Buzz Marketing for Technology

OCTOBER 20, 2009

Seems to me like these channels have gone mainstream in the minds of many marketers as evidenced by the number of inquires about these channels and also by my mom's Facebook profile and my dad's Twitter feed! The point is you need to plan the flow of content that will go into these channels.

Spending 100

Spending Planning RSS Marketing & Strategy 100

Buzz Marketing for Technology

MAY 29, 2013

Interactive Marketing Online Testing Strategy. Interaction behavior. Channel/device. Interactive Marketing Online Testing Strategy advertising and marketing B2B Brand Business business strategy Consumer content CRM Customer Data engagement Facebook gyro marketing Marketing Strategy Online Communities Technology Twitter'

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

Buzz Marketing for Technology

MAY 18, 2011

I got a chance a few years back to be the Global Director of Integrated Marketing for BearingPoint where I had all 3 forms of media under me – Paid advertising and sponsorships (like our sponsorship of Phil Mickelson and the PGA), plus Earned media (both traditional and social) and our Owned media (meaning our interactive and email lists).

Media 100

Media Focus Group Media Plans Pricing 100

Buzz Marketing for Technology

JUNE 4, 2009

In fact quite the opposite was true – banks ended up building more physical locations and support both channels! Channels yield choices! So does that mean for every new channel that gets launched we need a separate grouping of customer service reps to handle it in our Contact Centers? At least successful ones for sure!

Twitter 100

Twitter Contacts Advertising Channels SMS 100

Buzz Marketing for Technology

NOVEMBER 7, 2012

With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. What you think customers want or how you think they should interact with your site just isn’t relevant because they will engage with you online exactly the way they want.

Conversion 100

Conversion Cross-Selling Conversion Rate Click Rate 100

Buzz Marketing for Technology

MAY 28, 2014

Whether you leverage banners, email, content syndication, telemarketing, search or a combination and whether you utilize cost per acquisition, lead, sale, click or incoming call, you need to analyze marketing performance data by media channel, media source, creative, content, offers and campaigns all in one place.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Buzz Marketing for Technology

FEBRUARY 27, 2013

Companies like Volvo have taken steps to use specific branded hashtags like #SwedeSpeak and #MyFirstVolvo to interact with specific consumers about particular topics. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers.

Twitter 100

Twitter Facebook Distribution Conversion Rate 100

Buzz Marketing for Technology

JULY 27, 2011

what they care about (the relationship between main characters Sookie and Eric), and the channels they use to follow the action and communicate their feelings (blogs, Twitter, Facebook, HBO.com and mom-focused websites). Our research provided insights into who is watching the show (moms!),

Social Media 100

Social Media Media Television marketing Broadcasting 100

Buzz Marketing for Technology

JANUARY 21, 2010

You need to tell those stories in as sticky a way as possible then package them to be shareable and then spray them in as many social media channels as appropriate for your content. (ex 4 Max strategy – maximize appearance in channels. ex dont list a white paper on YouTube). 4 Tell Good Stories. 4 Make them Sticky.

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

SEPTEMBER 22, 2009

From Marketplace sales to application entrepreneurs to direct marketers, Facebook is opening up entirely new business channels for customer interaction. For savvy Facebook marketers, there are tremendous untapped opportunities to making money. Seven Ways To Make Money On Facebook View more presentations from Paul Dunay.

Facebook 100

Facebook Social Networks Social Media Tagging 100

Buzz Marketing for Technology

MARCH 9, 2010

If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers. I often get asked the question – how do you. Related posts brought to you by Yet Another Related Posts Plugin.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. This is not totally different from how they interact with their friends’ pages when you think about it. Keep branding consistent across all channels, so that visitors know exactly where they’re going and whom they’re dealing with.

Facebook 100

Facebook Ideal Customer Profiles Brand Identity Branding 100

Buzz Marketing for Technology

JANUARY 23, 2013

This is not totally different from how they interact with their friends’ pages when you think about it. Keep branding consistent across all channels, so that visitors know exactly where they’re going and whom they’re dealing with. Failure to make a great first impression. 5. Confusing calls to action.

Conversion Rate 100

Conversion Rate Facebook Conversion Ideal Customer Profiles 100

Buzz Marketing for Technology

OCTOBER 13, 2008

In a recent Razorfish survey it was ranked second to mobile as the most important emerging media channel in the coming year. Other channels trailed by a wide margin. Roughly 51 percent of respondents ranked mobile as the most important, followed by Digital Signage with nearly 32 percent.

Blast Campaigns 100

Blast Campaigns Mobile Marketing Interactive Marketing Social Media 100

Buzz Marketing for Technology

APRIL 30, 2013

The bad news is that if you’re considering a replatform, it’s likely because your ecommerce site is highly complex and dynamic, with rich content, targeted merchandising, interactive customer support and advanced search capabilities. The good news is that it doesn’t have to be tricky. Stay focused.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Buzz Marketing for Technology

JUNE 27, 2008

I offered a model of an environment with six channels for: authoring, syndicating information, communication, collaboration and networking, researching, and evaluation. Each channel is implemented with existing components, including html and link components and widgets. Interactive Instructional Content for Engineers.

Web 2.0 100

Web 2.0 Organization Long Tail Marketing Webcast 100

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

DECEMBER 9, 2008

Now the ability to communicate the marketing message to consumers through interactive media is critical.” In a recent research report entitled Future Tense: the Global CMO published by the Economist Intelligence Unit I hope to recap some of the most salient points of this paper as I see them.

CMO 100

CMO Lead Nurturing Buzz Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

Most of these models also acknowledge the preference of individuals to seek information internally first—in other words, from a personal store of information sources and channels. Information sources and channels that are left according to this valuation are, therefore, (conceptually) components of the personal information collection.

Personalization 100

Personalization Lead Ranking Case Studies Multi-Channel 100

Buzz Marketing for Technology

SEPTEMBER 22, 2008

This is a massive distribution channel for any brand but still Because Social Network ad impressions are worthless – the old model of buying impressions is like shouting at consumers – you buy ads to “get in front of them” and “give them a message” – but that's not going to work in a “social “ world by definition!

Social Networks 100

Social Networks Web 2.0 Brand Identity Branding 100

Buzz Marketing for Technology

JULY 7, 2008

Social Media is really just facilitating what are actually much more natural human interaction behaviors than traditional web was able to support. To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user).

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Preparing students to interact in a global economy. In order to prepare students to work with an international community of colleagues we need to provide them with opportunities to interact with people from around the world. They also need to learn how to interact Online in responsible and ethical ways. My YouTube Channel.

Education 100

Education Screencast Ning Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

These connections lead to more flexibility and collaboration within networked organizations, but also more communication problems: workers from historically separated activities suddenly must interact, collaborate, and learn enough of each others social languages and genres to work together. a universally educated person.â??

Work Management 100

Work Management Research Verticals Press 100

Buzz Marketing for Technology

JUNE 27, 2008

These tools would give the learner greater control over their learning experience (managing their resources, the work they have produced, the activities they participate in) and would constitute their own personal learning environment, which they could use to interact with institutional systems to access content, assessment, libraries and the like.

Buzz 100

Buzz Web 2.0 Wiki Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Carr argues that, for most people, the Web is becoming the primary channel through which information is absorbed and processed. The rise of social networking has led some to worry that it means the slow withdrawal from human interaction for all who participate. in the July/August issue of The Atlantic. By Chris Hearne on June 2, 2008.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Editorial Comment : Computers and well, technology in general, are gradually reshaping economic, cultural and even political interaction. As part of its official mission, the FNR generates plenty of this material already, but it has become interested in Wikipedia as an important distribution channel for providing information to the public.

Wiki 100

Wiki Software Wikipedia Copyright 100

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Ideal Customer Profiles 100

Buzz Marketing for Technology

NOVEMBER 8, 2013

But most important, it can also very drastically impact actual sales figures and revenue across multiple channels. It will only make your customers feel more frustrated, less appreciated and more unlikely to interact with your brand. It can make all the difference in customer engagement and loyalty on one level.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Paid Search Agency Allocation 100

Buzz Marketing for Technology

DECEMBER 2, 2009

But with all this Inbound Marketing happening – who is looking at the higher order of Inbound Interactions across many different channels – call it Inbound Interaction Management (IIM). Inbound Interaction Management could mean many things. Related posts: Is Twitter the Next Channel for Contact Centers? Tweet This!

Marketing Management 100

Marketing Management Inbound Marketing Digg Response Rate 100

Buzz Marketing for Technology

NOVEMBER 1, 2013

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. What Google, Amazon and Facebook all have in common is that they’ve built their entire customer experience across all devices and all channels around customers’ trust and respect. Related posts brought to you by Yet Another Related Posts Plugin.

Ideal Customer Profiles 100

Ideal Customer Profiles Conversion Mobile Marketing eCommerce 100

Buzz Marketing for Technology

DECEMBER 2, 2009

But with all this Inbound Marketing happening – who is looking at the higher order of Inbound Interactions across many different channels – call it Inbound Interaction Management (IIM). Inbound Interaction Management could mean many things.

Marketing Management 100

Marketing Management Inbound Marketing Response Rate Acquisitions 100

Buzz Marketing for Technology

JULY 21, 2008

Media Channel. fun stuff: quizzes, self-evaluations, other interactive content. Natalie Davis. Eschaton by Atrios. The Fulcrum. Globalize This. Guerilla News Network. In Contempt. Left Coaster. Liberty & Justice for All. Life Outta Context. Media Whores. Misc-Divers. MouseMusings. Northern Polemics. Not Watching Television.

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

Buzz Marketing for Technology

JANUARY 15, 2014

Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. What CMOs need to do is focus on creating seamless, easy-to-use-and-navigate, relevant and meaningful experiences for customers, regardless of their device or channel.

Paid Search Agency 100

Paid Search Agency Mobile Advertising Ads PPC 100

Buzz Marketing for Technology

NOVEMBER 14, 2012

According to Forrester, Web personalization is “creating experiences on websites or through interactive media that are unique to individuals or segments of consumers.” Because of Amazon’s clear success, almost every major e-commerce site has taken steps to mimic Amazon’s highly successful interactions with returning customers. (“You

Personalization 100

Personalization Advertising Agencies Terms and Conditions Paid Search Agency 100

Buzz Marketing for Technology

DECEMBER 1, 2010

Most of the time when I am talking with other B2B marketers they seem to be taking classic approach to social media and treating it like just another media channel posting press releases, sharing events, posting videos and expecting to see instant results like they get with other online media like banners, text links and search.

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Buzz Marketing for Technology

MARCH 13, 2013

Personalization can be simple, based on one or two collected insights, or a highly complex interaction of detailed formulas and algorithms. This additional knowledge can then be used to personalize user experiences across channels. Either way, it’s better than just ignoring tailored content altogether. And vice versa.

Landing Pages 100

Landing Pages Loyalty Mobile Marketing eCommerce 100

Buzz Marketing for Technology

APRIL 1, 2010

Using a multichannel approach that leverages traditional and non traditional channels like Social Media is the key. Tags: Blogging Branding Buzz Marketing Communications Content Marketing Inbound Marketing Interactive Marketing Marketing Social Media Social Networking Strategy Thought Leadership.

Trust Marketing 100

Trust Marketing B2B Marketing Planning Buzz 100