Remove channel impression
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B2B Advertising KPIs: Tighter Alignment, Better Results

Zoominfo

Every marketing team looks to leverage advertising channels to their fullest. In doing so, your team can make better decisions around which channels, tactics, and campaigns will deliver the right results. A campaign could generate a low CTR if you’re targeting too broad an audience, even with a high amount of impressions.

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8 Easy Ways to Impress Your Boss With Your Email Marketing Strategy

Benchmark Email

Email marketing is a cornerstone of modern marketing efforts, and it’s a crucial channel for engaging with your audience, nurturing leads, and driving conversions. In… The post 8 Easy Ways to Impress Your Boss With Your Email Marketing Strategy appeared first on Benchmark Email.

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24 Top YouTube influencers to check out in 2024

Sprout Social

Consider that many YouTube influencers’ level of engagement dwarfs that of traditional ad channels. While many of these channels represent some of the biggest YouTube influencers, we also share a few up-and-coming creators as well. Dude Perfect Five YouTube influencers, one channel.

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The 1-2-3 Guide to Creating Video Content Marketing

Marketing Insider Group

Post stories that will eventually disappear on channels like Facebook, Snapchat, Instagram, etc. Figure out which channels make the most sense for your business, and keep posting video content consistently to maximize your ROI. Choosing the right channel will optimize your chances of reaching new potential customers.

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How to Review the Capabilities of Your Marketing Agency

Marketing Insider Group

Also, keep in mind that a full-service offering is more demanding than that of engagement in just one or a few channels. Agency Model When it comes to agency models, there are typically two kinds: digital full service and digital channel specialists.

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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

Often weekly data and regression techniques are used to understand the incremental effect of spending an additional euro on each of the marketing channels. This is where MTA is a strong solution for brands with a large ecommerce sales channel. It helps brands to adapt and optimize their digital spend across the many available channels.

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Channel99 launches “view-through” pixel technology for digital B2B campaigns

Martech

The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. A pixel to track campaign efficiency.

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