Onalytica B2B

MARCH 22, 2017

With more and more channels, brands, and people bombarding us permanently, attention has become our dearest currency. UK audiences now switch channels 150 times a day and check their phone 21 times an hour. Banner blindness, ad blockers, CTR fails are all down to the same circumstance.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

FEBRUARY 22, 2016

Encouragingly, social media can now be used extensively as a channel to communicate with and influence community leaders, activists, journalists, non-profit organisations, businesses, and consumers worldwide as they discuss the topic and search for ways to develop collaborative solutions. THIS REPORT (AND HOW TO USE IT).

Brand Identity 100

Brand Identity Branding Lead Scoring Lead Ranking 100

Onalytica B2B

APRIL 20, 2017

Despite being in a generation where we’re obsessed with doing anything and everything online, we do still occasionally favour some human interaction where possible- whether this is directly in-store, or through online portals or email, or just by employees being visible, helping us to perceive the brand as being more human.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

MAY 16, 2018

on an online retailer’s website and the next time you log on to Facebook and Twitter and the other social channels you start seeing ads for T.V.’s More and more customers are going to a channel that will allow them to get information without having to jump on the phone or interact or seemingly interact with a human.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

NOVEMBER 22, 2017

If you can, try to access brand social listening reports – most organisations managing branded social media channels will be monitoring conversations…I hope! The more active they become, the quicker they’ll experience social success e.g. their network interacting with them. Tip #3 – Show Them Brand Mentions.

Social Media 84

Social Media Tips Peer-to-peer Media 84

Onalytica B2B

JANUARY 18, 2017

Scott Brinker – Co-founder & CTO of ion interactive ; Editor of chiefmartec.com ; Program Chair of MarTech. 2017 will see some exciting new content types and channels come to the fore. Be sure to follow them to stay up to date on the best content and resources on MarTech! Or a marketer that genuinely comprehends technology.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Branding 50

Onalytica B2B

APRIL 20, 2016

For these 3 revenue generators, funnel effort into 3 primary traffic channels (paid, owned and earned) that will gain qualified exposure for your business — e xposure that converts into sales. With new channels, media and technology popping up every month, it’s only getting more complex. IBM Interactive Exp. Marketingland.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30