by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email. Specifically, embedding interactive content—such as surveys, personality assessments, quizzes and even contests — directly in your email templates can dramatically improve open and click through rates — to the tune of 10x.  Considering using interactive content in your next email campaign to: 1. MORE >>

Summary: Swyft offers a Software-as-a-Service real-time interaction manager. Last month’s post on Oracle Real Time Decisions offered a brief overview of real-time interaction management products. You’ll note that both of these are single-channel examples. That may seem odd, since coordinating treatments across channels is a key selling point. believe the explanation is that most buyers purchase interaction management systems to get more powerful decision engines than those provided with their call center and Web site products. MORE >>

We usually look at conversion in technical terms or terms of channels and tactics (SEO, email and much more), but what ultimate makes someone click, buy, share or interact? Every interaction with a social object, a piece of content or an employee of your business impacts the perception and thus reputation of your brand ( and this is not a defensive definition of reputation). That much is clear: customer experience and conversion transcend all media channels and activities, because people use various ways to find information and interact. Succeeding. MORE >>

Last week I wrote a guest post for interactive CRM and conversion marketing specialist Selligent. In the post I looked at the impact of today’s real-time marketing and social businesses evolutions and the (resulting) role social or interactive CRM plays in a multi-channel ecosystem. Most businesses today are talking about integration and a single cross-channel customer view from mainly a channel and communication perspective. Buying journeys and conversion paths are not linear and traditional funnel models don’t fit the multi-channel reality. MORE >>

During the second week of March, agencies go hog-wild: exuberant live-tweeting; passionate Facebooking ; a river of well-posed Instagrams of people, places, and parties; a Photostream of digitari; a Channel’s worth of spicy video; and a blogful of insights, learnings, and experiences. It’s My experience of this year’s SXSW Interactive is defined by how people I already follow on Twitter, Facebook, Google+, and Tumblr are experiencing and sharing it and not through general SXSW-gazing. SXSW Interactive by the Numbers (mashable.com). And I love it! MORE >>