KoMarketing Associates

DECEMBER 19, 2019

Marketers are constantly striving to provide a consistent customer experience across all of their channels, but new research suggests that many are still struggling to achieve this goal.

Marketing Report 159

Marketing Report Customer Satisfaction Touchpoints Statistics 159

KoMarketing Associates

SEPTEMBER 22, 2021

Amplifying your content properly will help to ensure that your content reaches the intended audience, this can be done through a variety of channels, including social media or email. 44% of respondents cited content marketing as a channel they plan to increase budget for, with 47% saying this channel is most effective at driving revenue. .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

JANUARY 25, 2019

Statistics showed that the majority of people (52 percent) use Facebook to share their own content, and 54 percent use it to interact with other’s content, which may include marketing content. When asked how they most commonly engage with social media, most survey respondents (48 percent) said that they interact with other’s content.

Customer Surveys 155

Customer Surveys Facebook Social Media Budget Programs 155

KoMarketing Associates

APRIL 14, 2020

This was followed by managing multiple sources of data that don’t always work well (45%) and walled gardens, such as Facebook and Google, making it challenging to analyze results across various media channels (44%). However, these challenges do not mean that marketers underestimate the power and potential of location-based data.

Enterprise Management 157

Enterprise Management Work Management Statistics Custom Publishing 157

KoMarketing Associates

FEBRUARY 26, 2020

Only 38% of marketers claimed that they were sure of their organization’s ability to measure smartphone interactions, and 30% said the same about viewability percent. The same percentage said they were confident in their company’s ability to gauge impressions.

Mobile Marketing 156

Mobile Marketing Marketing Report Paid Search Agency Mobile Advertising 156

KoMarketing Associates

SEPTEMBER 10, 2018

Marketers are already delivering customer interactions across various touchpoints in real-time, and they expect “real-time customer analytics” to play an important role in marketing going forward. About 16 percent of respondents who deliver real-time customer interactions across their touchpoints said they are “very effective.”.

Marketing Report 157

Marketing Report Analytics Peer-to-peer Touchpoints 157

KoMarketing Associates

FEBRUARY 13, 2019

To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content. In addition, 37 percent are turning to organic video channels, such as social channels, to promote their videos. are leveraging video content, and 61 percent have plans to do so within the next 12 months.

Customer Surveys 147

Customer Surveys Video Marketing Planning Demographics 147

KoMarketing Associates

MARCH 23, 2016

Direct Channel Attribution. Google views Direct traffic to your website as the weakest channel for attribution because it says very little about the visitor. this will be the channel that receives attribution. Interaction vs. Non-Interaction Events. By default, Events are of the Interaction type.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 120

KoMarketing Associates

DECEMBER 17, 2019

About 82% have toolsets to prioritize and coordinate personalized customer experiences across channels, and 89% have organizational structure to execute a personalized multi-channel marketing plan. In addition, marketers are using several data points to achieve their customer personalization goals.

Marketing Report 159

Marketing Report Marketing Budget Creation Planning Personalization 159

KoMarketing Associates

MAY 6, 2020

In addition, this allows you to directly interact with potential attendees and increase exposure as friends of your attendees will see their interest in the event on their newsfeed. When hosting an event online, companies should create an “Event” on Facebook that contains the what, when, and where for their target audience.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

MAY 2, 2019

percent look at interaction with their brand, while 50.8 Social Media Today published its “Social Spending Survey” to gauge how marketers are investing in social media channels ranging from Instagram to Facebook. The majority of respondents (50.9 percent) claimed that they do not have a documented social media strategy.

Social Media 141

Social Media Marketing Report ROI Social Marketing 141

KoMarketing Associates

FEBRUARY 1, 2018

For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. The program includes a two-day interactive workshop, four webinars, and on-the-job mentoring and coaching to create a robust ABM plan for a specific key account or cluster of accounts. ABOUT KENT RAGEN.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

KoMarketing Associates

NOVEMBER 8, 2016

It allows you to understand how people come to your site and interact with it, and then use this information to develop strategies to optimize the site, improve user experience, and generate more traffic and conversions. Launched in 2009, there are dozens of analytics reports that you can create and view on Baidu Analytics.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

OCTOBER 5, 2017

Customers are engaging with marketers through a number of different channels, and new research suggests that marketers are struggling with attribution. The majority (70 percent) claim that they are able to better allocate their budgets across all channels. How Attribution Impacts Data and Analytics.

Marketing Attribution 120

Marketing Attribution Allocation Marketing Report Barriers 120

KoMarketing Associates

MARCH 5, 2019

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. There are multiple templates that can help you create your buyer personas, one of my favorite is Hubspot’s interactive “ Make my persona tool ” and Marketo’s cheat sheet for creating your marketing personas.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

SEPTEMBER 28, 2017

How Marketers are Using Email as a Channel. The “Elevate Your Email Marketing with a Customized Approach” report from SendGrid and Forrester discovered that 82 percent of marketers use email, making it the most commonly used marketing channel.

Email Marketing 120

Email Marketing Forrester Marketing & Strategy Newsletter 120

KoMarketing Associates

APRIL 10, 2020

Take snapshots of quality interactions with target markets. Analyze trends between channels to determine whether targeted campaigns are having a more significant impact in quality visit benchmarks or lead nurturing efforts.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

MARCH 20, 2018

marketers said they expect at least 30 percent of their budgets to be lost to poor strategic planning and/or incorrect channel focus. This year, interactive video adoption among marketers is expected to increase from 1-in-5 marketers to almost 1-in-3. Overall, fear of budget waste was a common trend among marketers. In the U.S.,

Marketing Report 137

Marketing Report Planning Budget Programs Custom Publishing 137

KoMarketing Associates

MARCH 30, 2017

A Multi-Channel Approach: It’s no secret that buyers interact with brands across a variety of channels and platforms like email, social media, and on their mobile devices and tablets. For this reason, taking a multi-channel approach to marketing is more important than ever – and social media needs to be a part of that.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

AUGUST 9, 2016

Marketers are currently relying on marketing distribution technologies for targeted personalization through channels instead of personalizing the content at the point of creation. 49% of marketers cannot measure content performance across channels in aggregate. WHY DO YOU THINK IT REMAINS DIFFICULT FOR DIGITAL MARKETERS TO PROVE ROI?

B2B Marketing 120

B2B Marketing B2B Aggregators Content 120

KoMarketing Associates

APRIL 9, 2019

It can show you how people are interacting with the forms on your landing pages. Interactive content can be used to generate leads and to qualify leads. A tool like SnapApp (or other interactive tool creators) can help you create calculators, assessments, even a quiz or an interactive PDF. It is, and Hotjar does it.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

AUGUST 12, 2014

Thanks to analytics, we know the various mediums they use, what they search for, how they interact on our site, and so much moreincluding the actions they take before they actually buy. This is a topic that weve seen a lot over the past few years as analytics tracking has caught up to the idea of multi-channel campaigns.

Marketing Attribution 120

Marketing Attribution Conversion Multi-Channel Lead Ranking 120

KoMarketing Associates

JUNE 29, 2017

The “Elevate Your Email Marketing With a Customized Approach” report from SendGrid and Forrester found that email is the most commonly used marketing channel, with 82 percent of marketers saying they use it.

Marketing Report 120

Marketing Report Email Marketing Trigger Marketing Forrester 120

KoMarketing Associates

MAY 8, 2017

Approximately 50 percent said that better cross-channel attribution will lead to a rise in online video spend. In the near future, the majority (51 percent) believe that the ability to use new formats, such as 360-degree video, will get brands to increase their investment in online video. Optimizing Marketing Video Content.

Customer Surveys 120

Customer Surveys Video Marketing Advertising Agencies Paid Search Agency 120

KoMarketing Associates

DECEMBER 11, 2018

GeoMarketing from Yext reports that this use can directly correlate to more chatbot interaction with this generation. As a result, MailChimp is continuing to use podcasts as a viable advertising channel, by also sponsoring NPR’s This American Life podcast and others. Provide Catered Content.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

KoMarketing Associates

OCTOBER 19, 2017

Weibo is used as a channel to broadcast these events and, as a result, Citrix attracts many tech experts with these interests to follow and like their Weibo profile. . They use colorful language and interactive cartoons. Highlights: Oracle does a great job in making its brand accessible across various channels.

Profiling 120

Profiling Examples Enterprise Management B2B 120

KoMarketing Associates

APRIL 11, 2017

In your opinion, what is the best channel for B2B marketers to distribute their videos (e.g., There are so many different channels for video distribution and a good video strategy will take advantage of multiple platforms. This means that lower funnel videos can be longer. website, social media)?

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

KoMarketing Associates

OCTOBER 5, 2017

This two-way relationship allows your business to cast a wider net and translates your messaging through different channels, which gives you more of an opportunity to reach more people. By offering convenience, Casper was able to remove some of the initial hesitance that some attendees may have felt when it comes to interacting with a brand.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

JULY 7, 2015

Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. Social media posts with images get more interaction because the human eye is trained to notice images first. App Notifications. Final Thoughts.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

MAY 23, 2017

Twitter offers B2B marketers the chance to attract prospects, interact and engage with clients, increase brand awareness, better understand their audience and much more. There are many ways that B2B marketers can use Twitter to find influencers and start interacting with them to establish valuable relationships. Show Your Expertise.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

JUNE 25, 2019

On all of these platforms (though not sure about LinkedIn), you can save your live video after the stream is done and then republish it elsewhere on your other channels. There are subreddits (channels) about almost anything on Reddit, so it is possible to find members of your target audience for any industry.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

OCTOBER 9, 2012

When using this social media channel for B2B marketing, it’s important to keep in mind that your images are about visually influencing prospects. While posting frequency and integration with other social media channels is entirely up to you, here are a few suggestions for B2B marketers using Instagram. B2B Best Practices for Instagram.

B2B Marketing 120

B2B Marketing Practices Planning B2B 120

KoMarketing Associates

NOVEMBER 29, 2018

Search is increasingly a channel that businesses rely on to find solutions to their issues and concerns, and as a result, engage with business content.”. To engage new prospects, make sure your website includes content that directly addresses the concerns of customers that are likely interacting with your brand for the first time.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

KoMarketing Associates

JANUARY 26, 2016

We are interacting with humans and we can’t forget that. Make sure you optimize your content to be shared across each channel, including image optimization, Open Graph tagging, and share buttons. . We must look at how social is impacting other channels and driving interactions. Steal from B2C. Utilize Calls to Action.

Social Media 96

Social Media Media B2B Tips 96

KoMarketing Associates

AUGUST 7, 2018

But we can share some ideas and principles that could help you re-imagine how your sales funnel works, or how people think of and interact with your brand. Test new channels. Here’s where we wreck your beautiful, perfectly-optimized sales funnel by suggesting you try a completely new sales channel.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

AUGUST 23, 2018

This is all the creative – all the clever email copy, landing pages, research reports, whitepapers, calculators, webinars, puppet shows (just kidding) and every other content asset your prospects and customers will interact with. Just don’t get too caught up in text-based content, or in just one channel to deliver that content through.

Marketing Automation Services 156

Marketing Automation Services Marketing Automation Work Management B2B Marketing 156

KoMarketing Associates

MAY 16, 2013

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. With nearly 17,000 likes, Honeywell interacts with and responds to posts at a frequent rate, and engages its audience with interesting industry content. Standout Tactic: . Standout Tactic: .

Facebook 120

Facebook B2B Gartner Best Practices 120