Chris Koch

FEBRUARY 11, 2014

Capturing this opportunity requires stoking fans’ passion not just during game days, but 365 days a year, through every conceivable channel – in person, on the web and through mobile and social media. Importantly, mobile or web apps can increase engagement before and after a game by giving fans new ways to interact with their favorite clubs.

Loyalty 100

Loyalty Eye-Tracking Mobile Marketing Stats 100

Chris Koch

SEPTEMBER 23, 2011

The best truly “social” interactions I see on Twitter are organized chats. Am I wrong to believe that B2B audiences will gradually come to social media channels like Twitter to learn? So I treat Twitter like a reporter rather than a cocktail party host. Learning is social, isn’t it? What am I doing wrong?

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Chris Koch

SEPTEMBER 23, 2011

The best truly “social” interactions I see on Twitter are organized chats. Am I wrong to believe that B2B audiences will gradually come to social media channels like Twitter to learn? So I treat Twitter like a reporter rather than a cocktail party host. Learning is social, isn’t it? What am I doing wrong?

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Chris Koch

FEBRUARY 18, 2011

Our prospects and customers want us to cut through the noise of social media just as they’ve wanted us to cut through the noise of every other communications channel that came before. These people aren’t just comfortable in their own skin; they know how to take over a room or an interaction in an un-threatening way.

Peer-to-peer 100

Peer-to-peer Thought Leadership Social Media Storytelling 100

Chris Koch

NOVEMBER 12, 2010

PR schedules interviews between the subject matter experts and the influencers and tries to influence the interaction to put the company and its offerings in the best light. Here’s a new that model cuts out the two middle steps and rethinks the first and last steps.

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

NOVEMBER 24, 2009

Demand respect in all interactions. Emphasize quality rather than quantity in social media interactions. Provide a channel for questions. The best retort to criticism is factual evidence to the contrary. When people make nasty comments in social media it’s tempting for employees to respond in kind.

Social Media 100

Social Media Media Guidelines B2B 100

Chris Koch

JANUARY 22, 2010

Volume and quality of interactions. So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. Aside from the corporate, a blog is the mother ship of social media interaction and content.

Social Media 100

Social Media ROI Lead Ranking RSS 100