Adobe Experience Cloud Blog

MARCH 26, 2020

About 70 percent of Gen Zers say that they feel more connected when watching YouTube videos with others. With so much information constantly available and vying for attention, Gen Z has developed what some have called a “ highly evolved eight-second filter ” to sort and evaluate high volumes of info. Remember email marketing.

Planning 174

Planning Paid Search Agency Work Management Social Media 174

SmartBug Media

MARCH 18, 2019

YouTube is probably the most mainstream video hosting platform out there. In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Video editing. Live streaming.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Do you need a video platform that is more secure than YouTube? Content gates to collect viewers’ lead information. Social channel integration. Demand Metric Report, 2020.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

SalesIntel

NOVEMBER 17, 2022

Breakdown of marketing spending between organic and paid channels was most commonly 75% organic – 25% paid, followed by 50% organic – 50% paid. The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Venture capitalists (VCs) invested $20.8

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Adobe Experience Cloud Blog

APRIL 19, 2019

The following three strategies will help you make videos that are informative and compelling: 1. Gather any location, demographic, or other important information about your audience, and then tailor your Facebook campaign to that base. Promote across online channels. Make the CTA your MVP.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Make sure your videos provide lots of information for both prospective and existing customers. update on Twitter.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Adobe Experience Cloud Blog

APRIL 20, 2018

When you provide information that is relevant, reliable, insightful, and actionable, you harness a proven, powerful method for reaching your customers, not to mention marketing goals. Engage and Stay Top-of-Mind Across Channels. And content marketing plays a big role in this. Marketing automation is not a one-and-done tactic.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

SmartBug Media

FEBRUARY 4, 2020

Information Architecture: How are your competitors structuring their product or editorial content? This can help you identify new promotional channels and types of social campaigns you could potentially run. Public Forums and Social Media: Identify public forums or social channels that you can take advantage of.

SEO 96

SEO SERP Domain Analysis 96

Envy

JANUARY 28, 2018

Reading time: 7 very informative minutes. In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. YouTube is rated the fourth most effective B2B channel marketers use behind Email, LinkedIn and Print. The secret to success?

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

They recommend your products to friends and promote your brand on their social channels. These advocates are willing to wait in line for hours just to own a new Apple device, and then they go home and post unboxing videos on YouTube and talk about the new product features on social. Know the Influencers Your Audience Follows.

Peer-to-peer 109

Peer-to-peer Brand Identity Branding Loyalty 109

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? You probably even get push notifications on your apps when someone goes live.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Adobe Experience Cloud Blog

JANUARY 4, 2019

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. Tip #2: Pick the Right Channel to Target. If you’re already active on social media channels, check their efficiency.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

ClearVoice

NOVEMBER 2, 2018

Hosted by Search Engine Land, the conference the sessions are “fast-paced, Q&A-packed, always informative, and don’t stop to cover the basics,” notes Huffington Post. Topics include marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution. Sponsor: Marketo. Cost: TBA.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

SpotMe Blog

SEPTEMBER 15, 2022

And you communicate it on many different channels. . It involves taking the events that you run and turning them into many different content formats and sharing them on a range of channels. . You also make it available on different channels. And it all depends on the distribution channel you’re going to share it on.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Vidyard

MARCH 23, 2021

Are you publishing on channels where prospects are and are likely to watch? The quick, information-packed videos are immensely popular. The optimal length for videos varies based on type, channel, and topic. They used Marketo forms to gate the videos and lead score in Marketo based on percentage viewed.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Adobe Experience Cloud Blog

JANUARY 15, 2020

It relies on solid market research to inform the next course of action. . There are many digital marketing channels a small business can use to reach their audience and, in the end, get them to buy their product or service. Smart small businesses do not make assumptions. Email marketing. Facebook and Google ads. Social media marketing.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

ClearVoice

DECEMBER 12, 2019

The truth is that there is such a wealth of information available for cheap or free that you don’t really even need to go to that marketing conference you really want to hit. A few of the top webinar sources for marketers include: Marketo. Start and Grow Your Video Marketing Strategy. Content Strategy Short Course. Podcasts.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Do you need a video platform that is more secure than YouTube? Will you want a program that will manage all the different distribution channels you’ll be publishing to?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. A video library is an owned video channel that brands can use to manage all of their video content. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Adobe Experience Cloud Blog

JUNE 24, 2014

Author: Maggie Jones Today, marketers can transmit information almost instantaneously — at nearly 300,000km per second, we’re close to transmitting data at the speed of light. If your’re marketing on social , you’ll want to know which countries use social channels like Facebook and YouTube the most.

Ads 48

Ads Banner Ads Marketo Thought Leadership 48

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. A video library is an owned video channel that brands can use to manage all of their video content. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Adobe Experience Cloud Blog

FEBRUARY 9, 2015

Today’s consumers have access to a staggering amount of information and tend to do a lot of research before taking action. The user skips those and goes right to the shoe section, browses a bit, and then leaves to go watch a YouTube video. I’d love to hear about how you are targeting your website visitors across channels?

Personalization 48

Personalization Conversion Marketo B2B Thought Leadership 48

Vidyard

OCTOBER 18, 2016

Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Mapping your content to the buyer journey is key to making sure you’re providing all the information your prospects (at any stage!)

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Adobe Experience Cloud Blog

MARCH 25, 2014

If you’re a marketing pro, you’ve probably prepared your messaging for social posts and scheduled your emails, but do you have a plan for the visual space on your social channels? This applies to cover photos across Facebook, LinkedIn, Google Plus, and any other channels your company has a presence on. Social Media'

Social Media 48

Social Media Media Marketo Ideal Customer Profiles 48

Vidyard

FEBRUARY 4, 2014

Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized. One option is to create a landing page requiring an email address or other information prior to full version content on the redirect link.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Vidyard

MAY 12, 2015

Marketers can customize the experience to drive greater viewer engagement, gather further information about their interests, or to test them on the content they’ve already viewed. For more information, visit snapapp.com. Here’s how it works: Throughout a video, periodic content and questions appear asking the viewer to participate.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Vidyard

NOVEMBER 14, 2016

Storytelling isn’t just about being entertained – it’s about educating your prospects, and making sure they are not only captivated but walk away with meaningful information, and a tangible next step. YouTube is Important — But so is Your Website. More than 20B videos are played on Snapchat, YouTube & Facebook each day.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

chiefmartech

JUNE 20, 2016

LinkedIn has become a powerful distribution channel for content marketing — and a source of thought leadership on this subject too. Vertical Competition in Marketing’s Digital Channel. These include social media giants such as Facebook, Instagram, and LinkedIn, but also sites like Amazon, Google Search, Skype, and YouTube.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Adobe Experience Cloud Blog

FEBRUARY 12, 2014

You might also create buyer personas, which summarize both broad and specific information about your ideal buyer. Marketers love to talk about multi-channel marketing – campaigns are most effective when they span multiple channels and techniques. Make him/her laugh – send a meme or a funny YouTube clip. Digital Notes.

Planning 48

Planning Advertising Agencies Multi-Channel Buyer Personas 48

TrustRadius Marketing

APRIL 1, 2021

The TrustRadius comparison template is designed to provide the best software comparison information in a clean, simple user interface. This type of reviewer-driven comparison offers information in clear, real-world terms by verified software users. Use this when informing your buying decision, free trial, or subscription renewal.

Software 59

Software Product Comparison Click Rate 59

Anyword

SEPTEMBER 29, 2021

This allows you to compare your existing copy, be it part of your website, a social media channel, or a blog—to that created by Anyword. AI can adapt marketing efforts by combining numerous data points about a particular consumer and use this information to provide a customized experience. Experience Personalization.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Adobe Experience Cloud Blog

JUNE 11, 2014

Create engaging experiences tied together across channels and time at scale. Watch the clip from Minority Report on YouTube here: https://www.youtube.com/watch?v=ITjsb22-EwQ&feature=kp. Watch the British Airways ad on YouTube here: https://www.youtube.com/watch?v=GtJx_pZjvzc. Make Every Channel Personalized!

Marketing Automation Services 48

Marketing Automation Services Work Management Mobile Advertising Acquisitions 48

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. Backlinko) 49% of marketers agree that organic search offers the best ROI among all marketing channels. SmartInsights) Leading marketers are 1.6

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Heinz Marketing

MARCH 1, 2021

We’re talking about signals and trigger events you can pull out of your consolidated information to have better contextual conversations with your prospects. ” Ideally it’s integrated across multiple channels in an appropriate sequenced way. Is it built into like the Marketo and Outreaches of the world?

Trigger Marketing 106

Trigger Marketing Intent Signal B2B Sales CMO 106

Vidyard

MAY 12, 2015

Marketers can customize the experience to drive greater viewer engagement, gather further information about their interests, or to test them on the content they’ve already viewed. For more information, visit snapapp.com. This new offering from SnapApp is a cool example of what I mean.”

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Heinz Marketing

JULY 5, 2021

Join Shawn and I as we discuss professional development and the importance of personalized in-depth skill development, training and development with hybrid work models, why people don’t invest in it, and informal vs. formal training. If you’re watching us live on LinkedIn or YouTube or Facebook, thanks so much for joining us.

B2B Thought Leadership 115

B2B Thought Leadership Training Thought Leadership Peer-to-peer 115

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48