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Right On Interactive's 5Buckets Simplifies Multi-Channel Messaging

Customer Experience Matrix

Summary: Right On Interactive's 5Buckets connects lists from external customer management systems with many types of output vendors (email, print, fax, text message, automated voice). Instead, it has focused on making it simple to send messages in any channel. Now is a good time to remedy that.

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Mobile Optimization by Channel: Key Tips for Reaching Your Customers

Trade Press Services

With over half of your audiences interacting with your content on mobile devices , mobile optimization is essential for providing a seamless and enjoyable user experience. Audiences expect digital interactions that are fast, functional and accessible. Here are tips for various marketing channels: 1. SMS: Brevity is key.

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The Re-emergence (and Growing Importance) of Content Gating for GTM Programs

ANNUITAS

Basis for controlling your customer brand experience: Content gates – by capturing critical telemetry and by delivering meaningful buying-journey content – enable us to deliver a strong, differentiated, multi-channel brand experience to prospects and customers through Web personalization, app interactions, email, SMS, event invites, etc.

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How to transform customer experience with AI

Martech

This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience. AI plays a pivotal role in streamlining customer journeys by automating processes, predicting user behavior and personalizing interactions.

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Has Your Content Marketing Strategy Evolved?

Reader interactions based on content type. Digital content needs to be provided in various formats through multiple platforms and channels. How visuals add strength to your content strategy. Why social proof is important for B2B. Customer expectations have shifted. Get your content strategy up to speed today.

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Mastering the Art of Integrated Digital and Social Media Marketing

Stevens & Tate

Consistency in your messaging and visuals across digital and social media channels not only reinforces your brand’s core values and promises but also fosters a sense of reliability and trust among your audience. Consider hiring specific social media influencers that can reach your desired target market.

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Increase YouTube engagement: 10 ways that actually work

Sprout Social

For brands big and small, growing a channel and dedicated audience is no small feat. YouTube engagement refers to the level of activity associated with your channel and videos. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. What is YouTube engagement?

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Putting the Buyer Back Into Your B2B Marketing Strategy

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Research has shown that self-directed digital experiences are preferred by B2B buyers over vendor interactions. According to marketers, the top challenges are maximizing performance across channels and providing exceptional experiences.

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Omnichannel is Multichannel 2.0

With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience. Download this guide and receive: An interactive flowchart to assess where you are in your omnichannel journey. Multichannel and omnichannel marketing are not the same.

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Loyalty Auctions: The Next Reward For B2B Markets

Auction techniques remain an inexpensive, highly interactive, fun and under-utilized method to recognize and reward your best customers while keeping them engaged. This technique is especially relevant in the B2B, channel or employee loyalty space because the universe of members is typically much smaller than a consumer program.

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Further, organizational leaders, channel partners, customers, and other stakeholders also require transparency to align efforts in support of the product strategy. During this interactive session, you will learn how to: Identify the elements of product strategy. Apply frameworks to define product strategy.