Digital B2B Marketing

JUNE 29, 2011

Demographics are a coarse measurement, every channel can do much better. If planners can effectively plan cross-channel when online is limited to 300×250 and 728×90 sizes but cannot handle the variety of ad units we have today, we need new training programs and new planners, not a new list of ad units.

Media 100

Media Cross-Selling Ad Exchange Paid Search Agency 100

Digital B2B Marketing

JULY 28, 2011

KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. It focuses on direct interaction and ignores the fact it is just one part of a larger communications mix. In the meantime, correlations and interactions between channels can begin to be assessed.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

APRIL 28, 2011

When you consider what social networks can become key marketing channels for your business, there isn’t one right answer. Consider not just where they are, but where you have the opportunity to interact. Take a quick look at the very different sharing patterns of the three sites below.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100