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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

iCrossing 100
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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

iCrossing 100
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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Something happened — a wake-up call about this notion of social media “community&# and “conversation.&#

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? Social Media Statistics.

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B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. 4) Online portals – I know, this is a broad category.