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The 24 Best Interactive Websites of 2015


Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. These sites draw the viewer inside rich stories with stunning photography, videos, words, and interactive elements that create a stimulating personal experience. Important because: This interactive is sheer fun.

2016 Cross Channel Marketing Trends

It's All About Revenue

This week it's omni-channel, multi-channel and cross-channel marketing. Top 10 Omni-Channel retail trends for 2016. How Macy's CMO Uses Omni-Channel Marketing to Surprise & Delight Shoppers. I sat down with the CMO of Macy's, Martine Reardon, to learn more about her strategy to capture attention in a crowded digital space. Cross Channel Marketing

What the Heck is Cross Channel Marketing and Why Would I Want To Do It?

It's All About Revenue

The term "cross channel marketing" is hardly new. Far too many marketers still do not reap the benefits of cross channel marketing. I'll get into why I think this is a little later. But for right now, let's start with the basics: What is cross channel marketing? Companies with strong cross channel customer engagement see a 9.5% Cross Channel Marketing

What Cross Channel Marketing and the Latest Hit Songs Have in Common (Playlist Included)

It's All About Revenue

This go round it's all about six Billboard Top 40 songs: titles or lyrics or both and what they have in common with Cross Channel Marketing. " According to Understanding the Multi-Channel Shopper , Wharton, 2015, two-thirds of all shoppers regularly use more than one channel to make purchases. Here's the Cross Channel Marketing Hits in one handy Spotify playlist.

B2B Marketing Trends for 2016

There are already plenty of viable ABM channels. Channels and tactics. But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing Trends for 2016 21 Use Sales as a Content Distribution Channel Marketers devote significant resources to content creation, marketing. B2B Marketing. processes are fundamentally changing. know which half."

7 Cross-Channel Apps of Highly Effective Modern Marketers

It's All About Revenue

In today’s hyper-connected world, it’s important to have a rock-solid cross-channel marketing strategy, and one of the easiest ways to execute that strategy is through your marketing automation system. Some apps even allow you to use voice prompts to make messages interactive. Cross Channel Marketing Marketing Automation

The Down-Funnel Impact of B2B Cross-Channel Marketing [Data]


In the complex B2B buyer journey, marketers understand that it’s important to reach prospects across multiple channels. However, until now, we haven’t seen much data that specifically supports the down-funnel impact of cross-channel marketing for B2B marketers. marketing channels, while the average closed-lost opportunity only engaged with 2.4 cross-channel marketing

Cross-Channel Orchestration: Customer Journeys Done the Right Way

It's All About Revenue

Found inside Oracle Responsys, the Orchestration Canvas provides a centralized place for marketers to build cross-channel experiences for their customers, spanning key marketing channels such mobile, email, web and display advertising. Remove Marketing Silos with Elegant Canvas to Build Cross-Channel Experiences. The idea behind them is great.

Omni-Channel Marketing: Creating the Right Mix for Your Brand

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. We discussed ideas and tips for cracking the code on Omni-Channel marketing! Relevant – Interactions are personalized and tailored to the consumers need, interests, behavior and preferences.

B2B Marketing Trends for 2016

There are already plenty of viable ABM channels. Channels and tactics. But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing Trends for 2016 21 Use Sales as a Content Distribution Channel Marketers devote significant resources to content creation, marketing. B2B Marketing. processes are fundamentally changing. know which half."

6 Cross-Channel Marketing Obstacles and How to Overcome Them

It's All About Revenue

Cross-channel marketing is a big win for B2B marketers—and winning is always sweeter when you’ve overcome obstacles. " But a surprising number of marketers marketing in multiple channels aren’t really doing cross-channel marketing. Only 5% of companies thought they were ‘very much’ set up for cross-channel marketing.down from 7% in 2014.

How To Compete In An Omni-Channel World

Crimson Marketing

The popularization of smart phones and tablets, expanded offerings online and the maturation of a generation of buyers raised on the Internet have proven to be fertile ground for the bloom of digital marketing channels, and trouble for traditional commerce. Welcome to “The Omni-Channel Paradigm.”. The post How To Compete In An Omni-Channel World appeared first on.

Content Marketing Channels


The post Content Marketing Channels appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].

Why CMOs Need To Know the Difference Between Cross Channel Orchestration and Coordination

It's All About Revenue

It is important for CMOs and all marketers to differentiate between cross channel coordination and orchestration. Sending messages to individual Email, SMS, Push, and Social lists might feel like cross channel orchestration, but it isn’t. Without the context of a unified individual identity, marketers are just scaling batch and blast practices across multiple channels.

Cross-Channel Marketing Technology: A Pillar of the Overall B2C Ecosystem

It's All About Revenue

Cross-channel marketing technology is a pillar of the overall B2C ecosystem because it represents the execution engine of your marketing strategy. Less than 1 in 4 marketers say they understand customer journeys and adapt the channel mix accordingly. Rest assured there are more stats just like these to make the case for an integrated, cross-channel marketing experience.

B2B Marketing Trends for 2016

There are already plenty of viable ABM channels. Channels and tactics. But as B2B buyers complete more of their journey before ever interacting with a. B2B Marketing Trends for 2016 21 Use Sales as a Content Distribution Channel Marketers devote significant resources to content creation, marketing. B2B Marketing. processes are fundamentally changing. know which half."

5 Reasons Your Marketing Can Benefit From Attending Interact 2014

It's All About Revenue

To make this a reality, marketers need better data management, improved cross-channel automation, and richer analysis and reporting. See what your marketing peers have to say about Interact! Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. 1. Learn how to truly interact with audiences in the most meaningful ways! Brianna Dinsmore, Sr. Megan Casey, Sr.

Advanced Retargeting: Nurturing Your Audience Across Digital Channels


Lead nurturing is an automated program that encourages prospects to interact with your brand,” said Linda West , director of marketing at Act-On Software. She said you can nurture a prospect across different channels, using the intelligence you’ve gathered from your marketing automation platform and your lead nurturing environment. Yes, retargeting ads can be annoying.

CMOs and Cross Channel: You Won't Believe How Much Perception Differs From Reality

It's All About Revenue

Just as you already know that today’s customers frequently interact with brands across multiple channels and devices leaving a trail of identifiers (like email addresses, loyalty accounts, browser cookies, and mobile device IDs) littered amongst the various technologies that power those customer interactions. " Cross Channel Orchestration, Not Coordination.

Mobile is Leading the Cross Channel Charge This Holiday Season and Other Cross Channel.

It's All About Revenue

Cross-channel marketing. This Week's Friday Five: Cross Channel Marketing. Why Mobile Is Driving A Cross Channel Holiday Strategy. The days of individual marketing channels and disconnected customer experiences are fading away. Cross-Channel Marketing: 4 Steps to Success. Dreaming Of Omni-Channel Domination? Cross Channel MarketingStart Here.

Driving Long-Term B2B Growth with an Omni-Channel Presence


As digital communications platforms change the way people communicate with each other, businesses have tried to keep up, using new capabilities to give customers more choices in how they interact with companies. But this ad hoc approach to customer support channels has significant drawbacks. An omni-channel approach is a better way to serve customers and drive growth. Johnson.

Interactive Content Marketing 101

Marketing Action

As a result, if you want your content to stand out and have an impact, you have got to find ways to make it as engaging and interactive as possible. Have you been reading about interactive content everywhere you look? This post is for you. I’m here to walk you through a quick intro to interactive content, why it works for marketers, where you can use it, and what it looks like.

3 Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns

Modern B2B Marketing

However, coupled with a sophisticated marketing automation platform, direct mail is getting a facelift that may make it a channel that helps you differentiate your go-to-market strategy. Here are three ways to use direct mail in your cross-channel marketing campaigns: 1. Author: Patrick Groover Have you taken a close look at your direct mail lately? Rethinking Direct Mail.

John Legend Coming to Interact 2014

It's All About Revenue

by Amanda Batista | Tweet this We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at  Interact 2014 , the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe. Will we see you at Interact in San Francisco? Singer/Songwriter. Musician.

3 Cross Channel Marketing Lessons from My Retail Experiences

It's All About Revenue

Even marketers can learn something about cross channel marketing by paying attention to how we are treated by other businesses. Each one of them demonstrates an important lesson about cross channel marketing and dealing with customers. Cross Channel Marketing Marketing Cloudwant to share three recent stories about customer service in retail settings. He was very friendly.

The Cross-Channel Customer Experience Must and How to Achieve It


We usually look at conversion in technical terms or terms of channels and tactics (SEO, email and much more), but what ultimate makes someone click, buy, share or interact? Every interaction with a social object, a piece of content or an employee of your business impacts the perception and thus reputation of your brand ( and this is not a defensive definition of reputation).

Tivoli Gardens Creates Digital Magic With An Omni-Channel Approach

It's All About Revenue

Another challenge in today’s digital world is that consumers flit between numerous devices and expect every interaction with the brand to be consistent. No matter which channel the audience is interacting with a brand on, marketers need to meet expectations. PLUS you will also want to download the Modern Marketing Essentials Guide to Cross Channel Marketing.

Oracle Cross-Channel Marketing: Build Adaptive Customer Experiences

It's All About Revenue

That’s the guiding vision behind new enhancements we’re announcing today to Oracle Cross-Channel Marketing for consumer marketers. Program provides a simple, but powerful, canvas that helps marketers create relevant, cohesive customer experiences across channels with drag-and-drop tools. Most importantly, the new features we’re announcing to Program today help marketers adapt faster based on real-time behaviors, preferences and interactions performed by their customers. You can’t run great cross-channel customer experiences without amazing content.

How to Approach Multi-Channel Marketing


Multi-channel marketing is now a must. Which channels you use and how you use them can make all the difference. Take a minute to think about your typical day and how you interact with your devices. And you likely use each channel in a different way and for different purposes. Because you shouldn’t just be asking which one channel is right. Marketing Insights.

3 Interactive Content Hacks to Increase Webinar Attendance Every Time

It's All About Revenue

When you think about webinars as a demand generation channel, you might focus your energy on getting as many people to register for your event as possible. Interactive content gives you the incentives you need to convince your buyers to dial in at the appointed time and soak up all your brilliant content. Channel this innate desire to boost attendance at your next webinar.

The Move Towards Cross-Channel Marketing

Crimson Marketing

Brands and buyers have a special way of interacting with each other. “Customers demand a seamless experience regardless of the channel or device they use to interact with the brand.”  . The progression from multi-channel marketing. ”  But how do you execute effective and consistent campaigns across all your channels? ”  .

Channeling Buyer-Based Experiences in SMB

Tony Zambito

SMB businesses, not so surprisingly, may be surpassing larger enterprises in their adoption of new technologies for interacting with buyers. With this being the case, larger enterprises need to focus on creating seamless buyer-based experiences that allow SMB businesses to act quickly, make choices , and do so in the channels they prefer.  What Does This All Mean? Really? 

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The new Myspace? Which social channels are here to stay

It's All About Revenue

Social networkers are using an increasingly diverse mix of social networks, websites and apps to interact, but how many are here to stay? The nature of recent and rapid development for social channels suggests the answer to this is anything but clear-cut. All social channels can learn from Myspace’s slowness to evolve and innovate. So will Facebook become the new Myspace?

Why Your Content Plan Must Include Interactive Content

Modern B2B Marketing

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix. Do our buyers want to see interactive content? OK, but does interactive content work? Period.

Using Push Marketing to Create a Cross-Channel Orchestrated Mobile Marketing Experience

It's All About Revenue

However, we're here today to talk using Push Marketing to create a Cross-Channel Orchestrated Mobile Marketing Experience. And for the record, If you have not made the move yet—the move from a focus on single-channel marketing campaigns—to focus on the entire customer journey, you need to do it now, or even sooner if that’s humanly possible.

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Digital Marketing: The 7 Essential Channels

Marketing Action

While this may seem like a lot of channels, it’s also what makes digital marketing so powerful. There’s another reason to love digital marketing – it gives you the ability to see how audiences interact with your brand and react to your marketing. However, there are easier and far more effective channels to reach your target audience on their mobile devices. Sound like a plan?

7 Inspiring Examples of Omni-Channel User Experiences


Instead of thinking of a desktop experience, a mobile experience, a tablet experience, and a Apple Watch experience, we'll need to pursue one, holistic approach -- an omni-channel experience. What Is an Omni-Channel User Experience? It’s important here to distinguish an omni-channel user experience from a multi-channel user experience. Remember that. Source: Kana ).

Omni-Channel and the Future of Customer Experience

CMO Essentials

An Omni-channel Engagement Center. Paul Segre, the CEO of Genesys, opened the event by highlighting the company’s positioning as a platform powering omni-channel customer interactions (see this related blog post on the definition of “omni-channel”). He noted the continuing impact of customer empowerment on businesses and made the case that companies must make omni-channel a part of their DNA in order to survive and thrive. The post Omni-Channel and the Future of Customer Experience appeared first on CMO Essentials. Observations from G-Force 2015.

Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

By understanding the new mindset of the retail consumer and leveraging the product marketing technology available, retailers have the opportunity to create an omni-channel retail marketing system, right in store, that rivals or exceeds the efficacy and intimacy of online shopping. Retail stores no longer compete just with one another for geographically concentric consumer districts. Over 1.1

Mastering the Art of Omni-Channel Personalization [Free Guide]


Whether you're just getting started with personalization or you're trying to increase the scope and effectiveness of your current program, you can’t ignore the importance of the omni-channel experience. You need to deliver a seamless experience across channels and factor in different devices in these channels to ensure interactions with your brand are consistent.