity. Sean Callahan. Thriving in the age of complexity. John Obrecht. Baking in analytics from the get-go is a winning strategy. Joe Hendershot. Christopher Hosford. Exploiting digital editions. Sean Callahan. Marketing gets personal.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

ViewPoint

JULY 12, 2012

” She notes that the success of inbound doesn’t mean that marketers should turn away from outbound channels: “I do think that inbound is important, but that doesn’t mean you need to abandon all the things that you’re already doing that you know work.” Don’t do any outbound.’

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120