Remove channel interactive

The Effective Marketer

article thumbnail

Are You Spending Enough on Online Marketing?

The Effective Marketer

Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics. So if the survey finding that the median of annual interactive marketing budgets is $7.19 Five Benchmarks.

article thumbnail

Email Adoption High But Lacking Best Practices

The Effective Marketer

Author Sarah Glass states: Email is the most mature and most widely used interactive marketing tool. Despite email’s prevalent use, interactive marketers still don’t do all they can to get the full value out of their email efforts – Sarah Glass, Forrester Research. Marketing Budgets and Email Effectiveness.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.

article thumbnail

The Danger of Automatic Feeds in Social Media

The Effective Marketer

Either way, the sender is not inspiring me to interact or do business. LinkedIn as a recruiting channel. When I see the same update on three platforms, I remember it, but not in a good way. My assumption is the sender either doesn’t understand me or doesn’t mind bombarding me. Inappropriate style.