The Forward Observer

MARCH 1, 2024

However, with the explosion of social media and content marketing, many organizations still struggle to know which channels to invest in and how to maximize their impact. Integrated marketing and PR strategies are a requirement for all businesses.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Marketing Insider Group

JANUARY 8, 2024

Instead of posting on social media channels or sending email campaigns in real time, marketers can create content in advance and use AI automation to execute it. B2B marketers can leverage these insights to refine their campaigns, optimize resource allocation, and stay ahead of industry trends.

Marketing AI 260

Marketing AI B2B Marketing Planning Allocation 260

Martech

APRIL 16, 2024

Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. digital advertising industry continued its growth trajectory in 2023,” said IAB CEO David Cohen, in a release. Although relatively small compared to other channels, digital audio saw the highest growth of any channel — 18.9%

Advertisements 101

Advertisements Advertising Paid Search Agency Privacy 101

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Source ) Unfortunately, only 32% of manufacturing marketers have a documented content marketing strategy, even though one in four manufacturing marketers reported that their organization spends 25% to 49% of their total marketing budget on industrial content marketing.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. Content produced and distributed by your business’s marketing team and partners should be available on any channel where your customers are conducting research.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Trade Press Services

FEBRUARY 26, 2024

Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. In fact, in a crowded marketplace with increasing digital channels, standing out from the competition requires a dedicated and informed effort. It starts with a keen understanding of B2B buyer behavior.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Top Rank Marketing

FEBRUARY 12, 2024

Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today. Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO?

Social Media 154

Social Media SEO Cost Per Click Media 154

Martech

JANUARY 19, 2024

Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. Email is one channel, not the sole channel. The email marketing tactics employed by many industries include: Welcome emails. Drip campaigns. A/B testing.

Email Marketing 124

Email Marketing Automation Tools Planning 124

Animalz blog

FEBRUARY 25, 2024

You analyze all your channels — including the unsexy ones — to find the biggest opportunities and only then double down with great content. An increasing number of customers focus most of their budgets on different channels, platforms, and formats. Most keywords in most industries are heavily contested. Often, they don’t.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Top Rank Marketing

MARCH 20, 2024

As with any channel you’re considering using, this is the most important question to ask. Even if X’s influence is waning, it is still a primary social media channel. Pulling out of a major channel while your competition remains there means ceding the share of voice that the channel provides to them.

Twitter 99

Twitter B2B Marketing B2B Bandwidth 99

Martech

APRIL 2, 2024

Instead, it’s a growing channel that builds brand credibility. Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders. Like other social media sites, LinkedIn attracts professionals from various industries. It makes sense. The difference?

B2B Marketing 120

B2B Marketing B2B Planning B2B Thought Leadership 120

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. The dynamic industry landscape demands social media teams adapt fast, remain hyper vigilant to unpredictable user preferences and make room for experimentation.

Social Media 112

Social Media Allocation Media Marketing & Strategy 112

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Martech

DECEMBER 6, 2023

The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. Channel99’s capabilities offer the prospect of an objective, third-party view of campaign efficiency in contrast with results reported by individual channels.

Campaigns 105

Campaigns Account Based Marketing B2B DemandBase 105

Binary Demand

FEBRUARY 23, 2024

67% of the buyer journey happens on digital channels. For instance, They aid clients in industry-specific email content. This involves determining the optimal marketing channels for investment, allocating the budget smartly, identifying where each channel engages prospects in the funnel, and orchestrating channel synergies.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Benchmark Email

MARCH 25, 2024

This sector, marked by its technical nature and niche audiences, leverages email marketing to establish a more intimate communication channel with its audience.

Email Marketing 90

Email Marketing Advertising Benchmark Marketing & Strategy Demand 90

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. The best podcasts do this organically by using hosts with subject matter expertise in a specific industry to talk about topics the audience genuinely cares about.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Go Beyond SEO

FEBRUARY 28, 2024

This is especially true for accountants , who often operate in a crowded industry. Your strong brand will attract new clients, instill confidence and trust, and position you as a leader in the industry. Key Takeaways: Branding is crucial for accountants to stand out in a competitive industry. Let’s get started!

Brand Identity 78

Brand Identity Branding Differentiation FAQ 78

Martech

APRIL 11, 2024

image via PEDIGREE and Nexus Studios Now, here are this week’s AI-powered martech releases and news: Dovetail’s Channels takes large volumes of customer feedback and uncovers patterns in real-time. Channels analyzes and classifies incoming data making it easier to identify patterns before they become problems. EXL and Quilt.AI

Classified Ads 95

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 95

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. The ad industry may have finally woken up to the fact that the future is going to be very little like the past. Where the focus is.

Privacy 113

Privacy Paid Search Agency Ads Privacy Protection 113

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. In it, you’ll learn the basics of channel sales and how it can work for you.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Martech

MARCH 12, 2024

It depends on the industry. It won’t just appear, it’s not clean and simple like other marketing channels. But each industry, business and segment is different. Social media is now considered the most effective B2B channel for driving revenue, per the 2023 State of B2B Digital Marketing report (download required).

Social Media 79

Social Media Media B2B Advertising Agencies 79

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Paid Search Agency 92

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 92

Content Standard

MARCH 12, 2024

While media has been increasingly obliged to pander to advertisers and gate information, modern marketing channels thrive on content diversity and creative activations. Provide fresh insights, challenge norms, and offer a strong point of view on where the industry is headed to differentiate your brand.

Media 99

Media Brand Identity Branding Storytelling 99

Content Standard

APRIL 23, 2024

Across industries and business models, marketing is essential to surviving and thriving. Where the headlines get it wrong Professor Scott Galloway paints a picture of “Mad Men” CMOs who hang their hats on industry awards and cling to big advertising budgets. As usual, the truth is more nuanced than the headlines suggest.

CMO 52

CMO Enterprise Management Planning Work Management 52

illumin

FEBRUARY 29, 2024

Dive into these trends in our upcoming Inside Scoop webinar with Drew Thachuk , Director of Channel Partnerships at leading OOH ad tech developer Broadsign. Drew will explore industry data from Broadsign and equip viewers with everything they need to know about adding OOH to their omnichannel mix in 2024.

Webinar Metrics 105

Webinar Metrics Advertisements Advertising Trends 105

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. The data indicates that the podcast marketing industry’s competitiveness will intensify in the following years. billion by 2024.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Contently

JANUARY 26, 2023

Thought leadership is about establishing yourself and your organization as an industry leader. Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. Include the formats and channels they use and pinpoint any gaps you can fill. What is thought leadership?

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Martech

APRIL 17, 2024

We are at an inflection point in our industry. They want to know how close they can get to their data and how reliable and accurate that data is so they can use it across channels. We need a seismic change in the industry if we want email to survive as more than the cheap channel that drives discounts and brings in incidental revenue.

Enterprise Management 115

Enterprise Management Marketing Automation Services Work Management Marketing Management 115

SmartBrief - Marketing

MARCH 7, 2024

According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages. One area marketers can’t dismiss is dark social media activity.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Martech

APRIL 9, 2024

Then you can immediately activate the new integrations with Google Display & Video 360 and LinkedIn alongside your other channels like email, SMS, web, app and connected devices. This results in a more personalized experience for your customer on their preferred channel.

Paid Search Agency 97

Paid Search Agency Features Personalization Ads 97

Convince & Convert

APRIL 12, 2024

Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. Remember, the steps outlined below should be taken once you have completed an overall audit of your brand’s social channels. Nevertheless, we know it takes much more work to manage a brand on social media. Context is key.

Social Media 135

Social Media ROI Media Cross-Selling 135

Oktopost

OCTOBER 26, 2023

Unlike other industries, the financial sector operates under the watchful eye of regulatory bodies such as FINRA, SEC, IIROC, FCA, and PRA, imposing strict guidelines on communication and transparency. In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125