Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. What Is B2B Digital Marketing? Why Is B2B Digital Marketing Important? Content Marketing.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Act-On

NOVEMBER 29, 2023

If you’re using email as a marketing channel, you need to stay abreast of these 2024 email deliverability compliance changes to avoid a negative impact on your campaigns. Looking for more foundational information on email deliverability? Check out The Best Email Deliverability Guide Ever.

Deliverability 172

Deliverability Phishing Guidelines CAN-SPAM 172

Marketing Insider Group

NOVEMBER 18, 2020

Ride the Rise of Mobile. With this information, you can develop a brand strategy and messaging platform that intelligently markets the characteristics that make your brand different and better from the rest. Informed by hundreds of marketing executives, this report found that the magic number is 10% or more of a yearly budget.

Resource Management 359

Resource Management CMS Development Demand Generation Agencies Work Management 359

The Point

OCTOBER 11, 2022

It wasn’t long ago that we were preaching email to be “mobile-friendly.” Then it was “mobile-first.” Now, all B2B email should be optimized for mobile pretty exclusively. A recent (August 2022) statistic said that 81% of all emails are read on mobile devices , and that number will only increase.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Buzz Marketing for Technology

DECEMBER 21, 2012

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way.

Mobile Marketing 100

Mobile Marketing Amazon Advertising Mediums Advertising Channels 100

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. Here’s a glimpse of how going cookieless is impacting the mobile world. The mobile segment is shifting as well – implementing changes towards more safeguards around personal data. Within the last decade, most companies had “cookieless solutions” focused on mobile IDs.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. But when you look at the change in digital and who those CFOs and CEOs are today, they’re younger and they use mobile a lot.” And these channels can come from unlikely origins.

Digital Asset Management 110

Digital Asset Management Enterprise Management Paid Search Agency Content 110

Marketing Insider Group

MARCH 11, 2024

Remember, your title should be catchy, but also informative. Whether it’s to inform, entertain, or sell, your message should be concise and focused. Failing to promote your videos on social media, email newsletters, and other channels can severely limit your reach.

Fulfillment 234

Fulfillment Video Marketing Content CTR 234

Navigate the Channel

JANUARY 8, 2024

Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world. In an era dominated by smartphones and constant connectivity, consumers expect instant access to information and seamless user experiences.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech

OCTOBER 4, 2023

Data can help uncover topics that matter most to your target audience and inform personalization efforts. AI and intelligent agents: AI technology can collect information about user behavior and help marketers better understand personas and buyer’s journey.

Trends 136

Trends Mobile Advertising Best Practices Work Management 136

Martech Advisor

NOVEMBER 18, 2019

In this article, Jose Cebrian will touch on the best ways to harness customer data and how to utilize that data across multiple channels, deepening the connection between marketers and customers. How are marketers investing in these channels, and why is this such a focus? Email Remains a Valued Channel for Personalization and Insights.

CRM 66

CRM Database Marketing Acquisitions Loyalty 66

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. But when you look at the change in digital and who those CFOs and CEOs are today, they’re younger and they use mobile a lot.” And these channels can come from unlikely origins.

Digital Asset Management 94

Digital Asset Management Enterprise Management Paid Search Agency Content 94

Martech

APRIL 9, 2024

More than half those surveyed anticipate challenges in tracking conversions, attributing conversions to campaign or channel performance, measuring ROI and optimizing campaigns; almost 50% expect to struggle to measure reach. Topics is not going to have demographic information or categories,” she said.

Privacy 101

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 101

Oktopost

JANUARY 8, 2022

Every social channel has specific size requirements for cover photos, profile photos, and image posts, and it is important that you are aware of the sizing and any space restrictions so that your cover photo looks great on each channel and on each device. YouTube channel cover photo size: 2048 x 1152px.

Social Media 147

Social Media Media Ideal Customer Profiles Guidelines 147

LiveRamp

MARCH 7, 2019

Among the most useful data is a form of first-party data called personally identifiable information (PII). Let’s explore what personally identifiable information means, why it’s so important to marketing success, and its place in the rapidly changing regulatory landscape. What Is Personally Identifiable Information (PII)?

Personalization 40

Personalization Ethics Privacy Aggregators 40

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. For starters, email is still the most important source of information, particularly at the start of every day.

Newsletter 110

Newsletter Top of Funnel Planning Peer-to-peer 110

Martech

OCTOBER 4, 2023

Diving deeper into omnichannel loyalty An omnichannel loyalty strategy integrates online and offline activities to reach customers through emails, social media, mobile apps and more. Diversifying channels allows your brand to integrate into the customer’s lifestyle seamlessly.

Loyalty 103

Loyalty Touchpoints Mobile Marketing Interactive Marketing 103

Porch Group Media

DECEMBER 4, 2019

Data-Driven Personalization – How Do Consumers Feel About Sharing Their Information. Over recent years, there has been a lot of research about the value of a strong customer experience personalized messaging, and how consumers are willing to share their information in exchange for a more personalized brand interaction.

Personalization 59

Personalization Purchase Intent Intent Data Mobile Advertising 59

Launch Marketing

SEPTEMBER 27, 2023

Drip campaigns ensure they receive the right information at the right time. Create Relevant, Engaging Content: Every email in your drip campaign should provide clear value, whether it’s an informative blog post, a product demo or exclusive industry insights. Optimizing for mobile is important too.

B2B Marketing 123

B2B Marketing Lead Scoring Lead Ranking Campaigns 123

Martech

DECEMBER 15, 2023

CRM email permissions for in-HubSpot privacy (beta) Increase privacy and security for your teams and for customer information using the new release to limit user viewing permissions on CRM (non-marketing) emails on contact records. You can select which inbox channels sync to Slack.

Top of Funnel 107

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 107

Martech

JANUARY 19, 2023

Mobile messages can maintain and grow the relationship, but you have to use the right communications. “Downloading an app is a big step in customers showing their loyalty to a brand,” said Sydney Smith, client marketing manager at cross-channel marketing platform Cordial, at The MarTech Conference. “So Get MarTech!

Loyalty 92

Loyalty Relevance Ad Building Mobile Marketing 92

Launch Marketing

AUGUST 16, 2023

Nearly 84% of B2B companies have email marketing implemented in their marketing strategy with 29% rating it as their most effective marketing channel. For B2B startups, email marketing is the perfect tactic to reach a broad audience and distribute important content and information directly into the inboxes of your audience.

Startups 111

Startups Marketing AI Email Marketing Practices 111

Martech

FEBRUARY 6, 2024

Many of us were now working remotely too which could mean passing from channel to channel, device to device, and seamlessly from work to personal matters and back again. Consumer touchpoints have become so multiplied and diverse that multi-channel attribution has already been taking a beating.

Trends 108

Trends Work Management Marketing Management Advertising Agencies 108

illumin

DECEMBER 1, 2023

With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions. Cross-channel and omni-channel ads are essential to programmatic advertising In 2024, there is going to be a rise in cross-channel and omni-channel programmatic advertising.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print).

Mobile Marketing 113

Mobile Marketing Work Management Marketing Automation Services Marketing Management 113

Martech

DECEMBER 18, 2023

This objective viewpoint helps businesses gain a fresh perspective and make informed decisions. Click here to take the survey Updated prompt: Here’s one way this prompt could be refined to gather more specific, actionable information. What expertise do you have in mobile optimization and creating a seamless omnichannel experience?

eCommerce 95

eCommerce Marketing AI Best Practices Consulting 95

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

Top Rank Marketing

OCTOBER 30, 2023

There are so many tactics, channels, metrics and tools involved with modern SEO that trying to keep them all straight can be downright scary! Keyword Research: The process of identifying and selecting keywords and phrases that your target audience is likely to use when searching for information related to your products or services.

Search Marketing 115

Search Marketing SEO Mobile Advertising Long Tail Marketing 115

Martech

OCTOBER 31, 2023

Mobile and app measurement and more Website metrics are only part of the picture. To get the whole picture you need to measure interactions via mobile and apps — something UA couldn’t do. It does much more than that, providing AI-powered analysis of the information. It can also determine what offline things are driving traffic.

Marketing Analytics Tools 110

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 110

Stevens & Tate

FEBRUARY 22, 2022

There are many ways to engage with potential customers these days, from social media to mobile and more. While it’s important that you establish a presence on different channels so that you can reach your target audience, it’s also important that you create a seamless experience. Don’t just focus on one marketing channel.

Mobile Advertising 135

Mobile Advertising Loyalty Funnel Advertising Ad Exchange 135

SmartBug Media

MAY 9, 2023

April 2023 Plan Your Marketing Strategy With The Campaign Calendar Learn More > Klaviyo Update Details Easily view which channels you’re sending on and when without manually maintaining a marketing calendar.

Product 98

Product Advertising Agencies SMS Paid Search Agency 98

Martech

NOVEMBER 13, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Amazon gets more transaction fees driven directly from the greatest discovery ads engine on mobile meaning more sales on their platform vs other retailers.” Shoppers in the U.S.

Advertising Agencies 89

Advertising Agencies Amazon Advertisements Advertising 89

Martech

DECEMBER 26, 2023

If you have AI helping, you’re going to be able to make sure that agent has the information right in front of them, served up in context, and they don’t need to go hunting around for it.” Customer expectations will climb, demanding more personalization across all channels, including mobile apps. “AI

Marketing AI 140

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 140

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

There are no two ways about it: your customers want personalized content from all your channels, including web and email. Our final word: adopt predictive modeling to personalize customer interactions with all your channels. . You should also be able to define multiple programs, channels, touchpoints, etc.

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

Salesforce Marketing Cloud

FEBRUARY 22, 2022

But without professional developers, pivoting to an omni-channel digital business model can be a challenge. With Mobile Publisher , Experience Cloud can also build beautiful, CRM-powered mobile experiences. Mobile apps are one of the most effective means for brands to stay connected to their customers and partners.

Multi-Channel 98

Multi-Channel Custom Publishing Mobile Marketing Outreach 98

Salesforce Marketing Cloud

JUNE 12, 2023

Modernize your contact center The right mix of customer service channels and AI tools can help you become more efficient and improve customer satisfaction. While many customers still use the phone, 57% now prefer to use digital channels. She asks Austin to do a full-system reboot through the Nation-Wide Web mobile app.

Contacts 98

Contacts Generation Knowledge Base Lock-In 98

Sprout Social

SEPTEMBER 16, 2022

In this article, we’ll show you how to post a YouTube video on both desktop and mobile. And, to take your strategy to the next level, we’ll also share a few tips for growing your channel. How to upload a YouTube video on mobile. 9 publishing tips to grow your YouTube channel. Mobile instructions follow.

Youtube 106

Youtube Video Marketing Mobile Marketing Social Media 106