Crimson Marketing

DECEMBER 16, 2013

New channels and technology are changing the way B2B buyers behave. Having a forward-looking interaction with the selling team will make or break the deal for 2014 buyers. Negotiation of pricing will also come in to play with almost every interaction. Whether it is how, when or where they buy. Buyers Will Expect More.

Buy 100

Buy B2B Vendors Budget Programs 100

Crimson Marketing

JUNE 12, 2013

In other words, you can take your competitors’ experimentation efforts on their social channels and leverage what you learn from that to improve your own interactive marketing solutions. Imagine you are studying a competitor’s interactive marketing efforts on social channels, and it turns out they are getting great engagement numbers.

Social Media 100

Social Media B2B Marketing Studies Social Marketing 100

Crimson Marketing

MAY 1, 2015

As a result, the modern B2B buying process looks less like a linear path from first contact through to sale—it’s more like a spiderweb of social influence and research channels.” ” Most Influential Research Channels. B2B buyers…find their buying decisions influenced by information from hundreds of different sources.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

FEBRUARY 3, 2015

With buyers doing their own research before interacting with Sales, unfettered access to information on competing solutions, and as many as 100 branded touch points with which a buyer may come into contact before making a decision, it is critical for marketers to deeply understand the needs of customers at a very early stage.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100

Crimson Marketing

JUNE 11, 2013

. “Many companies fail to look beyond their own partner relationships to consider whether their partners are interacting with one another. Partner Marketing channel marketing marketing concepts marketing message marketing solutions partner marketing' Harvard Business Review ). Image: Courtesy of Dan Gingold/Vimeo.

Work Management 100

Work Management Advertising Agencies Marketing & Strategy Marketing Management 100

Crimson Marketing

FEBRUARY 4, 2014

As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time. The more data sources you have about who that person is, and the more ways you have to interact with them.

Marketo 100

Marketo Analytics CMO Marketing Automation Services 100

Crimson Marketing

JANUARY 16, 2014

Video’s reach is essentially limitless: “YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook.” “They will spend longer on your website and more time interacting with your brand. A viral video is every company’s ultimate fantasy.

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Crimson Marketing

SEPTEMBER 17, 2013

Just by creating a profile, you are already on your way to establishing yourself within the number one network where business professionals interact to find employees, contractors, and partners. It has the potential to be one of your best channels to create brand awareness and grow your company reputation.

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

JANUARY 8, 2014

This movement “empowers providers, peers and ‘consumers’ alike to directly interact, do business or engage in transactions” (think AirBnB). It’s not yet clear whether this will hinder or propel the social channel, but it’s definitely worth your attention. The Collaborative Economy. ” 5.

Peer-to-peer 100

Peer-to-peer Ad Frequency CMO Marketing Automation Services 100

Crimson Marketing

JULY 11, 2013

Yes, other social networks allow for this, but what happens differently on Google+ is how you interact with your customers. Corporate Marketing b2b marketing branding channel marketing google+ marketing concepts marketing message marketing solutions social media social media b2b targeted marketing' You most likely search it on Google!

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

AUGUST 4, 2015

By the time Sales has the chance to interact, the majority of the buyer’s decision is already complete. . This information lets you segment your audience by their needs and by their position in your sales funnel, so that you can interact with them properly. However, in today’s B2B climate, buyers choose when and where to engage.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

FEBRUARY 28, 2013

That’s true on other social networks, of course, but what’s different is how you can then interact with them. Furthermore, B2B companies can begin to interact with that individual in other, more personal ways.

Social Media 100

Social Media Google Media B2B 100

Crimson Marketing

JULY 10, 2013

Brands and buyers have a special way of interacting with each other. “Customers demand a seamless experience regardless of the channel or device they use to interact with the brand.” The progression from multi-channel marketing. Enter cross-channel marketing. Data is the key to cross-channel success.

Advertising Channels 100

Advertising Channels Advertising Agencies Marketing Management Multi-Channel 100

Crimson Marketing

MARCH 16, 2015

The popularization of smart phones and tablets, expanded offerings online and the maturation of a generation of buyers raised on the Internet have proven to be fertile ground for the bloom of digital marketing channels, and trouble for traditional commerce. Welcome to “The Omni-Channel Paradigm.”. The buyer’s journey has changed.

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100

Crimson Marketing

JULY 15, 2014

An amazing 60% of retail e-commerce marketers are still using so-called “one size fits all” campaigns across their marketing channels. She gives us the rhyme and reason for using predictive analytics in online marketing and explains how this will lead to a new way of interacting with buyers across all marketing channels.

CMO 100

CMO Online Marketing Analytics Buyer Personas 100

Crimson Marketing

JULY 16, 2014

Connect the dots: Matt discusses the art and science of collecting marketing intelligence on buyers from online and offline sources and constructing online personas, without using personally identifiable information.

Doubleclick 100

Doubleclick Google SEM Ad Building 100

Crimson Marketing

DECEMBER 9, 2013

Many companies view LinkedIn as the best place for B2B engagement and interaction, but it’s not always the favorite for content sharing. Taking the time to create tailored content for each of your social channels will result in the best final outcome. What works best on one platform, does not always translate seamlessly to another.

Social Media 100

Social Media Trends Media B2B 100

Crimson Marketing

AUGUST 16, 2013

Connect all of your channels. How will people interact? It’s hard to believe, but we’ve made it through most of 2013 and noticed some definite trends showing up in the world of digital marketing. Your customers are not just on the web or watching television, more than likely they are using both at the same time.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 100

Crimson Marketing

JULY 30, 2014

The traditional corporate marketing model, where a brand controls how a buyer learns about its products, is giving way to a seemingly anarchistic world where buyers interact with and are influenced by a constellation of marketing channels and touch points. There is a method to the madness, however.

Marketing Management 100

Marketing Management Product Top of Funnel Response Rate 100

Crimson Marketing

AUGUST 21, 2014

Break through silos to erase seams between channels and experiences. “ Digital CMOs recognize that buyers are channel-blind. Channels, after all, are an artificial construct designed, first, to support corporate marketing goals and organizational structures; and, second, to support the needs of buyers.

Peer-to-peer 100

Peer-to-peer Gartner Digital Marketing Funnels CMO 100